Cookware - US - July 2013
“The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may require a more concerted effort at reaching out to a broader, less highly skilled audience.”
– John Owen, Senior Household Analyst
Some ideas addressed in this report include:
- Make supermarkets a showcase for cooking and cookware
- Catch the momentum of ethnic cooking
- Break out of the replacement cycle
- standard pots and saucepans
- frying pans
- casserole dishes designed for use on the stove or in the oven.
- roasting tins
- baking sheets
- loaf tins
- muffin trays
- omelette/pancake pans
- pasta pans
- vegetable steamers
- other niche products.
- cook’s knives
- carving knives
- vegetable paring knives
- all-purpose kitchen knives.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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