Cookware - US - June 2016
"The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup."
- Rebecca Cullen, Consumer Research Analyst
This report looks at the following areas:
- Cookware market maintains growth
- Household penetration high, presents market growth challenges
- Functional and convenience features key purchase factors
The cookware market is expected to maintain stable growth, facilitated by the growing popularity of cooking subscription services and a newfound enjoyment of cooking. Growth in US demographics, including Millennials and Hispanics, who are engaged in the category, will also help sustain future gains.
For the purposes of this Report, Mintel defines the US cookware category as follows:
- Standard pots and saucepans
- Frying pans
- Casserole dishes designed for use on the stove or in the oven.
Also included are products used to bake or roast foods in the oven, such as:
- Roasting tins
- Baking sheets
- Loaf tins
- Muffin trays
- Omelet/pancake pans
- Pasta pans
- Vegetable steamers
- Other niche products.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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