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Cosmetic Surgery - UK - June 2010

  • Between 2008 and 2010, the UK market for cosmetic surgery is estimated to have grown by 17% to reach an estimated worth of £2.3 billion. Non-surgical procedures are estimated to account for more than 90% of all procedures and for almost three quarters of revenues in 2010.
  • Cosmetic surgery is a last resort for fixing aspects of people’s appearance that they don’t like. People are more likely to try exercising, using beauty treatments and wearing figure-enhancing clothing before going under the knife.
  • British adults love their bodies. Almost all adults (96%) can find at least one feature that they like and more than four in ten like nine or more parts of their bodies. However, women are the least satisfied with the way they look. As a result, women more likely to have or want cosmetic surgery.
  • The proportion of teens who would consider having cosmetic surgery has risen sharply. The attitudes of today’s teenagers could benefit the market for cosmetic surgery in the future.
  • The UK cosmetic surgery industry is underpinned by a minority of adults with just 2% of women and 1% of men ever having had cosmetic surgery. But an estimated 19 million adults (48%) would like to have some form of cosmetic surgery. Converting this group into patients will be the challenge for the industry to fulfil growth potential.
  • Surgery is more appealing to younger adults: almost six in ten 16-24-year-olds would like surgery compared to just three in ten over-55-year-olds. Older adults are more accepting of the faults in their appearance and are less likely to have had surgery or to consider having surgery.
  • Expense remains the single biggest deterrent to undergoing cosmetic surgery, putting off almost six in ten adults. The fact that surgery isn’t always permanent also reduces the perceived value for money of treatments.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Methodology
            • Abbreviations
            • Future Opportunities

                • Let’s take a peek inside, first
                  • You are more than just…
                    • Work up a sweat
                      • Because you’re worth it
                        • Protecting our teens
                        • Market in Brief

                          • Non-surgical sector driving cosmetic surgery market
                            • Lack of regulation a major threat
                              • Surgery a last resort
                                • Future lies in the self-conscious and singletons
                                • Internal Market Environment

                                  • Key points
                                    • Consideration of surgery amongst adults
                                      • Figure 1: Consideration of having cosmetic surgery, 2008 and 2009
                                    • Consideration of surgery amongst teens
                                      • Figure 2: Consideration of having cosmetic surgery – 11-14s and 15-19s, 2004-09
                                    • Staying in shape
                                      • Figure 3: Visited leisure centre, gym or health club in the last 12 months, 2006-09
                                    • Perceptions of image
                                      • Figure 4: Perceptions of self-image, 2004-09
                                  • Broader Market Environment

                                    • Key points
                                      • A sizeable opportunity
                                        • Figure 5: UK clothing sizes bought by men, April 2010
                                        • Figure 6: UK clothing sizes bought by women, April 2010
                                      • Demographics
                                        • Figure 7: Structure of the UK population, by age and gender, 2005-15
                                      • Financial independence
                                        • Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                      • Unsecured loans
                                        • Figure 9: Total gross advances on unsecured loans, 2004-09
                                      • NHS referrals
                                        • Regulation and safety
                                          • Registration of surgeons
                                            • Legal Duty of Candour
                                            • Competitive Context

                                              • Key points
                                                • Surgery low on list of body solutions
                                                  • Figure 10: Methods used to improve body parts that people dislike, April 2010
                                                • Exercise
                                                  • Beauty treatments
                                                    • Control clothing
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Figure 11: UK value of cosmetic surgery, 2005-15
                                                      • The future of the market
                                                        • Factors used in the forecast
                                                        • Segment Performance

                                                          • Key points
                                                            • Figure 12: UK value and volume of cosmetic surgery, by surgical and non-surgical procedures, 2008-10
                                                          • Surgical
                                                            • Number of procedures
                                                              • Figure 13: UK number of surgical procedures undertaken by BAAPS members, 2008 and 2009
                                                            • Non-surgical
                                                              • Figure 14: Topline summary of non-surgical procedures in the UK, 2008-10
                                                            • Other non-surgical procedures
                                                              • Figure 15: Non-surgical procedures carried out in the US, % by type 2009
                                                          • Companies, Clinics and Associations

                                                              • Figure 16: Major hospital groups that offer cosmetic surgery, mid-2009
                                                            • Major hospital groups
                                                              • BMI Healthcare
                                                                • Nuffield Health
                                                                  • Ramsay Health Care (formerly Capio Healthcare)
                                                                    • Spire Healthcare
                                                                      • Major players
                                                                        • The Harley Medical Group
                                                                          • The Hospital Group
                                                                            • Make Yourself Amazing
                                                                              • Mybreast
                                                                                • Transform Medical Group
                                                                                  • Non-surgical specialists
                                                                                    • sk:n
                                                                                      • Renew Medica
                                                                                        • The Private Clinic
                                                                                          • Associations
                                                                                            • BAAPS
                                                                                              • BABTAC
                                                                                                • British Association of Cosmetic Doctors
                                                                                                  • British Academy of Cosmetic Dentistry
                                                                                                    • BAPRAS
                                                                                                      • IHAS
                                                                                                      • Brand Communication and Promotion

                                                                                                        • Key points
                                                                                                          • Advertising spend set to rise in 2010
                                                                                                            • Figure 17: Main monitored media advertising spend on cosmetic surgery, 2006-10
                                                                                                          • Adspend by advertiser
                                                                                                            • Figure 18: Main monitored media advertising spend on cosmetic surgery, % top ten advertisers during 2007-10
                                                                                                        • Consumer – Attitudes towards Appearance

                                                                                                          • Key points
                                                                                                            • Attitudes towards various parts of the body
                                                                                                                • Figure 19: Features people like and dislike about own appearance, April 2010
                                                                                                              • Attitudes towards various parts of the body
                                                                                                                  • Figure 20: Features people like and dislike about own appearance, April 2010
                                                                                                                • Number of features that people like or dislike
                                                                                                                  • Figure 21: Number of features people like and dislike about own appearance, April 2010
                                                                                                                • Body improvements
                                                                                                                  • Figure 22: Repertoire of activities done to improve appearance, April 2010
                                                                                                                • Exercise to tone and improve
                                                                                                                  • Beauty products
                                                                                                                  • Consumer – Experience of Surgery

                                                                                                                    • Key points
                                                                                                                      • Experience of cosmetic surgery
                                                                                                                        • Figure 23: Experience of cosmetic surgery or laser eye correction surgery, by gender, 2009
                                                                                                                      • Assessing the desirability of cosmetic surgery
                                                                                                                          • Figure 24: Cosmetic surgery experience and intentions, April 2010
                                                                                                                        • Desirable procedures
                                                                                                                          • Figure 25: Number of cosmetic surgery treatments undergone/would like to undergo, April 2010
                                                                                                                        • Experience of surgery by procedure
                                                                                                                          • Figure 26: Experience of cosmetic surgery treatments, April 2010
                                                                                                                      • Consumer – Reasons to Have Cosmetic Surgery

                                                                                                                        • Key points
                                                                                                                          • Self-consciousness key reason to have surgery
                                                                                                                            • Figure 27: Reasons to have cosmetic surgery, April 2010
                                                                                                                          • A stitch in time
                                                                                                                            • Doctors more influential than magazines
                                                                                                                              • Consumer groups
                                                                                                                                • Figure 28: Reasons to have cosmetic surgery, by target groups*, April 2010
                                                                                                                              • Body Shy (56% of adults)
                                                                                                                                • Medical Patients (32% of adults)
                                                                                                                                  • Time Rewinds (20% of adults)
                                                                                                                                    • Culturally Influenced (17% of adults)
                                                                                                                                    • Consumer – Reasons Not to Have Cosmetic Surgery

                                                                                                                                      • Key points
                                                                                                                                        • Consumer groups
                                                                                                                                            • Figure 29: Reasons for not having cosmetic surgery, April 2010
                                                                                                                                          • Expense (61%)
                                                                                                                                            • Figure 30: Reasons for not having cosmetic surgery – Expense, April 2010
                                                                                                                                          • Fear (51%)
                                                                                                                                            • Figure 31: Reasons for not having cosmetic surgery – Fear, April 2010
                                                                                                                                          • Ill Informed (23%)
                                                                                                                                            • Figure 32: Reasons for not having cosmetic surgery – Ill Informed, April 2010
                                                                                                                                          • Regulation (14%)
                                                                                                                                            • Figure 33: Reasons for not having cosmetic surgery – Regulation, April 2010
                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                          • Women
                                                                                                                                            • Figure 34: Consideration of having cosmetic surgery, by demographics, 2009
                                                                                                                                          • Men
                                                                                                                                            • Figure 35: Consideration of having cosmetic surgery, by demographics, 2009
                                                                                                                                          • Teens
                                                                                                                                            • Figure 36: Consideration of having cosmetic surgery, by demographics, 2009
                                                                                                                                          • Gym membership
                                                                                                                                            • Figure 37: Visited leisure centre, gym or health club in the last 12 months, by demographics, 2009
                                                                                                                                            • Figure 38: Visited leisure centre, gym or health club in the last 12 months, by demographics, 2009
                                                                                                                                          • Perceptions of image
                                                                                                                                            • Figure 39: Perceptions of image, by demographics, 2009
                                                                                                                                        • Appendix – Competitive Context

                                                                                                                                            • Figure 40: Three most popular ways to address varying body dislikes, April 2010
                                                                                                                                            • Figure 41: Repertoire of activities done to improve body parts, by demographics, April 2010
                                                                                                                                            • Figure 42: Three most popular ways to address varying body dislikes, April 2010
                                                                                                                                            • Figure 43: Activities done to improve body parts, by repertoire of features dislike about own appearance, April 2010
                                                                                                                                        • Appendix – Consumer –Attitudes towards Appearance

                                                                                                                                            • Figure 44: Interest in features about own appearance, by demographics, April 2010
                                                                                                                                          • Like
                                                                                                                                            • Figure 45: Most popular features like about own appearance, by demographics, April 2010
                                                                                                                                            • Figure 46: Next most popular features like about own appearance, by demographics, April 2010
                                                                                                                                            • Figure 47: Other features like about own appearance, by demographics, April 2010
                                                                                                                                          • Number of likes
                                                                                                                                            • Figure 48: Repertoire of features like about own appearance, by demographics, April 2010
                                                                                                                                          • Dislikes
                                                                                                                                            • Figure 49: Most popular features dislike about own appearance, by demographics, April 2010
                                                                                                                                            • Figure 50: Next most popular features dislike about own appearance, by demographics, April 2010
                                                                                                                                            • Figure 51: Other features dislike about own appearance, by demographics, April 2010
                                                                                                                                          • Number of dislikes
                                                                                                                                            • Figure 52: Repertoire of features dislike about own appearance, by demographics, April 2010
                                                                                                                                            • Figure 53: Repertoire of features dislike about own appearance, by cosmetic surgery treatments people would like to have, April 2010
                                                                                                                                        • Appendix – Consumer – Experience of Surgery

                                                                                                                                            • Figure 54: Experience of cosmetic surgery, by gender, by demographics, 2009
                                                                                                                                          • Experience of laser eye correction surgery
                                                                                                                                            • Figure 55: Experience of laser eye correction surgery, by gender, by demographics, 2009
                                                                                                                                          • Experience and desire of treatments
                                                                                                                                            • Figure 56: Cosmetic surgery treatments, by demographics, April 2010
                                                                                                                                          • Types of treatment
                                                                                                                                            • Figure 57: Cosmetic surgery treatments undergone/would like to undergo, by demographics, April 2010
                                                                                                                                            • Figure 58: Cosmetic surgery treatments undergone/would like to undergo, by demographics, April 2010
                                                                                                                                        • Appendix – Consumer – Reasons to Have Cosmetic Surgery

                                                                                                                                            • Figure 59: Reasons/motives that prompted/would prompt cosmetic surgery, by demographics, April 2010
                                                                                                                                            • Figure 60: Most popular reasons/motives that prompted/would prompt cosmetic surgery, by demographics, April 2010
                                                                                                                                            • Figure 61: Next most popular reasons/motives that prompted/would prompt cosmetic surgery, by demographics, April 2010
                                                                                                                                        • Appendix – Consumer – Reasons Not to Have Surgery

                                                                                                                                            • Figure 62: Reasons for not having cosmetic surgery, by demographics, April 2010
                                                                                                                                            • Figure 63: Next most popular reasons for not having cosmetic surgery, by demographics, April 2010
                                                                                                                                            • Figure 64: Next most popular reasons for not having cosmetic surgery, by demographics, April 2010
                                                                                                                                            • Figure 65: Other reasons for not having cosmetic surgery, by demographics, April 2010
                                                                                                                                          • Consumer groups
                                                                                                                                            • Figure 66: Reasons for not having cosmetic surgery, by reasons for not having cosmetic surgery, April 2010
                                                                                                                                            • Figure 67: Reasons/motives that prompted/would prompt cosmetic surgery, by reasons for not having cosmetic surgery, April 2010

                                                                                                                                        Companies Covered

                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                        • Asda Group Ltd
                                                                                                                                        • Bank of England
                                                                                                                                        • British Academy of Cosmetic Dentistry (BACD)
                                                                                                                                        • British Bankers' Association (BBA)
                                                                                                                                        • British Heart Foundation
                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                        • BUPA
                                                                                                                                        • Co-operative Group
                                                                                                                                        • Covenant Healthcare Group Ltd
                                                                                                                                        • Daily Mail
                                                                                                                                        • Department of Health
                                                                                                                                        • Food and Drug Administration
                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                        • HM Revenue & Customs
                                                                                                                                        • J. Sainsbury
                                                                                                                                        • Kantar Media
                                                                                                                                        • Lidl (UK)
                                                                                                                                        • Marks & Spencer
                                                                                                                                        • T-Mobile (UK) Ltd
                                                                                                                                        • Tesco Plc
                                                                                                                                        • The Harley Medical Group
                                                                                                                                        • Transform Medical Group
                                                                                                                                        • Virgin Media Ltd
                                                                                                                                        • Virgin Mobile
                                                                                                                                        • Vodafone Group Plc (UK)
                                                                                                                                        • Waitrose
                                                                                                                                        • Wm Morrison Supermarkets

                                                                                                                                        Cosmetic Surgery - UK - June 2010

                                                                                                                                        £1,995.00 (Excl.Tax)