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Cough, Cold, Flu and Allergy Remedies - US - April 2014

“Despite increasing sales, the cough, cold, flu, and allergy market is up against several challenges. Most consumers seek to prevent getting sick, lessening the need for remedies to treat their ailments. Additionally, it is difficult to predict the severity of a given cold or flu season. Providing ways to help consumers get the exact product to fit their needs can help to increase brand loyalty.”

– Emily Krol, Health and Wellness Analyst

Some questions answered in this report include:

  • Does consumers changing approach to health present an opportunity for product expansion?
  • How can brands get sufferers to try new products when most know how to treat ailments from prior experience?
  • How can brands capitalize on the growth of homeopathic/natural products?

Recent severe cold, flu, and allergy seasons have helped to lift sales of remedies to treat these ailments. Additionally, Nasacort became available without a prescription in early 2014, which could boost future sales of nasal products to treat allergies.

A desire for more natural remedies has consumers seeking alternative choices to traditional OTC (over the counter) cough, cold, flu, and allergy remedies. Sales of both private label brands and homeopathic/herbal remedies have increased, which may encroach on traditional OTC remedies in the future. Awareness of the importance of getting a flu vaccine has grown, thanks to heavy marketing support.

This report will explore consumer attitudes toward and use of products that treat cough, cold, flu, and allergy symptoms. Purchasing habits – such as stocking up on remedies when products are on sale – will be also explored, along with consumer behaviors to prevent illness.

This report will include all remedies which can be purchased over the counter without a prescription to relieve symptoms of colds, flu, allergies, sore throat, coughs, and congestion.

  • Cold, flu, allergy, and sinus remedies including: tablets, capsules, liquids, powders, and hot drinks for treating cold/flu and/or allergy symptoms as well as nasal and chest congestion.
  • Nasal remedies including: sprays, drops, inhalers; nasal strips; nasal aspirators.
  • Cough/throat remedies, including: cough/sore throat drops; cough syrups/sore throat liquids medicine.

The market size includes sales of select homeopathic and herbal brands. Mintel also examines sales of herbal and homeopathic products marketed for cold, flu, and allergy relief in the natural channel market.

Not included in the report:

  • Internal and external pain relievers (see Analgesics – US, July 2013).
  • Stomach remedies to treat the “stomach flu” (see Mintel’s Gastrointestinal Remedies – US, November 2013). According to the CDC (Centers for Disease Control and Prevention), the flu is a respiratory disease and not a stomach or intestinal disease.

This report builds on the analysis presented in Mintel’s Cold, Flu and Allergy Remedies – US, April 2013, as well as the 2011, 2007, 2005, and 2002 reports of the same title. Additional historic reports including Mintel’s Cough and Throat Remedies – US, May 2012, and May 2010, as well as Cough, Cold and Sore Throat Remedies – US, May 2009, and Cough and Throat Remedies – US, May 2008, February 2006, and Allergies and Allergy Remedies – US, February 2009 will also serve as a basis to the report.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: Total US sales and fan chart forecast of cough, cold, flu, and allergy remedies, at current prices, 2008-18
                    • Market drivers
                      • Figure 2: Past 12 month incidence of ailments, February 2014
                    • Segment performance
                      • Figure 3: Total US retail sales of cough, cold, flu, and allergy remedies, by segment, at current prices, 2011 and 2013
                    • New launches help boost key players to the top
                      • Figure 4: MULO sales of cough, cold, allergy, and flu remedies, by leading companies, rolling 52-weeks 2012 and 2013
                    • The consumer
                      • Treating/determining how to treat
                        • Figure 5: Determining how to treat ailments, February 2014
                      • Purchase attitudes
                        • Figure 6: Attitudes toward purchasing OTC remedies, by age, February 2014
                      • Preventing illness
                        • Figure 7: Preventing illness, by age, February 2014
                      • What we think
                      • Issues and Insights

                          • Consumers are becoming more proactive and preventative in their approach to health, presenting an opportunity for product expansion
                            • The issues
                              • The implications
                                • Most ailment sufferers know how to treat ailments from prior experience, making it difficult to get them to try new products
                                  • The issues
                                    • The implications
                                      • Growth of homeopathic/natural products, increases competition for traditional OTC remedies
                                        • The issues
                                          • The implications
                                          • Trend Application

                                              • Trend: Guiding Choice
                                                • Trend: Extend My Brand
                                                  • Trend: Prepare for the Worst
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Severe cold and flu season, as well as allergies, drives growth
                                                        • Sales and forecast of OTC cough, cold, flu, and allergy remedies
                                                          • Figure 8: Total US sales and forecast of cough, cold, flu, and allergy remedies, at current prices, 2008-18
                                                          • Figure 9: Total US sales and forecast of cough, cold, flu, and allergy remedies, at inflation-adjusted prices, 2008-18
                                                        • Fan chart forecast
                                                            • Figure 10: Total US sales and fan chart forecast of cough, cold, flu, and allergy remedies, at current prices, 2008-18
                                                        • Market Drivers

                                                          • Key points
                                                            • Incidence of ailments drives category
                                                              • Figure 11: Ailments experienced past 12 months, February 2014
                                                            • Severe 2012-13 flu season
                                                              • Figure 12: Google flu trends, 2012-14
                                                            • Aging population could limit category growth
                                                              • Figure 13: Population aged 18 or older, by age, 2014 and 2019, incidence of any ailments past 12 months, by age, February 2014
                                                            • More people in household means more illness
                                                              • Figure 14: Share of households by size, 2003-13
                                                            • Nearly half of consumers get a flu shot to prevent flu
                                                              • Figure 15: Incidence of flu shot, by age, February 2014
                                                            • Increased urbanization can lead to increased illness
                                                              • Figure 16: Incidence of any ailments past 12 months, by region, February 2014
                                                            • Humidifiers, steamers, and vapor inhalers
                                                              • Increase in use/sales of homeopathic/herbal remedies
                                                                • Figure 17: Use of homeopathic/herbal remedies, by ailments experienced, February 2014
                                                            • Competitive Context

                                                              • Key point
                                                                • Home remedies soothe ailment sufferers
                                                                    • Figure 18: Use of homeopathic/herbal remedies, by ailments experienced, February 2014
                                                                • Segment Performance

                                                                  • Key points
                                                                    • High incidence of ailments drives sales of cough, cold, and allergy remedies
                                                                      • Figure 19: Total US retail sales of cough, cold, flu, and allergy remedies, by segment, at current prices, 2011 and 2013
                                                                    • Use of OTC cold, flu, and allergy remedies drive sales
                                                                      • Figure 20: Total US sales and forecast of cold, flu, allergy and sinus remedies, at current prices, 2008-18
                                                                    • Allergies drive sales of leading brands, but still overpowered by cold/flu products
                                                                      • Figure 21: Sales of cold, flu, allergy and sinus remedies, in MULO channels, 2012 and 2013
                                                                    • Cough/throat remedies grow substantially
                                                                      • Figure 22: Total US sales and forecast of cough/sore products, at current prices, 2008-18
                                                                    • Steady growth in the cough remedy market
                                                                      • Ease and affordability drive sales of cough drops
                                                                        • Cough syrups experience steady growth
                                                                          • Figure 23: Total US sales of cough/throat remedies, at current prices, 2008-18
                                                                        • Nasacort OTC switch will be bright spot for nasal remedies
                                                                          • Figure 24: Total US sales and forecast of nasal remedies, at current prices, 2008-18
                                                                      • Retail Channels

                                                                        • Key points
                                                                          • Drug stores make up majority of sales
                                                                            • “Other” retail channels give drug stores a run for their money
                                                                              • Opportunity for supermarkets to increase sales
                                                                                • Sales of cough, cold, flu, and allergy remedies, by channel
                                                                                  • Figure 25: US sales of cough, cold, flu, and allergy remedies, at current prices, by retail channel, 2008-13
                                                                                • Natural supermarket sales
                                                                                  • Figure 26: US natural channel sales of OTC cold, flu, and allergy remedies, at current prices, 2011-13
                                                                              • Leading Companies

                                                                                • Key points
                                                                                  • Reckitt Benckiser dominates category
                                                                                    • Competition heats up among other leading brands
                                                                                      • Increased sales of private label brands present threat to brand names
                                                                                        • Manufacturer sales of OTC cough, cold, allergy, flu, and allergy remedies
                                                                                          • Figure 27: MULO sales of cough, cold, allergy, and flu remedies, by leading companies, rolling 52-weeks 2012 and 2013
                                                                                      • Brand Share – Cold, Flu, Allergy, and Sinus Remedies

                                                                                        • Key points
                                                                                          • Incidence of allergies helps grow key brands
                                                                                            • Severe cold and flu season prompts sales
                                                                                              • Manufacturer sales of cold, allergy, and flu remedies
                                                                                                • Figure 28: MULO sales of cold, allergy, and flu remedies, by leading companies, rolling 52-weeks 2012 and 2013
                                                                                              • Brand loyalty key to sales success
                                                                                                • Figure 29: Key purchase measures for the top brands of cold, flu, allergy and sinus remedies, by household penetration, 52-weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                • Figure 30: Brands of cold, allergy and sinus remedies used, July 2012-September 2013
                                                                                            • Brand Share – Nasal Remedies

                                                                                              • Key points
                                                                                                • Small recovery but nasal products still struggling
                                                                                                  • Figure 31: Nasacort product image
                                                                                                • Manufacturer sales of nasal products
                                                                                                  • Figure 32: MULO sales of nasal products, by leading companies, rolling 52-weeks 2012 and 2013
                                                                                                • High loyalty among private label brands
                                                                                                  • Figure 33: Key purchase measures for the top brands of nasal remedies, by household penetration, 52-weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                              • Brand Share – Cough/Sore Throat Drops

                                                                                                • Key points
                                                                                                  • High incidence of coughs and colds drive sales of cough drops
                                                                                                    • Manufacturer sales of cough drops
                                                                                                      • Figure 34: MULO sales of cough drops, by leading companies, rolling 52-weeks 2012 and 2013
                                                                                                    • Halls has strong brand loyalty
                                                                                                      • Figure 35: Key purchase measures for the top brands of cough/sore throat drops, by household penetration, 52-weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                      • Figure 36: Brands of sore throat products used, July 2012-September 2013
                                                                                                  • Brand Share – Cough Syrup/Sore Throat Liquids

                                                                                                    • Key points
                                                                                                      • Reckitt Benckiser leads cough syrup segment
                                                                                                        • Manufacturer sales of cough syrup
                                                                                                          • Figure 37: MULO sales of cough syrups, by leading companies, rolling 52-weeks 2012 and 2013
                                                                                                        • High loyalty among private label brands
                                                                                                          • Figure 38: Key purchase measures for the top brands of cough syrup/sore throat liquids, by household penetration, 52-weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                          • Figure 39: Brands of cough syrup used, July 2012-September 2013
                                                                                                      • Innovations and Innovators

                                                                                                        • Cough, cold, and flu remedies continue to outpace allergy launches
                                                                                                          • Figure 40: Share of allergy relief and decongestive, cough, cold, and flu relief product launches, 2008-14
                                                                                                          • Figure 41: Share of branded and private label allergy relief and decongestive, cough, cold, and flu relief product launches, 2008-13
                                                                                                        • Decongestive, cough, cold, and flu products
                                                                                                          • Figure 42: OTC Decongestive, cough, cold, and flu product launches, top claims, 2008-13
                                                                                                        • Fast-acting new product launch examples
                                                                                                          • Free-from/homeopathic new product launch examples
                                                                                                            • Allergy remedies
                                                                                                              • Figure 43: OTC Allergy product launches, top claims, 2008-13
                                                                                                            • New product launch examples
                                                                                                            • Marketing Strategies

                                                                                                              • Overview of the brand landscape
                                                                                                                • Athletic endorsements
                                                                                                                  • On-the-go convenience
                                                                                                                    • Figure 44: Robitussin online ad
                                                                                                                    • Figure 45: Zyrtec dissolve tabs, 2014
                                                                                                                  • Not missing out
                                                                                                                    • Figure 46: Robitussin, “Waking the baby,” 2014
                                                                                                                    • Figure 47: Sudafed replay
                                                                                                                  • Getting back to normal
                                                                                                                    • Figure 48: Tylenol cold, “for everything we do…”, 2013
                                                                                                                • Social Media

                                                                                                                  • Key points
                                                                                                                    • Market overview
                                                                                                                      • Key social media metrics
                                                                                                                        • Figure 49: Selected Ricola Twitter mentions, March 2014
                                                                                                                        • Figure 50: Key performance indicators, selected OTC cough, cold, flu, and allergy remedy brands, March 24, 2013-March 23, 2014
                                                                                                                      • Brand use and awareness
                                                                                                                        • Figure 51: Brand use and awareness of OTC cough, cold, flu, and allergy remedy brands, February 2014
                                                                                                                      • Interaction with brands
                                                                                                                        • Figure 52: Interaction with OTC cough, cold, flu, and allergy remedy brands, February 2014
                                                                                                                      • Leading online campaigns
                                                                                                                        • Marketing athletes and healthy living
                                                                                                                          • Hashtags to drive conversation, bring people together
                                                                                                                            • Brazilians love Halls
                                                                                                                              • What we think
                                                                                                                                • Online conversations
                                                                                                                                  • Figure 53: Online mentions, selected OTC cough, cold, flu, and allergy remedy brands, March 24, 2013-March 23, 2014
                                                                                                                                • Where are people talking about OTC cough, cold, flu, and allergy remedies?
                                                                                                                                  • Figure 54: Mentions, by page type, selected OTC cough, cold, flu, and allergy remedy brands, March 24, 2013-March 23, 2014
                                                                                                                                • What are people talking about online?
                                                                                                                                  • Figure 55: Mentions, by topic of conversation, selected OTC cough, cold, flu, and allergy remedy brands, March 24, 2013-March 23, 2014
                                                                                                                              • Treating Ailments

                                                                                                                                • Key points
                                                                                                                                  • Remedies help ailment sufferers back on their feet quickly
                                                                                                                                    • Flu sufferers need their rest
                                                                                                                                      • Alternatives to treat allergies
                                                                                                                                        • External formats do not generate a lot of use
                                                                                                                                          • Figure 56: Correspondence Analysis, April 2014
                                                                                                                                          • Figure 57: Treating ailments, April 2014
                                                                                                                                        • Female ailment sufferers present a prime target, older consumers more preventative
                                                                                                                                          • Figure 58: Used OTC remedy to treat ailments, by gender and age, February 2014
                                                                                                                                          • Figure 59: Used OTC remedy to treat flu, by gender and age, February 2014
                                                                                                                                        • Types of products used
                                                                                                                                          • Figure 60: Formula of cold, allergy, and sinus remedies used, by age, July 2012-September 2013
                                                                                                                                      • Determining How to Treat Ailments

                                                                                                                                        • Key points
                                                                                                                                          • Knowing is half the battle
                                                                                                                                            • Seeking a doctor’s expertise
                                                                                                                                              • Younger consumers influenced by a wide range of sources
                                                                                                                                                • Figure 61: Determining how to treat ailments, by age, February 2014
                                                                                                                                              • Allergy sufferers know their treatment, while flu sufferers need guidance
                                                                                                                                                • Figure 62: Determining how to treat ailments, by ailments experienced past 12 months, February 2014
                                                                                                                                                • Figure 63: Determining how to treat ailments, by purchased OTC cough, cold, flu, and allergy remedy brands, February 2014
                                                                                                                                            • Product Selection

                                                                                                                                              • Key points
                                                                                                                                                • Product claims and brand name influences OTC selection
                                                                                                                                                  • Female users more influenced by product attributes
                                                                                                                                                    • Figure 64: OTC product selection, by gender, February 2014
                                                                                                                                                  • Older consumers rely on claims, doctor recommendation
                                                                                                                                                    • Figure 65: OTC product selection, by age, February 2014
                                                                                                                                                  • Brand users seek product attributes
                                                                                                                                                    • Figure 66: OTC product selection, by purchased OTC cough, cold, flu, and allergy remedy brands, February 2014
                                                                                                                                                • Purchasing Attitudes and Behaviors

                                                                                                                                                  • Key points
                                                                                                                                                    • Brand loyalty key to driving sales
                                                                                                                                                      • Consumers seek day/night versions
                                                                                                                                                        • Trust in homeopathic/herbal growing
                                                                                                                                                          • Figure 67: Attitudes toward purchasing OTC remedies, by age, February 2014
                                                                                                                                                        • Encourage sufferers to stock up on products
                                                                                                                                                          • Saving money not a key driver for OTC purchases
                                                                                                                                                            • Figure 68: Approach to purchasing remedies, by age, February 2014
                                                                                                                                                          • Remedy user attitudes
                                                                                                                                                            • Figure 69: Attitudes/opinions about health and wellness, by remedy users, July 2012-September 2013
                                                                                                                                                        • Preventing Illness

                                                                                                                                                          • Key points
                                                                                                                                                            • Ailment sufferers seek to prevent illness
                                                                                                                                                              • Vitamins help prevent illness
                                                                                                                                                                • Older women more invested in health prevention
                                                                                                                                                                  • Figure 70: Preventing illness, by gender and age, February 2014
                                                                                                                                                                • Investing in prevention
                                                                                                                                                                  • Figure 71: Preventing illness, by household income, February 2014
                                                                                                                                                                • All around prevention
                                                                                                                                                                  • Figure 72: Preventing illness, by had a flu shot in the last 12 months, February 2014
                                                                                                                                                              • Race and Hispanic Origin

                                                                                                                                                                • Key points
                                                                                                                                                                  • Growth of non-White populations
                                                                                                                                                                    • Figure 73: Population by race and Hispanic origin, 2014 and 2019, incidence of any ailments past 12 months, by race/Hispanic origin, February 2014
                                                                                                                                                                  • Experiencing ailments common among all demographics
                                                                                                                                                                    • Figure 74: Any ailments experienced past 12 months, by race/Hispanic origin, February 2014
                                                                                                                                                                  • A need for expertise
                                                                                                                                                                    • Figure 75: Determining how to treat ailments, by race/Hispanic origin, February 2014
                                                                                                                                                                    • Figure 76: Approach to purchasing remedies, by race/Hispanic origin, February 2014
                                                                                                                                                                  • Brand loyal users
                                                                                                                                                                    • Figure 77: OTC product selection, by race/Hispanic origin, February 2014
                                                                                                                                                                    • Figure 78: Attitudes toward purchasing OTC remedies, by race/Hispanic origin, February 2014
                                                                                                                                                                • Appendix – Other Useful Consumer Tables

                                                                                                                                                                  • Demographics
                                                                                                                                                                    • Figure 79: Population aged 18 or older, by age, 2009-19
                                                                                                                                                                    • Figure 80: Population by race and Hispanic origin, 2009-19
                                                                                                                                                                    • Figure 81: Average household size, by race of householder, 2003-13
                                                                                                                                                                  • Retail channels
                                                                                                                                                                    • Figure 82: Total US retail sales of cough, cold, flu, and allergy remedies, by channel, at current prices, 2011-13
                                                                                                                                                                  • Ailments experienced
                                                                                                                                                                    • Figure 83: Ailments experienced past 12 months – Any experienced, by gender, February 2014
                                                                                                                                                                    • Figure 84: Ailments experienced past 12 months – Any experienced, by age, February 2014
                                                                                                                                                                    • Figure 85: Ailments experienced past 12 months – Any experienced, by household size, February 2014
                                                                                                                                                                    • Figure 86: Ailments experienced past 12 months – Any experienced, by had a flu shot in the last 12 months, February 2014
                                                                                                                                                                  • Innovations and innovators
                                                                                                                                                                    • Figure 87: OTC decongestive, cough, cold, and flu product launches, top claims, 2008-13
                                                                                                                                                                    • Figure 88: OTC Allergy product launches, top claims, 2008-13
                                                                                                                                                                  • Treating ailments
                                                                                                                                                                    • Figure 89: Treating ailments, February 2014
                                                                                                                                                                    • Figure 90: Used OTC herbal remedy to treat ailments, by gender and age, February 2014
                                                                                                                                                                    • Figure 91: Used OTC herbal remedy to treat the flu, by gender and age, February 2014
                                                                                                                                                                    • Figure 92: Used OTC homeopathic remedy to treat ailments, by gender and age, February 2014
                                                                                                                                                                    • Figure 93: Used OTC homeopathic remedy to treat the flu, by gender and age, February 2014
                                                                                                                                                                    • Figure 94: Used OTC herbal/homeopathic remedy to treat ailments, by race/Hispanic origin, February 2014
                                                                                                                                                                  • Determining how to treat ailments
                                                                                                                                                                    • Figure 95: Determining how to treat ailments, by gender, February 2014
                                                                                                                                                                    • Figure 96: Determining how to treat ailments, by gender and age, February 2014
                                                                                                                                                                  • Product selection
                                                                                                                                                                    • Figure 97: OTC product selection, by age and gender, February 2014
                                                                                                                                                                    • Figure 98: OTC product selection, by ailments experienced past 12 months, February 2014
                                                                                                                                                                  • Purchasing attitudes and behaviors
                                                                                                                                                                    • Figure 99: Attitudes toward purchasing OTC remedies, by gender, February 2014
                                                                                                                                                                    • Figure 100: Attitudes toward purchasing OTC remedies, by purchased OTC cough, cold, flu, and allergy remedy brands, February 2014
                                                                                                                                                                    • Figure 101: Attitudes toward purchasing OTC remedies, by ailments experienced past 12 months, February 2014
                                                                                                                                                                    • Figure 102: Attitudes toward purchasing OTC remedies, by purchasing products, February 2014
                                                                                                                                                                    • Figure 103: Attitudes toward purchasing OTC remedies, by purchasing products, February 2014 (continued)
                                                                                                                                                                    • Figure 104: Approach to purchasing remedies, by gender, February 2014
                                                                                                                                                                  • Preventing illness
                                                                                                                                                                    • Figure 105: Preventing illness, by gender, February 2014
                                                                                                                                                                    • Figure 106: Preventing illness, by age, February 2014
                                                                                                                                                                    • Figure 107: Preventing illness, by ailments experienced past 12 months, February 2014
                                                                                                                                                                    • Figure 108: Preventing illness, by household size, February 2014
                                                                                                                                                                    • Figure 109: Preventing illness, by race/Hispanic origin, February 2014
                                                                                                                                                                  • Brands used
                                                                                                                                                                    • Figure 110: Cold, allergy and sinus remedies, July 2007-September 2013
                                                                                                                                                                    • Figure 111: Brands of sore throat products used, July 2007-September 2013
                                                                                                                                                                    • Figure 112: Brands of cough syrup used, July 2007-September 2013
                                                                                                                                                                    • Figure 113: Store brand use of cold, allergy and sinus remedies, cough syrup, and sore throat products, by race/Hispanic origin July 2012-September 2013
                                                                                                                                                                  • Correspondence analysis methodology
                                                                                                                                                                  • Appendix – Social Media

                                                                                                                                                                    • Online conversations
                                                                                                                                                                      • Figure 114: Online mentions, selected OTC cough, cold, flu, and allergy remedy brands, March 24, 2013-March 23, 2014
                                                                                                                                                                    • Brand analysis
                                                                                                                                                                      • Figure 115: NyQuil key social media indicators, March 2014
                                                                                                                                                                      • Figure 116: Claritin key social media indicators, march 2014
                                                                                                                                                                      • Figure 117: Zyrtec key social media indicators, March 2014
                                                                                                                                                                      • Figure 118: Mucinex key social media indicators, March 2014
                                                                                                                                                                      • Figure 119: Halls key social media indicators, March 2014
                                                                                                                                                                      • Figure 120: Ricola key social media indicators, March 2014
                                                                                                                                                                    • Brand use or awareness
                                                                                                                                                                      • Figure 121: Brand use or awareness, February 2014
                                                                                                                                                                      • Figure 122: Halls use or awareness, by demographics, February 2014
                                                                                                                                                                      • Figure 123: Ricola use or awareness, by demographics, February 2014
                                                                                                                                                                      • Figure 124: Zyrtec usage or awareness, by demographics, February 2014
                                                                                                                                                                      • Figure 125: Claritin usage or awareness, by demographics, February 2014
                                                                                                                                                                      • Figure 126: Mucinex usage or awareness, by demographics, February 2014
                                                                                                                                                                      • Figure 127: NyQuil usage or awareness, by demographics, February 2014
                                                                                                                                                                    • Activities done
                                                                                                                                                                      • Figure 128: Activities done, February 2014
                                                                                                                                                                      • Figure 129: Halls – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 130: Halls – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 131: Halls – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 132: Halls – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 133: Ricola – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 134: Ricola – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 135: Ricola – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 136: Ricola – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 137: Zyrtec – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 138: Zyrtec – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 139: Zyrtec – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 140: Zyrtec – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 141: Claritin – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 142: Claritin – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 143: Claritin – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 144: Claritin – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 145: Mucinex – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 146: Mucinex – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 147: Mucinex – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 148: Mucinex – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 149: NyQuil – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
                                                                                                                                                                      • Figure 150: NyQuil – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
                                                                                                                                                                      • Figure 151: NyQuil – Activities done – I follow/like the brand on social media because, by demographics, February 2014
                                                                                                                                                                      • Figure 152: NyQuil – Activities done – I have researched the brand on social media to, by demographics, February 2014
                                                                                                                                                                  • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                      • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                      • Appendix – Trade Associations

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Bayer AG
                                                                                                                                                                        • Consumer Healthcare Products Association (CHPA)
                                                                                                                                                                        • Food and Drug Administration
                                                                                                                                                                        • Johnson & Johnson
                                                                                                                                                                        • Merck & Co. Inc.
                                                                                                                                                                        • Mondelez International
                                                                                                                                                                        • Novartis Pharmaceuticals Corporation
                                                                                                                                                                        • Pfizer Consumer Health Care Group (US)
                                                                                                                                                                        • Procter & Gamble USA
                                                                                                                                                                        • Reckitt Benckiser USA
                                                                                                                                                                        • Reuters Group PLC
                                                                                                                                                                        • Sanofi-Aventis (USA)
                                                                                                                                                                        • U.S. Consumer Product Safety Commission
                                                                                                                                                                        • World Health Organization

                                                                                                                                                                        Cough, Cold, Flu and Allergy Remedies - US - April 2014

                                                                                                                                                                        £3,199.84 (Excl.Tax)