Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cough, Cold, Flu and Allergy Remedies - US - April 2017

"US sales of OTC cough, cold, flu, and allergy remedies have had healthy growth for the past few years, yet slowed from 2015-16. A mild cold/flu season, effective flu vaccines, and more moderate success in Rx-to-OTC switches is likely to have tempered market growth. Mintel expects growth to continue on a slow and steady pace as consumers continue to rely on OTC remedies to relieve the symptoms of colds, flu, or allergies. New product introductions, along with a harsh cold and flu season, will drive growth in the market. Family households represent the most significant demographic opportunity for brand marketers while the choice not to treat challenges growth."
- Marissa Gilbert, Senior Health & Wellness Analyst

This Report discusses the following key topics:

  • Overall OTC cough, cold, flu, and allergy market slows
  • Mainstream children’s medications decline, while natural grows
  • Young adults, a key consumer, most willing to forgo OTC medication when sick

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Overall OTC cough, cold, flu, and allergy market slows
            • Figure 1: Total US sales of cough, cold, flu, and allergy remedies, at current prices, 2011-16
          • Mainstream children’s medications decline, while natural grows
            • Figure 2: MULO sales of select children’s cold and sinus brands, rolling 52 weeks 2015 and 2016
          • Young adults, a key consumer, most willing to forgo OTC medication when sick
            • Figure 3: No need to treat barrier to OTC remedy use, by gender and age, January 2017
          • The opportunities
            • Help mom prepare for illnesses
              • Figure 4: Purchase medication to be prepared, by parental status, January 2017
            • Product claims are the key to choosing products
              • Figure 5: OTC selection factors, by rank, January 2017
            • Free-from claims give perception of natural without compromising potency
              • Figure 6: Take natural remedies in addition to conventional, January 2017
            • What it means
            • The Market – What You Need to Know

              • Cough, cold, flu, and allergy market experiences minor growth in 2016
                • People take measures to prevent illness
                  • Alternative and nontreatment threaten OTC remedy use
                    • People get sick, how many depends on severity of the cold and flu season
                      • Families get sick the most; number of households with kids declining
                      • Market Size and Forecast

                        • Regularity of cough, cold, flu, and allergy ailments supports stable market growth
                          • Figure 7: Total US sales and fan chart forecast of cough, cold, flu, and allergy remedies, at current prices, 2011-21
                          • Figure 8: Total US sales and forecast of cough, cold, flu, and allergy remedies, at current prices, 2011-21
                      • Market Breakdown

                        • Market segments post modest gains
                          • Figure 9: Total US retail sales and forecast of cough, cold, flu, and allergy remedies, by segment, at current prices, 2011-21
                      • Market Perspective

                        • Proactive measures are taken to prevent illness
                          • Figure 10: Proactive health measures, January 2017
                          • Figure 11: Use of vitamins or minerals and supplements in the past year, by ailment, January 2017
                        • Flu vaccine protects against flu, reducing OTC remedy needs
                          • Figure 12: Yearly flu shot and first time getting flu shot, January 2017
                          • Figure 13: Vaccine effectiveness (VE) estimates for influenza seasons from 2005-16
                        • Home remedies help some people cope with symptoms
                          • Figure 14: Use of a home remedy in the past year, by ailment, January 2017
                        • Some suffer through without intervention
                          • Figure 15: Did nothing for ailment in the past year, by ailment, January 2017
                      • Market Factors

                        • People get sick and it can happen year-round
                          • Figure 16: Ailments experienced seasonally in the past year, January 2017
                        • Mild 2015-16 flu season
                          • Figure 17: Seasonal flu severity, 2010-16
                        • Households with children are declining
                          • Figure 18: US households, by presence of related children, 2006-16
                      • Key Players – What You Need to Know

                        • Market leaders change places, competition intensifies
                          • Nasal sprays, streamlined offerings, children’s external remedies thrive
                            • Cough/throat stagnate, mainstream children’s remedies decline, allergy brands try sales tactic
                              • Private label introductions and new allergy options will impact market
                                • Children are the key for supplementary growth
                                • Company and Brand Sales of Cough, Cold, Flu, and Allergy Remedies

                                  • Reckitt Benckiser and Bayer change places in the ranks
                                    • Figure 19: Sales of cough, cold, flu, and allergy remedies, by company, 2015 and 2016
                                  • Mucinex and Vicks lead sales of cold and sinus remedies
                                    • Bayer introduces line extensions, more natural formulas
                                      • J&J experiences solid gains
                                        • Figure 20: MULO sales of cold/sinus remedies, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                    • What’s Working?

                                      • Sales of nasal sprays continue to grow with new 2016 introductions
                                          • Figure 21: MULO sales of nasal sprays, by select brands, 2015 and 2016
                                        • Vicks streamlines its offerings; relaunches sinus brand
                                          • External therapies for children are thriving
                                            • Figure 22: MULO sales of chest rubs and nasal aspirators, 2011-16
                                        • What’s Struggling?

                                          • Overall sales of cough/throat remedies stagnate
                                            • Figure 23: MULO sales of cough/throat remedies, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                          • Mainstream children’s medications take a hit
                                            • Figure 24: MULO sales of select children’s cold and sinus brands, rolling 52 weeks 2015 and 2016
                                          • Allergy tablet brands aim to improve value proposition
                                          • What’s Next?

                                            • Private label sales will get a boost from new formulation introductions
                                              • Plateauing allergy sales could gain boost from children’s launches
                                                • Figure 25: MULO sales of Claritin and Zyrtec allergy remedies and children’s allergy remedies, rolling 52 weeks 2015 and 2016
                                              • New allergy relief introductions give consumers more options
                                                • Dye-free offers more natural approach without compromising potency
                                                  • Essential oils offer alternative cold, cough, and sinus relief
                                                  • The Consumer – What You Need to Know

                                                    • Proactive measures are taken to prevent illnesses
                                                      • Most everyone gets sick, and there’s somewhat of a seasonal pattern
                                                        • OTC medications are the top remedy choice regardless of the ailment
                                                          • Consumers focus on product claims
                                                            • Some people are willing to suffer without treatment
                                                              • Natural remedies have a place in the medicine cabinet
                                                              • Health Attitudes

                                                                • People take proactive measures to keep illness at bay
                                                                  • Figure 26: Proactive health attitudes, January 2017
                                                                • Women and older adults are more vigilant
                                                                  • Figure 27: Proactive health attitudes, by gender, generation, and parental status, January 2017
                                                                • There is seasonality in the minds of most consumers
                                                                  • Figure 28: Seasonality of cold, cough, and flu season and purchase medication to be prepared, January 2017
                                                                • Illness is less seasonal for older adults
                                                                  • Figure 29: Seasonality of cold, cough, and flu season, by age, January 2017
                                                                • Moms prepare
                                                                  • Figure 30: Purchase medication to be prepared, by parental status, January 2017
                                                                • Those making preparation purchases also taking other proactive measures
                                                                  • Figure 31: Purchase medication to be prepared, by proactive health attitudes, January 2017
                                                              • Ailments Experienced

                                                                • Illnesses are common
                                                                  • Figure 32: Ailments experienced in the past year (net), January 2017
                                                                • Young adults are most susceptible to illness
                                                                  • Figure 33: Ailments experienced in the past year (net), by age, September 2016
                                                                • Adults and kids share the germs
                                                                  • Figure 34: Ailments experienced in the past year (net), by parental status, January 2017
                                                                • Employed adults need more sick days
                                                                  • Figure 35: Ailments experienced in the past year (net), by employment status, January 2017
                                                                • Cold and cough occur in cold months; allergies spike in spring
                                                                  • Figure 36: Ailments experienced in the past year, by season, January 2017
                                                              • Ailment Treatment

                                                                • OTC medications are turned to most often, no matter the ailment
                                                                  • Figure 37: Correspondence analysis – Cough, cold, flu and allergy remedies treatment, January 2017
                                                                • Correspondence methodology
                                                                  • Figure 38: Treatment of ailment, by ailment, January 2017
                                                                • Young men and Hispanics are least likely to treat with OTC medications
                                                                  • Figure 39: OTC medication used for treatment of ailment, by gender and age, and by Hispanic origin, January 2017
                                                                • Parents, more so than nonparents, turn to homeopathic remedies
                                                                  • Figure 40: OTC homeopathic remedy used for treatment of ailment, by parental status, January 2017
                                                                • Older women using an Rx for allergies, younger adults opt to do nothing
                                                                  • Figure 41: Used prescription or nothing for treatment of allergies, by age, and by gender and age, January 2017
                                                              • OTC Selection Factors

                                                                • Product claims are central to choice
                                                                  • Figure 42: OTC selection factors, by rank, January 2017
                                                                • Women more drawn to certain claims, men to brand name
                                                                  • Figure 43: Specific symptom claim, nondrowsy formula, brand name impact on OTC medication choice, any rank (net), by gender, January 2017
                                                                • Older adults are influenced by a professional recommendation
                                                                  • Figure 44: Recommendation impact on OTC medication choice, any rank (net), by age, January 2017
                                                                • Parents factor in naturalness and on-the-go convenience
                                                                  • Figure 45: Natural ingredients and easy to take on-the-go impact on OTC medication choice, any rank (net), by parental status, and by parental status by gender, January 2017
                                                              • Barriers to OTC Remedy Use

                                                                • Willingness to suffer without is the main barrier to OTC remedy use
                                                                  • Figure 46: Barriers to OTC remedy use, January 2017
                                                                • Young adults most willing to forgo OTC medication
                                                                  • Figure 47: No need to treat as barrier to OTC remedy use, by gender and age, January 2017
                                                                • Lack of seasonality limits the need to treat
                                                                  • Figure 48: No illness season by no need to treat, January 2017
                                                              • Natural Remedy Perceptions

                                                                • Natural remedies are prominent
                                                                  • Figure 49: Natural remedy use, January 2017
                                                                  • Figure 50: Don’t know which natural remedies treat symptom, by female by age, January 2017
                                                                • Younger generations and parents seek natural options
                                                                  • Figure 51: Natural remedy use, by generation, and by parental status by gender, January 2017
                                                                • Some adults don’t buy into natural
                                                                  • Figure 52: Natural remedy perceptions, January 2017
                                                                • Opportunity to encourage stocking up on natural remedies
                                                                  • Figure 53: Purchase medication to be prepared, by natural remedy use, January 2017
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Sales data
                                                                    • Fan chart forecast
                                                                      • Consumer survey data
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                          • Appendix – Market

                                                                              • Figure 54: Total US sales and forecast of cough, cold, flu, and allergy remedies, at inflation-adjusted prices, 2011-21
                                                                              • Figure 55: Total US retail sales and forecast of cold/sinus remedies, at current prices, 2011-21
                                                                              • Figure 56: Total US retail sales and forecast of cough/throat remedies, at current prices, 2011-21
                                                                              • Figure 57: Total US retail sales and forecast of allergy remedies, at current prices, 2011-21
                                                                              • Figure 58: Total US retail sales of cough, cold, flu, and allergy remedies, by segment, at current prices, 2014 and 2016
                                                                              • Figure 59: Total US retail sales of cough, cold, flu, and allergy remedies, by channel, at current prices, 2011-16

                                                                          Cough, Cold, Flu and Allergy Remedies - US - April 2017

                                                                          US $3,995.00 (Excl.Tax)