Craft Beer - US - June 2014
“The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn to imports for flavor variety, the expansion of craft breweries with interesting flavor offerings has opened the domestic market to experimentation. This presents vast opportunity for product trial, which will keep the market interesting in the near future.”
– Beth Bloom, Food and Drink Analyst
This report answers the following questions:
- How does a craft beer drinker differ from a mainstream beer drinker?
- How can craft brands gain on large manufacturers?
- Can the craft beer market continue to grow?
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