Credit Cards - UK - August 2014
“Reward schemes have the power to influence consumer behaviour and encourage more frequent credit card spending. However, providers need to ensure that not only are cardholders aware of the benefits, but that they are also kept interested and engaged so as to choose to adapt their spending in order to make use of the rewards offered.”
– Chryso Kolakkides, Senior Financial Services Analyst
This report deals with the following issues:
- Reward schemes have the power to increase credit card spending
- A new approach is needed to reach today’s switched-on Millennials
- How can credit cards stand to compete with debit cards in the face of conflicting interests?
- London buses can help drive contactless card payments
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