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Credit Cards - UK - September 2013

“Contactless credit cards present an opportunity for providers to encourage customers to use their cards more frequently. Ownership and usage of these cards remains relatively low, however. Going forward, providers can develop the link between the rewards customers receive and contactless technology. This should help to demonstrate that using cards for everyday purchasing can boost the rewards customers receive and that it ‘pays’ to use a credit card like a debit card.”

– Stevan Obradovic, Financial Services Analyst

Some questions answered in this report include:

  • To what extent are contactless payments an important feature for credit card holders?
  • How many credit card holders receive rewards as part of their account?
  • What are the main barriers to credit card ownership?
  • How do credit and charge cards stack up against debit cards?

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Table of contents

  1. Introduction

      • Product definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Gross credit card lending continues to edge upwards
                • Figure 1: Forecast of gross credit card lending (non-seasonally adjusted), 2008-18
              • Market factors
                • Total net unsecured lending increased by 38% in 2012
                  • First half of 2013 shows strong improvements in consumer confidence
                    • Losses on fraudulent activity increased in 2012
                      • Regulatory round-up
                        • Companies, brands and innovation
                          • Barclaycard and LBG top the market share chart
                            • Figure 3: Estimated group share of the UK credit and charge card market (rebased to 100), by share of customers, July 2013
                          • Post Office leads on trust while Amex is perceived as more exclusive and differentiated
                            • Figure 4: Attitudes towards and usage of brands in the credit card sector, June 2013
                          • Advertising expenditure on credit cards up in 2012/13
                            • Who’s innovating?
                              • The consumer
                                • Credit card ownership
                                  • Figure 5: Payment card ownership, June 2013
                                • Barriers to credit card ownership
                                  • Figure 6: Reasons why consumers do not own credit cards, June 2013
                                • How consumers use credit cards
                                  • Figure 7: Consumer attitudes towards credit card usage, June 2013
                                • Contactless credit cards
                                  • Figure 8: Contactless credit cards, June 2013
                                • Credit card reward schemes
                                  • Figure 9: Credit card reward schemes, June 2013
                                • Attitudes towards reward schemes among users
                                  • Figure 10: Attitudes towards reward schemes among credit card users with rewards, June 2013
                                • Attitudes towards reward schemes among non-users
                                  • Figure 11: Attitudes towards reward schemes among credit card users without rewards, June 2013
                                • What we think
                                • Issues in the Market

                                    • To what extent are contactless payments an important feature for credit card holders?
                                      • How many credit card holders receive rewards as part of their account?
                                        • What are the main barriers to credit card ownership?
                                          • How do credit and charge cards stack up against debit cards?
                                          • Trend Application

                                            • Reward yourself with rewards points
                                              • Using credit as debit
                                                • Mintel futures: Generation Next
                                                • Market Drivers

                                                  • Key points
                                                    • Total net unsecured lending up by two fifths in 2012
                                                      • Figure 12: Net consumer credit lending (non-seasonally adjusted), 2008-12
                                                    • Demand for consumer credit continues to fluctuate
                                                      • Figure 13: Intended consumer credit activities, Q1/Q2 2006-Q1/2 2013
                                                    • Consumer confidence brightens in the first half of 2013
                                                      • Figure 14: UK consumer confidence, January 1988-June 2013
                                                    • Losses on card fraud increased by around 14% in 2012
                                                      • Figure 15: Annual plastic fraud losses on UK-issued cards, 2008-12
                                                    • Credit card debt write-offs continue to fall
                                                      • Figure 16: Quarterly write-offs of lending to individuals, by sector, March 2007-March 2013
                                                    • Credit card interest rates fall slightly but the BoE base rate remains unchanged
                                                      • Figure 17: Official bank base rate, three-month LIBOR and effective overdraft and credit card interest rates (monthly average), January 2006-July 2013
                                                    • Debt-to-income ratio continues to fall
                                                      • Figure 18: The value of personal sector debt (mortgages and consumer credit) and as a proportion of total PDI, at current prices, 2001-12
                                                    • Regulatory Round-up
                                                      • FCA to take responsibility for consumer credit regulation from OFT in 2014
                                                        • Crackdown on excessive card surcharges
                                                          • The EU wants to cap transaction fees
                                                            • FCA implements new rules for recurring payments
                                                              • Banks and card providers facing compensation bill of up to £1.3 billion
                                                              • Competitor Products

                                                                • Key points
                                                                  • Credit card numbers still continue to lag behind debit cards
                                                                    • Figure 19: Number of cards in issue, by card type, 2002-12
                                                                  • Debit cards account for almost 50% of payments in the UK
                                                                    • Figure 20: Share of payments in the UK, by volume, 2002 and 2012
                                                                  • Credit cards account for over 70% of gross consumer credit lending
                                                                    • Figure 21: Gross consumer credit lending, by sector (non-seasonally adjusted), 2008-12
                                                                  • Outstanding credit card debt remained relatively flat in 2012
                                                                    • Figure 22: Amount of credit card and other unsecured lending outstanding (non-seasonally adjusted), 2005-12 (at year end)
                                                                • SWOT Analysis

                                                                    • Figure 23: Credit and charge card market – SWOT analysis, 2013
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Barclaycard introduces its bespoke offers to the nation
                                                                      • MBNA launches a new rewards credit card
                                                                        • iZettle to allow small retailers to take credit card payments
                                                                          • Helping consumers understand the cost of their credit card
                                                                            • Buying gift cards and products by tweeting special hashtags
                                                                              • MasterCard testing a credit card with a screen and keyboard
                                                                                • Tesco Bank’s new credit card carries no fees for balance transfers
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Credit and charge card spending remained relatively flat in 2012
                                                                                      • Figure 24: Volume and value of transactions for UK purchases, by card type, 2008-12
                                                                                    • Cash withdrawals on credit cards continue downward trend
                                                                                      • Figure 25: Volume and value of cash withdrawals, by card type, 2008-12
                                                                                    • Overseas credit card transactions increased in 2012
                                                                                      • Figure 26: Summary of credit and charge card transactions made outside the UK, 2012
                                                                                    • Net credit card lending declined by around 8% in 2012
                                                                                      • Figure 27: Gross and net credit card lending (non-seasonally adjusted), 2007-13
                                                                                    • Market forecast
                                                                                      • Gross lending is expected to increase 30% over the next five years
                                                                                        • Figure 28: Forecast of gross credit card lending (non-seasonally adjusted), 2008-18
                                                                                        • Figure 79: Forecast of gross credit card lending, 2008-18
                                                                                      • Forecast methodology
                                                                                        • Fan chart explanation
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Barclaycard is still the number one player in the credit card market
                                                                                              • Figure 30: Ranking of the largest credit and charge card providers in the UK, by share of customers, July 2013
                                                                                            • The top five providers account for around 60% of credit cards issued
                                                                                              • Figure 31: Estimated group share of the UK credit and charge card market (rebased to 100), by share of customers, July 2013
                                                                                            • MasterCard and Visa dominate the credit and charge card market
                                                                                              • Figure 32: Credit and charge cards in issue, by card scheme, 2012
                                                                                          • Companies and Products

                                                                                              • American Express
                                                                                                • Description
                                                                                                  • Market position
                                                                                                    • Product range
                                                                                                      • Figure 33: Summary of selected credit cards offered by American Express, June 2013
                                                                                                    • Financial performance
                                                                                                      • Recent activity
                                                                                                        • Barclaycard
                                                                                                          • Description
                                                                                                            • Market position
                                                                                                              • Product range
                                                                                                                • Figure 34: Summary of selected credit cards offered by Barclaycard, June 2013
                                                                                                              • Financial performance
                                                                                                                • Figure 35: Key financial data for Barclaycard, 2011 and 2012
                                                                                                              • Recent activity
                                                                                                                • HSBC Group
                                                                                                                  • Description
                                                                                                                    • Market position
                                                                                                                      • Product range
                                                                                                                        • Figure 36: Summary of credit cards offered by HSBC and partners, June 2013
                                                                                                                      • Financial performance
                                                                                                                        • Figure 37: Key financial data of HSBC Bank Plc, 2011 and 2012
                                                                                                                      • Recent activity
                                                                                                                        • Lloyds Banking Group
                                                                                                                          • Description
                                                                                                                            • Market position
                                                                                                                              • Product range
                                                                                                                                • Figure 38: Summary of credit cards offered by Lloyds TSB, June 2013
                                                                                                                                • Figure 39: Summary of credit cards offered by Halifax, June 2013
                                                                                                                              • Financial performance
                                                                                                                                • Figure 40: Key financial data for Lloyds Banking Group‘s retail division, 2011 and 2012
                                                                                                                              • Recent activity
                                                                                                                                • MBNA Europe
                                                                                                                                  • Description
                                                                                                                                    • Market position
                                                                                                                                      • Product range
                                                                                                                                        • Figure 41: Summary of selected credit cards offered by MBNA and partners, June 2013
                                                                                                                                        • Figure 42: Summary of credit cards offered by Virgin Money (and issued by MBNA), June 2013
                                                                                                                                      • Financial performance
                                                                                                                                        • Recent activity
                                                                                                                                          • RBS Group
                                                                                                                                            • Description
                                                                                                                                              • Market position
                                                                                                                                                • Product range
                                                                                                                                                  • Figure 43: Summary of credit cards offered by RBS and NatWest, June 2013
                                                                                                                                                • Financial performance
                                                                                                                                                  • Figure 44: Key financial data for RBS Group’s UK Retail Banking Division, 2011 and 2012
                                                                                                                                                • Recent activity
                                                                                                                                                • Brand Research

                                                                                                                                                  • Brand map
                                                                                                                                                      • Figure 45: Attitudes towards and usage of brands in the credit card sector, June 2013
                                                                                                                                                    • Correspondence analysis
                                                                                                                                                      • Brand attitudes
                                                                                                                                                        • Figure 46: Attitudes, by credit card brand, June 2013
                                                                                                                                                      • Brand personality
                                                                                                                                                        • Figure 47: Credit card brand personality – macro image, June 2013
                                                                                                                                                        • Figure 48: Credit card brand personality – micro image, June 2013
                                                                                                                                                      • Brand experience
                                                                                                                                                        • Figure 49: Credit card brand usage, June 2013
                                                                                                                                                        • Figure 50: Satisfaction with various credit card brands, June 2013
                                                                                                                                                        • Figure 51: Consideration of credit card brands, June 2013
                                                                                                                                                        • Figure 52: Consumer perceptions of current credit card brand performance, June 2013
                                                                                                                                                      • Brand index
                                                                                                                                                        • Figure 53: Credit card brand index, June 2013
                                                                                                                                                      • Target group analysis
                                                                                                                                                        • Figure 54: Target groups, June 2013
                                                                                                                                                        • Figure 55: Credit card brand usage, by target groups, June 2013
                                                                                                                                                      • Group one – Conformists
                                                                                                                                                        • Group two – Simply the Best
                                                                                                                                                          • Group three – Shelf Stalkers
                                                                                                                                                            • Group four – Habitual Shoppers
                                                                                                                                                              • Group five – Individualists
                                                                                                                                                              • Brand Communication and Promotion

                                                                                                                                                                • Key points
                                                                                                                                                                  • Adspend on overall cards remained relatively flat in 2012/13
                                                                                                                                                                    • Figure 56: Advertising expenditure on credit, affinity, charge and retail/store cards, 2010/11-2012/13
                                                                                                                                                                  • Barclaycard leads the way when it comes to marketing activity
                                                                                                                                                                    • Figure 57: Top ten advertisers of credit and charge cards, 2010/11-2012/13
                                                                                                                                                                  • Direct mail campaigns dominate the credit card market
                                                                                                                                                                    • Figure 58: Adspend on credit and charge cards, by media type, 2010/11-2012/13
                                                                                                                                                                  • A note about adspend
                                                                                                                                                                  • Channels to Market

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Around 50% of internet users apply for credit cards online
                                                                                                                                                                        • Figure 59: Channels used to apply for a credit card, July 2013
                                                                                                                                                                      • Bank/building society applications are still the most popular
                                                                                                                                                                      • Credit Card Ownership

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Around two thirds of adults have a credit card
                                                                                                                                                                            • Figure 60: Payment card ownership, June 2013
                                                                                                                                                                          • Credit cards most popular among older customers…
                                                                                                                                                                            • Figure 61: Ownership of credit and charge cards, by age, June 2013
                                                                                                                                                                          • …but younger generations are embracing charge cards
                                                                                                                                                                            • More affluent consumers have higher ownership of credit and charge cards
                                                                                                                                                                              • Figure 62: Ownership of credit and charge cards, by socio-economic group and annual household income, June 2013
                                                                                                                                                                          • Barriers to Credit Card Ownership

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Many overlook credit cards due to fears about being in debt
                                                                                                                                                                                • Figure 63: Reasons why consumers do not own credit cards, June 2013
                                                                                                                                                                              • Bad experiences and lack of self-trust are also barriers
                                                                                                                                                                                • Around 3% of adults have been rejected while 14% think they would be refused
                                                                                                                                                                                  • Figure 64: Agreement with the statement ‘I don’t think I would be accepted for a credit card’, by household size, June 2013
                                                                                                                                                                                • One in ten prefer to use an overdraft instead of credit cards
                                                                                                                                                                                • How Consumers Use Credit Cards

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Over 50% of adults pay off their credit balance in full every month
                                                                                                                                                                                      • Figure 65: Consumer attitudes towards credit card usage, June 2013
                                                                                                                                                                                    • Big-ticket items still more popular than everyday shopping expenditure
                                                                                                                                                                                      • Age influences the way people use credit cards
                                                                                                                                                                                        • Figure 66: Consumer attitudes towards credit card usage, by age, June 2013
                                                                                                                                                                                      • Adults with multiple cards more likely to use them for expensive and everyday items
                                                                                                                                                                                        • Figure 67: Consumer attitudes towards credit card usage, by payment card ownership, June 2013
                                                                                                                                                                                      • Balance transfers more appealing to those with three or more cards
                                                                                                                                                                                        • Figure 68: Consumer agreement with the statement ‘I have transferred my outstanding balance to a lower-rate credit card in the last year’, by credit card ownership, June 2013
                                                                                                                                                                                    • Contactless Credit Cards

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • The majority of credit card holders do not have a contactless credit card
                                                                                                                                                                                          • Figure 69: Contactless credit cards, June 2013
                                                                                                                                                                                        • Interest among those without contactless cards is low
                                                                                                                                                                                          • Figure 70: Contactless credit cards, June 2013
                                                                                                                                                                                        • Young adults at the forefront of payment innovation
                                                                                                                                                                                          • Figure 71: Contactless credit cards, by gender and age, June 2013
                                                                                                                                                                                      • Credit Card Reward Schemes

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Around 60% of credit card holders have some form of rewards…
                                                                                                                                                                                            • Figure 72: Credit card reward schemes, June 2013
                                                                                                                                                                                          • ...while over a fifth are unsure if they have a benefits scheme
                                                                                                                                                                                            • Adults who use their card for everyday purchases more likely to receive rewards
                                                                                                                                                                                              • Figure 73: Credit card reward schemes, by consumer attitudes towards credit card usage, June 2013
                                                                                                                                                                                            • Contactless users more likely to have some form of rewards
                                                                                                                                                                                              • Figure 74: Credit card reward schemes, by contactless credit cards, June 2013
                                                                                                                                                                                          • Attitudes towards Reward Schemes Among Users

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • A quarter of credit card holders use their card more frequently due to reward schemes
                                                                                                                                                                                                • Figure 75: Attitudes towards reward schemes among credit card users with rewards, June 2013
                                                                                                                                                                                              • A fifth of consumers do not think it is worth paying for reward schemes
                                                                                                                                                                                                • Frequent card users are more engaged in their card reward scheme
                                                                                                                                                                                                  • Figure 76: Attitudes towards reward schemes among credit card users with rewards, by agreement with the statement ‘I use a credit card for everyday expenditures, such as groceries’, June 2013
                                                                                                                                                                                              • Attitudes towards Credit Card Reward Schemes Among Non-Users

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • More than 50% of adults with no rewards/benefits would not pay for such schemes
                                                                                                                                                                                                    • Figure 77: Attitudes towards reward schemes among credit card users without rewards, June 2013
                                                                                                                                                                                                  • Some adults simply want a no-thrills credit card
                                                                                                                                                                                                    • Figure 78: Contactless credit cards, by agreement with the statement ‘I don’t see the benefit of a credit card reward scheme’, June 2013
                                                                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                                                                    • Figure 79: Forecast of gross credit card lending, 2008-18
                                                                                                                                                                                                    • Figure 80: Gross credit card lending market forecast, best and worst-case scenario, 2013-18
                                                                                                                                                                                                • Appendix – Brand Research

                                                                                                                                                                                                    • Figure 83: Brand usage, June 2013
                                                                                                                                                                                                    • Figure 84: Brand commitment, June 2013
                                                                                                                                                                                                    • Figure 85: Brand momentum, June 2013
                                                                                                                                                                                                    • Figure 86: Brand diversity, June 2013
                                                                                                                                                                                                    • Figure 87: Brand satisfaction, June 2013
                                                                                                                                                                                                    • Figure 88: Brand attitude, June 2013
                                                                                                                                                                                                    • Figure 89: Brand image – macro image, June 2013
                                                                                                                                                                                                    • Figure 90: Brand image – micro image, June 2013
                                                                                                                                                                                                    • Figure 91: Profile of target groups, by demographics, June 2013
                                                                                                                                                                                                    • Figure 92: Psychographic segmentation, by target groups, June 2013
                                                                                                                                                                                                    • Figure 93: Brand usage, by target groups, June 2013
                                                                                                                                                                                                  • Brand index
                                                                                                                                                                                                    • Figure 94: Brand index, June 2013
                                                                                                                                                                                                • Appendix – Credit Card Ownership

                                                                                                                                                                                                    • Figure 95: Debit card ownership, by demographics, June 2013
                                                                                                                                                                                                    • Figure 96: Credit card ownership, by demographics, June 2013
                                                                                                                                                                                                    • Figure 97: Store card ownership, by demographics, June 2013
                                                                                                                                                                                                    • Figure 98: Prepaid card ownership, by demographics, June 2013
                                                                                                                                                                                                    • Figure 99: Charge card ownership, by demographics, June 2013
                                                                                                                                                                                                • Appendix – Barriers to Credit Card Ownership

                                                                                                                                                                                                    • Figure 100: Main reasons why consumers do not own credit cards, by demographics, June 2013
                                                                                                                                                                                                    • Figure 101: Less important reasons why consumers do not own credit cards, by demographics, June 2013
                                                                                                                                                                                                • Appendix – How Consumers Use Credit Cards

                                                                                                                                                                                                    • Figure 102: Consumer attitudes towards credit card usage, by demographics, June 2013
                                                                                                                                                                                                    • Figure 103: Consumer attitudes towards credit card usage, by demographics, June 2013 (continued)
                                                                                                                                                                                                • Appendix – Contactless Credit Cards

                                                                                                                                                                                                    • Figure 104: Contactless credit cards, by demographics, June 2013
                                                                                                                                                                                                • Appendix – Credit Card Reward Schemes

                                                                                                                                                                                                    • Figure 105: Credit card reward schemes, by demographics, June 2013
                                                                                                                                                                                                    • Figure 106: Adults who do not have a credit card reward scheme or are unsure about their reward scheme, by demographics, June 2013
                                                                                                                                                                                                    • Figure 107: Contactless credit cards, by credit card reward schemes, June 2013
                                                                                                                                                                                                • Appendix – Attitudes towards Credit Card Reward Schemes Among Users

                                                                                                                                                                                                    • Figure 108: Attitudes towards reward schemes among credit card users with rewards, by demographics, June 2013
                                                                                                                                                                                                    • Figure 109: Attitudes towards reward schemes among credit card users with rewards, by demographics, June 2013 (continued)
                                                                                                                                                                                                • Appendix – Attitudes towards Credit Card Reward Schemes among Non-Users

                                                                                                                                                                                                    • Figure 110: Attitudes towards reward schemes among credit card users without rewards, by demographics, June 2013
                                                                                                                                                                                                    • Figure 111: Attitudes towards reward schemes among credit card users without rewards, by demographics, June 2013 (continued)

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                Credit Cards - UK - September 2013

                                                                                                                                                                                                £1,995.00 (Excl.Tax)