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Crisps and Salty Snacks - Europe - May 2011

  • Does the fact that crisps and salty snacks are considered unhealthy really deter people from buying them, and if so, which target group does this affect most notably? Is it only older people who take the threat of obesity seriously? Can healthier snacks catch on, or does taste depend too much on dubious ingredients such as salt and fat?
  • What have the effects of recession been? Has the shift back to in-home consumption been able to balance trends to shop downmarket?
  • To what extent do national eating and cooking habits impact on snack sales?
  • Which segments are most popular, and in which countries?
  • Which countries lag behind in consumption terms, thus offering better growth potential?

Austria: This market covers pastry appetisers, potato crisps & sticks, extruded products, nuts, popcorn and tortilla chips. Market value is based on sales through all retail channels. Market volume is based on total consumption.

Belgium: The report covers crisps, extruded snacks, peanuts, savoury biscuits and small toast products. The market size in value and volume are based in retail sales. The market share is based on retail sales.

Denmark: This market covers packaged crisps, extruded, nuts and corn snacks. Market size comprises sales through all retail channels including direct to consumer.

France: The report covers nuts, crisps, savoury snacks and the savoury biscuits. Market size by value and volume is based on total retail sales. Market share is based on retail sales.

Hungary: This report covers potato crisps, corn chips, nuts, salsa chips, mixed snacks and other snack food. Market value is based on retail sales. Market volume is based on total consumption.

Italy: This market covers Crisps, Cheese Puffs, Tortillas, Pop Corn and Dry Fruit. Market size in value and volume is based on total retail sales.

Poland: This market covers chips, crispbread, sticks and pretzels, nuts, crackers and popcorns. Market size is based on total retail sales.

Russia: This report covers potato crisps, nuts, pretzels, extruded snacks and other packaged snack food products. Market size comprises sales through all retail channels including direct to consumer.

Slovak Republic: This report covers potato crisps, corn chips, nuts, salsa chips, extruded snacks. Market value is based on retail sales. Market volume is based on consumption.

Spain: This market covers Dry Fruits, Potato Snacks, Mixed Snacks and Potato Chips. Market size by value and by volume is based on total retail sales.

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Table of contents

  1. Introduction

      • Key points
        • Strength and weaknesses in brief
          • Strengths
            • Weaknesses
              • Definition
                • Consumer research
                  • Abbreviations
                  • Executive Summary

                      • The market
                        • The European market is still very diverse with supply and consumption both varying sharply by country
                          • The market grows moderately overall but faster in Central and Eastern Europe
                            • Challenges from sweet snacks must not to be ignored
                              • Companies, brands and innovation
                                • NPD activity closely mirrors sales trends
                                  • Figure 1: New product activity in crisps and salty snacks, Europe, % share by country, 2010
                                • The consumer
                                  • Younger age bias for crisps and an older age bias for nuts limits consumption
                                    • Figure 2: Trends in frequency of eating potato crisps, tortilla and corn snacks, France, Germany, Spain, GB, %, 2010
                                • European Market Size and Forecast

                                  • Key points
                                    • The Big 5
                                      • Value
                                        • Figure 3: Snack food: Value in local currency, 2004-14
                                      • Volume
                                        • Figure 4: Snack food: Volume, 2004-14
                                      • Spend per capita
                                        • Figure 5: Snack food: Spend per capita (population), 2004-14
                                      • Other European countries
                                        • Value
                                          • Figure 6: Snack food: Value in local currency, 2004-14
                                        • Volume
                                          • Figure 7: Snack food: Volume, 2004-14
                                        • Spend per Capita
                                          • Figure 8: Snack food: Spend per capita (population), 2004-14
                                      • Market Segmentation

                                        • Key points
                                          • The Big 5
                                            • France
                                              • Figure 9: France - Snack Food: Market segmentation, by volume, 2009
                                              • Figure 10: France - Snack Food: Market segmentation, by value, 2009
                                            • Germany
                                              • Figure 11: Germany- Snack food - Market segmentation, by volume, 2009
                                              • Figure 12: Germany - Snack Food: Market segmentation, by value, 2009-10
                                            • Italy
                                              • Figure 13: Italy - Snack Food: Market segmentation, by volume, 2009
                                              • Figure 14: Italy - Snack Food: Market segmentation, by value, 2009
                                            • Spain
                                              • Figure 15: Spain - Snack Food: Market segmentation, by volume, 2009
                                              • Figure 16: Spain - Snack Food: Market segmentation, by value, 2009
                                            • UK
                                              • Figure 17: UK - Snack Food: Market segmentation, by volume, 2009-10
                                            • Other European countries
                                              • Austria
                                                • Figure 18: Austria - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 19: Austria - Snack Food: Market segmentation, by value, 2009
                                              • Belgium
                                                • Figure 20: Belgium - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 21: Belgium - Snack Food: Market segmentation, by value, 2009
                                              • Denmark
                                                • Figure 22: Denmark - Snack food: Market segmentation, by volume, 2009
                                                • Figure 23: Denmark - Snack Food: Market segmentation, by value, 2009
                                              • Hungary
                                                • Figure 24: Hungary - Snack Food: Market segmentation, by volume
                                                • Figure 25: Hungary - Snack Food: Market segmentation, by value
                                              • Poland
                                                • Figure 26: Poland - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 27: Poland - Snack Food: Market segmentation, by value, 2009
                                              • Russia
                                                • Figure 28: Russia - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 29: Russia - Snack Food: Market segmentation, by value, 2009
                                              • Slovak Republic
                                                • Figure 30: Slovak Republic - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 31: Slovak Republic - Snack Food: Market segmentation, by value, 2009
                                              • Ukraine
                                                • Figure 32: Ukraine - Snack Food: Market segmentation, by volume, 2009
                                                • Figure 33: Ukraine - Snack Food: Market segmentation, by value, 2009
                                            • Companies and Product Innovation

                                              • Key points
                                                • Figure 34: New product activity in crisps and salty snacks, % share of global region, 2010
                                                • Figure 35: New product activity in crisps and salty snacks, Europe, % share by country, 2010
                                                • Figure 36: New product activity in crisps and salty snacks, % Share by category, by country, Big 5, 2010
                                                • Figure 37: New product activity crisps and salty snacks, % share by top five claims in the Big 5 European countries, 2010
                                              • France
                                                • Figure 38: New product activity in crisps and salty snacks, % Share of new product launches, France, 2007-10
                                                • Figure 39: New product activity in crisps and salty snacks, % share by claim, France, top five, 2007-10
                                              • Most innovative products
                                                • Germany
                                                  • Figure 40: New product activity in crisps and salty snacks, % Share of new product launches, Germany, 2007-10
                                                  • Figure 41: New product activity in crisps and salty snacks, % share by claim, Germany, top five, 2007-10
                                                • Most innovative products
                                                  • Italy
                                                    • Figure 42: New product activity in crisps and salty snacks, % Share of new product launches, Italy, 2007-10
                                                    • Figure 43: New product activity in crisps and salty snacks, % share by claim, Italy, top five, 2007-10
                                                  • Most innovative products
                                                    • Spain
                                                      • Figure 44: New product activity in crisps and salty snacks, % Share of new product launches, Spain, 2007-10
                                                      • Figure 45: New product activity in crisps and salty snacks, % share by claim, Spain, top five, 2007-10
                                                    • Most innovative products
                                                      • UK
                                                        • Figure 46: New product activity in crisps and salty snacks, % Share of new product launches, UK, 2007-2010
                                                        • Figure 47: New product activity in crisps and salty snacks, % share by claim, UK, top five, 2007-10
                                                      • Most innovative products
                                                      • The Consumer

                                                        • Key points
                                                          • Potato crisps, tortilla and corn snacks
                                                            • Frequency
                                                              • Figure 48: Trends in frequency of eating potato crisps, tortilla and corn snacks, France, 2006-10
                                                              • Figure 49: Trends in frequency of eating potato crisps, tortilla and corn snacks, Germany, 2006-10
                                                              • Figure 50: Trends in frequency of eating potato crisps, tortilla and corn snacks, Spain, 2006-10
                                                              • Figure 51: Trends in frequency of eating potato crisps, tortilla and corn snacks, GB, 2006-10
                                                            • Types
                                                              • Figure 52: Trends in types of potato crisps, tortilla and corn snacks eaten, France, 2006-10
                                                              • Figure 53: Trends in types of potato crisps, tortilla and corn snacks eaten, Germany, 2006-10
                                                              • Figure 54: Trends in types of potato crisps, tortilla and corn snacks eaten, Spain, 2008-10
                                                              • Figure 55: Trends in types of potato crisps, tortilla and corn snacks eaten, GB, 2006-10
                                                            • Nuts
                                                              • Frequency
                                                                • Figure 56: Trends in frequency of eating nuts and dried fruit, France, 2006-10
                                                                • Figure 57: Trends in frequency of eating nuts and dried fruit, Germany, 2006-10
                                                                • Figure 58: Trends in frequency of eating nuts and dried fruit, Spain, 2006-10
                                                                • Figure 59: Trends in frequency of eating nuts and dried fruit, GB, 2006-10
                                                              • Types
                                                                • Figure 60: Types of nuts and dried fruit eaten, France, 2010
                                                                • Figure 61: Trends in varieties of nuts and dried fruit eaten, France, 2009-10
                                                                • Figure 62: Trends in types of nuts and dried fruit eaten, Germany, 2009-10
                                                                • Figure 63: Trends in varieties of nuts and dried fruit eaten, Spain, 2009-10
                                                                • Figure 64: Trends in types of nuts and dried fruit eaten, GB, 2009-10
                                                              • Average Spend
                                                                • Figure 65: Average spend on snacks each week, Germany, 2010
                                                                • Figure 66: Average spend on snacks each week, GB, 2010
                                                              • Snacking occasions
                                                                • Figure 67: Time during the day usually snack, Germany, 2010
                                                                • Figure 68: Time during the day usually snack, GB, 2010
                                                            • Appendix – Lifestyle Data

                                                                • Figure 69: Trends in agreement with statements: I don't normally eat between meals, 2006-10
                                                                • Figure 70: Trends in agreement with statements: I think fast food is all junk, 2006-10
                                                                • Figure 71: Agreement with selected lifestyle statements by demographics, Germany, 2010
                                                            • Appendix – Demographic Data

                                                                • Figure 72: Frequency of eating potato crisps, tortilla and corn snacks by demographics, France, 2010
                                                                • Figure 73: Frequency of eating potato crisps, tortilla and corn snacks by demographics, Germany, 2010
                                                                • Figure 74: Frequency of eating potato crisps, tortilla and corn snacks, by demographics, Spain, 2010
                                                                • Figure 75: Frequency of eating potato crisps, tortilla and corn snacks, by demographics, GB, 2010
                                                                • Figure 76: Frequency of eating nuts and dried fruit, by demographics, France, 2010
                                                                • Figure 77: Frequency of eating nuts and dried fruit, by demographics, Germany, 2010
                                                                • Figure 78: Frequency of eating nuts and dried fruit, by demographics, Spain, 2010
                                                                • Figure 79: Frequency of eating nuts and dried fruit, by demographics, GB, 2010

                                                            Companies Covered

                                                            To learn more about the companies covered in this report please contact us.

                                                            Crisps and Salty Snacks - Europe - May 2011

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