Cruises - UK - April 2012
“Potential new cruisers are already very receptive to the idea that these holidays are a great way of visiting and exploring places. Mintel’s research shows that where the ‘potentials’ differ from experienced cruisers is in their much lower level of awareness of the quality of onboard facilities. Rising fuel costs and environmental regulations are likely to lead to lower speeds, more time at sea and shorter itineraries. The focus on the onboard experience is likely to increase further and needs greater promotion to build consumer awareness but a balance between destination and ship needs to be struck.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- Short-haul and domestic holidays are currently growing while long-haul is struggling. How will this affect cruise?
- How important is the onboard experience, compared to the itinerary?
- What is the best way to market to non-cruisers?
- What is the relationship between sea cruises and river cruises?
- What is the scope for a ‘green cruise’ brand?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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