Cruises - UK - October 2014
“Cruise ships will continue on their evolutionary path from ships to hotels-at-sea to floating destinations, becoming as much a focal point as the places visited, with operators hoping that customers will be willing to trade some of the itinerary for a better on-board experience. This is a difficult balancing act though. The key selling point for cruise holidays remains the itinerary and it is doubtful how far this can be diluted without compromising the appeal of the product.”
– John Worthington, Senior Analyst
This report answers the following questions:
- How might rising fuel costs re-shape the cruise product?
- On which demographic groups should cruise brands concentrate their marketing resources?
- What are the opportunities for river cruises?
- How can cruise holidays appeal to AB independent travellers who would not normally consider a mainstream cruise?
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