Current Accounts - Ireland - August 2014
“The end of fee-free banking in RoI has made the prospect of owning multiple current accounts more expensive; and thus we have seen the incidence of consumers owning three or more accounts fall between 2009 and 2014. Moving forward, with more banks seeking to upgrade consumers to paid-for premium/packaged accounts, it will help to boost revenue generated from current accounts, but perhaps further lower the incidence of multiple account ownership.”
– Brian O’Connor, Production Manager
This report answers the following questions:
- What impact will account switching guarantees and legislation have on the market?
- What could help drive uptake of ‘packaged’ current accounts?
- How important are overdraft facilities to current account users?
- How many current accounts does the average Irish consumer own?
- Which banks do consumers have their current accounts with?
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