Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cycling Holidays - UK - July 2009

One fifth of the population (9.7 million adults) have very positive attitudes towards cycling holidays. However, even amongst these most enthusiastic consumers only one in ten has taken a holiday involving cycling in the past 12 months, and three in ten of them have never actually been on any kind of holiday involving cycling.

Cycling is a small and expanding specialist holiday market and, although the bike will never replace the beach in the affections of British holidaymakers, cycling holidays do have significant potential for further growth, particularly at the softer, leisure end of the spectrum.

This report provides an overview of the market for cycling holidays, investigating the core market factors, strengths and weaknesses, consumer dynamics and likely future trends.

Key issues

  • How is the economic climate affecting cycling holidays? What are the likely long-term growth prospects?

  • What are the attractions and off-putting factors of cycling holidays in the minds of consumers?

  • How important is the health and fitness agenda when it comes to cycling holidays? How important are green concerns? How significant is the ‘Olympic factor’? What other themes can help cycling packages to appeal to more mainstream consumers?

  • Who goes on cycling holidays? Who doesn’t go? Who would like to go in future? What are the most popular destinations?

  • Who are the main operators in the market? What kinds of products are available and which are growing in popularity? What key trends are cycling operators noticing in their market?

  • Is cycling tourism essentially rural? What is the potential for urban cycling tourism?

  • What are the main obstacles to further development in the market? Where do the greatest commercial opportunities lie?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key issues
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Recession chic
              • Biking down memory lane
                • Car-free resorts
                • Market In Brief

                  • Cycle Crazy potential
                    • Domestic bike bounce?
                      • Healthy explorers
                        • Cycling – the new marathon
                          • Soft cycling and soft learning
                            • Quirk appeal
                            • Internal Market Environment

                              • Key points
                                • A year of two halves
                                  • Figure 1: Domestic and overseas holiday volumes, 2004-09
                                • Spending starts to fall
                                  • Figure 2: Domestic and overseas holidays expenditure, 2004-09
                                • Emerging destinations
                                  • Figure 3: Overseas holidays, by region, 2004-08
                                  • Figure 4: Comparison of overseas trips taken, by region, for first and second halves of 2008
                                • Poles apart
                                  • Figure 5: Percentage of adults booking UK and overseas holidays, by number of holidays, 2004-08
                                • Seeking something different
                                  • Figure 6: Type of holiday taken, 2004-08
                                • Designer bikes
                                  • Figure 7: Ownership of bicycles, 2004-08
                                • Cycling surge…
                                  • Figure 8: Participation in cycling and mountain biking, 2004-08
                                • …but Britain still lags behind
                                  • Biking for women
                                    • Top gear
                                      • National Cycle Network expands
                                        • Sleepwalking into obesity
                                          • New cycling generation
                                            • London Velib
                                              • European infrastructure
                                                • Cycling and the city
                                                  • Mountain biking infrastructure
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Fragile optimism
                                                        • Figure 9: Consumer Confidence Index, May 2008-May 2009
                                                        • Figure 10: Trends in personal disposable income and consumer expenditure, 2004-14
                                                      • Year of the nano break?
                                                        • Figure 11: Things the recession has prevented consumers doing or buying over the next six months, February 2009
                                                      • AB growth boosts cycling tourism
                                                        • Figure 12: Forecast adult population trends, by socio-economic group, 2004-14
                                                      • Biking Boomers
                                                        • Figure 13: Forecast adult population trends, by lifestage, 2004-14
                                                      • Cycling singles
                                                        • Figure 14: UK household sizes, 2004-14
                                                      • Web is mixed blessing
                                                        • Figure 15: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, January 2004-January 2009
                                                      • Promoting value alternatives
                                                        • Figure 16: Sterling exchange rates at the beginning of each year, 2005-09
                                                    • Competitive Context

                                                      • Key points
                                                        • Danger of faddism
                                                          • Active holidaymakers
                                                            • Figure 17: Activity holidays, by region, 2004-08
                                                            • Figure 18: Estimated volume of activity holidays, by type of activity, 2008
                                                        • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Forward momentum of cycling
                                                                • More active holiday styles
                                                                  • Power of the web
                                                                    • Slow travel trend
                                                                      • City cycling takes off
                                                                        • Weaknesses
                                                                          • Lack of domestic infrastructure and product
                                                                            • Couch potatoes and beach bums
                                                                              • Women under-represented
                                                                                • Green card hard to play
                                                                                  • Specialist holiday competition
                                                                                  • Who's Innovating?

                                                                                    • Key points
                                                                                      • High-tech cycling
                                                                                        • I cycle, therefore I am
                                                                                          • Cycling in comfort
                                                                                            • Cycling the dragon
                                                                                              • Into the volcano
                                                                                                • Holiday on one wheel
                                                                                                  • Blazing saddles
                                                                                                  • Market Size

                                                                                                    • Key points
                                                                                                      • Past and present
                                                                                                        • Estimated value
                                                                                                          • Figure 19: Dedicated cycling holidays, by volume and value, 2008
                                                                                                        • Future
                                                                                                        • Segment Performance

                                                                                                          • Key points
                                                                                                            • Three-way cycling
                                                                                                              • Guided vs self-guided
                                                                                                              • Companies and Products

                                                                                                                • Key points
                                                                                                                  • Industry overview
                                                                                                                    • Cycling holidays product
                                                                                                                      • CTC Cycling Holidays
                                                                                                                        • CycleActive
                                                                                                                          • Cycling for Softies
                                                                                                                            • Explore
                                                                                                                              • Freewheel Holidays
                                                                                                                                • Hooked on Cycling
                                                                                                                                  • Saddle Skedaddle
                                                                                                                                    • Sports Tours International
                                                                                                                                      • Velodays
                                                                                                                                        • Wheely Wonderful Cycling
                                                                                                                                        • What People Look for on Holiday

                                                                                                                                          • Key points
                                                                                                                                            • Figure 20: Factors looked for in a holiday, April 2009
                                                                                                                                          • Changing perceptions
                                                                                                                                          • Cycling Holidays Taken

                                                                                                                                            • Key points
                                                                                                                                              • Figure 21: Cycling holidays taken, April 2009
                                                                                                                                            • AB male bias
                                                                                                                                            • Cycling Holidays – Where, How and Who With?

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 22: Details of last cycling holiday, April 2009
                                                                                                                                                • Budget escape
                                                                                                                                                  • Male bonding
                                                                                                                                                    • Figure 23: Last cycling holiday details, by most popular types of cycling holidays taken, April 2009
                                                                                                                                                    • Figure 24: Last cycling holiday details, by least popular types of cycling holidays taken, April 2009
                                                                                                                                                  • Bikers camp at home
                                                                                                                                                  • Attitudes Towards Cycling Holidays

                                                                                                                                                    • Key points
                                                                                                                                                        • Figure 25: Attitudes towards cycling holidays, April 2009
                                                                                                                                                      • Health appeal
                                                                                                                                                        • Active explorers
                                                                                                                                                          • Who are the green cyclists?
                                                                                                                                                            • Weather report
                                                                                                                                                              • Figure 26: Most popular factors looked for in a holiday, by attitudes towards cycling holidays, April 2009
                                                                                                                                                              • Figure 27: Next most popular factors looked for in a holiday, by attitudes towards cycling holidays, April 2009
                                                                                                                                                          • Targeting Opportunities

                                                                                                                                                            • Key points
                                                                                                                                                              • How many key holiday factors matter?
                                                                                                                                                                • Figure 28: Number of key factors looked for in a holiday, April 2009
                                                                                                                                                                • Figure 29: Cycling holidays taken, by number of key factors looked for in a holiday, April 2009
                                                                                                                                                                • Figure 30: Attitudes toward cycling holidays, by number of key factors looked for in a holiday, April 2009
                                                                                                                                                              • Target groups
                                                                                                                                                                • Figure 31: Target groups, April 2009
                                                                                                                                                              • Cycle Crazy
                                                                                                                                                                • Part-timers
                                                                                                                                                                  • Faint-hearted
                                                                                                                                                                    • Unconcerned
                                                                                                                                                                        • Figure 32: Target groups, by cycling holidays taken, April 2009
                                                                                                                                                                      • Large potential
                                                                                                                                                                          • Figure 33: Target groups, by last cycling holiday details, April 2009
                                                                                                                                                                          • Figure 34: Target groups, by key factors looked for in a holiday, April 2009
                                                                                                                                                                        • Soft learning
                                                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                                                            • Figure 35: Participation in cycling and mountain biking, by demographic sub-group, 2008
                                                                                                                                                                        • Appendix – What People Look For On Holiday

                                                                                                                                                                            • Figure 36: Most popular factors looked for in a holiday, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 37: Next most popular factors looked for in a holiday, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 38: Least popular factors looked for in a holiday, by demographic sub-group, April 2009
                                                                                                                                                                        • Appendix – Cycling Holidays Taken

                                                                                                                                                                            • Figure 39: Most popular form of cycling holidays taken, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 40: Least popular form of cycling holidays taken, by demographic sub-group, April 2009
                                                                                                                                                                        • Appendix – Cycling holidays – Where, How and Who With?

                                                                                                                                                                            • Figure 41: Most common details of last cycling holiday, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 42: Least common details of last cycling holiday, by demographic sub-group, April 2009
                                                                                                                                                                        • Appendix – Attitudes Toward Cycling Holidays

                                                                                                                                                                            • Figure 43: Most popular attitudes towards cycling holidays, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 44: Least popular attitudes towards cycling holidays, by demographic sub-group, April 2009
                                                                                                                                                                        • Appendix – Targeting Opportunities

                                                                                                                                                                            • Figure 45: Number of key factors looked for in a holiday, by demographic sub-group, April 2009
                                                                                                                                                                            • Figure 46: Target groups, by demographic sub-group, April 2009

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                        • European Cyclists Federation (ECF)
                                                                                                                                                                        • Eurostar UK Ltd
                                                                                                                                                                        • French Cycling Holidays Ltd
                                                                                                                                                                        • Gfk NOP
                                                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                                                        • Halfords Ltd
                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                        • Saddle Skedaddle (UK) Ltd
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • Topshop old
                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Wm Morrison Supermarkets

                                                                                                                                                                        Cycling Holidays - UK - July 2009

                                                                                                                                                                        US $2,583.33 (Excl.Tax)