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Dairy Drinks, Milk and Cream - UK - April 2013

“With three in ten users saying they rarely cook recipes that involve cream, communicating the versatility of cream as a cooking ingredient, such as with on-pack recipes, has scope to encourage usage. Year-round flavour innovation has scope to appeal to a small proportion of cream users.”

– Kiti Soininen, Head of UK Food, Drink & Foodservice Research

Some questions answered in this report include:

  • What key issues should cream companies address to encourage more frequent usage of cream in cooking?
  • What market trends can flavoured milk tap into to support its growth prospects?
  • How can brands add value to standard white milk?
  • How can brands position milk to more effectively appeal to women?

 

The dairy drinks, milk and cream market experienced its third consecutive year of value decline in 2012 to stand at £3.9 billion, while volume sales continued to grow, managing to reverse most of 2010’s decline to stand at 5.3 billion litres.

Rock-bottom pricing in standard white milk has been making it difficult for households to justify trading up to added-value filtered, healthy or speciality milk, while cream sales also struggled in 2012. On a more positive note, lactose-free milk and dairy alternatives are helping to support milk sales, by driving NPD in the market and recruiting new users, while flavoured milk shows little sign of running out of steam.

Widespread farmers’ protests against price deflation in the industry in summer 2012 drew the country’s attention to their plight. The outcome seems to be largely positive with several initiatives underway to make contract pricing more transparent and most major grocery multiples have raised their own-label prices to pre-2011 levels, following recent price wars. Almost one in four milk buyers will favour brands which guarantee fair pay to farmers, something which should continue to offer an incentive for retailers to raise prices paid to farmers, but also provide some scope to raise retail prices, much needed with own-labels shouldering the lion’s share of value losses in the market during 2012.

This report examines the UK retail market for milk and cream, including products sold via doorstep delivery as well as through retail outlets. Sales of milk within the catering and industrial sectors, as well as welfare milk supplies, unless otherwise stated, are excluded.

The market for baby milk, both liquid and powder, falls outside the scope of this report and will be covered in Mintel’s Baby Food and Drink – UK, May 2013 report.

Flavoured milk is also included in this report, including milk flavouring (eg Nesquik, Crusha), however, ‘fermented milk drinks’ such as Yakult made with live bacterial cultures, yogurt drinks and carbonated milk-juice drinks (even though they may be positioned alongside milk and flavoured milks in grocery stores) are excluded.

Also excluded are fruit juice smoothies made with milk/cream/yogurt, when the dairy component is not the major constituent and chilled RTD coffee drinks such as Emmi Caffè Latte, the latter being covered in Mintel’s Coffee – UK, April 2012 report.

Alternatives to cow’s milk, including eg soya, rice and other nut, grain and seed-based milk-style drinks and goat’s and buffalo milk are included in the market size, but only account for a small share of the market.

Powdered milk except for baby milk is included, but negligible.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK retail sales of dairy drinks, milk and cream, value and volume share, 2012 (est)
            • Forecast
              • Figure 2: UK retail sales of dairy drinks, milk and cream, by value, 2007-17
            • Volumes outpace value sales in white milk
              • Cream sales slow to a standstill
                • Slightly slower growth experienced by flavoured milk
                  • Market factors
                    • Pricing and supply
                      • Added-value opportunities among over-55s
                        • Companies, brands and innovation
                          • Market share – white milk
                            • Figure 3: Estimated brand shares in the white milk market, by value and volume, 2012*
                          • Market share – cream
                            • Figure 4: Estimated brand shares in the UK cream market, by value and volume, 2012*
                          • Market share – flavoured milk
                            • Figure 5: Estimated brand shares in the UK flavoured milk market, by value and volume, 2012*
                          • NPD activity
                            • Adspend
                              • The consumer
                                • Milk preferences
                                  • Figure 6: Milk usage in the last three months (any usage in household), by type, February 2013
                                • Cream preferences
                                  • Figure 7: Cream usage in the last three months, by type, February 2013
                                • Low price tops the important factors influencing choice of milk/milk drinks
                                  • Figure 8: Important factors influencing choice of milk or milk drinks, February 2013
                                • Attitudes towards milk/milk drinks
                                  • Figure 9: Attitudes towards milk and milk drinks (including non-dairy substitutes), February 2013
                                • Attitudes towards cream
                                  • Figure 10: Attitudes towards cream, February 2013
                                • What we think
                                • Issues in the Market

                                    • What key issues should cream companies address to encourage more frequent usage of cream in cooking?
                                      • What market trends can flavoured milk tap into to support its growth prospects?
                                        • How can brands add value to standard white milk?
                                          • How can brands position milk to more effectively appeal to women?
                                          • Trend Application

                                              • Trend: Edutainment
                                                • Trend: Hungry Planet
                                                  • Mintel Futures: Generation Next
                                                  • Market Drivers

                                                    • Key points
                                                      • Pricing and supply
                                                        • Consolidation of supply
                                                          • Retail selling prices start to recover to 2011 prices
                                                            • Figure 11: Farmgate Price Index – monthly milk prices, 2007-12
                                                          • Relationships with farmers offer a selling point for retailers
                                                            • Transparency of milk prices promises a new era in the supply chain
                                                              • Opportunities for added value within dairy
                                                                • Functional attracts growing interest
                                                                  • Figure 12: Projected trends in population growth, by age, 2012-17
                                                                • The free-from sector is rapidly evolving
                                                                  • Organic – beleaguered but battling on
                                                                    • Weak consumer confidence prevails
                                                                      • Figure 13: Monthly consumer confidence index, January 2008-December 2012
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • NPD momentum stalls slightly in 2012
                                                                        • Figure 14: New product launches in the UK dairy drinks, milk and cream market, and in all dairy, indexed, 2009-12
                                                                        • Figure 15: Product launches within the UK dairy drinks, milk and cream market, by sub-category, 2009-12
                                                                      • Own-label continues to be a driving force in innovation
                                                                        • Competition from international newcomers in the free-from sector
                                                                          • Milk-based drinks to go provide a source of inspiration for NPD
                                                                            • Coffee flavours target a more mature, female audience
                                                                              • Milk looks to fortification for added value in international markets
                                                                              • Strengths and Weaknesses

                                                                                • Strengths
                                                                                  • Weaknesses
                                                                                  • Market Size and Forecast

                                                                                    • Key points
                                                                                      • Overview of dairy drinks, milk and cream
                                                                                        • Figure 16: UK retail sales of dairy drinks, milk and cream, by value and volume, 2007-17
                                                                                        • Figure 17: UK retail sales of dairy drinks, milk and cream, value and volume share, 2012 (est)
                                                                                      • Outlook
                                                                                        • Figure 18: UK retail sales and forecast of dairy drinks, milk and cream, by volume, 2007-17
                                                                                        • Figure 19: UK retail sales and forecast of dairy drinks, milk and cream, by value, 2007-17
                                                                                      • White milk continues to face shrinking value sales
                                                                                        • Figure 20: UK retail sales of white milk (fresh and long-life), by value and volume, 2007-17
                                                                                        • Figure 21: Trends in UK average retail price per litre of white milk, flavoured milk and cream, 2007-12
                                                                                      • Outlook – white milk segment
                                                                                        • Figure 22: UK retail sales and forecast of white milk, by value, 2007-17
                                                                                      • Reduced consumer spending power finally takes its toll on cream in 2012
                                                                                        • Figure 23: UK retail sales of cream, by value and volume, 2007-17
                                                                                      • Outlook – cream segment
                                                                                        • Figure 24: UK retail sales and forecast of cream, by value, 2007-17
                                                                                      • Evolution of flavoured milk continues
                                                                                        • Figure 25: UK retail sales of flavoured milk, by value and volume, 2007-17
                                                                                      • Outlook – flavoured milk segment
                                                                                        • Figure 26: UK retail sales and forecast of flavoured milk, by value, 2007-17
                                                                                      • Forecast methodology
                                                                                      • Market Segmentation

                                                                                        • Key points
                                                                                          • Consumers are buying more but paying less for standard fresh white milk
                                                                                            • Figure 27: Retail sales of white milk (fresh and long-life), by type, by value and volume, 2010-12
                                                                                          • Added-value milks struggle to gain momentum, except lactose-free
                                                                                            • Figure 28: Retail sales of fresh white milk, by type, by value, 2010-12
                                                                                            • Figure 29: Retail sales of fresh white milk, by type, by volume, 2010-12
                                                                                          • Cream sales lose sight of their earlier momentum
                                                                                            • Figure 30: Retail sales of cream, by type, by value, 2010-12
                                                                                            • Figure 31: Retail sales of cream, by type, by volume, 2010-12
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Newly formed Müller Wiseman Dairies enjoys growth in 2012
                                                                                              • Figure 32: Estimated brand shares in the white milk market, by value and volume, 2012*
                                                                                            • Cravendale finds 2012 tough going but maintains market share
                                                                                              • Dairy Crest to focus on FRijj
                                                                                                • Figure 33: Estimated brand shares in the white milk market, by value and volume, 2011 and 2012
                                                                                              • Milk processors
                                                                                                • Figure 34: Estimated manufacturer shares of own-label liquid milk sales, by volume, 2012
                                                                                              • Elmlea extends its lead in cream
                                                                                                • Figure 35: Estimated brand shares in the UK cream market, by value and volume, 2012*
                                                                                                • Figure 36: Estimated brand shares in the UK cream market, by value and volume, 2011 and 2012
                                                                                              • Chocolate brand Mars grows share in flavoured milk, while Yazoo chases FRijj’s lead
                                                                                                • Figure 37: Estimated brand shares in the UK flavoured milk market, by value and volume, 2012*
                                                                                                • Figure 38: Estimated brand shares in the UK flavoured milk market, by value and volume, 2011 and 2012
                                                                                              • Alpro’s growth momentum continues
                                                                                              • Companies and Products

                                                                                                • Alpro
                                                                                                  • Arla Foods
                                                                                                    • Dairy Crest
                                                                                                      • FrieslandCampina
                                                                                                        • Medina Dairy
                                                                                                          • Müller Wiseman Dairies
                                                                                                            • Nestlé UK Ltd
                                                                                                              • St Helen’s Farm
                                                                                                              • Brand Communication and Promotion

                                                                                                                • Key points
                                                                                                                  • Above-the-line spend rebounds in 2012
                                                                                                                    • Figure 39: Main monitored media advertising expenditure in the dairy drinks, milk and cream market, 2009-12
                                                                                                                  • Arla Foods leads the category in adspend
                                                                                                                    • Figure 40: Top ten advertisers in the dairy drinks, milk and cream market, by advertiser, 2008-12
                                                                                                                    • Figure 41: Top ten advertisers in the dairy drinks, milk and cream market, by brand, 2008-12
                                                                                                                  • Cravendale revives its ‘Cats with Thumbs’ campaign
                                                                                                                    • Kellogg’s Tip and Sip bowls boost milk’s appeal to children
                                                                                                                      • Campina refreshes Yazoo brand
                                                                                                                        • Alpro takes a plant-based approach
                                                                                                                          • Ambitious Almond Breeze takes a calorie-conscious stance
                                                                                                                            • OMSCo says Wise up!
                                                                                                                              • Make Mine Milk teams up with BeatBullying
                                                                                                                              • Consumer – Trends in Milk Usage

                                                                                                                                • Key points
                                                                                                                                  • Milk usage patterns reveal lighter usage overall
                                                                                                                                      • Figure 42: Trends in frequency of using milk in the last 12 months, 2009-12
                                                                                                                                      • Figure 43: Trends in frequency of using milk in the last 12 months, 2008-12 and 2011-12
                                                                                                                                    • Reasons for lower milk usage
                                                                                                                                      • Lower usage of breakfast cereals
                                                                                                                                        • Consistently high levels of tea consumed
                                                                                                                                          • Competition intensifies in the soft drink arena
                                                                                                                                            • Figure 44: Trends in types of drink consumed in the past 12 months, 2007-11
                                                                                                                                        • Consumer – Usage of Milk and Cream by Type

                                                                                                                                          • Key points
                                                                                                                                            • Milk and cream preferences
                                                                                                                                                • Figure 45: Milk usage in the last three months (any usage in household), by type, February 2013
                                                                                                                                              • Semi-skimmed is the clear favourite among UK consumers
                                                                                                                                                • Flavoured milk helps bridge the generation gap
                                                                                                                                                  • 1% fat milk lacks resonance with milk users
                                                                                                                                                    • Relatively low number of filtered milk users given high-profile brand activity
                                                                                                                                                      • Cream usage
                                                                                                                                                          • Figure 46: Cream usage in the last three months, by type, February 2013
                                                                                                                                                          • Figure 47: Cream usage in the last three months, by women and ABs compared to the average, by type, February 2013
                                                                                                                                                        • Less occasion to use and affordability are key reasons for low cream usage
                                                                                                                                                          • Milk and cream repertoires
                                                                                                                                                            • Figure 48: Repertoire of types of milk/cream used (personal or for household) in the last three months, February 2013
                                                                                                                                                        • Consumer – Important Factors Influencing Choice of Milk/Milk Drinks

                                                                                                                                                          • Key points
                                                                                                                                                            • Low price outweighs health or ethical preferences
                                                                                                                                                                • Figure 49: Factors that would influence choice of milk or milk drinks, February 2013
                                                                                                                                                              • Adding value to milk is an uphill challenge but some factors matter more than others
                                                                                                                                                                • Added health benefits resonate among a small minority of milk buyers
                                                                                                                                                                  • Empathy with farmers and local sourcing hold some influence
                                                                                                                                                                  • Consumer – Attitudes Towards Milk/Milk Drinks

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Milk gets the thumbs up as a refreshing drink
                                                                                                                                                                          • Figure 50: Attitudes towards milk and milk drinks (including non-dairy substitutes), February 2013
                                                                                                                                                                        • New flavours offer opportunities for growth
                                                                                                                                                                          • Flavoured milk lacks health credentials among ABC1s
                                                                                                                                                                          • Consumer – Attitudes Towards Cream

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Cream faces usage limitations due to concerns over high levels of fat
                                                                                                                                                                                  • Figure 51: Attitudes towards cream, February 2013
                                                                                                                                                                                • Health concerns and lack of inspiration are main barriers to usage
                                                                                                                                                                                  • Convenient packaging can offer brands standout
                                                                                                                                                                                  • Appendix – Market Drivers

                                                                                                                                                                                      • Figure 52: Number of dairy producers in the UK, 2002-11
                                                                                                                                                                                      • Figure 53: Average consumption of milk per person per week, 2001/02-2011
                                                                                                                                                                                      • Figure 54: Usage of organic dairy products, 2008-12
                                                                                                                                                                                      • Figure 55: Usage of organic dairy products, by demographics, 2012
                                                                                                                                                                                      • Figure 56: Usage of food with added health benefits (eg probiotic, omega-3 or cholesterol lowering), 2008-12
                                                                                                                                                                                      • Figure 57: Usage of food with added health benefits (eg probiotic, omega-3 or cholesterol lowering), by demographics, 2012
                                                                                                                                                                                      • Figure 58: Agreement with selected lifestyle statements, 2008-12
                                                                                                                                                                                      • Figure 59: Agreement with selected lifestyle statements, by demographics, 2012
                                                                                                                                                                                      • Figure 60: Agreement with selected lifestyle statements, by demographics, 2012 (continued)
                                                                                                                                                                                      • Figure 61: Trends and projections in the UK population (‘000s), by age group, 2007-17
                                                                                                                                                                                      • Figure 62: GDP, PDI, consumer expenditure and savings, at constant 2007 prices, 2007-17
                                                                                                                                                                                      • Figure 63: Trends in frequency of use of breakfast cereals, 2009-12
                                                                                                                                                                                      • Figure 64: Trends in frequency of use of tea, 2009-12
                                                                                                                                                                                  • Appendix – Who’s Innovating?

                                                                                                                                                                                      • Figure 65: Product launches within the UK dairy drinks, milk and cream market, own-label vs branded, 2009-12
                                                                                                                                                                                      • Figure 66: NPD in the UK dairy drinks, milk and cream market, by top ten companies, 2012
                                                                                                                                                                                      • Figure 67: Product launches within the UK dairy drinks, milk and cream market, own-label vs branded, by segment, 2012
                                                                                                                                                                                      • Figure 68: New product claims in the UK dairy drinks, milk and cream market, by sub-category, 2012
                                                                                                                                                                                  • Appendix – Market Forecast

                                                                                                                                                                                    • Dairy drinks, milk and cream
                                                                                                                                                                                      • Figure 69: Forecast of UK retail sales of dairy drinks, milk and cream, best- and worst-case forecast, by value, 2012-17
                                                                                                                                                                                      • Figure 70: Forecast of UK retail sales of dairy drinks, milk and cream, best- and worst-case forecast, by volume, 2012-17
                                                                                                                                                                                    • White milk
                                                                                                                                                                                      • Figure 71: Forecast of UK retail sales of white milk, best- and worst-case forecast, by value, 2012-17
                                                                                                                                                                                      • Figure 72: UK retail sales and forecast of white milk, by volume, 2007-17
                                                                                                                                                                                      • Figure 73: Forecast of UK retail sales of white milk, best- and worst-case forecast, by volume, 2012-17
                                                                                                                                                                                    • Cream
                                                                                                                                                                                      • Figure 74: Forecast of UK retail sales of cream, best- and worst-case forecast, by value, 2012-17
                                                                                                                                                                                      • Figure 75: UK retail sales and forecast of cream, by volume, 2007-17
                                                                                                                                                                                      • Figure 76: Forecast of UK retail sales of cream, best- and worst-case forecast, by volume, 2012-17
                                                                                                                                                                                    • Dairy drinks (flavoured milk)
                                                                                                                                                                                      • Figure 77: Forecast of UK retail sales of flavoured milk, best- and worst-case forecast, by value, 2012-17
                                                                                                                                                                                      • Figure 78: UK retail sales and forecast of flavoured milk, by volume, 2007-17
                                                                                                                                                                                      • Figure 79: Forecast of UK retail sales of flavoured milk, best- and worst-case forecast, by volume, 2012-17
                                                                                                                                                                                  • Appendix – Brand Communications

                                                                                                                                                                                      • Figure 80: Main monitored media advertising expenditure in the dairy drinks, milk and cream market, by media type, 2009-12
                                                                                                                                                                                  • Appendix – Consumer – Trends in Milk Usage

                                                                                                                                                                                      • Figure 81: Types of milk used most often in the last 12 months, 2008-12
                                                                                                                                                                                      • Figure 82: Kinds of milk used most often in the last 12 months, 2008-12
                                                                                                                                                                                      • Figure 83: Trends in frequency of drinking yogurt drinks in the last 12 months, 2008-12
                                                                                                                                                                                      • Figure 84: Frequency of using milk in the last 12 months, by demographics, 2012
                                                                                                                                                                                      • Figure 85: Frequency of use of breakfast cereals, by demographics, 2012
                                                                                                                                                                                      • Figure 86: Frequency of use of cereals, by demographics, 2012
                                                                                                                                                                                      • Figure 87: Frequency of use of porridge/oats, by demographics, 2012
                                                                                                                                                                                      • Figure 88: Frequency of use of standard tea, by demographics, 2012
                                                                                                                                                                                      • Figure 89: Frequency of use of herbal/fruit/green tea, by demographics, 2012
                                                                                                                                                                                      • Figure 90: Frequency of drinking yogurt drinks in the last 12 months, by demographics, 2012
                                                                                                                                                                                  • Appendix – Consumer – Usage of Milk and Cream by Type

                                                                                                                                                                                      • Figure 91: Milk usage in the last three months, by type, February 2013
                                                                                                                                                                                      • Figure 92: Most popular types of milk used in household in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 93: Next most popular types of milk used in household in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 94: Most popular types of milk personally used in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 95: Next most popular types of personally used in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 96: Most popular types of milk used by someone else in my household in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 97: Next most popular types of milk used by someone else in my household in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 98: Repertoire of milk usage in the last three months, February 2013
                                                                                                                                                                                      • Figure 99: Repertoire of milk usage in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 100: Repertoire of milk usage in the household in the last three months, February 2013
                                                                                                                                                                                      • Figure 101: Repertoire of milk usage in the household in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 102: Types of milk used in the last three months, by repertoire of milk usage, February 2013
                                                                                                                                                                                      • Figure 103: Types of milk used in the last three months, by repertoire of milk usage in household, February 2013
                                                                                                                                                                                  • Appendix – Consumer – Usage of Cream by Type

                                                                                                                                                                                      • Figure 104: Cream usage in the last three months, by type, February 2013
                                                                                                                                                                                      • Figure 105: Most popular types of cream used in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 106: Next most popular types of cream used in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 107: Repertoire of cream usage in the last three months, February 2013
                                                                                                                                                                                      • Figure 108: Repertoire of cream usage in the last three months, by demographics, February 2013
                                                                                                                                                                                      • Figure 109: Types of cream used in the last three months, by repertoire of cream usage, by type, February 2013
                                                                                                                                                                                  • Appendix – Consumer – Important Factors Influencing Choice of Milk/Milk Drinks

                                                                                                                                                                                      • Figure 110: Important factors influencing choice of milk or milk drinks, February 2013
                                                                                                                                                                                      • Figure 111: Most popular important factors influencing choice of milk or milk drinks, by demographics, February 2013
                                                                                                                                                                                      • Figure 112: Next most popular important factors influencing choice of milk or milk drinks, by demographics, February 2013
                                                                                                                                                                                      • Figure 113: Other important factors influencing choice of milk or milk drinks, by demographics, February 2013
                                                                                                                                                                                      • Figure 114: Important factors influencing choice of milk or milk drinks, by most popular types of milk used by someone else in my household in the last three months, February 2013
                                                                                                                                                                                      • Figure 115: Important factors influencing choice of milk or milk drinks, by next most popular types of milk used by someone else in my household in the last three months, February 2013
                                                                                                                                                                                  • Appendix – Attitudes Towards Milk and Milk Drinks

                                                                                                                                                                                      • Figure 116: Attitudes towards milk and milk drinks (including non-dairy substitutes), February 2013
                                                                                                                                                                                      • Figure 117: Most popular attitudes towards milk and milk drinks (including non-dairy substitutes), by demographics, February 2013
                                                                                                                                                                                      • Figure 118: Next most popular attitudes towards milk and milk drinks (including non-dairy substitutes), by demographics, February 2013
                                                                                                                                                                                      • Figure 119: Other attitudes towards milk and milk drinks (including non-dairy substitutes), by demographics, February 2013
                                                                                                                                                                                      • Figure 120: Attitudes towards milk and milk drinks (including non-dairy substitutes), by most popular types of milk used in household in the last three months, February 2013
                                                                                                                                                                                      • Figure 121: Attitudes towards milk and milk drinks (including non-dairy substitutes), by next most popular types of milk used in household in the last three months, February 2013
                                                                                                                                                                                      • Figure 122: Attitudes towards milk and milk drinks (including non-dairy substitutes), by most popular types of milk personally used in the last three months, February 2013
                                                                                                                                                                                      • Figure 123: Attitudes towards milk and milk drinks (including non-dairy substitutes), by next most popular types of milk personally used in the last three months, February 2013
                                                                                                                                                                                  • Appendix – Attitudes towards Cream

                                                                                                                                                                                      • Figure 124: Attitudes towards cream, February 2013
                                                                                                                                                                                      • Figure 125: Most popular attitudes towards cream, by demographics, February 2013
                                                                                                                                                                                      • Figure 126: Next most popular attitudes towards cream, by demographics, February 2013
                                                                                                                                                                                      • Figure 127: Attitudes towards cream, by most popular types of cream used in the last three months, February 2013
                                                                                                                                                                                      • Figure 128: Attitudes towards cream, by next most popular types of cream used in the last three months, February 2013

                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                  • Advertising Standards Authority
                                                                                                                                                                                  • Alpro NV
                                                                                                                                                                                  • Arla Foods amba
                                                                                                                                                                                  • Caffé Nero Group Plc
                                                                                                                                                                                  • Dairy Crest Group plc
                                                                                                                                                                                  • Dean Foods Company
                                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                                  • Fonterra Co-operative Group Ltd
                                                                                                                                                                                  • Forest Stewardship Council
                                                                                                                                                                                  • FrieslandCampina
                                                                                                                                                                                  • Ginsters
                                                                                                                                                                                  • Greencore Group plc
                                                                                                                                                                                  • J. Sainsbury
                                                                                                                                                                                  • Kellogg Company
                                                                                                                                                                                  • Kraft Foods UK
                                                                                                                                                                                  • Landmark
                                                                                                                                                                                  • Nestlé UK Ltd
                                                                                                                                                                                  • OMSCo
                                                                                                                                                                                  • Robert Wiseman Dairies Plc
                                                                                                                                                                                  • St Helen's Farm
                                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                                  • The Woodland Trust
                                                                                                                                                                                  • Thorpe Park
                                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                                  • Walt Disney Company, The
                                                                                                                                                                                  • Weight Watchers Ltd. (UK)

                                                                                                                                                                                  Dairy Drinks, Milk and Cream - UK - April 2013

                                                                                                                                                                                  £1,995.00 (Excl.Tax)