Dark Spirits and Liqueurs - UK - August 2013
“While modern spins on whisky are likely to be shunned for drinks such as single malt by older drinkers, producers would be unwise to ignore the growing influence of appealing to younger tastes.”
– Chris Wisson, Senior Drinks Analyst
Some questions answered in this report include:
- Where next for whiskey innovation?
- How can brandy/Cognac continue to modernise?
- Can dark rums balance accessibility with credibility?
- What lessons could cream liqueurs take from other categories?
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