Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Debit Cards - US - April 2009

This report gives specifics on consumer attitudes and behaviour concerning spending and debit card products. It identifies specific segments of the population and their debit card usage habits. Analysis in this report includes the answers to the following questions:

  • What are the major issuers of debit cards earning and spending, and what are their latest initiatives?
  • What are some of the latest positioning and marketing approaches in debit card marketing?
  • What major litigation is impacting the way financial institutions function, and what does that mean for the industry and the consumer?
  • What are the current technologies, and the status of product development efforts in the electronic payments industry?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Data sources
        • Consumer research
          • Primary data analysis
            • Online surveys
              • Phone surveys
                • Greenfield Online
                  • Secondary data analysis
                    • Abbreviations and terms
                      • Abbreviations
                        • Companies listed in this report:
                        • Executive Summary

                            • Industry overview
                              • Debit market and segments
                                • 2008 litigation increases government oversight and impacts processors’ bottom line
                                  • Debit cards—they’re not just for banks anymore
                                    • Debit cards and the economy
                                      • Competitive landscape
                                        • Branding and advertising
                                          • The future of electronic payments
                                            • The debit card consumer
                                            • Insights and Opportunities

                                              • Key points
                                                • Debit and rising healthcare needs
                                                  • Debit for gasoline
                                                    • Where mobile pays off
                                                      • Debit rewards valued, but who’s going to pay for them?
                                                        • More options for the unbanked
                                                        • Inspire Insights

                                                            • Trend: Mismatched Opportunities
                                                              • What's it about?
                                                                • Banks reward debit card holders with auto industry promotions
                                                                  • Thinking out of the box
                                                                    • Trend: Brand Experience
                                                                      • What's it about?
                                                                        • What we've seen
                                                                          • Turn the banking experience into a theme park of wealth growth
                                                                            • Trend: Trading Up, Trading Down, Trading Over
                                                                              • What's it about?
                                                                                • The budget traveler
                                                                                  • Cruising on a debit card holder’s budget
                                                                                    • Thinking out of the box
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • House of cards
                                                                                          • A new conservatism in consumer spending—from credit to debit
                                                                                            • Figure 1: Debit’s share of transaction dollar volume and projections, 2002-12
                                                                                            • Figure 2: In-store payment methods in the U.S., 1999-2008
                                                                                            • Figure 3: In-store payment methods in the U.S. and forecast, 2008
                                                                                          • Web-based transactions
                                                                                            • Figure 4: Most frequently used payment methods for online bill payment and transactions, by method, 2006 and 2009
                                                                                          • Consumers prepare for continued turbulent weather
                                                                                            • Figure 5: Debit and credit card usage in current economic situation, overall, January 2009
                                                                                          • Cards in circulation
                                                                                            • Figure 6: Number of debit cards in circulation in the U.S., 2000-08
                                                                                            • Figure 7: Number of credit cards and bank debit cards in circulation in the U.S., by card association, year-end 2008*
                                                                                          • Numbers of cardholders
                                                                                            • Figure 8: Number of debit card holders in the U.S., 2000-06
                                                                                          • Transaction volumes
                                                                                            • Figure 9: Number of debit point-of-sale transactions in the U.S., 2000-10
                                                                                            • Figure 10: Purchase volume from debit cards in the U.S., 2000-10
                                                                                        • Competitive Context

                                                                                          • Key points
                                                                                            • Decoupled debit
                                                                                              • Remote purchases by savvy shoppers
                                                                                                • Figure 11: U.S. retail regular unleaded gas prices, 2000-09
                                                                                              • Driver’s licenses become payment cards
                                                                                                • Figure 12: Processing cost per $100 transaction, by payment type, January 2009
                                                                                              • Payment technology is key to future preferences
                                                                                                • Payments on the go
                                                                                                  • Features of prepaid debit cards meet the needs of the unbanked
                                                                                                    • Who will pay the price of convenience?
                                                                                                      • Debit card rewards a delicious “hot potato”
                                                                                                        • Figure 13: Attitudes towards debit cards with rewards, by age, January 2009
                                                                                                      • Innovative service and convenience
                                                                                                        • Visa Mobile now available
                                                                                                          • 2008—The year of litigation
                                                                                                          • Segment Performance

                                                                                                            • Key point
                                                                                                              • PIN debit tips the balance as preferred over signature debit
                                                                                                                • Figure 14: Market share of PIN versus signature debit transactions, 2001-08
                                                                                                                • Figure 15: Importance of banking products and services in choice of bank, summary of means, January 2009
                                                                                                                • Figure 16: Importance of banking products and services in choice of bank, January 2009
                                                                                                              • PIN versus signature revenue shortfall
                                                                                                              • Marketing Channels

                                                                                                                • Key points
                                                                                                                  • Top issuers of debit cards
                                                                                                                    • Figure 17: Debit card ownership, by issuer of primary debit card, by race, January 2009
                                                                                                                  • Decoupled—watch and wait
                                                                                                                      • Figure 18: Prevalence of debit card use, by purchase amount, January 2009
                                                                                                                      • Figure 19: Importance of banking products and services in choice of bank, January 2009
                                                                                                                    • New payment methods come and go…but do they return?
                                                                                                                      • A simple way to deal with complicated value propositions and rewards
                                                                                                                        • MasterCard debit card linked to PayPal
                                                                                                                          • Pay for gas with your driver’s license
                                                                                                                            • How driver’s licenses become payment cards
                                                                                                                              • Walmart agility for the unbanked
                                                                                                                                • Figure 20: Walmart’s prepaid debit card costs, 2008 and 2009
                                                                                                                            • Market Drivers

                                                                                                                              • Key points
                                                                                                                                • Home sweet short-sell
                                                                                                                                  • Figure 21: National average contract mortgage rate, 1963-2008
                                                                                                                                  • Figure 22: U.S. regular retail gas prices, 2000-09
                                                                                                                                • Spender bender
                                                                                                                                  • Figure 23: Outstanding consumer credit, by credit type, 1980-2009
                                                                                                                                • Credit card performance
                                                                                                                                  • Figure 24: Credit card performance indexes, 2007-09
                                                                                                                                  • Figure 25: Highest credit card purchase transaction dollar volumes, 2008
                                                                                                                                  • Figure 26: The U.S. economic forecast of key economic measures, by seasonally adjusted annual rates of percent change, by quarter, 2008-10
                                                                                                                                • Lack of consumer confidence signals continued restrained spending
                                                                                                                                  • Figure 27: The Conference Board Consumer Confidence Index™, March 2009
                                                                                                                                  • Figure 28: U.S. unemployment rates, by month, 2000-09
                                                                                                                                • Consumer behavior mirrors little confidence
                                                                                                                                  • Figure 29: HH debt-service payments & financial obligations ratio (FOR) as percent of disposable personal income, 1993- 2008
                                                                                                                                  • Figure 30: Estimates of U.S. population, projections and debit card penetration and point change, by age, 2006-09
                                                                                                                                  • Figure 31: U.S. population and projections, by age, 1990-2020
                                                                                                                                  • Figure 32: Percent change in population, selected age groups, by region, 1990-2000
                                                                                                                              • Leading Companies

                                                                                                                                • Key points
                                                                                                                                  • Debit, dominated by Visa and MasterCard
                                                                                                                                    • Restructuring and reclassifying in the electronic payments industry
                                                                                                                                      • Bank holding company status increases regulation in financial sector
                                                                                                                                        • Lawsuits steal profits
                                                                                                                                          • Visa Inc.
                                                                                                                                            • Figure 33: Number of credit cards and bank debit cards in circulation in the U.S., 2008-09
                                                                                                                                          • Visa’s areas of focus
                                                                                                                                            • MasterCard Worldwide
                                                                                                                                              • Electronic payment company profits
                                                                                                                                                • Figure 34: Debit and credit card issuers, total net revenue and net income, by company, 2008*
                                                                                                                                                • Figure 35: Share of U.S. debit card dollar volume, by leading companies, 2007
                                                                                                                                              • The changing face of the financial sector
                                                                                                                                                • Figure 36: The changing face of banking, 2007 and 2008
                                                                                                                                            • Innovation and Innovators

                                                                                                                                              • Key points
                                                                                                                                                • Payment technology is key to future preferences
                                                                                                                                                  • Contactless debit—the need for speed and lack of space
                                                                                                                                                    • Emerging technologies
                                                                                                                                                      • Mobile payments technology
                                                                                                                                                        • Visa Mobile now available
                                                                                                                                                          • Deferred debit is not just for signatures anymore
                                                                                                                                                          • Advertising and Promotion

                                                                                                                                                            • Key points
                                                                                                                                                              • Overview
                                                                                                                                                                • Figure 37: Credit/debit card industry advertising and marketing expenditures, 2008
                                                                                                                                                              • A single global campaign helps Visa create operational efficiencies
                                                                                                                                                                • MasterCard
                                                                                                                                                                  • Television advertising
                                                                                                                                                                    • Figure 38: Bank of America television ad, 2008
                                                                                                                                                                    • Figure 39: Citibank Citi Card television ad, 2008
                                                                                                                                                                    • Figure 40: Visa Check Card television ad, 2008
                                                                                                                                                                    • Figure 41: MasterCard Debit (ATM Card) television ad, 2008
                                                                                                                                                                    • Figure 42: Citibank Citi Card television ad, 2008
                                                                                                                                                                    • Figure 43: Zions Bank Check Card television ad, 2007
                                                                                                                                                                    • Figure 44: Visa Check Card television ad, 2007
                                                                                                                                                                  • Direct mail advertising
                                                                                                                                                                    • Innovative Incentive and Feature: Citibank/AAdvantage debit card from Citibank
                                                                                                                                                                      • Figure 45: Citibank direct mail ad, 2009
                                                                                                                                                                    • Innovative Incentive: MasterCard “Overjoy of Giving” instant win game from KeyBank
                                                                                                                                                                      • Figure 46: MasterCard direct mail ad, 2009
                                                                                                                                                                    • Innovative Creative: debit card from Contra Costa Federal Credit Union
                                                                                                                                                                      • Figure 47: Contra Costa FCU direct mail ad, 2008
                                                                                                                                                                    • Innovative Incentive, Innovative Product: Youth Savings Account from USAA Federal Savings Bank
                                                                                                                                                                      • Figure 48: USAA direct mail ad, 2007
                                                                                                                                                                    • Innovative Incentive: Statement mailing from Charter One Bank
                                                                                                                                                                      • Figure 49: Charter One Bank direct mail ad, 2008
                                                                                                                                                                    • Email advertisements
                                                                                                                                                                      • Innovative Incentive: Thanks-a-Million sweepstakes from Citibank, N.A.
                                                                                                                                                                        • Figure 50: Citibank email ad, 2008
                                                                                                                                                                      • Innovative Creative: Free Bill Pay from Bank of America, N.A.
                                                                                                                                                                        • Figure 51: Bank of America email ad, 2008
                                                                                                                                                                    • The Consumer—Summary

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Debit cards growing in an unsure economy
                                                                                                                                                                          • Marketing opportunities exist among oldest segments
                                                                                                                                                                            • Reality sets in among mature adults
                                                                                                                                                                              • Debit card use—a matter of value and values
                                                                                                                                                                              • Card Usage and Ownership

                                                                                                                                                                                • A sense of security
                                                                                                                                                                                  • Figure 52: Debit card ownership, by key demographic group, 2006 and 2009
                                                                                                                                                                                • Many smaller households signal marketing opportunities
                                                                                                                                                                                  • Figure 53: Debit card ownership, by children in HH and size of household, January 2009
                                                                                                                                                                                • Usage rates for debit card users
                                                                                                                                                                                    • Figure 54: Debit card frequency of use, by age and size of household, January 2009
                                                                                                                                                                                    • Figure 55: Debit card frequency of use, by race/Hispanic origin, January 2009
                                                                                                                                                                                  • Debit card use by category
                                                                                                                                                                                      • Figure 56: Debit card use, by category, January 2009
                                                                                                                                                                                    • Frequency of payment method by category and purchase amount
                                                                                                                                                                                        • Figure 57: Most frequently used payment methods for key spending categories and change from 2006, January 2009
                                                                                                                                                                                        • Figure 58: Most frequently used payment methods for key spending categories and change from 2006, by age, January 2009
                                                                                                                                                                                        • Figure 59: Most frequently used payment methods for key spending categories, by household income, January 2009
                                                                                                                                                                                        • Figure 60: Most frequently used payment methods for key spending categories, by race/Hispanic origin, January 2009
                                                                                                                                                                                        • Figure 61: Most frequently used payment methods for key spending categories, by presence of children and size of household, January 2009
                                                                                                                                                                                      • Frequency of debit card use by purchase amount
                                                                                                                                                                                          • Figure 62: Prevalence of debit card use, by purchase amount, January 2009
                                                                                                                                                                                      • Debit Card Ownership by Issuers

                                                                                                                                                                                            • Figure 63: Debit card ownership, by issuer of primary debit card, by race, January 2009
                                                                                                                                                                                        • Attitudes towards Debit and Credit Card use

                                                                                                                                                                                            • “Needs” versus “Wants”
                                                                                                                                                                                              • Wisdom of the ages—change in card usage in the current economic situation
                                                                                                                                                                                                • Figure 64: Debit and credit card use in current economic situation, by age, January 2009
                                                                                                                                                                                                • Figure 65: Debit and credit card use in current economic situation, by household income, January 2009
                                                                                                                                                                                                • Figure 66: Debit and credit card use in current economic situation, by race/Hispanic origin, January 2009
                                                                                                                                                                                              • Attitudes toward debit cards with rewards
                                                                                                                                                                                                • Figure 67: Attitudes towards debit cards with rewards, by age, 2006 and 2009
                                                                                                                                                                                                • Figure 68: Attitudes towards debit cards with rewards, by age, January 2009
                                                                                                                                                                                                • Figure 69: Attitudes towards debit cards with rewards, by race/Hispanic origin, January 2009
                                                                                                                                                                                                • Figure 70: Attitudes towards debit cards with rewards, by presence of children, January 2009
                                                                                                                                                                                                • Figure 71: Attitudes towards debit cards with rewards, by size of household, January 2009
                                                                                                                                                                                              • Attitudes toward other debit card incentives
                                                                                                                                                                                                  • Figure 72: Attitudes towards debit card incentives, by gender and age, January 2009
                                                                                                                                                                                                  • Figure 73: Attitudes toward debit card incentives, by presence of children and household size, January 2009
                                                                                                                                                                                              • The Importance of Banking Products and Services when Choosing a Bank

                                                                                                                                                                                                  • Figure 74: Importance of banking products and services in choice of bank, mean scores, January 2009
                                                                                                                                                                                                  • Figure 75: Importance of banking products and services in choice of bank, agree summary, January 2009
                                                                                                                                                                                                  • Figure 76: Importance of banking products and services in choice of bank, by age, January 2009
                                                                                                                                                                                                  • Figure 77: Importance of banking products and services in choice of bank, by household income, January 2009
                                                                                                                                                                                                  • Figure 78: Importance of banking products and services in choice of bank, by race/Hispanic origin, January 2009
                                                                                                                                                                                                  • Figure 79: Importance of banking products and services in choice of bank, by presence of children and size of household, January 2009
                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                  • Debitors
                                                                                                                                                                                                    • Who they are
                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                        • Crediters
                                                                                                                                                                                                          • Who they are
                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                              • Cashers
                                                                                                                                                                                                                • Who they are
                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                    • Cluster characteristics
                                                                                                                                                                                                                      • Figure 80: Debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 81: Debit card frequency of use, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 82: Debit and credit card use in current economic situation, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 83: Importance of debit incentives in choice of bank, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 84: Importance of different debit rewards programs, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 85: Importance of banking products, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 86: Cash use, by purchase category, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 87: Credit card use, by purchase category, by debit card clusters, January 2009
                                                                                                                                                                                                                      • Figure 88: Debit card use, by purchase category, by debit card clusters, January 2009
                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                      • Figure 89: Debit card clusters, by gender, January 2009
                                                                                                                                                                                                                      • Figure 90: Debit card clusters, by age, January 2009
                                                                                                                                                                                                                      • Figure 91: Debit card clusters, by household income, January 2009
                                                                                                                                                                                                                      • Figure 92: Debit card clusters, by race, January 2009
                                                                                                                                                                                                                      • Figure 93: Debit card clusters, by Hispanic origin, January 2009
                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                    • Appendix: Additional Consumer Groups

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Equal opportunity marketing
                                                                                                                                                                                                                            • Figure 94: Debit card ownership, by gender and age, January 2009
                                                                                                                                                                                                                          • Cultural differences and a values-driven approach to spending
                                                                                                                                                                                                                              • Figure 95: Debit card ownership, by race/Hispanic origin and household income, January 2009
                                                                                                                                                                                                                              • Figure 96: Frequency of debit card use, by race/Hispanic origin and age, January 2009
                                                                                                                                                                                                                              • Figure 97: Frequency of debit card use, by race/Hispanic origin and income, January 2009
                                                                                                                                                                                                                              • Figure 98: Debit card use, by purchase category, by gender and age, January 2009
                                                                                                                                                                                                                              • Figure 99: Debit card use, by purchase category, by race/Hispanic origin and income, January 2009
                                                                                                                                                                                                                              • Figure 100: Debit card usage, by purchase amount, by race/Hispanic origin and age, January 2009
                                                                                                                                                                                                                              • Figure 101: Debit card purchase amount, by gender and household income, January 2009
                                                                                                                                                                                                                            • Importance of banking products and services when choosing a bank
                                                                                                                                                                                                                                • Figure 102: Importance of banking products and services in choice of bank, by gender and age, January 2009
                                                                                                                                                                                                                                • Figure 103: Importance of banking products and services in choice of bank, by race/Hispanic origin and age, January 2009
                                                                                                                                                                                                                                • Figure 104: Importance of banking products and services in choice of bank, by ethnicity and income, January 2009
                                                                                                                                                                                                                                • Figure 105: Importance of debit incentives in choice of bank, by gender and age, January 2009
                                                                                                                                                                                                                                • Figure 106: Importance of debit incentives in choice of bank, by race/Hispanic origin and income, January 2009
                                                                                                                                                                                                                                • Figure 107: Importance of different debit rewards programs, by gender and age, January 2009
                                                                                                                                                                                                                                • Figure 108: Importance of different debit rewards programs, by race/Hispanic origin and age, January 2009
                                                                                                                                                                                                                                • Figure 109: Issuer of primary debit card, by race/Hispanic origin and age, January 2009
                                                                                                                                                                                                                                • Figure 110: Issuer of primary debit card, by race/Hispanic origin and income, January 2009
                                                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                              • AIG Group (American International Group Inc)
                                                                                                                                                                                                                              • America's Community Bankers (ACB)
                                                                                                                                                                                                                              • American Express Company (The)
                                                                                                                                                                                                                              • AMR Corporation (American Airlines)
                                                                                                                                                                                                                              • Apple, Inc
                                                                                                                                                                                                                              • AutoNation, Inc.
                                                                                                                                                                                                                              • Avis Budget Group, Inc.
                                                                                                                                                                                                                              • Bank Administration Institute
                                                                                                                                                                                                                              • Bank of America Corporation
                                                                                                                                                                                                                              • Barclays Bank Delaware
                                                                                                                                                                                                                              • Bear Stearns
                                                                                                                                                                                                                              • BITS
                                                                                                                                                                                                                              • BP p.l.c.
                                                                                                                                                                                                                              • Capital One Financial Corporation
                                                                                                                                                                                                                              • Carnival Corporation
                                                                                                                                                                                                                              • Chase Home Finance
                                                                                                                                                                                                                              • Chrysler LLC
                                                                                                                                                                                                                              • Circuit City (US)
                                                                                                                                                                                                                              • Citibank
                                                                                                                                                                                                                              • Citigroup Inc.
                                                                                                                                                                                                                              • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                              • Consumer Bankers Association
                                                                                                                                                                                                                              • Costco Wholesale Corporation
                                                                                                                                                                                                                              • Countrywide Financial Corporation
                                                                                                                                                                                                                              • Crystal Cruises
                                                                                                                                                                                                                              • Discover Financial Services Inc.
                                                                                                                                                                                                                              • Disney Cruise Vacations
                                                                                                                                                                                                                              • Dow Jones & Company Inc.
                                                                                                                                                                                                                              • Fannie Mae
                                                                                                                                                                                                                              • Federal Reserve System
                                                                                                                                                                                                                              • Fifth Third Bancorp
                                                                                                                                                                                                                              • First Data Corporation
                                                                                                                                                                                                                              • Fiserv, Inc.
                                                                                                                                                                                                                              • Ford Motor Company (USA)
                                                                                                                                                                                                                              • Freddie Mac
                                                                                                                                                                                                                              • GE Consumer Finance
                                                                                                                                                                                                                              • General Motors Corporation
                                                                                                                                                                                                                              • Goldman Sachs Group, Inc., The
                                                                                                                                                                                                                              • Google, Inc.
                                                                                                                                                                                                                              • Government Employees Insurance Company
                                                                                                                                                                                                                              • Greenfield Online
                                                                                                                                                                                                                              • Grupo Santander Central Hispano S.A.
                                                                                                                                                                                                                              • HSBC USA Inc.
                                                                                                                                                                                                                              • Hyundai Motor America
                                                                                                                                                                                                                              • Independent Community Bankers of America
                                                                                                                                                                                                                              • International Association of Internet Banking and Commerce
                                                                                                                                                                                                                              • JPMorgan Chase & Co
                                                                                                                                                                                                                              • KB Toys
                                                                                                                                                                                                                              • KeyBank Real Estate Capital
                                                                                                                                                                                                                              • Lehman Brothers Holdings Inc.
                                                                                                                                                                                                                              • MasterCard Incorporated
                                                                                                                                                                                                                              • Merrill Lynch & Co. Inc
                                                                                                                                                                                                                              • Mervyn's
                                                                                                                                                                                                                              • Morgan Stanley
                                                                                                                                                                                                                              • National Automated Clearing House Association
                                                                                                                                                                                                                              • National Retail Federation (NRF)
                                                                                                                                                                                                                              • NCL Corporation
                                                                                                                                                                                                                              • NYCE Corporation
                                                                                                                                                                                                                              • Oceania Cruises, Inc.
                                                                                                                                                                                                                              • PayPal Inc.
                                                                                                                                                                                                                              • Pinnacle Insurance Plc
                                                                                                                                                                                                                              • Principal Financial Group, Inc.
                                                                                                                                                                                                                              • Procter & Gamble USA
                                                                                                                                                                                                                              • RBS Greenwich Capital Markets, Inc.
                                                                                                                                                                                                                              • Regent Seven Seas Cruises
                                                                                                                                                                                                                              • Royal Caribbean Cruises Ltd.
                                                                                                                                                                                                                              • Safeway Inc
                                                                                                                                                                                                                              • Social Security Administration
                                                                                                                                                                                                                              • Starbucks Corporation
                                                                                                                                                                                                                              • Subaru of America, Inc.
                                                                                                                                                                                                                              • SunTrust Banks Inc.
                                                                                                                                                                                                                              • T-Mobile USA
                                                                                                                                                                                                                              • Tempo
                                                                                                                                                                                                                              • The American Bankers Association
                                                                                                                                                                                                                              • The Anti-Phishing Working Group
                                                                                                                                                                                                                              • The Bombay Company, Inc
                                                                                                                                                                                                                              • The Conference Board
                                                                                                                                                                                                                              • The Financial Services Roundtable
                                                                                                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                                                                                                              • U.S. Securities and Exchange Commission
                                                                                                                                                                                                                              • USA Today
                                                                                                                                                                                                                              • USAA
                                                                                                                                                                                                                              • VeriSign, Inc.
                                                                                                                                                                                                                              • Visa Europe
                                                                                                                                                                                                                              • Visa U.S.A. Inc.
                                                                                                                                                                                                                              • Wachovia Corporation
                                                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                                                              • Washington Mutual Inc
                                                                                                                                                                                                                              • Washington Post Company (The)
                                                                                                                                                                                                                              • Wells Fargo & Company
                                                                                                                                                                                                                              • West Coast Capital
                                                                                                                                                                                                                              • Zions Bank

                                                                                                                                                                                                                              Debit Cards - US - April 2009

                                                                                                                                                                                                                              £3,199.84 (Excl.Tax)