Delayed Maturity - UK - July 2009
Kidults, adultescents, boomerang generation and thresholders. These are some of the terms coined to describe the tendency towards an ‘extended adolescence’, during which people in their twenties and early thirties continue to exhibit behaviour and lifestyles associated mainly with teenagers.
Many of the milestones of adult life such as finishing education, leaving home, settling into a career, being in a steady relationship and becoming a parent now take place at a much later age than they used to. The fluidity of lifestyles today also means that things can continue changing even after these milestones are reached.
In this report, Mintel looks at the effects of delayed maturity on both Stay-at-Home adults still living in the parental home and their parents.
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