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Deli and Hot Foods Counters - Ireland - July 2016

“Consumers are increasingly demanding both more transparency from foodservice providers in regards to nutritional information, as well as healthy options when buying food from deli and hot food counters. Exploiting the protein diet trend might help to boost sales at deli and hot food counters.”
– Brian O’Connor, Senior Consumer Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Forecast
              • Figure 1: Indexed sales value of retail and foodservice sales of lunchtime food-to-go, by value, IoI, NI and RoI, 2010-21
            • Market factors
              • Who’s innovating?
                • The consumer
                  • Supermarkets and c-stores the most used locations for deli counters
                    • Figure 2: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, NI and RoI, April 2016
                  • Hot counters used less than deli counters
                    • Figure 3: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, RoI, April 2016
                  • Cold meats, coleslaw and sandwiches key deli items
                    • Figure 4: Types of chilled/cold items bought from a deli counter in the last month, by demographics, NI and RoI, April 2016
                  • Poultry a key seller via hot food counters
                    • Figure 5: Types of hot items bought from a hot food counter in the last month, NI and RoI, April 2016
                  • Consumers happy to wait on made-to-order sandwiches
                    • Figure 6: Agreement with statements relating to deli and hot food counters, NI and RoI, April 2016
                  • What we think
                  • The Market – What You Need to Know

                    • Market growth year-on-year
                      • Consumer confidence improves between 2012 and 2016
                        • Lower unemployment boosts lunchtime demand
                          • Healthier options needed at food counters
                            • Aging population a concern to food counters
                            • Market Size and Forecast

                                • Strong year-on-year growth for deli and hot food sales
                                  • Figure 7: Estimated sales value of retail and foodservice sales of food-to-go, by value, IoI, NI and RoI, 2010-21
                                • Impact of Brexit
                                  • Figure 8: Consumers who think that the Brexit will have a negative effect on their country’s economy, EU, July 2016
                                • Forecast
                                  • Figure 9: Indexed sales value of retail and foodservice sales of lunchtime food-to-go, by value, IoI, NI and RoI, 2010-21
                              • Market Drivers

                                • RoI consumer confidence high before Brexit vote
                                  • Figure 10: Consumer sentiment index, RoI, June 2012-June 2016
                                • NI confidence likely to have been more affected by Brexit vote
                                  • Figure 11: Consumer confidence index, NI, Q1 2012-Q1 2016
                                • Falling unemployment levels boost need for breakfast and lunch outside of the home
                                  • Figure 12: Seasonally adjusted unemployment rate (%), NI and RoI, March-May 2013-16
                                • Growing need for healthier options
                                  • Figure 13: Percentage of RoI population estimated to be obese or overweight, 2010 and 2030
                                  • Figure 14: Percentage of the UK (including NI) population estimated to be obese or overweight, 2010 and 2030
                                • Calorie counts on menus
                                  • Aging population could lower visits to deli and hot food counters
                                    • Figure 15: Actual and projected population (%) for RoI and NI, by age groups, 2011 to 2046
                                • Innovations – What You Need to Know

                                  • Creighton’s focus on local and fresh
                                    • Centra and revamp stores with seating areas
                                      • Topaz targets active and health-conscious consumers
                                        • Top Oil invests in food-to-go offering with Nom Noms franchise
                                          • Scope for mobile apps to enhance convenience
                                          • Who’s Innovating?

                                            • Local and fresh offerings are key
                                              • Centra expands deli counter and café-style seating area
                                                • Topaz targets active and health conscious consumers
                                                  • Top Oil expands food-to-go offering with Nom Noms franchise
                                                    • Dunnes revamps store with upmarket delicatessen and hot food counter
                                                      • Topaz Spar extends Spar Taste Deli concept
                                                        • QuickChek used to enhance convenience
                                                        • The Consumer – What You Need to Know

                                                          • Supermarkets and c-stores key deli counter locations
                                                            • Hot counters less used compared to deli counters
                                                              • Cold meats, coleslaw and sandwiches key deli items
                                                                • Poultry a key seller via hot food counters
                                                                  • Consumers happy to wait on made-to-order sandwiches
                                                                  • The Consumer – Where Consumers Bought Deli and Hot Food Items

                                                                      • Supermarkets most likely place used to buy from deli counter
                                                                        • Figure 16: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, NI and RoI, April 2016
                                                                      • Supermarket most used by ‘school-aged’ parents
                                                                        • Figure 17: Consumers who have bought items from a deli counter (eg sandwich, salad) via a supermarket in the last month, by age of children present in household, NI and RoI, April 2016
                                                                      • C-store deli counters see strong use among the young
                                                                        • Figure 18: Consumers who have bought items from a deli counter (eg sandwich, salad) via a convenience store in the last month, by gender and age, NI and RoI, April 2016
                                                                      • Delicatessens appeal to ABC1 consumers
                                                                          • Figure 19: Consumers who have bought items from a deli counter (eg sandwich, salad) via a delicatessen (eg stand-alone stores that only/primarily feature deli items) in the last month, by social class, NI and RoI, April 2016
                                                                        • Consumers less likely to have bought from a hot food counter
                                                                          • Figure 20: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, RoI, April 2016
                                                                        • Forecourt hot counter usage strongest outside Dublin
                                                                          • Figure 21: Consumers who have bought items from a hot food counter via a forecourt in the last month, by location, RoI, April 2016
                                                                          • Figure 22: If consumers personally own a car, by location, RoI, February 2016
                                                                          • Figure 23: Consumers who have bought items from a hot food counter via a forecourt in the last month, by location, NI, April 2016
                                                                      • The Consumer – Types of Items Bought via Deli and Hot Food Counters

                                                                          • Cold meats are top deli item
                                                                            • Figure 24: Types of chilled/cold items bought from a deli counter in the last month, by demographics, NI and RoI, April 2016
                                                                          • Lunch meat sees strong usage among mature consumers
                                                                            • Figure 25: Consumers who bought cold meats (cold cuts) (eg, ham, turkey, roast beef) from a deli counter in the last month, by age, NI and RoI, April 2016
                                                                          • Stronger preference for cold made-to-order sandwiches
                                                                            • Figure 26: Consumers who bought made-to-order sandwiches & wraps from a deli counter (cold) or a hot food counter (hot) in the last month, NI and RoI, April 2016
                                                                          • Over four in ten buy coleslaw from delis
                                                                            • Figure 27: Consumers who bought coleslaw from a deli counter in the last month, by gender, NI and RoI, April 2016
                                                                          • RoI consumers show stronger usage of salads
                                                                            • Figure 28: Consumers who bought salads from a deli counter in the last month, NI and RoI, April 2016
                                                                          • Chicken/turkey a favourite at hot food counters
                                                                            • Figure 29: Types of hot items bought from a hot food counter in the last month, NI and RoI, April 2016
                                                                          • Chicken & turkey items
                                                                            • Figure 30: Consumers who bought chicken/turkey (eg Goujons, fillets) from a hot food counter in the last month, by gender and age, NI and RoI, April 2016
                                                                          • Sausages, bacon rolls, etc more popular with NI consumers
                                                                            • Figure 31: Consumers who bought sausages, hot dogs, bacon baps or sausage rolls from a hot food counter in the last month, by age, NI and RoI, April 2016
                                                                          • Hot food counters key for breakfast items
                                                                              • Figure 32: Consumers who bought breakfast items (eg breakfast roll or fry) from a hot food counter in the last month, by gender, NI and RoI, April 2016
                                                                          • The Consumer – Attitudes towards Deli and Hot Food Counters

                                                                              • Deli counter items are worth the wait
                                                                                • Figure 33: Agreement with statements relating to deli and hot food counters, NI and RoI, April 2016
                                                                              • Mature consumers more willing to wait for quality
                                                                                • Figure 34: Agreement with the statement ‘I think it is worth waiting longer at deli counters for a made-to-order sandwich than buying a pre-packed one’, by age, NI and RoI, April 2016
                                                                              • Consumers more likely to trust the quality of food made in-store
                                                                                • Nutritional labels more desired in RoI
                                                                                  • Figure 35: Agreement with the statement ‘I think there should be more information on nutrition and calories for deli and hot food counters’, by gender, NI and RoI, April 2016
                                                                                • Demand for more health options
                                                                                  • Figure 36: Agreement with statements relating to healthier food options, NI and RoI, April 2016
                                                                                • Winter weather drives demand for hot food
                                                                                  • Figure 37: Agreement with the statement ‘I am more likely to opt for more hot food options during the winter months (eg soup) as opposed to chilled items’, by gender, NI and RoI, April 2016
                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                • Consumer research
                                                                                  • Market size rationale
                                                                                    • Data sources
                                                                                      • Generational cohort definitions
                                                                                        • Abbreviations
                                                                                        • Appendix – The Consumer

                                                                                          • NI Toluna data
                                                                                            • Figure 38: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, by demographics, NI, April 2016
                                                                                            • Figure 39: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 40: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, NI, April 2016
                                                                                            • Figure 41: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 42: Types of chilled/cold items bought from a deli counter in the last month, by demographics, NI, April 2016
                                                                                            • Figure 43: Types of chilled/cold items bought from a deli counter in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 44: Types of chilled/cold items bought from a deli counter in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 45: Types of hot items bought from a hot food counter in the last month, by demographics, NI, April 2016
                                                                                            • Figure 46: Types of hot items bought from a hot food counter in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 47: Types of hot items bought from a hot food counter in the last month, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 48: Agreement with statements relating to deli and hot food counters, by demographics, NI, April 2016
                                                                                            • Figure 49: Agreement with statements relating to deli and hot food counters, by demographics, NI, April 2016 (continued)
                                                                                            • Figure 50: Agreement with statements relating to deli and hot food counters, by demographics, NI, April 2016 (continued)
                                                                                          • RoI Toluna data
                                                                                            • Figure 51: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, by demographics, RoI, April 2016
                                                                                            • Figure 52: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 53: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, RoI, April 2016
                                                                                            • Figure 54: Types of retailers where consumers have bought items from a hot food counter (eg burgers, sausage rolls) in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 55: Types of chilled/cold items bought from a deli counter in the last month, by demographics, RoI, April 2016
                                                                                            • Figure 56: Types of chilled/cold items bought from a deli counter in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 57: Types of chilled/cold items bought from a deli counter in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 58: Types of hot items bought from a hot food counter in the last month, by demographics, RoI, April 2016
                                                                                            • Figure 59: Types of hot items bought from a hot food counter in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 60: Types of hot items bought from a hot food counter in the last month, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 61: Agreement with statements relating to deli and hot food counters, by demographics, RoI, April 2016
                                                                                            • Figure 62: Agreement with statements relating to deli and hot food counters, by demographics, RoI, April 2016 (continued)
                                                                                            • Figure 63: Agreement with statements relating to deli and hot food counters, by demographics, RoI, April 2016 (continued)

                                                                                        Deli and Hot Foods Counters - Ireland - July 2016

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