Deli Meats, Bacon and Sausages - UK - June 2009
This report assesses the performance of the delicatessen meats, bacon and sausages market. Since 2007, volume sales have fallen by 2.2%, whilst value sales have grown by 5.2% to reach £3.9 billion.
The relegation of bacon and sausages to a weekend treat has opened up new usage occasions, and increased their popularity as a main meal accompaniment. This has helped to stem a significant drop in value sales as consumers look for more premium offerings.
There has been renewed interest in traditional British meals and the rediscovery of good value-for-money food has particularly helped sales of sausages, especially at the premium end of the market.
Deli meats continue to be a lunchtime favourite, especially popular as a versatile sandwich filling. Faced with tighter household budgets, consumers are seeking good value food items.
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