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  • Mintel GNPD

    Global product launch activity in consumer packaged goods

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    Consumer trends and their business application

  • Mintel GNPD

    Global product launch activity in consumer packaged goods

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The $2.9 billon antiperspirant/deodorant market posted a 5.9% increase from 2006-11. Despite a questionable economy, penetration has changed little as consumers may have traded down, but rarely out, of this personal care essential. Indeed, the majority of respondents surveyed consider deodorants ...