Deodorants and Bodysprays - France - February 2009
The French deodorant and bodysprays market has experienced a slow but steady decline in the past five years to reach an estimated €510 million in value sales in 2008. The decline is due to a loss in part of the consumer base due to health scares and a reduction in the frequency of usage among users. Major factors such as growing price competition, a commodity image and unstable and unpredictable weather conditions have all impacted on value growth.
In 2008, manufacturers made a sustained effort to address consumer health concerns by launching a series of eco-friendly and skin friendly deodorants.
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