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Department Store Retailing - US - February 2013

“Department stores are a well-established component of the retail landscape in the U.S. and are favored for the ability to buy items in many different categories in one location. However, after suffering sales declines during the recession, department store retailers are making changes to regain shoppers who may have traded down to alternate channels and/or reduced their overall spending on key categories sold at department stores. They are also making improvements in order to differentiate and compete with other channels particularly as online and mobile retail continues to evolve.”

– Ali Lipson, Senior Retail & Apparel Analyst

Some questions answered in this report include:

  • How are department stores staying relevant in a crowded retail marketplace?
  • How are department stores reacting to growth of online and mobile shopping?
  • How are department stores reacting to ongoing suppressed consumer confidence?
  • How can department stores encourage consumers to shop more often?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • The market
                          • Figure 1: Fan chart forecast of total U.S. department store sales, 2007-17
                        • Market factors
                          • Consumer confidence and its relationship to department store shopping
                            • Figure 2: University of Michigan Consumer Sentiment, November 1978-January 2013
                          • Online and mobile shopping impacts department stores
                            • Department stores face competition from other retail channels
                              • The consumer
                                • Kohl’s, JCPenney, Macy’s most visited department stores
                                  • Figure 3: Department stores shopped, online vs. offline, November 2012
                                • Price is a deterrent toward department store shopping
                                  • Figure 4: Reasons for not shopping at department stores, November 2012
                                • Most wait for sales to shop at department stores
                                  • Figure 5: Attitudes toward department stores, November 2012
                                • Complimentary alterations, more sizes would encourage more department store visits
                                  • Figure 6: Innovations/improvements desired at department stores, November 2012
                                • What we think
                                • Issues in the Market

                                    • How are department stores staying relevant in a crowded retail marketplace?
                                      • How are department stores reacting to growth of online and mobile shopping?
                                        • How are department stores reacting to ongoing suppressed consumer confidence?
                                          • How can department stores encourage consumers to shop more often?
                                          • Insights and Opportunities

                                            • Integrate technology into the in-store experience
                                              • Offer a wider range of sizes, help shoppers find best fit
                                              • Trend Application

                                                  • Inspire Trend: Make it Mine
                                                    • Inspire trend: Let’s Make a Deal
                                                      • 2015 trends
                                                        • Access Anything Anywhere
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Department stores poised for moderate growth
                                                              • Figure 7: Total U.S. department store retail sales and forecast, at current prices, 2007-17
                                                              • Figure 8: Total U.S. Department store retail sales and forecast, at inflation adjusted prices, 2007-17
                                                            • Fan chart forecast
                                                                • Figure 9: Fan chart forecast of total U.S. department store sales, 2007-17
                                                            • Market Drivers

                                                              • Key points
                                                                • Consumer confidence and department stores
                                                                  • Figure 10: University of Michigan Consumer Sentiment, November 1978-January 2013
                                                                • Online and mobile shopping impacts department store sector
                                                                  • Competition from other channels affects department store sales
                                                                  • Retailer Overview

                                                                      • Upscale department stores
                                                                        • Barneys New York
                                                                          • Bergdorf Goodman
                                                                            • Bloomingdale’s
                                                                              • Lord & Taylor
                                                                                • Neiman Marcus
                                                                                  • Nordstrom
                                                                                    • Saks Fifth Avenue
                                                                                      • Von Maur
                                                                                        • Market threats and opportunities for upscale department stores
                                                                                          • Mid-tier department stores
                                                                                            • Belk
                                                                                              • Bon-Ton Stores
                                                                                                • Boscov’s
                                                                                                  • Dillard’s
                                                                                                    • Macy’s
                                                                                                      • Market threats and opportunities for mid-tier department stores
                                                                                                        • Value department stores
                                                                                                          • JCPenney
                                                                                                            • Kohl’s
                                                                                                              • Sears
                                                                                                                • Market threats and opportunities for value department stores
                                                                                                                • Innovations and Innovators

                                                                                                                  • Neiman Marcus and Target partner for holiday collection
                                                                                                                    • Macy’s hosts Toys“R”Us pop-up shops
                                                                                                                      • Department stores select items from aspiring designers on Fashion Star
                                                                                                                        • Neiman Marcus app connects shoppers with store associates
                                                                                                                        • Social Media—Department Store Retailing

                                                                                                                          • Key points
                                                                                                                            • Social media metrics
                                                                                                                              • Figure 11: Key performance indicators, January 2013
                                                                                                                            • Market overview
                                                                                                                              • Brand usage and awareness
                                                                                                                                • Figure 12: Brand usage and awareness of department store brands, November 2012
                                                                                                                              • Interaction with department store brands
                                                                                                                                • Figure 13: Interaction with department store brands, November 2012
                                                                                                                              • Online conversations
                                                                                                                                  • Figure 14: Select department store brands’ share of conversations, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                  • Figure 15: Conversations by brand by day, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                • Where are people talking about department stores?
                                                                                                                                  • Figure 16: Selected department store brands’ share of brand conversations, by page type, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                • What are people talking about?
                                                                                                                                    • Figure 17: Types of conversation concerning selected department store brands, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                    • Figure 18: Types of conversation regarding selected department store brands, by day, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                    • Figure 19: Types of conversation regarding selected department store brands, by type of website, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                  • Analysis by brand
                                                                                                                                    • Macy’s
                                                                                                                                      • Figure 20: Macy’s—key social media indicators, Jan. 16, 2013
                                                                                                                                    • Key online campaigns
                                                                                                                                      • What we think
                                                                                                                                        • Sears
                                                                                                                                          • Figure 21: Sears—key social media indicators, Jan. 16, 2013
                                                                                                                                        • Key online campaigns
                                                                                                                                          • What we think
                                                                                                                                            • Kohl’s
                                                                                                                                              • Figure 22: Kohl’s—key social media indicators, Jan. 16, 2013
                                                                                                                                            • Key online campaigns
                                                                                                                                              • What we think
                                                                                                                                                • JCPenney
                                                                                                                                                  • Figure 23: JCPenney—key social media indicators, Jan. 16, 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                    • Nordstrom
                                                                                                                                                      • Figure 24: Nordstrom—key social media indicators, Jan. 16, 2013
                                                                                                                                                    • Key online campaigns
                                                                                                                                                      • What we think
                                                                                                                                                        • Bloomingdale’s
                                                                                                                                                          • Figure 25: Bloomingdale’s—key social media indicators, Jan. 16, 2013
                                                                                                                                                        • Key online campaigns
                                                                                                                                                          • What we think
                                                                                                                                                          • Marketing Strategies

                                                                                                                                                              • Television advertising
                                                                                                                                                                • Belk
                                                                                                                                                                  • Figure 26: Belk TV ad, “The Biggest Sale,” December 2012
                                                                                                                                                                • Boscov’s
                                                                                                                                                                  • Figure 27: Boscov’s TV ad, “Holiday Gift Specials,” December 2012
                                                                                                                                                                • JCPenney
                                                                                                                                                                  • Figure 28: JCPenney TV ad, “Merry,” December 2012
                                                                                                                                                                • Kohl’s
                                                                                                                                                                  • Figure 29: Kohl’s TV ad, “Holiday Products,” December 2012
                                                                                                                                                                • Macy’s
                                                                                                                                                                  • Figure 30: Macy’s TV ad, “One Day Sale,” December 2012
                                                                                                                                                                • Sears
                                                                                                                                                                  • Figure 31: Sears TV ad, “Great Fashion,” December 2012
                                                                                                                                                                • Print advertising
                                                                                                                                                                  • Figure 32: Bergdorf Goodman Holiday Catalog, November 2012
                                                                                                                                                                • Other marketing activity
                                                                                                                                                                  • Figure 33: Nordstrom “Anniversary Sale” email ad, July 2012
                                                                                                                                                                  • Figure 34: Kohl’s email ad, January 2013
                                                                                                                                                                  • Figure 35: Neiman Marcus email ad, January 2013
                                                                                                                                                                  • Figure 36: Bloomingdale’s email ad, January 2013
                                                                                                                                                                  • Figure 37: Saks fifth avenue’s trendcaster email, January 2013
                                                                                                                                                              • Department Stores Shopped

                                                                                                                                                                • Key points
                                                                                                                                                                  • Kohl’s, JCPenney, Macy’s most visited department stores
                                                                                                                                                                    • Figure 38: Department stores shopped, online vs. in store, November 2012
                                                                                                                                                                  • In-store shopping
                                                                                                                                                                    • Men more likely than women to shop at Sears
                                                                                                                                                                      • Figure 39: Department stores shopped–In store, by gender, November 2012
                                                                                                                                                                    • Younger shoppers prefer Macy’s, older adults visit Kohl’s
                                                                                                                                                                      • Figure 40: Department stores shopped–In store, by age, November 2012
                                                                                                                                                                    • Highest-income earners shop a variety of department stores
                                                                                                                                                                      • Figure 41: Department stores shopped–In store, by household income, November 2012
                                                                                                                                                                    • Online shopping
                                                                                                                                                                      • Value and mid-tier retailers see most online visits
                                                                                                                                                                        • Figure 42: Department stores shopped–Online, by gender, November 2012
                                                                                                                                                                      • Younger shoppers more likely to visit online department stores than are older adults
                                                                                                                                                                        • Figure 43: Department stores shopped–Online, by age, November 2012
                                                                                                                                                                      • Online department store shopping occurs across all household income levels
                                                                                                                                                                        • Figure 44: Department stores shopped–Online, by household income, November 2012
                                                                                                                                                                    • Reasons for Not Shopping at Department Stores

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Price is a deterrent among department store shopping
                                                                                                                                                                          • Figure 45: Reasons for not shopping at department stores, November 2012
                                                                                                                                                                        • Women are more likely to shy away from department stores on price
                                                                                                                                                                          • Figure 46: Reasons for not shopping at department stores, by gender, November 2012
                                                                                                                                                                        • Young adults avoid department stores due to high prices, inconvenient locations
                                                                                                                                                                          • Figure 47: Reasons for not shopping at department stores, by age, November 2012
                                                                                                                                                                        • Price a detractor among both high and low household income groups
                                                                                                                                                                          • Figure 48: Reasons for not shopping at department stores, by household income, November 2012
                                                                                                                                                                      • Shopping Frequency at Department Stores

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Most shop at department stores less than once a month
                                                                                                                                                                            • Figure 49: Shopping frequency at department stores, November 2012
                                                                                                                                                                          • Men and women likely to shop at department stores less than once a month
                                                                                                                                                                            • Figure 50: Shopping frequency at department stores, by gender, November 2012
                                                                                                                                                                          • Younger adults most likely to visit department stores several times per month
                                                                                                                                                                            • Figure 51: Shopping frequency at department stores, by age, November 2012
                                                                                                                                                                          • Similar patterns observed among all household income groups
                                                                                                                                                                            • Figure 52: Shopping frequency at department stores, by household income, November 2012
                                                                                                                                                                        • Items Purchased at Department Stores

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Women’s clothing most likely to be purchased at all types of department store
                                                                                                                                                                                • Figure 53: Items purchased at department stores, November 2012
                                                                                                                                                                              • Purchases made at upscale department stores
                                                                                                                                                                                • Women more likely than men to purchase accessories and cosmetics at upscale department stores
                                                                                                                                                                                  • Figure 54: Items purchased at upscale department stores, by gender, November 2012
                                                                                                                                                                                • Highest-income earners most likely to purchase women’s clothing at upscale department stores
                                                                                                                                                                                  • Figure 55: Items purchased at upscale department stores, by household income, November 2012
                                                                                                                                                                                • Purchases made at mid-tier department stores
                                                                                                                                                                                  • Women and men likely to buy clothing for the opposite sex at mid-tier department stores
                                                                                                                                                                                    • Figure 56: Items purchased at mid-tier department stores, by gender, November 2012
                                                                                                                                                                                  • 35-44s shopping across variety of categories at mid-tier stores
                                                                                                                                                                                    • Figure 57: Items purchased at mid-tier department stores, by age, November 2012
                                                                                                                                                                                  • Similar shopping behaviors seen across all household income groups
                                                                                                                                                                                    • Figure 58: Items purchased at mid-tier department stores, by household income, November 2012
                                                                                                                                                                                  • Purchases made at value department stores
                                                                                                                                                                                    • Women more likely than men to buy accessories, children’s clothing, jewelry at value department stores
                                                                                                                                                                                      • Figure 59: Items purchased at value department stores, by gender, November 2012
                                                                                                                                                                                    • Clothing/accessories purchased most, Sears shoppers buy hard goods
                                                                                                                                                                                      • Figure 60: Items purchased at value department stores, by selected retailers, April 2011-June 2012
                                                                                                                                                                                    • Older shoppers less likely than younger to buy accessories and footwear
                                                                                                                                                                                      • Figure 61: Items purchased at value department stores, by age, November 2012
                                                                                                                                                                                    • Lower-income earners less likely to buy footwear and accessories, more likely than others to buy jewelry at value department stores
                                                                                                                                                                                      • Figure 62: Items purchased at value department stores, by household income, November 2012
                                                                                                                                                                                  • Attitudes Toward Department Stores

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Most wait for sales to shop at department stores
                                                                                                                                                                                        • Figure 63: Attitudes toward department stores, November 2012
                                                                                                                                                                                      • Women more likely than men to wait for sales, use coupons at department stores
                                                                                                                                                                                        • Figure 64: Attitudes toward department stores, by gender, November 2012
                                                                                                                                                                                      • Older shoppers more price sensitive, less engaged than younger adults
                                                                                                                                                                                        • Figure 65: Attitudes toward department stores, by age, November 2012
                                                                                                                                                                                      • Highest-income earners most likely to use coupons when shopping at department stores
                                                                                                                                                                                        • Figure 66: Attitudes toward department stores, by household income, November 2012
                                                                                                                                                                                    • Innovations/Improvements Desired at Department Stores

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Complimentary alterations, more sizes would encourage more department store shopping
                                                                                                                                                                                          • Figure 67: Innovations/improvements desired at department stores, November 2012
                                                                                                                                                                                        • Women would like better range of sizes, complimentary personal shoppers
                                                                                                                                                                                          • Figure 68: Innovations/improvements desired at department stores, by gender, November 2012
                                                                                                                                                                                        • Younger consumers interested in technology, in-store events
                                                                                                                                                                                          • Figure 69: Innovations/improvements desired at department stores, by age, November 2012
                                                                                                                                                                                        • Complimentary alterations, personal shoppers desired at all income levels
                                                                                                                                                                                          • Figure 70: Innovations/improvements desired at department stores, by household income, November 2012
                                                                                                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • In-store shopping
                                                                                                                                                                                            • Hispanics prefer JCPenney and Sears compared to non-Hispanics
                                                                                                                                                                                              • Figure 71: Department stores shopped–In store, by race/Hispanic origin, November 2012
                                                                                                                                                                                            • Higher-earning non-Hispanics most likely to shop at Kohl’s, lower-earning Hispanics shop at Sears
                                                                                                                                                                                              • Figure 72: Department stores shopped–In store, by Hispanic origin and household income, November 2012
                                                                                                                                                                                            • Online shopping
                                                                                                                                                                                              • Hispanic shoppers likely to shop at department stores’ websites
                                                                                                                                                                                                • Figure 73: Department stores shopped–Online, by race/Hispanic origin, November 2012
                                                                                                                                                                                              • Hispanic shoppers most likely to visit department stores four or more times per month
                                                                                                                                                                                                • Figure 74: Shopping frequency at department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                              • Hispanics have similar shopping patterns across different department store types
                                                                                                                                                                                                • Figure 75: Items purchased at upscale department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                                • Figure 76: Items purchased at mid-tier department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                                • Figure 77: Items purchased at value department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                              • Hispanics more likely than non-Hispanics to research prices online before shopping at department stores
                                                                                                                                                                                                • Figure 78: Attitudes toward department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                              • Hispanics and blacks would like more complimentary alterations, wider range of sizes
                                                                                                                                                                                                • Figure 79: Innovations/improvements desired at department stores, by race/Hispanic origin, November 2012
                                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                              • Department store sales—including leased departments
                                                                                                                                                                                                • Figure 80: Total U.S. Department store retail sales and forecast (including leased departments), at current prices, 2007-12
                                                                                                                                                                                              • Department stores shopped—In store
                                                                                                                                                                                                • Figure 81: Department stores shopped–In store, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 82: Department stores shopped–In store, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 83: Department stores shopped–In store, by employment, November 2012
                                                                                                                                                                                                • Figure 84: Department stores shopped–In store, by generation, November 2012
                                                                                                                                                                                                • Figure 85: Department stores shopped–In store, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 86: Department stores shopped–In store, by marital status and presence of children in household, November 2012
                                                                                                                                                                                              • Department stores shopped—Online
                                                                                                                                                                                                • Figure 87: Department stores shopped–Online, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 88: Department stores shopped–Online, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 89: Department stores shopped–Online, by generation, November 2012
                                                                                                                                                                                                • Figure 90: Department stores shopped–Online, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 91: Department stores shopped–Online, by marital status and presence of children in household, November 2012
                                                                                                                                                                                                • Figure 92: Department stores shopped–Online, by Hispanic origin and household income, November 2012
                                                                                                                                                                                              • Reasons for not shopping at department stores
                                                                                                                                                                                                • Figure 93: Reasons for not shopping at department stores, by employment, November 2012
                                                                                                                                                                                              • Shopping frequency at department stores
                                                                                                                                                                                                • Figure 94: Shopping frequency at department stores, by martial/relationship status, November 2012
                                                                                                                                                                                                • Figure 95: Shopping frequency at department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 96: Shopping frequency at department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 97: Shopping frequency at department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 98: Shopping frequency at department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 99: Shopping frequency at department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                                • Figure 100: Shopping frequency at department stores, by department stores shopped, November 2012
                                                                                                                                                                                                • Figure 101: Shopping frequency at department stores, by department stores shopped, November 2012 (continued)
                                                                                                                                                                                              • Purchases made at upscale department stores
                                                                                                                                                                                                • Figure 102: Items purchased at upscale department stores, by age, November 2012
                                                                                                                                                                                                • Figure 103: Items purchased at upscale department stores, by marital status, November 2012
                                                                                                                                                                                                • Figure 104: Items purchased at upscale department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 105: Items purchased at upscale department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 106: Items purchased at upscale department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 107: Items purchased at upscale department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 108: Items purchased at upscale department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                              • Purchases made at mid-tier department stores
                                                                                                                                                                                                • Figure 109: Items purchased at mid-tier department stores, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 110: Items purchased at mid-tier department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 111: Items purchased at mid-tier department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 112: Items purchased at mid-tier department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 113: Items purchased at mid-tier department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 114: Items purchased at mid-tier department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                              • Purchases made at value department stores
                                                                                                                                                                                                • Figure 115: Items purchased at value department stores, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 116: Items purchased at value department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 117: Items purchased at value department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 118: Items purchased at value department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 119: Items purchased at value department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 120: Items purchased at value department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                              • Attitudes toward department stores
                                                                                                                                                                                                • Figure 121: Attitudes toward department stores, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 122: Attitudes toward department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 123: Attitudes toward department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 124: Attitudes toward department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 125: Attitudes toward department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 126: Attitudes toward department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                                • Figure 127: Attitudes toward department stores, by department stores shopped–part 1, November 2012
                                                                                                                                                                                                • Figure 128: Attitudes toward department stores, by department stores shopped–part 2, November 2012
                                                                                                                                                                                              • Innovations/improvements desired at department stores
                                                                                                                                                                                                • Figure 129: Innovations/improvements desired at department stores, by marital/relationship status, November 2012
                                                                                                                                                                                                • Figure 130: Innovations/improvements desired at department stores, by number of people in the household, November 2012
                                                                                                                                                                                                • Figure 131: Innovations/improvements desired at department stores, by employment, November 2012
                                                                                                                                                                                                • Figure 132: Innovations/improvements desired at department stores, by generation, November 2012
                                                                                                                                                                                                • Figure 133: Innovations/improvements desired at department stores, by gender and marital status, November 2012
                                                                                                                                                                                                • Figure 134: Innovations/improvements desired at department stores, by marital status and presence of children in household, November 2012
                                                                                                                                                                                                • Figure 135: Innovations/improvements desired at department stores, by Hispanic origin and household income, November 2012
                                                                                                                                                                                            • Appendix – Social Media: Department Store Retailing

                                                                                                                                                                                              • Online conversations
                                                                                                                                                                                                • Figure 136: Select department store brands’ share of conversations, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                                • Figure 137: Conversations by brand by day, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                              • Where are people talking about department store brands?
                                                                                                                                                                                                • Figure 138: Selected department store brands’ share of brand conversations, by page type, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                              • What are people talking about?
                                                                                                                                                                                                • Figure 139: Types of conversation concerning selected department store brands, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                                • Figure 140: Types of conversation regarding selected department store brands, by day, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                                • Figure 141: Types of conversation regarding selected department store brands, by type of website, Dec. 15, 2012, to Jan. 16, 2013
                                                                                                                                                                                              • Brand usage or awareness
                                                                                                                                                                                                • Figure 142: Brand usage or awareness, November 2012
                                                                                                                                                                                                • Figure 143: Bloomingdale's usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Figure 144: Nordstrom usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Figure 145: Macy’s usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Figure 146: JCPenney usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Figure 147: Kohl’s usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Figure 148: Sears usage or awareness, by demographics, November 2012
                                                                                                                                                                                              • Activities done
                                                                                                                                                                                                • Figure 149: Activities done, November 2012
                                                                                                                                                                                                • Figure 150: Bloomingdale's—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 151: Bloomingdale's—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 152: Nordstrom—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 153: Nordstrom—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 154: Macy’s—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 155: Macy’s—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 156: JCPenney—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 157: JCPenney—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 158: Kohl’s—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 159: Kohl’s—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 160: Sears—Activities done, by demographics, November 2012
                                                                                                                                                                                                • Figure 161: Sears—Activities done, by demographics, November 2012
                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                              • Barneys New York, Inc.
                                                                                                                                                                                              • Best Buy stores (USA)
                                                                                                                                                                                              • Bloomingdale's
                                                                                                                                                                                              • Dillard's, Inc
                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                              • Foursquare
                                                                                                                                                                                              • J C Penney Company, Inc
                                                                                                                                                                                              • Kohl's Corporation
                                                                                                                                                                                              • Lord & Taylor
                                                                                                                                                                                              • Macy's, Inc.
                                                                                                                                                                                              • Nordstrom
                                                                                                                                                                                              • RadioShack Corporation
                                                                                                                                                                                              • Sears Holdings Corporation
                                                                                                                                                                                              • TripAdvisor LLC
                                                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                              • YouTube, Inc.
                                                                                                                                                                                              • Zappos.com Inc.

                                                                                                                                                                                              Department Store Retailing - US - February 2013

                                                                                                                                                                                              £3,277.28 (Excl.Tax)