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Department Stores - Germany - April 2014

This year, our exclusive consumer research asked German consumers:

  • Which department stores they shopped at in the last six months and whether this was online or in-store
  • What product categories they bought from department stores in the past six months;
  • How satisfied they were with a range of elements at department stores

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Table of contents

  1. Introduction and Report Scope

      • Department store definition
        • Mixed goods retailers
          • Statutory revenues versus GTV
            • Financial definitions
              • Currencies
                • Figure 1: Euro to Pound exchange rates, 2008-13
              • Sales per store, sales per sq m
                • VAT rates
                  • Figure 2: Europe: VAT rates, 2010-14
                • Abbreviations
                • Executive Summary

                  • Consumer spending
                    • Distribution of spending on clothing and beauty
                      • The department store sector
                        • Leading retailers
                          • Online
                            • The consumer: Where they shop
                              • The consumer: What they purchased
                                • The consumer: Customer satisfaction
                                  • What we think
                                  • Spending and Inflation

                                    • Key points
                                      • Consumer spending: Clothing and beauty are key
                                        • Figure 3: Germany: Spending on key department store product markets, (incl. VAT), at current prices, 2009-13
                                      • Retailer and Consumer Confidence
                                        • Figure 4: Germany: Consumer confidence and retail confidence levels, January 2013-February 2014
                                      • Inflation (and deflation)
                                        • Figure 5: Germany: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
                                        • Figure 6: Germany: Harmonised indices of consumer prices: Annual % change, 2009-13
                                    • Distribution of Spending on Clothing and Beauty

                                      • Key points
                                        • Department stores are a major channel in clothing
                                          • Figure 7: Germany: Estimated distribution of spending on clothing, by retail sector, 2013
                                          • Figure 8: Germany: Estimated distribution of spending on personal care products, by retail sector, 2013
                                        • The Consumer: Where they buy clothing and beauty
                                          • Figure 9: Germany: The consumer: Where they have bought clothing in the past 12 months, selected options, August 2013
                                          • Figure 10: Germany: The consumer: Where they have bought beauty products in the past 12 months, selected options, November 2013
                                      • Sector Size and Forecast

                                        • Key points
                                          • Department store sector sales remain flat at €7.6 billion
                                              • Figure 11: Germany: Mixed goods retail sales (excl. VAT), 2008-13
                                              • Figure 12: Germany: Mixed goods retail sales forecasts (excl. VAT), 2014-18
                                          • The Leading Retailers: Financials and Outlets

                                            • Key points
                                              • Midmarket investment but sales stagnating
                                                • Strategies – Some common elements
                                                  • Divestments
                                                    • Premium segment
                                                        • Figure 13: Germany: Leading department stores retailers’ net revenues, 2011-13
                                                        • Figure 14: Germany: Leading department store retailers’ store numbers, 2011-13
                                                        • Figure 15: Germany: Leading department store retailers’ annual sales per outlet, 2011-13
                                                    • The Leading Retailers: Market Shares

                                                        • Figure 16: Germany: Leading department store retailers’ shares of mixed goods retailers’ sales, 2011-13
                                                    • Online

                                                      • Key points
                                                        • The retailers
                                                          • Figure 17: Online visitor data, February 2014
                                                          • Figure 18: Galeria Kaufhof: Online sales revenues, 2011-13
                                                          • Figure 19: Karstadt – Click-and-collect, April 2014
                                                        • The online consumer
                                                          • Figure 20: Germany: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2009-13
                                                      • The Consumer: Where They Shop

                                                        • Key points
                                                          • What we asked
                                                            • Where they shop: Galeria Kaufhof leads over Karstadt
                                                                • Figure 21: Germany: The consumer: Department stores shopped from in the past six months, whether in-store or online, February 2014
                                                                • Figure 22: Germany: The consumer: Department stores shopped from in the past six months, by in-store and online, February 2014
                                                              • Demographics: Major chains attract young shoppers
                                                                  • Figure 23: Germany: The consumer: Department stores shopped from in the past six months, whether in-store and online, average age and affluence, February 2014
                                                              • The Consumer: What They Bought

                                                                • Key points
                                                                  • What we asked
                                                                    • What they bought: Apparel leads but home goods strong
                                                                        • Figure 24: Germany: The consumer: Items bought from a department store in the past six months, February 2014
                                                                      • Demographics: Beauty shoppers are younger
                                                                        • Figure 25: Germany: The consumer: Items bought from a department store in the past six months, average age/affluence, February 2014
                                                                        • Figure 26: Germany: The consumer: Items bought from a department store in the past six months, by age group, February 2014
                                                                      • What they buy, by where they shop
                                                                          • Figure 27: Germany: The consumer: Items bought from in-store or online (broad categories), by department stores bought from, February 2014
                                                                          • Figure 28: Germany: The consumer: Items bought from in-store or online, by department stores bought from, February 2014
                                                                      • The Consumer – Customer Satisfaction

                                                                        • Key points
                                                                          • What we asked
                                                                            • Levels of dissatisfaction are low
                                                                                • Figure 29: Germany: The consumer: Satisfaction with department stores, ranked by total satisfaction levels, February 2014
                                                                                • Figure 30: Germany: The consumer: Satisfaction with department stores, ranked by ‘very satisfied’, February 2014
                                                                            • Karstadt Department Stores

                                                                                • What we think
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Figure 31: Karstadt Department Stores: Group sales performance, 2008/09-2012/13
                                                                                      • Figure 32: Karstadt Department Stores: Outlet data, 2008/09-2012/13
                                                                                    • Retail offering
                                                                                    • Galeria Kaufhof

                                                                                        • What we think
                                                                                          • Company background
                                                                                            • Company performance
                                                                                                • Figure 33: Kaufhof: Group financial performance, 2008/09-2012/13
                                                                                                • Figure 34: Kaufhof: Outlet data, 2008/09-2012/13
                                                                                              • Retail offering
                                                                                              • Galeries Lafayette (Group)

                                                                                                  • What we think
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 35: Groupe Galeries Lafayette (Department stores only), sales performance, excl. sales tax, 2009-13
                                                                                                        • Figure 36: Groupe Galeries Lafayette (Department stores only), outlet data, 2009-13
                                                                                                      • Retail offering
                                                                                                      • Appendix – Broader Market Environment

                                                                                                        • Online
                                                                                                          • Figure 37: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                          • Figure 38: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                        • Consumer confidence
                                                                                                          • Figure 39: Europe: Consumer confidence levels, April 2013 – March 2014
                                                                                                        • Population
                                                                                                          • Figure 40: Europe: Population, total and by age group, 2010
                                                                                                          • Figure 41: Europe: Forecast population, total and by age group, 2015
                                                                                                          • Figure 42: Europe: Forecast population, total and by age group, 2015
                                                                                                        • Gross domestic product
                                                                                                          • Figure 43: Europe: Gross domestic product, at current prices, 2012
                                                                                                          • Figure 44: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                        • Consumer spending
                                                                                                          • Figure 45: Europe: Consumer spending, at current prices, 2012
                                                                                                          • Figure 46: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                        • Inflation
                                                                                                          • Figure 47: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                                        • Interest rates
                                                                                                          • Figure 48: Europe: Central bank interest rates, 2009-14
                                                                                                      • Appendix – The Consumer – Germany

                                                                                                          • Figure 49: Department stores bought from in the past six months, Germany, February 2014
                                                                                                          • Figure 50: Items bought from a department store, Germany, February 2014
                                                                                                          • Figure 51: Department stores bought from in the past six months – In-store or online, by demographics, Germany, February 2014
                                                                                                          • Figure 52: Department stores bought from in the past six months – In-store, by demographics, Germany, February 2014
                                                                                                          • Figure 53: Department stores bought from in the past six months – Online, by demographics, Germany, February 2014
                                                                                                          • Figure 54: Most popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
                                                                                                          • Figure 55: Next most popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
                                                                                                          • Figure 56: Other items bought from a department store – In-store or online, by demographics, Germany, February 2014
                                                                                                          • Figure 57: Least popular items bought from a department store – In-store or online, by demographics, Germany, February 2014
                                                                                                          • Figure 58: Satisfaction with department stores – Prices/value for money, by demographics, Germany, February 2014
                                                                                                          • Figure 59: Satisfaction with department stores – Customer service, by demographics, Germany, February 2014
                                                                                                          • Figure 60: Satisfaction with department stores – Product availability, by demographics, Germany, February 2014
                                                                                                          • Figure 61: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Germany, February 2014
                                                                                                          • Figure 62: Satisfaction with department stores – Store standards^, by demographics, Germany, February 2014
                                                                                                          • Figure 63: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Germany, February 2014
                                                                                                          • Figure 64: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Germany, February 2014
                                                                                                          • Figure 65: Satisfaction with department stores – Fashionable clothing offer, by demographics, Germany, February 2014
                                                                                                          • Figure 66: Satisfaction with department stores – Product quality, by demographics, Germany, February 2014
                                                                                                          • Figure 67: Satisfaction with department stores – Delivery options, by demographics, Germany, February 2014
                                                                                                          • Figure 68: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Germany, February 2014
                                                                                                          • Figure 69: Satisfaction with department stores – In-store services^, by demographics, Germany, February 2014

                                                                                                      Companies Covered

                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                      Department Stores - Germany - April 2014

                                                                                                      £1,285.00 (Excl.Tax)