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Department Stores - Germany - April 2015

This year, our exclusive consumer research asked German consumers:

  • Which department stores they had visited or bought anything from in the last six months, and whether this was online or in-store.
  • Attitudes towards shopping at department stores.

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Table of contents

  1. Executive Summary

    • Spending and inflation – Department store categories
      • Figure 1: Germany: Spending on key department store categories as % of all consumer spending, 2009-14
      • Figure 2: Germany: Harmonised indices of consumer prices: Annual % change, 2010-Dec 2014
    • Department stores’ share of clothing and beauty markets
      • Department store sector size and forecast
        • The leading department stores
          • Department stores online
            • The consumer – Where they shop
              • Figure 3: Germany: The consumer: Department stores purchased from in the past six months, whether in-store or online, February 2015
            • The consumer – Attitudes to department stores
              • Figure 4: Germany: The consumer: Attitudes to department stores, February 2015
            • What we think
            • Issues and Insights

              • Internet pureplayers are way ahead of department stores in clothing
                • The facts
                  • The implications
                    • Department stores can attract younger consumers online
                      • The facts
                        • The implications
                        • Spending and Inflation – Department Store Categories

                          • Key points
                            • Consumer spending
                              • Figure 5: Germany: Spending on key department store product markets, (incl. VAT), at current prices, 2009-14
                            • Retail and consumer confidence
                              • Figure 6: Germany: Consumer confidence and retail confidence levels, January 2014-February 2015
                            • Inflation
                              • Figure 7: Germany: Harmonised indices of consumer prices: Annual % change, 2010-Dec 2014
                              • Figure 8: Germany: Harmonised indices of consumer prices: Annual % change, 2010-14
                          • Department Stores’ Share of Clothing and Beauty Markets

                            • Key points
                              • Department stores now only the fourth largest channel for clothing
                                • Figure 9: Germany: Estimated channels of distribution for clothing, 2013
                                • Figure 10: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
                                • Figure 11: Germany: Retailers used to buy clothes in-store or online in the last 12 month, Germany, August 2014
                              • Department stores’ share of the beauty market
                                • Figure 12: Germany: Channels of distribution for personal care products, 2013
                                • Figure 13: Germany: Retailers used to purchase make-up, skincare products, fragrances and/or aftershave products, November 2014
                            • Department Store Sector Size and Forecast

                              • Key points
                                • Department store sector sales fall slightly to €6.5bn
                                    • Figure 14: Germany: Mixed goods retail sales (excl. VAT), 2009-14
                                    • Figure 15: Germany: Mixed goods retail sales forecasts (excl. VAT), 2015-2020
                                  • Leading department stores – Financials and outlets
                                    • Key points
                                      • Midmarket operators beset by stagnant or declining sales
                                        • Galeria Kaufhof seems more secure while Karstadt struggles on
                                          • Premium segment
                                              • Figure 16: Germany: Leading department stores retailers’ net revenues, 2012-14
                                              • Figure 17: Germany: Leading department store retailers’ store numbers, 2012-14
                                              • Figure 18: Germany: Leading department store retailers’ annual sales per outlet, 2012-14
                                          • Leading Department Stores - Market Shares

                                              • Figure 19: Germany: Leading department store retailers’ shares of Mixed goods retailers’ sales, 2012-14
                                          • Online

                                            • Key points
                                              • The online shopper
                                                  • Figure 20: Germany: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2010-14
                                                • Department stores online
                                                  • Figure 21: Germany: Online visitor data, September 2014
                                              • The Consumer – Where They Shop

                                                • Key points
                                                  • What we asked
                                                    • Where they shop: Galeria Kaufhof most popular
                                                        • Figure 22: Germany: The consumer: Department stores purchased from in the past six months, whether in-store or online, February 2015
                                                        • Figure 23: Germany: The consumer: Department stores visited and purchased from in the past six months, February 2015
                                                      • The online/offline split
                                                          • Figure 24: Germany: The consumer: Department stores purchased from in the past six months, in-store and online, February 2015
                                                          • Figure 25: Germany: The consumer: Department stores visited and purchased from online in the past six months, February 2015
                                                        • Customer profiles
                                                            • Figure 26: Germany: The consumer: Department stores visited in the past six months, whether in-store or online, average age and affluence, February 2015
                                                        • The Consumer – Attitudes to Shopping at Department Stores

                                                          • Key points
                                                            • What we asked
                                                                • Figure 27: Germany: The consumer: Attitudes to department stores, February 2015
                                                                • Figure 28: Germany: The consumer: Attitudes to department stores, February 2015
                                                            • Galeria Kaufhof

                                                                • What we think
                                                                  • Management shakeup poses a risk
                                                                    • Still a long way from modest online target
                                                                      • Perennial question of Karstadt merger off the table for now
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 29: Galeria Kaufhof: Group financial performance, 2009/10-2013/14
                                                                            • Figure 30: Galeria Kaufhof: Outlet data, 2009/10-2013/14
                                                                          • Retail offering
                                                                          • Karstadt (Signa Retail)

                                                                              • What we think
                                                                                • Management instability unhelpful for prospects
                                                                                  • Goes ahead with further restructuring
                                                                                    • All back under one roof for now
                                                                                      • Long-term outlook for core department store business in the balance
                                                                                        • Needs to kick start online sales to provide growth
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 31: Karstadt Group (Signa retail): Group financial performance, 2009/10-2013/14
                                                                                              • Figure 32: Karstadt Group (Signa Retail): Outlet data, 2009/10-2013/14
                                                                                            • Retail offering

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            Department Stores - Germany - April 2015

                                                                                            £995.00 (Excl.Tax)