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Department Stores - Spain - April 2014

This year, our exclusive consumer research asked Spanish consumers:

  • Which department stores they shopped at in the last six months and whether this was online or in-store
  • What product categories they bought from department stores in the past six months;
  • How satisfied they were with a range of elements at department stores

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Table of contents

  1. Introduction and Report Scope

      • Department store definition
        • Mixed goods retailers
          • Statutory revenues versus GTV
            • Financial definitions
              • Currencies
                • Figure 1: Euro to Pound exchange rates, 2008-13
              • Sales per store, sales per sq m
                • VAT rates
                  • Figure 2: Europe: VAT rates, 2010-14
                • Abbreviations
                • Executive Summary

                  • Consumer spending
                    • Distribution of spending on clothing and beauty
                      • The department store sector and leading retailers
                        • Online
                          • The consumer: Where they shop
                            • The consumer: What they purchased
                              • The consumer: Customer satisfaction
                                • What we think
                                • Spending and Inflation

                                  • Key points
                                    • Consumer spending: non-food markets contract across the board
                                      • Figure 3: Spain: Spending on key department store product markets, (incl. VAT), at current prices, 2008-13
                                    • Economy and Consumer Confidence
                                      • Figure 4: Spain: consumer and retailer confidence levels, January 2013-February 2014
                                    • Inflation (and deflation)
                                      • Figure 5: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
                                      • Figure 6: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
                                  • Distribution of Spending on Clothing and Beauty

                                    • Key points
                                      • Department stores are a major channel in clothing and beauty/personal care
                                        • Figure 7: Spain: Estimated distribution of spending on clothing, by retail sector, 2013
                                        • Figure 8: Spain: Channels of distribution for personal care products, 2013
                                      • The consumer: Where they buy clothing and beauty
                                        • Figure 9: Spain: The consumer – Where they bought clothing in-store or online in the past 12 months, August 2013
                                        • Figure 10: Spain: The consumer – Where they bought beauty products in the past 12 months, November 2013
                                    • Sector Size and Forecast

                                      • Key points
                                        • Mixed goods operators lose retail market share
                                          • Figure 11: Spain: Mixed goods retail sales (excl. VAT), 2008-13
                                          • Figure 12: Spain: Mixed goods retail sales forecasts (excl. VAT), 2014-18
                                          • Figure 13: Spain: El Corte Inglés as % of all mixed goods retailers sales, 2008-13
                                      • The Leading Retailers: Financials and Outlets

                                          • Figure 14: Spain: Leading department stores retailers’ net revenues, 2011-13
                                          • Figure 15: Spain: Leading department store retailers’ store numbers, 2011-13
                                          • Figure 16: Spain: Leading department store retailers’ annual sales per outlet, 2011-13
                                      • The Leading Retailers: Market Shares

                                          • Figure 17: Spain: Leading department store retailers’ share of mixed goods retailers’ sales, 2011-13
                                      • Online

                                        • Key points
                                          • The retailers
                                            • Figure 18: Online visitor data, February 2014
                                            • Figure 19: Spain: El Corte Inglés estimated online sales, 2011/12-2013/14
                                          • The online consumer
                                            • Figure 20: Spain: Percentage of all individuals who purchased online in the past 12 months, selected categories, 2009-13
                                        • The Consumer: Where They Shop

                                          • Key points
                                            • What we asked
                                              • El Corte Inglés only multiple department store operator
                                                  • Figure 21: The consumer: Type of store bought from in the last 6 months, whether in-store or online, February 2014
                                                • The online/offline split
                                                  • Figure 22: The consumer: Type of store bought from in the last six months, in-store versus online, February 2014
                                                • Demographics: El Corte Inglés bias to more affluent shoppers
                                                    • Figure 23: The consumer: El Corte Inglés – Key demographics, February 2014
                                                • The Consumer: What They Bought

                                                  • Key points
                                                    • What we asked
                                                      • What they bought: fashion the strongest product group
                                                          • Figure 24: Spain: The consumer: Broad product groups bought from in-store or online by where they bought, February 2014
                                                        • Footwear leads all other categories
                                                            • Figure 25: Spain: The consumer: Items bought in-store or online by where they bought, February 2014
                                                        • The Consumer: Customer Satisfaction

                                                          • Key points
                                                            • What we asked
                                                              • El Corte Inglés customers satisfied with website but not delivery options
                                                                  • Figure 26: Spain: The consumer: ‘Any satisfied’ with El Corte Inglés and other large space retailers, February 2014
                                                                • Improving the fashion offer
                                                                  • Food services
                                                                  • El Corte Inglés

                                                                      • What we think
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 27: El Corte Inglés: Department store financial performance, 2008/09-2013/14
                                                                            • Figure 28: El Corte Inglés: department stores outlet data, 2008/09-2013/14
                                                                          • Retail offering
                                                                          • Appendix – Broader Market Environment

                                                                            • Online
                                                                              • Figure 29: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                              • Figure 30: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                            • Consumer confidence
                                                                              • Figure 31: Europe: Consumer confidence levels, April 2013 – March 2014
                                                                            • Population
                                                                              • Figure 32: Europe: Population, total and by age group, 2010
                                                                              • Figure 33: Europe: Forecast population, total and by age group, 2015
                                                                              • Figure 34: Europe: Forecast population, total and by age group, 2015
                                                                            • Gross domestic product
                                                                              • Figure 35: Europe: Gross domestic product, at current prices, 2012
                                                                              • Figure 36: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                            • Consumer spending
                                                                              • Figure 37: Europe: Consumer spending, at current prices, 2012
                                                                              • Figure 38: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                            • Inflation
                                                                              • Figure 39: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                            • Interest rates
                                                                              • Figure 40: Europe: Central bank interest rates, 2009-14
                                                                          • Appendix – The Consumer – Spain

                                                                              • Figure 41: Department stores* bought from in the past six months, Spain, February 2014
                                                                              • Figure 42: Items bought from a department store*, Spain, February 2014
                                                                              • Figure 43: Department stores** bought from in the past six months – In-store or online, by demographics, Spain, February 2014
                                                                              • Figure 44: Most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
                                                                              • Figure 45: Next most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
                                                                              • Figure 46: Other items bought from a department store** – In-store or online, by demographics, Spain, February 2014
                                                                              • Figure 47: Least popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
                                                                              • Figure 48: Satisfaction with department stores – Prices/value for money, by demographics, Spain, February 2014
                                                                              • Figure 49: Satisfaction with department stores – Customer service, by demographics, Spain, February 2014
                                                                              • Figure 50: Satisfaction with department stores – Product availability, by demographics, Spain, February 2014
                                                                              • Figure 51: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Spain, February 2014
                                                                              • Figure 52: Satisfaction with department stores – Store standards^, by demographics, Spain, February 2014
                                                                              • Figure 53: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Spain, February 2014
                                                                              • Figure 54: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Spain, February 2014
                                                                              • Figure 55: Satisfaction with department stores – Fashionable clothing offer, by demographics, Spain, February 2014
                                                                              • Figure 56: Satisfaction with department stores – Product quality, by demographics, Spain, February 2014
                                                                              • Figure 57: Satisfaction with department stores – Delivery options, by demographics, Spain, February 2014
                                                                              • Figure 58: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Spain, February 2014
                                                                              • Figure 59: Satisfaction with department stores – In-store services^, by demographics, Spain, February 2014

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          Department Stores - Spain - April 2014

                                                                          £1,285.00 (Excl.Tax)