Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Desktop, Laptop and Tablet Computers - UK - August 2012

“The launch of Windows 8 will provide opportunities to tablet manufacturers not only because the interface was designed for use on tablets from the ground up, but also because Microsoft’s Windows Store should prove attractive to developers as the company is providing financial incentives that undercut Apple and Google.”

– Matt King, Head of Technology and Media Research

Some questions answered in this report include:

  • How can retailers persuade consumers to opt for 3G-enabled tablets?
  • How can tablet manufacturers compete against Apple?
  • How will the release of Windows 8 affect the market?
  • To what extent have tablets impacted the desktop and laptop markets?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Tablets to overtake combined desktop and laptop sales in 2012
                • Figure 1: UK desktop, laptop and tablet computer market size, by volume sales, by device, 2007-12
              • Market factors
                • Hybrid devices fuelled by Windows 8 release
                  • Ultra-portables to lead the laptop revival
                    • 3G tablets struggle to find a market
                      • Figure 2: UK vs. European mobile broadband penetration, 2009-11
                    • Companies, brands and innovation
                      • Figure 3: Attitudes towards and usage of brands in the desktop, laptop and tablet computer sector, June 2012
                    • The consumer
                      • Current ownership
                        • Figure 4: Technology products in the household, June 2012
                      • Buying intent
                        • Figure 5: Purchase plans for the next 12 months, by device, June 2012
                      • What we think
                      • Issues in the Market

                          • How can retailers persuade consumers to opt for 3G-enabled tablets?
                            • How can tablet manufacturers compete against Apple?
                              • How will the release of Windows 8 affect the market?
                                • To what extent have tablets impacted the desktop and laptop markets?
                                • Trend Application

                                    • Trend: Boomerang Generation
                                      • Trend: Home of the Senses
                                        • 2015 trend: Brand Intervention
                                        • Internal Market Environment

                                          • Key points
                                            • 4G mobile internet delayed
                                                • Figure 6: UK vs. European mobile broadband penetration, 2009-11
                                              • Upsurge in Wi-Fi hotpots
                                                • Broadband speed and penetration increases
                                                  • Figure 7: Number of residential and small business broadband connections, Q1 2007-Q4 2011
                                                  • Figure 8: Home broadband connection speeds, 2008-11
                                                • Next-generation Wi-Fi to improve speed, range and battery life
                                                  • Windows 8 release to boost hybrid devices
                                                    • Figure 9: Top four operating systems in the UK, by usage, Jan 2009-Apr 2012
                                                  • Manufacturers look to hybrid designs to compete
                                                    • Ivy Bridge brings high-performance to mobile computing
                                                      • Ultrabook design to rejuvenate ailing laptop sector
                                                        • On-demand TV popularity increases 68% year on year
                                                          • Figure 10: Popularity of online on-demand TV services* accessed using a computer, May 2009 -April 2012
                                                        • Motion control launches in consumer PC market
                                                          • Tablet manufacturers look to niche devices to compete
                                                            • Google launches aggressively priced Nexus 7 tablet
                                                            • Broader Market Environment

                                                              • Key points
                                                                • UK falls into double dip recession
                                                                  • Figure 11: GDP quarterly percentage change, Q1 2004-Q1 2012
                                                                • Inflation starting to fall, cost of computers decreasing
                                                                  • Figure 12: CPI for all items against CPI for information processing equipment, May 2005-Mar 2012
                                                                • Consumer confidence to remain low
                                                                  • Figure 13: GfK NOP consumer confidence index, Jan 2000-Mar 2012
                                                                • 2011 Thailand floods continue to impact market
                                                                  • Weak Sterling lends to inflated consumer electronics prices
                                                                    • Figure 14: Pound Sterling against the Chinese Yuan, Japanese Yen, New Taiwan Dollar, South Korean Won and Thai Baht, Jan 2006-April 2012
                                                                  • Unemployment rises among key demographics
                                                                    • Figure 15: Seasonally adjusted unemployment rate, by age, Q1 2002-Q1 2012
                                                                  • Population of 25-34s set to increase
                                                                    • Figure 16: Trends in the age structure of the UK population, 2011-15
                                                                  • Population trends by socio-economic group
                                                                    • Figure 17: Forecast adult population trends, by socio-economic group, 2011-15
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Devices used to stream BBC iPlayer becoming increasingly diversified
                                                                      • Figure 18: Requests for BBC iPlayer TV and radio programmes, by device, April 2010 -April 2012
                                                                    • Video games consoles
                                                                      • Internet-connected Smart televisions
                                                                        • Cloud gaming through Smart TV sets
                                                                          • Smartphones
                                                                            • Figure 19: Online activities performed in the last three months, by device, April 2012
                                                                        • Who’s Innovating?

                                                                          • Key points
                                                                            • Willow Glass allows for curved and wraparound glass displays
                                                                              • Flexible OLED and EPD displays enter mass production
                                                                                • Dynamic, physical buttons on a touchscreen
                                                                                  • Acer Iconia W700 brings Thunderbolt to the tablet form factor
                                                                                    • External processing through the Thunderbolt interface
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • Market size and trends
                                                                                          • Figure 20: UK combined desktop, laptop and tablet computer market size, by volume and value, 2007-12
                                                                                          • Figure 21: UK combined desktop, laptop and tablet computer market size, by volume and value, 2007-12
                                                                                        • Volume trends by segment
                                                                                          • Figure 22: UK desktop, laptop and tablet computer market size, by volume sales, by device, 2007-12
                                                                                          • Figure 23: UK desktop, laptop and tablet computer market size, by volume sales, by device, 2007-12
                                                                                        • Value trends by segment
                                                                                          • Figure 24: UK desktop, laptop and tablet computer market size, by value, by device, 2007-12
                                                                                          • Figure 25: UK desktop, laptop and tablet computer market size, by value, by device, 2007-12
                                                                                        • Total market grows despite weak laptop and desktop sales
                                                                                          • Laptop market returns to growth in 2012
                                                                                            • Tablet market growth loses steam
                                                                                              • Decline of desktop market to continue
                                                                                                • Market forecasts
                                                                                                  • Desktop computers
                                                                                                    • Value
                                                                                                      • Figure 26: UK desktop market size, by value, 2007-17
                                                                                                      • Figure 27: UK desktop market size, by value, 2007-17
                                                                                                    • Volume
                                                                                                      • Figure 28: UK desktop market size, by volume, 2007-17
                                                                                                      • Figure 29: UK desktop market size, by volume, 2007-17
                                                                                                    • Laptop computers
                                                                                                      • Value
                                                                                                        • Figure 30: UK laptop market size, by value, 2007-17
                                                                                                        • Figure 31: UK laptop market size, by value, 2007-17
                                                                                                      • Volume
                                                                                                        • Figure 32: UK laptop market size, by volume, 2007-17
                                                                                                        • Figure 33: UK laptop market size, by volume, 2007-17
                                                                                                    • Market Share

                                                                                                      • Key points
                                                                                                        • Acer retains top position in laptop market despite ceding market share
                                                                                                          • Figure 34: Estimated shares of the UK laptop market, by volume, 2010-11
                                                                                                        • Desktop market competition increases, Dell keeps top position
                                                                                                          • Figure 35: Estimated shares of the UK desktop market, by volume, 2010-11
                                                                                                        • Apple dominates tablet market with 71% market share
                                                                                                          • Figure 36: Estimated shares of the UK tablet market, by volume, 2011
                                                                                                      • Companies and Products

                                                                                                          • Apple Inc
                                                                                                              • Figure 37: Financial performance of Apple Retail UK Limited, 2010-11
                                                                                                              • Figure 38: Financial performance of Apple Inc, 2010-11
                                                                                                              • Figure 39: Apple Inc revenue segmentation, Q4 2009-Q1 2012
                                                                                                              • Figure 40: Quarterly financial performance of Apple Inc, Q1 2010-Q1 2012
                                                                                                              • Figure 41: Apple advertising expenditure, UK, 2008-11
                                                                                                            • Acer Inc
                                                                                                                • Figure 42: Financial performance of Acer UK Limited, 2010-11
                                                                                                                • Figure 43: Financial performance of Acer Incorporated, 2010-11
                                                                                                                • Figure 44: Acer advertising expenditure, UK, 2008-11
                                                                                                              • ASUSTek Computer Inc
                                                                                                                  • Figure 45: Financial performance of ASUSTeK Computer Inc, 2010-11
                                                                                                                  • Figure 46: Financial performance of ASUSTeK (UK) Limited, 2010-11
                                                                                                                  • Figure 47: ASUS advertising expenditure, UK, 2008-11
                                                                                                                • Dell Inc
                                                                                                                    • Figure 48: Financial performance of Dell Corporation Limited, 2010-11
                                                                                                                    • Figure 49: Financial performance of Dell Inc, 2011-12
                                                                                                                    • Figure 50: Dell advertising expenditure, UK, 2008-11
                                                                                                                  • Hewlett-Packard
                                                                                                                      • Figure 51: Financial performance of Hewlett-Packard, 2010-11
                                                                                                                      • Figure 52: Hewlett-Packard advertising expenditure, UK, 2008-11
                                                                                                                    • Samsung Electronics Co Ltd
                                                                                                                        • Figure 53: Financial performance of Samsung Electronics Co Ltd, 2010-11
                                                                                                                        • Figure 54: Samsung advertising expenditure, UK, 2008-11
                                                                                                                      • Toshiba Corporation
                                                                                                                          • Figure 55: Financial performance of Toshiba, 2010-11
                                                                                                                          • Figure 56: Toshiba advertising expenditure, UK, 2008-11
                                                                                                                      • Brand Research

                                                                                                                        • Brand map
                                                                                                                            • Figure 57: Attitudes towards and usage of brands in the desktop, laptop and tablet computer sector, June 2012
                                                                                                                          • Correspondence analysis
                                                                                                                            • Brand attitudes
                                                                                                                              • Figure 58: Attitudes by desktop, laptop and tablet computer brand, June 2012
                                                                                                                            • Brand personality
                                                                                                                              • Figure 59: Desktop, laptop and tablet computer brand personality – macro image, June 2012
                                                                                                                              • Figure 60: Desktop, laptop and tablet computer brand personality – micro image, June 2012
                                                                                                                            • Brand experience
                                                                                                                              • Figure 61: Desktop, laptop and tablet computer brand usage, June 2012
                                                                                                                              • Figure 62: Satisfaction with various desktop, laptop and tablet computer brands, June 2012
                                                                                                                              • Figure 63: Consideration of desktop, laptop and tablet computer brands, June 2012
                                                                                                                              • Figure 64: Consumer perceptions of current desktop, laptop and tablet computer brand performance, June 2012
                                                                                                                              • Figure 65: desktop, laptop and tablet computer brand recommendation – Net Promoter Score, June 2012
                                                                                                                            • Brand index
                                                                                                                              • Figure 66: Desktop, laptop and tablet computer brand index, June 2012
                                                                                                                              • Figure 67: Desktop, laptop and tablet computer brand index vs. recommendation, June 2012
                                                                                                                            • Target group analysis
                                                                                                                              • Figure 68: Target groups, June 2012
                                                                                                                              • Figure 69: Desktop, laptop and tablet computer brand usage, by target groups, June 2012
                                                                                                                            • Group One – Conformists
                                                                                                                              • Group Two – Simply the Best
                                                                                                                                • Group Three – Shelf Stalkers
                                                                                                                                  • Group Four – Habitual Shoppers
                                                                                                                                    • Group Five – Individualists
                                                                                                                                    • Ownership of Computers and Competing Products

                                                                                                                                      • Key points
                                                                                                                                        • 79% of UK households contain a laptop computer
                                                                                                                                          • Figure 70: Technology products in the household, June 2012
                                                                                                                                        • Tablet owners more likely to own a range of technology devices
                                                                                                                                          • Figure 71: Technology products in the household, by technology products in the household, June 2012
                                                                                                                                        • Laptop and tablet ownership levels decrease with age
                                                                                                                                          • Figure 72: Technology products in the household, by age, June 2012
                                                                                                                                        • Tablet ownership levels highest among ABs
                                                                                                                                          • Figure 73: Technology products in the household, by socio-economic group, June 2012
                                                                                                                                          • Figure 74: Technology products in the household, by gross annual household income, June 2012
                                                                                                                                        • Ownership levels increase with household size
                                                                                                                                          • Figure 75: Technology products in the household, by household size, June 2012
                                                                                                                                      • Usage of Desktop, Laptop and Tablet Computers

                                                                                                                                        • Key points
                                                                                                                                          • Web browsing is the top activity across all three form factors
                                                                                                                                            • Figure 76: Activities normally performed on a desktop, laptop or tablet, June 2012
                                                                                                                                          • Males favour desktops, females laptops
                                                                                                                                            • Figure 77: Activities normally performed on a desktop or laptop, by gender, June 2012
                                                                                                                                          • Range of activities performed decreases with age
                                                                                                                                            • Figure 78: Activities normally performed on a desktop, laptop or tablet, by age, June 2012
                                                                                                                                          • Range of activities performed lowest among E demographic
                                                                                                                                            • Figure 79: Activities normally performed on a desktop, laptop or tablet, by socio-economic group, June 2012
                                                                                                                                          • Just 50% of tablet owners use a tablet to browse the web
                                                                                                                                            • Figure 80: Activities normally performed on a tablet, by those with a tablet computer in their household, June 2012
                                                                                                                                          • Online financial management resists tablet encroachment
                                                                                                                                            • Figure 81: Top ten online activities performed on a desktop or laptop computer or tablet in the last three months, April 2012
                                                                                                                                          • Cloud storage usage low at less than one in ten
                                                                                                                                            • Figure 82: Computer usage trends, June 2012
                                                                                                                                          • Tablet and Smart TV owners prove more technically astute
                                                                                                                                            • Figure 83: Computer usage trends, by device owned, June 2012
                                                                                                                                        • Consumer Purchasing Plans

                                                                                                                                          • Key points
                                                                                                                                            • Tablets favoured as a secondary device
                                                                                                                                              • Figure 84: Purchase plans for the next 12 months, by device, June 2012
                                                                                                                                            • Tablets and ultra-portable laptops popular with 16-34-year-olds
                                                                                                                                              • Figure 85: Purchase plans for the next 12 months, by device, by age, June 2012
                                                                                                                                            • Desktops and laptops preferred by men, women opt for netbooks
                                                                                                                                              • Figure 86: Purchase plans for the next 12 months, by device, by gender, June 2012
                                                                                                                                            • Ultra-portable laptops favoured among ABC1s
                                                                                                                                              • Figure 87: Purchase plans for the next 12 months, by device, by socio-economic group, June 2012
                                                                                                                                              • Figure 88: Purchase plans for the next 12 months, by device, by household income, June 2012
                                                                                                                                            • Ultra-portable laptops popular with tablet and Smart TV owners
                                                                                                                                              • Figure 89: Purchase plans for the next 12 months, by device, by devices in the household, June 2012
                                                                                                                                          • Purchasing Priorities and Attitudes Towards Computers

                                                                                                                                            • Key points
                                                                                                                                              • Picture quality the most important feature when choosing a device
                                                                                                                                                • Figure 90: Features influencing computer purchases, June 2012
                                                                                                                                              • 16-34s stand out as target market for ultra-portables
                                                                                                                                                • Figure 91: Features influencing computer purchases, by age, June 2012
                                                                                                                                              • Nearly half want basic browsing devices, yet netbooks still failing
                                                                                                                                                • Figure 92: Attitudes towards computer usage and purchasing, June 2012
                                                                                                                                              • Netbooks undesirable to even budget-conscious consumers
                                                                                                                                                • Figure 93: Main device purchase plans for the next 12 months, by device, by attitude, June 2012
                                                                                                                                              • 45% of 25-34s want a powerful tablet as their primary device
                                                                                                                                                • Figure 94: Attitudes to computer usage and purchasing, by age, June 2012
                                                                                                                                            • Appendix – Brand Research

                                                                                                                                                • Figure 95: Brand usage, June 2012
                                                                                                                                                • Figure 96: Brand commitment, June 2012
                                                                                                                                                • Figure 97: Brand momentum, June 2012
                                                                                                                                                • Figure 98: Brand diversity, June 2012
                                                                                                                                                • Figure 99: Brand satisfaction, June 2012
                                                                                                                                                • Figure 100: Brand recommendation, June 2012
                                                                                                                                                • Figure 101: Brand attitude, June 2012
                                                                                                                                                • Figure 102: Brand image – macro image, June 2012
                                                                                                                                                • Figure 103: Brand image – micro image, June 2012
                                                                                                                                                • Figure 104: Profile of target groups, by demographics, June 2012
                                                                                                                                                • Figure 105: Psychographic segmentation, by target groups, June 2012
                                                                                                                                                • Figure 106: Brand usage, by target group, June 2012
                                                                                                                                              • Brand index
                                                                                                                                                • Figure 107: Brand index, June 2012
                                                                                                                                            • Appendix – Ownership of Computers and Competing Products

                                                                                                                                                • Figure 108: Technology products in the household, by demographics, June 2012
                                                                                                                                            • Appendix – Usage of Desktop, Laptop and Tablet Computers

                                                                                                                                                • Figure 109: Most popular activities normally done on a desktop, laptop or tablet computer, by demographics, June 2012
                                                                                                                                                • Figure 110: Next most popular activities normally done on a desktop, laptop or tablet computer, by demographics, June 2012
                                                                                                                                                • Figure 111: Most popular activities normally done on a desktop computer, by demographics, June 2012
                                                                                                                                                • Figure 112: Next most popular activities normally done on a desktop computer, by demographics, June 2012
                                                                                                                                                • Figure 113: Most popular activities normally done on a laptop computer, by demographics, June 2012
                                                                                                                                                • Figure 114: Next most popular activities normally done on a laptop computer, by demographics, June 2012
                                                                                                                                                • Figure 115: Activities normally done on a tablet computer, by demographics, June 2012
                                                                                                                                                • Figure 116: Activities normally done on a desktop computer, by most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 117: Activities normally done on a desktop computer, by next most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 118: Activities normally done on a desktop computer, by other activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 119: Activities normally done on a desktop computer, by activities normally done on a tablet computer, June 2012
                                                                                                                                                • Figure 120: Activities normally done on a laptop computer, by activities normally done on a tablet computer, June 2012
                                                                                                                                            • Appendix – Consumer Purchasing Plans

                                                                                                                                                • Figure 121: Type of computer consumers would purchase as their main device, by demographics, June 2012
                                                                                                                                                • Figure 122: Type of computer consumers would purchase as their main device, by most popular activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 123: Type of computer consumers would purchase as their main device, by next most popular activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 124: Type of computer consumers would purchase as their main device, by other activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 125: Type of computer consumers would purchase as their main device, by most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 126: Type of computer consumers would purchase as their main device, by next most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 127: Type of computer consumers would purchase as their main device, by other activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 128: Type of computer consumers would purchase as their main device, by activities normally done on a tablet computer, June 2012
                                                                                                                                                • Figure 129: Type of computer consumers would purchase as a secondary device, by demographics, June 2012
                                                                                                                                                • Figure 130: Type of computer consumers would purchase as a secondary device, by type of computer consumers would purchase as their main device, June 2012
                                                                                                                                            • Appendix – Purchasing Priorities and Attitudes Towards Computers

                                                                                                                                                • Figure 131: Most popular factors considered important when purchasing a computer, by demographics, June 2012
                                                                                                                                                • Figure 132: Next most popular factors considered important when purchasing a computer, by demographics, June 2012
                                                                                                                                                • Figure 133: Factors considered important when purchasing a computer, by most popular activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 134: Factors considered important when purchasing a computer, by next most popular activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 135: Factors considered important when purchasing a computer, by other activities normally done on a desktop computer, June 2012
                                                                                                                                                • Figure 136: Factors considered important when purchasing a computer, by most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 137: Factors considered important when purchasing a computer, by next most popular activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 138: Factors considered important when purchasing a computer, by other activities normally done on a laptop computer, June 2012
                                                                                                                                                • Figure 139: Factors considered important when purchasing a computer, by activities normally done on a tablet computer, June 2012
                                                                                                                                                • Figure 140: Type of computer consumers would purchase as their main device, by most popular factors considered important when purchasing a computer, June 2012
                                                                                                                                                • Figure 141: Type of computer consumers would purchase as their main device, by next most popular factors considered important when purchasing a computer, June 2012
                                                                                                                                                • Figure 142: Type of computer consumers would purchase, by most popular factors considered important when purchasing a computer, June 2012
                                                                                                                                                • Figure 143: Type of computer consumers would purchase, by next most popular factors considered important when purchasing a computer, June 2012
                                                                                                                                                • Figure 144: Attitudes towards computer usage, by demographics, June 2012
                                                                                                                                                • Figure 145: Type of computer consumers would purchase as their main device, by most popular attitudes towards computer usage, June 2012
                                                                                                                                                • Figure 146: Type of computer consumers would purchase as their main device, by next most popular attitudes towards computer usage, June 2012
                                                                                                                                                • Figure 147: Type of computer consumers would purchase, by most popular attitudes towards computer usage, June 2012
                                                                                                                                                • Figure 148: Type of computer consumers would purchase, by next most popular attitudes towards computer usage, June 2012
                                                                                                                                                • Figure 149: Attitudes towards computer usage, by most popular attitudes towards computer usage, June 2012
                                                                                                                                                • Figure 150: Attitudes towards computer usage, by next most popular attitudes towards computer usage, June 2012

                                                                                                                                            Companies Covered

                                                                                                                                            • Acer
                                                                                                                                            • Apple Computer UK Ltd
                                                                                                                                            • Apple Retail UK
                                                                                                                                            • Apple, Inc
                                                                                                                                            • ASUSTek Computer Inc
                                                                                                                                            • Dell Inc.
                                                                                                                                            • Google UK
                                                                                                                                            • Hewlett-Packard Ltd (UK)
                                                                                                                                            • Packard Bell
                                                                                                                                            • Samsung Electronics (UK) Ltd
                                                                                                                                            • Toshiba Corporation
                                                                                                                                            • Twitter, Inc.
                                                                                                                                            • YouTube, Inc.

                                                                                                                                            Desktop, Laptop and Tablet Computers - UK - August 2012

                                                                                                                                            US $2,570.96 (Excl.Tax)