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Diabetes - US - August 2014

“The percentage of Americans who suffer from diabetes (type 1 and type 2) has increased from 5.1% in 1997 to 9.3% in 2013. While this presents a large market of consumers for products and services specifically aimed to treat diabetes, it also indicates a need for education and solutions to help prevent diabetes from being diagnosed in the first place.”
- Emily Krol, Health and Wellness Analyst
This report looks at the following issues:

  • Rates of diabetes continue to increase
  • Managing the intricacies of diabetes
  • Sales of devices have failed to keep pace with diabetes increases

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Rates of diabetes high and getting higher
                        • High rates of obesity contribute to increase in diabetes
                          • US population shifts driving increase in diabetes
                            • Figure 1: Diabetes status among adults aged 18+, by age, 2013, by race/ethnicity, 2010-12
                          • Key players
                            • Figure 2: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
                          • The consumer
                            • People need a wide range of tools to manage diabetes
                              • Figure 3: Usage of and interest in offerings to manage diabetes, May 2014
                            • Dietary changes help manage diabetes
                              • Figure 4: Managing diabetes with diet, May 2014
                            • Doctors are a top information source for those with diabetes
                              • Figure 5: Diabetes information sources, by age, May 2014
                            • Stresses of living with diabetes
                              • Figure 6: Agreement with attitudes toward living with diabetes, by diabetes status, May 2014
                            • What we think
                            • Issues and Insights

                                • Rates of diabetes continue to increase
                                  • The issues
                                    • The implications
                                      • Managing the intricacies of diabetes
                                        • The issues
                                          • The implications
                                            • Sales of devices have failed to keep pace with diabetes increases
                                              • The issues
                                                • The implications
                                                • Trend Applications

                                                    • Trend: Help Me Help Myself
                                                      • Trend: Extend my Brand
                                                        • Mintel Futures: Old Gold
                                                        • The Diabetes Landscape

                                                          • Key points
                                                            • Diabetes overview
                                                              • Incidence of diabetes growing
                                                                • Figure 7: Prevalence of diagnosed diabetes among adults aged 18 and over: US, 1997-2013
                                                              • Costs of diabetes also increasing
                                                                • Figure 8: Annual cost of diabetes in the US, 2002-12
                                                              • Concern with developing diabetes
                                                                • Figure 9: Concern with diabetes, by age, May 2014
                                                              • Diabetes is genetic
                                                                • Figure 10: Family diabetes status, by diabetes status, May 2014
                                                              • On the bright side …
                                                              • Market Drivers

                                                                • Key points
                                                                  • Obesity and diabetes go hand in hand
                                                                    • Figure 11: Percent of people aged 20 or older who are healthy weight, overweight, or obese, 2001-12
                                                                    • Figure 12: Body type, by BMI, May 2014
                                                                    • Figure 13: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
                                                                  • Aging US population at risk for diabetes
                                                                    • Figure 14: Population by age, 2014-19, diabetes status among adults aged 18+, by age, 2013
                                                                  • Non-White population growth
                                                                    • Figure 15: Population by race and Hispanic origin, 2009-19, diabetes status, by race/ethnicity, 2010-12
                                                                  • Diabetes correlated to household income
                                                                    • Figure 16: Diabetes status, by household income, November 2012-December 2013
                                                                  • ACA
                                                                  • Leading Companies

                                                                    • Key points
                                                                      • As consumers look to save, private label heats up
                                                                        • Manufacturer sales of diabetes and testing products
                                                                          • Figure 17: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
                                                                        • Leading brands create a relationship with users
                                                                          • Figure 18: Social media brand metrics, July 2014
                                                                      • Brand Share – Glucose Tests

                                                                        • Key points
                                                                          • Diabetes sufferers looking to save money boost private label sales
                                                                            • Leading brands make up just more than half of the segment
                                                                              • Figure 19: Accu-chek, “I’m the only one who knows,” October 2013
                                                                            • Manufacturer sales of home glucose tests
                                                                              • Figure 20: MULO sales of home glucose tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
                                                                          • Brand Share – Lancets and Other Tests

                                                                            • Key points
                                                                              • Private label sales up, but BD still dominates
                                                                                • Manufacturer sales of lancets and other tests
                                                                                  • Figure 21: MULO sales of lancets and other home testing accessories at retail, by leading companies, rolling 52-weeks 2013 and 2014
                                                                              • Innovations and Innovators

                                                                                • New product launches of private label brands increasing
                                                                                  • Figure 22: Share of new product launches for those with diabetes, by super category, 2008-14
                                                                                • Food and drink products help diabetics manage diet
                                                                                  • Beauty/personal care
                                                                                    • Online support and mobile applications make managing diabetes easier
                                                                                      • Online support programs
                                                                                        • Mobile applications
                                                                                          • Figure 23: Diabetes HealthMate screenshot
                                                                                          • Figure 24: OneTouch VerioSync Meter and Reveal Mobile app, January 2014
                                                                                      • Tools to Manage Diabetes

                                                                                        • Key points
                                                                                          • More than one tool typically used to manage diabetes
                                                                                            • Figure 25: Tools used to manage diabetes, by number of methods used, May 2014
                                                                                          • Tools used differ by age
                                                                                            • Figure 26: Tools used to manage diabetes, by age, May 2014
                                                                                          • Higher household incomes use a wide range of tools
                                                                                            • Figure 27: Tools used to manage diabetes, by household income, May 2014
                                                                                          • Opportunity to increase usage of other tools among those with diabetes
                                                                                            • Figure 28: Usage of health monitoring devices, November 2012-December 2013
                                                                                        • Managing Diabetes Through Diet

                                                                                          • Key points
                                                                                            • Limiting sugar and carbs top ways to manage/prevent diabetes
                                                                                              • Opportunity for food brands to target those with diabetes
                                                                                                • Figure 29: Managing diabetes with diet, by age/gender, May 2014
                                                                                                • Figure 30: Types of diet food purchased, November 2012-December 2013
                                                                                              • Nutritional product usage higher among women
                                                                                                • Figure 31: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
                                                                                              • Those looking to prevent diabetes less likely to make dietary changes
                                                                                                • Figure 32: Managing/preventing diabetes with diet, May 2014
                                                                                            • Diabetes Information Sources

                                                                                              • Key points
                                                                                                • Doctors key resource for those with diabetes
                                                                                                  • Figure 33: Attitudes toward health, November 2012-December 2013
                                                                                                • Younger diabetes sufferers turn to a wide range of sources
                                                                                                  • Figure 34: Diabetes information sources, by age, May 2014
                                                                                              • Interest in Diabetes Management Offerings

                                                                                                • Key points
                                                                                                  • Use of technology to help manage diabetes growing
                                                                                                    • Figure 35: Usage of and interest in social media and apps to manage diabetes, May 2014
                                                                                                    • Figure 36: Interest in social media and apps to manage diabetes, by age, May 2014
                                                                                                  • Personal care items and vitamins
                                                                                                    • Figure 37: Usage of and interest in personal care/vitamins to manage diabetes, May 2014
                                                                                                    • Figure 38: Interest in personal care/ vitamins to manage diabetes, by age, May 2014
                                                                                                  • Groups offer support to diabetes sufferers
                                                                                                    • Figure 39: Usage of and interest in support to manage diabetes, May 2014
                                                                                                    • Figure 40: Interest in support to manage diabetes, May 2014
                                                                                                  • Exercise benefits seen among those with diabetes
                                                                                                    • Figure 41: Usage of and interest in exercise/weight loss to manage diabetes, May 2014
                                                                                                    • Figure 42: Interest in exercise/weight loss to manage diabetes, by age, May 2014
                                                                                                • Attitudes toward Diabetes

                                                                                                  • Key points
                                                                                                    • Exercise and diet play an important role in managing diabetes
                                                                                                      • Figure 43: Attitudes toward diabetes, May 2014
                                                                                                    • Younger men key opportunity for program outreach
                                                                                                      • Figure 44: Agreement with attitudes toward diabetes, by gender and age, May 2014
                                                                                                    • Living with type 1 diabetes overwhelming and expensive
                                                                                                      • Figure 45: Agreement with attitudes toward diabetes, by diabetes status, May 2014
                                                                                                  • Relationship between BMI and Diabetes

                                                                                                    • Key points
                                                                                                      • Diabetes is more common among those with a higher BMI
                                                                                                        • Figure 46: Diabetes status, by BMI, May 2014
                                                                                                      • Managing diabetes with diet
                                                                                                        • Figure 47: Managing diabetes with diet, by BMI, May 2014
                                                                                                      • Diabetes information sources
                                                                                                        • Figure 48: Diabetes information sources, by BMI, May 2014
                                                                                                      • Usage of and interest in diabetes management offerings
                                                                                                        • Figure 49: Usage of offerings to manage diabetes, by BMI, May 2014
                                                                                                        • Figure 50: Interest in offerings to manage diabetes, by BMI, May 2014
                                                                                                    • Race and Hispanic Origin

                                                                                                      • Key points
                                                                                                        • Diabetes risk higher among non-White populations
                                                                                                          • Figure 51: Concern with diabetes, by race/Hispanic origin, May 2014
                                                                                                          • Figure 52: Family diabetes status, by race/Hispanic origin, May 2014
                                                                                                        • A wide range of changes made to diet
                                                                                                          • Figure 53: Managing diabetes with diet, by race/Hispanic origin, May 2014
                                                                                                        • Information comes from a wide range of sources
                                                                                                          • Figure 54: Diabetes information sources, by race/Hispanic origin, May 2014
                                                                                                        • Attitudes toward diabetes
                                                                                                          • Figure 55: Agreement with attitudes toward diabetes, by race/Hispanic origin, May 2014
                                                                                                      • Appendix – Other Useful Consumer Tables

                                                                                                          • Figure 56: Demographics, by race/Hispanic origin, May 2014
                                                                                                        • BMI statistics based on self-reported height and weight
                                                                                                          • Figure 57: BMI based on self-reported height and weight, by gender and age, May 2014
                                                                                                          • Figure 58: BMI based on self-reported height and weight, by household income, May 2014
                                                                                                        • Diabetes status
                                                                                                          • Figure 59: Family diabetes status, by BMI, May 2014
                                                                                                        • Managing diet
                                                                                                          • Figure 60: Managing diabetes with diet, by age, May 2014
                                                                                                          • Figure 61: Managing diabetes with diet, by household income, May 2014
                                                                                                          • Figure 62: Attitudes toward diet and health, by race/Hispanic origin, November 2012-December 2013
                                                                                                          • Figure 63: Attitudes toward diet and health, by household income, November 2012-December 2013
                                                                                                          • Figure 64: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
                                                                                                          • Figure 65: Types of diet food purchased, November 2012-December 2013
                                                                                                        • Tools used to manage diabetes
                                                                                                          • Figure 66: Tools used to manage diabetes, by race/Hispanic origin, May 2014
                                                                                                        • Attitudes toward diabetes
                                                                                                          • Figure 67: Agreement with attitudes toward diabetes, by gender, May 2014
                                                                                                          • Figure 68: Agreement with attitudes toward diabetes, by age, May 2014
                                                                                                          • Figure 69: Agreement with attitudes toward diabetes, by BMI, May 2014
                                                                                                      • Appendix – Trade Associations

                                                                                                        Companies Covered

                                                                                                        • Abbott Laboratories
                                                                                                        • American Diabetes Association
                                                                                                        • American Obesity Association
                                                                                                        • Bayer AG
                                                                                                        • Family Dollar Stores, Inc
                                                                                                        • Lifescan, Inc.
                                                                                                        • National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
                                                                                                        • National Institutes of Health
                                                                                                        • Roche Diagnostics
                                                                                                        • Social Security Administration
                                                                                                        • U.S. Bureau of Labor Statistics
                                                                                                        • Walmart Stores (USA)

                                                                                                        Diabetes - US - August 2014

                                                                                                        £3,199.84 (Excl.Tax)