Diet Trends - US - November 2014
“Due to rising levels of obesity, the diet market is poised for growth. However, a great deal of skepticism toward products is hindering growth.”
– Emily Krol, Health and Wellness Analyst
This report discusses the following key topics:
- Consumers moving toward healthy eating, away from dieting
- Impact of technology helps people to be more proactive about their diet
- Obesity continuing to increase in the US
The term “diet” has evolved over the years to mean different things to different people. This report identifies the behavior and attitudes American consumers have toward dieting, focusing on diet practice differences by age and gender. It also analyzes trends and innovations in diet foods and programs, and seeks to uncover the types of diets that resonate with consumers, as well as opportunities for marketers in the diet landscape. Knowing who to appropriately market diet products to can help players in this space selectively merchandise and reach their target consumers.
This report builds on the analysis presented in Mintel’s Diet Trends – US, November 2012.
For the purposes of this report, “diet” is defined as an eating or drinking regimen with the goal of losing weight. Mintel defines dieters as respondents who are trying to lose/maintain weight by dieting.
This report covers diet products that are used primarily for weight control (weight loss and weight management). MULO sales data for the following weight control products is included:
- Select frozen meal brands (Weight Watchers, Lean Cuisine, Smart Ones)
- Weight control tablets
- Weight control powder/liquids
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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