Digestive Health - US - July 2016
"After experiencing solid sales in 2014-15, growth in the digestive health market is expected to soften somewhat in 2016. The majority of consumers are turning to some form of OTC (over-the-counter) digestive remedy for treatment, with antacids accounting for the largest share of all digestive health remedy sales. Looking forward, the need for digestive health treatments is not expected to change; however, interest in improving overall digestive health with proactive treatments such as probiotics continues to grow."
- Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
- Market sales soften after two years of strong growth
- Some adults opting not to treat digestive issues
- Safety concerns exist over the long-term health effects of OTC product use
This Report focuses on products marketed for digestive health or digestive relief that are available OTC/without a prescription.
For the purposes of this Report, the digestive health market has been segmented as follows:
- Antacids: Products that neutralize excess stomach acid and relieve heartburn, sour stomach, or acid indigestion. Including:
- PPI (proton pump inhibitors): Products that reduce the production of acid by blocking the enzyme in the wall of the stomach that produces acid.
- H2 blockers: Products that reduce or inhibit the secretion of gastric acid by binding competitively with histamine to H2 receptors on cell membranes.
- Antiflatulents: Products that help reduce gas buildup and its associated discomfort.
- Laxatives: Products that relieve constipation and work in one of several ways, either by introducing fiber to the bowel, stimulating the bowel, or softening stools.
- Stomach remedies and antidiarrheals: Products that relieve general nausea and settle the stomach and products that slow spasms of the intestine and thicken stool.
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