Digestive Health - US - July 2017
"The majority of adults experienced some kind of gastrointestinal problem in the last year, and just over half treated their ailment with an OTC (over-the-counter) medication. This denotes a strong base of digestive health consumers for category players. Still, category sales went relatively unchanged from 2016-17 as sales softened in the leading antacid segment. Increased interest and acceptance of proactive digestive health care could provide a needed boost in the coming years."
- Marissa Gilbert, Senior Health & Wellness Analyst
This Report discusses the following key topics:
- Widespread use and population growth offer stability; declines in antacids stifle performance
- Lack of perceived need presents challenge
- Consumer confusion surrounds proactive care
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