Digital Cameras and Camcorders - UK - March 2009
There are now more ways than ever to take pictures and record video, from standard digital cameras and camcorders, to compact cameras and pocket-sized video recorders such as the ‘Flip’. At the same time, camera functionality is now a norm with mobile phones, and is rapidly improving in quality.
As the market for digital devices proliferates, the report will assess how consumers evaluate new technology for taking video and pictures, what they look for in a new device and opportunities to fight back at the threat from converged devices like the mobile handset.
In particular the report will look at:
how manufacturers can add value in a market struggling to boost profit margins as a result of rapid price deflation
key issues encouraging those that already own a digital camera or camcorder to upgrade to a newer, more expensive model – especially in light of the credit crunch
how to overcome challenges facing dedicated devices like cameras from the likes of ‘all in one’ gadgets like mobile phones
niche opportunities in the camcorder and digital camera market, and how best to take advantage of them
whether the industry is currently catering for consumers’ storage and printing needs as usage of digital devices gains momentum.
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