Digital Cameras - UK - April 2013
“Consumers are likely drawn to the sale of mirrorless devices as they represent a midpoint between functionally defunct compact cameras and what they see as too expensive or unnecessarily advanced DSLR cameras. However, although global mirrorless sales are increasing – with UK sales following the same trend according to trade sources – a potential difficulty over the coming years may be in convincing mirrorless owners to continue contributing spend to the industry by purchasing expensive new lenses for their cameras.”
– Samuel Gee, Technology Analyst
Some questions answered in this report include:
- Will growing DSLR sales manage to support the UK market?
- How successful will social cameras be?
- Are mirrorless sales an industry revitaliser?
- Are smartphones a threat simply because of their convenience?
The market for digital cameras in the UK has continued to evolve over 2012. The explosive growth in smartphone sales seen between 2009 and 2011 slowed to a crawl as ownership peaked amongst primary demographics, but despite this the proportion of consumers relying on smartphones rather than digital cameras continued to increase. In the UK, as in the rest of the developed world, manufacturers are slowly shifting focus to DSLR and mirrorless cameras as a primary vehicle for driving revenue. Important questions remain, however, as to whether this switch will ultimately be fast enough to support an industry that has been falling in value for some time. This report will investigate what cameras consumers own and which they tend to favour for their use, when their cameras were purchased, what cameras they plan to purchase next, the activities that consumers want to carry out on digital cameras and consumer attitudes towards digital disposable cameras.
In the context of this report, ‘digital cameras’ refers to consumer electronics built with the explicit aim of capturing picture and video (‘dedicated devices’).
The analysis of digital cameras/dedicated devices in this report does not cover any device which does not have video or image capture as its main functionality. These exclusions include smartphones, feature phones or other camera phones.
Analysis of digital cameras or dedicated devices also does not include devices designed to capture picture or video but dependent on further technology to run, such as webcams.
Although smartphones and camera phones are not discussed in the context of the digital camera market, they are frequently referred to throughout the report as competitors to dedicated devices.
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