Digital Trends Autumn - UK - September 2012
- How has ownership of consumer technology products changed in 2012 compared to 2011?
- What are consumer's plans for purchasing or upgrading products in the next three months?
- What are the current attitudes towards different technology products?
- What devices are consumers using to access the internet?
- What are the most common online activities?
Online activities are also assessed, as this report compares the contrasting habits of computer, smartphone and tablet users. Internet usage is analysed, with an overview of the most popular web properties during the last three months.
Each section includes a data comparison, as the report examines the changing patterns in the behaviour and attitude of consumers with regards to technology products. This helps to identify opportunities for companies to either tap in to emerging markets, or shift the focus within their product and marketing mix.
Digital Trends also provides top-level comparisons of technology ownership in the UK and internet usage against that of consumers in France, Germany, Italy and Spain.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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