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Digital Trends Autumn - US - September 2013

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Hardware
                      • Household tech: Maturity an obstacle to growth
                        • Figure 1: Household electronics ownership, by age, July 2013
                      • Cultivating the late majority
                        • Figure 2: Personal electronics ownership, by age, July 2013
                      • Time to focus on the low-income buyer
                        • Figure 3: Personal electronics ownership, by household income, July 2013
                      • Blacks, Hispanics gearing up for purchases
                        • Figure 4: Intent to purchase electronics, by race and Hispanic origin, July 2013
                      • Mobile marketing focuses on technophiles
                        • Figure 5: Selected personal electronics ownership, by personal electronics ownership, July 2013
                      • Online activities
                        • PC still primary platform for digital media consumption
                          • Figure 6: Online activities conducted in past three months, by hardware platform, July 2013
                        • PC dominates location-based services
                          • Figure 7: Online activities related to purchasing, July 2013
                        • Digital activity related to purchasing behavior driven by household income
                          • Figure 8: Online activities related to purchasing, by household income, July 2013
                          • Figure 9: Online activities related to purchasing, by household income, July 2013 (continued)
                        • What we think
                        • Hardware

                          • Key points
                            • Household electronics
                              • Maturity an obstacle to growth
                                • Figure 10: Household electronics ownership, by age, July 2013
                                • Figure 11: Household electronics ownership, by household income, July 2013
                              • Synergy in ownership
                                • Figure 12: Household electronics ownership, by household electronics ownership, July 2013
                              • New TV technologies a tough sell
                                  • Figure 13: Types of televisions owned, by age, July 2013
                                  • Figure 14: Types of televisions owned, by household income, July 2013
                                • Men aged 18-54 pro-TV
                                  • Figure 15: Types of televisions owned, by gender and age, July 2013
                                • Personal electronics
                                  • Cultivating late adopters
                                    • Figure 16: Personal electronics ownership, by age, July 2013
                                    • Figure 17: Personal electronics ownership, by household income, July 2013
                                  • Mobile marketing focuses on technophiles
                                    • Figure 18: Selected personal electronics ownership, by personal electronics ownership, July 2013
                                  • Intent to purchase
                                    • Laptops, tablets, smartphones top purchase list
                                      • Figure 19: Intent or consideration for purchase of electronics, July 2013
                                      • Figure 20: Intent to purchase electronics, by age, July 2013
                                      • Figure 21: Intent to purchase electronics, by age, July 2013 (continued)
                                      • Figure 22: Intent to purchase electronics, by personal electronics ownership, July 2013
                                      • Figure 23: Intent to purchase electronics, by personal electronics ownership, July 2013 (continued)
                                      • Figure 24: Intent to purchase electronics, by select household electronics ownership, July 2013
                                  • Online Activities

                                    • Key points
                                      • Methods of accessing the internet
                                        • PCs still dominate access
                                          • Figure 25: Hardware used to access the internet, by age, July 2013
                                          • Figure 26: Hardware used to access the internet, by household income, July 2013
                                        • PC still primary platform for digital media consumption
                                          • Figure 27: Online activities conducted in past three months, by hardware platform, July 2013
                                        • Younger adults more active online
                                          • Figure 28: Online activities conducted in past three months, by age, July 2013
                                          • Figure 29: Online activities conducted in past three months, by age, July 2013 (continued)
                                        • Online activities related to purchasing
                                          • PC dominates location-based services
                                            • Figure 30: Online activities related to purchasing, July 2013
                                            • Figure 31: Online activities related to purchasing, by household income, July 2013
                                            • Figure 32: Online activities related to purchasing, by household income, July 2013 (continued)
                                            • Figure 33: Online activities related to purchasing, by age, July 2013
                                            • Figure 34: Online activities related to purchasing, by age, July 2013 (continued)
                                            • Figure 35: Online activities related to purchasing, by gender and age, July 2013
                                            • Figure 36: Online activities related to purchasing, by gender and age, July 2013 (continued)
                                        • Impact of Race and Hispanic Origin

                                          • Key points
                                            • White non-Hispanics lag in ownership, interest
                                              • Figure 37: Personal electronics ownership, by race and Hispanic origin, July 2013
                                              • Figure 38: Intent to purchase electronics, by race and Hispanic origin, July 2013
                                            • Non-white groups more accessible via new media
                                              • Figure 39: Online activities, by race and Hispanic origin, July 2013
                                          • Appendix – Additional Hardware Tables

                                            • Gender and age
                                              • Figure 40: Household consumer electronics ownership, by age, July 2013
                                              • Figure 41: Household electronics ownership, by gender and age, July 2013
                                              • Figure 42: Types of televisions owned, by age, July 2013
                                              • Figure 43: Personal consumer electronics ownership, by age, July 2013
                                              • Figure 44: Personal electronics ownership, by gender and age, July 2013
                                              • Figure 45: Intent to purchase consumer electronics, by age, July 2013
                                              • Figure 46: Intent to purchase electronics, by gender and age, July 2013
                                              • Figure 47: Considering purchasing electronics, by age, July 2013
                                            • By household income
                                              • Figure 48: Household consumer electronics ownership, by household income, July 2013
                                              • Figure 49: Personal consumer electronics ownership, by household income, July 2013
                                              • Figure 50: Types of televisions owned, by household income, July 2013
                                              • Figure 51: Intent to purchase electronics, by household income, July 2013
                                              • Figure 52: Considering purchasing electronics, by household income, July 2013
                                            • By race/Hispanic origin
                                              • Figure 53: Personal consumer electronics ownership, by race and Hispanic origin, July 2013
                                              • Figure 54: Household electronics ownership, by race and Hispanic origin, July 2013
                                              • Figure 55: Types of televisions owned, by race and Hispanic origin, July 2013
                                              • Figure 56: Intent to purchase consumer electronics, by race and Hispanic origin, July 2013
                                              • Figure 57: Considering purchasing electronics, by race and Hispanic origin, July 2013
                                            • By social networks usage
                                              • Figure 58: Personal consumer electronics ownership among social networkers, July 2013
                                            • By personal consumer electronics ownership
                                              • Figure 59: Personal consumer electronics ownership, by personal consumer electronics ownership, July 2013
                                              • Figure 60: Household consumer electronics ownership, by household consumer electronics ownership, July 2013
                                              • Figure 61: Household consumer electronics ownership, by household consumer electronics ownership, July 2013 (continued)
                                              • Figure 62: Intent to purchase consumer electronics, by personal consumer electronics ownership, July 2013
                                              • Figure 63: Intent to purchase consumer electronics, by household consumer electronics ownership, July 2013
                                              • Figure 64: Intent to purchase consumer electronics, by household consumer electronics ownership, July 2013 (continued)
                                          • Appendix – Additional Online Activities Tables

                                            • By age
                                              • Figure 65: Hardware used to access the internet, by age, July 2013
                                              • Figure 66: Online activities conducted in the past three months, by age, July 2013
                                              • Figure 67: Online activities conducted in past three months on a computer, by age, July 2013
                                              • Figure 68: Online activities conducted in the past three months on a smartphone, by age, July 2013
                                              • Figure 69: Online activities conducted in past three months on a tablet, by age, July 2013
                                              • Figure 70: Online activities related to making a purchase conducted in the past three months, by age, July 2013
                                              • Figure 71: Online activities related to making a purchase conducted in the past three months, by gender and age, July 2013
                                              • Figure 72: Online activities related to purchasing behavior, conducted on a computer, by age, July 2013
                                              • Figure 73: Online activities related to purchasing behavior, conducted on a smartphone, by age, July 2013
                                              • Figure 74: Online activities related to making a purchase conducted in the past three months on a tablet, by age, July 2013
                                            • By gender and age
                                              • Figure 75: Hardware used to access the internet, by gender and age, July 2013
                                              • Figure 76: Online activities conducted in past three months, by gender and age, July 2013
                                              • Figure 77: Online activities conducted in past three months on a computer, by gender and age, July 2013
                                              • Figure 78: Online activities conducted in the past three months on a tablet, by gender and age, July 2013
                                              • Figure 79: Online activities conducted in the past three months on a smartphone, by gender and age, July 2013
                                              • Figure 80: Online activities related to purchasing behavior, conducted on a computer, by gender and age, July 2013
                                              • Figure 81: Online activities related to purchasing behavior, conducted on a tablet, by age, July 2013
                                              • Figure 82: Online activities related to purchasing behavior, conducted on a tablet, by gender and age, July 2013
                                              • Figure 83: Online activities related to purchasing behavior, conducted on a smartphone, by gender and age, July 2013
                                            • By household income
                                              • Figure 84: Hardware used to access the internet, by household income, July 2013
                                              • Figure 85: Online activities conducted in the past three months, by household income, July 2013
                                              • Figure 86: Online activities conducted in the past three months on a computer, by household income, July 2013
                                              • Figure 87: Online activities conducted in the past three months on a tablet, by household income, July 2013
                                              • Figure 88: Online activities related to making a purchase conducted in the past three months, by household income, July 2013
                                              • Figure 89: Online activities related to purchasing behavior, conducted on a computer, by household income, July 2013
                                              • Figure 90: Online activities related to purchasing behavior, conducted on a tablet, by household income, July 2013
                                              • Figure 91: Online activities related to purchasing behavior, conducted on a smartphone, by household income, July 2013
                                              • Figure 92: Online activities conducted in the past three months on a smartphone, by household income, July 2013
                                            • By race/Hispanic origin
                                              • Figure 93: Hardware used to access the internet, by race and Hispanic origin, July 2013
                                              • Figure 94: Online activities conducted in the past three months, by race and Hispanic origin, July 2013
                                              • Figure 95: Online activities conducted in the past three months on a computer, by race and Hispanic origin, July 2013
                                              • Figure 96: Online activities conducted in the past three months on a smartphone, by race and Hispanic origin, July 2013
                                              • Figure 97: Online activities related to purchasing behavior, by race and Hispanic origin, July 2013
                                              • Figure 98: Online activities conducted in the past three months on a tablet, by race and Hispanic origin, July 2013
                                              • Figure 99: Online activities related to purchasing behavior, conducted on a computer, by race and Hispanic origin, July 2013
                                              • Figure 100: Online activities related to purchasing behavior, conducted on a smartphone, by race and Hispanic origin, July 2013
                                              • Figure 101: Online activities related to purchasing behavior, conducted on a tablet, by race and Hispanic origin, July 2013
                                            • By use of social networks
                                              • Figure 102: Online activities conducted in the past three months, among social networkers, July 2013
                                              • Figure 103: Online activities related to purchasing behavior conducted in the past three months, among social networkers, July 2013

                                          Companies Covered

                                          • Amazon North America

                                          Digital Trends Autumn - US - September 2013

                                          £3,199.84 (Excl.Tax)