Digital Trends - Black Consumers - US - May 2017
"Digital electronic devices are the conduit whereby Black consumers are entertained and engage and connect with their family and friends. Their need to be at the forefront of technology trends drives their ownership, purchase intent, and desire for advanced technology. New technology, more than any other platform, opens new worlds; both real and virtual, which allow Blacks access to entertainment and information previously not available to them."
- Toya Mitchell, Multicultural Analyst
This Report discusses the following key topics:
- Blacks’ purchase intent and desire for new tech eclipses the general market
- Virtual reality devices may be seen as next generation gaming among Blacks
- Anywhere, anytime television and video choice drives advanced television ownership
- Black men are the tech purchase decision makers in the household
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.