Digital Trends - China - June 2013
“The high level of smartphone penetration and social network usage in China suggests that there is a lot of potential in technology products that are sold with integrated content services built in.”
– David Zhang, Research Analyst
This report examines trends in consumer technology and digital media in China. This is the first report in the Digital Trends China series, which looks at device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking growth, or causing the decline, of sales of devices.
Online activities are also assessed, with this report comparing the contrasting habits of computer, smartphone and tablet users. Internet access methods and usage rates are analysed, whilst attitudes towards technology are continuously monitored and discussed.
Digital Trends also provides top-level comparisons of technology ownership in China, and cross-comparison between China and the UK is also included in this report.
In this report, laptops, netbooks, old-style tablet computers with swivel screens and physical keyboards, as well as Ultrabooks, have been broadly categorised as ‘laptops’. The term ‘desktop’ refers to computers intended for use at a single location and includes, but is not limited to, tower computers and all-in-one computers. ‘Tablet’ refers to the new style of tablet computer popularised by the arrival Apple’s iPad, and describes computers in a slate or slab format, with touchscreens and no permanently attached physical keyboards.
Smart TV refers to internet-enabled television sets. The term ‘smart’, when prefixing another consumer technology product in this report, is also used to describe internet connectivity features on non-conventional products, such as ‘smart fridges’, which are fridges that can connect to the internet.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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