Digital Trends Spring - UK - April 2012
This report examines the trends in consumer technology and digital media in the UK. This is the first report in the updated series of Digital Trends, which Mintel has created in response to the changes in technology ownership and usage, as well as to the changing requirements of our readers. These reports will highlight important and significant changes in the technology market using a more visual approach.
The new series of Digital Trends investigates not only what technology products consumers have at home, but also what they are looking to buy in the coming months. Data from Mintel’s consumer research are placed in the context of the wider technology market, including innovations and activities from manufacturers and retailers, to reveal changing tastes and attitudes towards technology products.
This quarterly series will also explore how consumers are accessing the internet and what they are doing online. With smartphones, as well as tablet computers and other internet-enabled devices, fast becoming ordinary, everyday items, Mintel is at the forefront of identifying the changing ways in which consumers are interacting with the world through different devices.
This new series of Digital Trends will also provide top-level comparisons of technology ownership in the UK and internet usage against that of consumers in France, Germany, Italy, and Spain.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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