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Digital Trends Spring - UK - April 2012

This report examines the trends in consumer technology and digital media in the UK. This is the first report in the updated series of Digital Trends, which Mintel has created in response to the changes in technology ownership and usage, as well as to the changing requirements of our readers. These reports will highlight important and significant changes in the technology market using a more visual approach.

The new series of Digital Trends investigates not only what technology products consumers have at home, but also what they are looking to buy in the coming months. Data from Mintel’s consumer research are placed in the context of the wider technology market, including innovations and activities from manufacturers and retailers, to reveal changing tastes and attitudes towards technology products.

This quarterly series will also explore how consumers are accessing the internet and what they are doing online. With smartphones, as well as tablet computers and other internet-enabled devices, fast becoming ordinary, everyday items, Mintel is at the forefront of identifying the changing ways in which consumers are interacting with the world through different devices.

This new series of Digital Trends will also provide top-level comparisons of technology ownership in the UK and internet usage against that of consumers in France, Germany, Italy, and Spain.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Consumer technology products
              • Figure 1: Household ownership of consumer technology products, December 2011-January 2012
              • Figure 2: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
              • Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
            • Internet usage
              • Devices used to access the internet
                • Figure 4: Devices used to access the internet in the last three months, January 2012
              • Time spent on the internet
                • Figure 5: Average minutes spent online per visitor, per month from computers, March 2010-March 2012
              • Internet activities
                • Figure 6: Online activities performed in the past three months, January 2012
                • Figure 7: Top ten online activities performed in the past three months, by device, January 2012
              • Attitudes towards technology products
                • Figure 8: Attitudes towards technology products, January 2012
              • European comparisons
                • Household ownership of technology products
                  • Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
                • Personal ownership of mobile phones
                  • Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
                • Devices used to access the internet
                  • Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
                • Top ten internet activities
                  • Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
                • What we think
                • Consumer Technology Products

                  • Key points
                    • Ownership patterns of consumer technology products
                      • Figure 13: Household ownership of consumer technology products, December 2011-January 2012
                    • Planned purchase or upgrade of consumer technology products
                      • Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
                    • Televisions
                      • Ownership patterns
                        • Figure 15: Household ownership of television sets, January 2012
                        • Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by annual household income, January 2012
                      • Plans for purchase or upgrade
                        • Figure 17: Plans for purchase or upgrade of television sets in the next three months, January 2012
                        • Figure 18: Plans for purchase or upgrade to 3D TV sets in the next three months, by presence of own children in household, January 2012
                      • News, trends and analyses
                        • Home entertainment systems
                          • Ownership patterns
                            • Figure 19: Household ownership of home entertainment systems, January 2012
                            • Figure 20: Household ownership of DVD players, by age, January 2012
                            • Figure 21: Household ownership of surround sound/home cinema systems and Blu-ray players, by age, January 2012
                          • Plans for purchase or upgrade
                            • Figure 22: Plans for purchase or upgrade of home entertainment systems in the next three months, January 2012
                          • News, trends and analyses
                              • Figure 23: Plans for purchase or upgrade of Blu-ray players in the next three months, by presence of own children in household, January 2012
                            • Computers and e-readers
                              • Ownership patterns
                                • Figure 24: Household ownership of computers and e-readers, January 2012
                                • Figure 25: Household ownership of computers, by form factors, January 2012
                                • Figure 26: Household ownership of computers and e-readers, by gender, January 2012
                                • Figure 27: Household ownership of tablet computers and e-readers, January 2012
                                • Figure 28: Household ownership of e-readers and tablet computers, by age, January 2012
                              • Plans for purchase or upgrade
                                • Figure 29: Plans for purchase or upgrade of computers and e-readers in the next three months, January 2012
                                • Figure 30: Plans for purchase or upgrade of computers in the next three months, by form factors, January 2012
                                • Figure 31: Plans for purchase or upgrade of computers in the next three months, by age, January 2012
                              • News, trends and analyses
                                • Gaming consoles
                                  • Ownership patterns
                                    • Figure 32: Household ownership of video game consoles, January 2012
                                    • Figure 33: Household ownership of Microsoft Xbox 360, Nintendo Wii, and Sony PlayStation 3, January 2012
                                    • Figure 34: Household ownership of Nintendo DS, Nintendo 3DS, and Sony PlayStation Portable, January 2012
                                    • Figure 35: Household ownership of video game consoles, by gender, January 2012
                                  • Plans for purchase or upgrade
                                    • Figure 36: Plans for purchase or upgrade of video game consoles in the next three months, January 2012
                                  • News, trends and analyses
                                    • Mobile phones
                                      • Ownership patterns
                                        • Figure 37: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
                                        • Figure 38: Personal ownership of mobile phones, by phone type, January 2012
                                        • Figure 39: Personal ownership of smartphones and basic mobile phones, by age, January 2012
                                        • Figure 40: Personal ownership of smartphones and basic mobile phones, by region, January 2012
                                        • Figure 41: Mobile phone ownership by platform provider, January 2012
                                        • Figure 42: Mobile phone ownership by handset manufacturer, January 2012
                                      • Plans for purchase or upgrade
                                        • Figure 43: Plans for purchase or upgrade of mobile phones in the next three months, by age, January 2012
                                        • Figure 44: Desire for future mobile phone operating system, December 2011
                                      • News, trends and analyses
                                        • Sat-nav systems
                                          • Ownership patterns
                                            • Figure 45: Household ownership of sat-nav systems, by age, January 2012
                                            • Figure 46: Household ownership of sat-nav systems, by regions, January 2012
                                          • Plans for purchase or upgrade
                                            • News, trends and analyses
                                              • Portable media players
                                                • Ownership patterns
                                                  • Figure 47: Personal ownership of portable media players, by age, January 2012
                                                • Plans for purchase or upgrade
                                                  • News, trends and analyses
                                                  • Internet Usage

                                                    • Key points
                                                      • Internet penetration
                                                        • Figure 48: Reasons for not having the internet at home, 2011
                                                      • Devices used to access the internet
                                                        • Figure 49: Devices used to access the internet in the last three months, January 2012
                                                      • Accessing the internet with computers
                                                        • Accessing the internet with mobile devices
                                                          • Figure 50: Smartphone owners and using smartphones to access internet, by age, January 2012
                                                        • Accessing the internet with other devices
                                                          • Growing number of devices used to access the internet
                                                            • Figure 51: Repertoire of methods used to access the internet in the last three months, by age, January 2012
                                                          • Time spent on the internet
                                                            • Figure 52: Average minutes spent online per visitor per month, March 2010-March 2012
                                                            • Figure 53: Average minutes spent online per visitor per month, by age, March 2012
                                                            • Figure 54: Average minutes spent online per visitor per month, by gender and age, March 2012
                                                          • Top ten web properties
                                                            • Figure 55: Top ten web properties by audience reach, March 2012
                                                        • Internet Activities

                                                          • Key points
                                                            • Online activities performed
                                                              • On any devices
                                                                • Figure 56: Online activities performed in the past three months, January 2012
                                                              • On a computer
                                                                • Figure 57: Online activities performed in the past three months on a computer, January 2012
                                                              • On a smartphone
                                                                • Figure 58: Online activities performed in the past three months on a smartphone, January 2012
                                                              • On a tablet
                                                                • Figure 59: Online activities performed in the past three months on a tablet, January 2012
                                                              • Top ten online activities
                                                                • Figure 60: Top ten online activities performed in the past three months, by device, January 2012
                                                              • Social and sharing activities
                                                                • Variations by device
                                                                  • Figure 61: Social and sharing online activities performed in the past three months, by device, January 2012
                                                                • Variations by gender
                                                                  • Figure 62: Social and sharing online activities performed in the past three months, by gender, January 2012
                                                                • Variations by age
                                                                  • Figure 63: Social and sharing online activities performed in the past three months, by age, January 2012
                                                                • Variations by region
                                                                  • Figure 64: Social and sharing online activities performed in the past three months, by region, January 2012
                                                                • The quest for information
                                                                  • Variations by device
                                                                    • Figure 65: Information finding activities performed online in the past three months, by device, January 2012
                                                                  • Variations by gender
                                                                    • Figure 66: Information finding activities performed online in the past three months, by gender, January 2012
                                                                  • Variations by age
                                                                    • Figure 67: Information finding activities performed online in the past three months, by age, January 2012
                                                                  • Online shopping
                                                                    • Variations by device
                                                                      • Figure 68: Online shopping activities performed in the past three months, by device, January 2012
                                                                    • Variations by gender
                                                                      • Figure 69: Online shopping activities performed in the past three months, by gender, January 2012
                                                                    • Variations by age
                                                                      • Figure 70: Online shopping activities performed in the past three months, by age, January 2012
                                                                    • Variations by region
                                                                      • Figure 71: Online shopping activities performed in the past three months, by region, January 2012
                                                                    • Online entertainment
                                                                      • Variations by device
                                                                        • Figure 72: Online entertainment activities performed in the past three months, by device, January 2012
                                                                      • Variations by gender
                                                                        • Figure 73: Online entertainment activities performed in the past three months, by gender, January 2012
                                                                      • Variations by age
                                                                        • Figure 74: Online entertainment activities performed in the past three months, by age, January 2012
                                                                      • Variations by region
                                                                        • Figure 75: Online entertainment activities performed in the past three months, by region, January 2012
                                                                    • Attitudes towards Technology Products

                                                                      • Key points
                                                                        • How consumers feel about technology products
                                                                          • Figure 76: Attitudes towards technology products, January 2012
                                                                        • Life without the internet
                                                                          • Figure 77: Agreement with the statement ‘it is difficult to imagine my life without the internet’, by gender and age, January 2012
                                                                        • Advice on buying technology products
                                                                          • Figure 78: Agreement with the statements ‘people come to me for information/advice on new technology products’ and ‘I rely on advice from my family or close friends when buying technology products’, by gender and age, January 2012
                                                                        • At the forefront of technology products
                                                                        • European Comparisons

                                                                          • Ownership of consumer technology products
                                                                            • Figure 79: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Televisions
                                                                            • Figure 80: Household ownership of television sets in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Home entertainment systems
                                                                            • Figure 81: Household ownership of home entertainment systems in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Gaming consoles
                                                                            • Figure 82: Household ownership of gaming consoles in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Computers and e-readers
                                                                            • Figure 83: Household ownership of computers and e-readers in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Mobiles phones
                                                                            • Figure 84: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Other portable devices
                                                                            • Figure 85: Personal ownership of digital cameras and sat-nav devices in France, Germany, Italy, Spain, and UK, January 2012
                                                                          • Devices used to access the internet
                                                                            • Figure 86: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
                                                                          • Internet activities
                                                                            • Figure 87: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
                                                                            • Figure 88: Online activities performed in the past three months in France, January 2012
                                                                            • Figure 89: Online activities performed in the past three months in Germany, January 2012
                                                                            • Figure 90: Online activities performed in the past three months in Italy, January 2012
                                                                            • Figure 91: Online activities performed in the past three months in Spain, January 2012
                                                                        • Appendix – Consumer Technology Products

                                                                          • Ownership
                                                                            • Figure 92: Consumer technology products in the home, January 2012
                                                                            • Figure 93: Most popular consumer technology products in the home, by demographics, January 2012
                                                                            • Figure 94: Next most popular consumer technology products in the home, by demographics, January 2012
                                                                            • Figure 95: Other consumer technology products in the home, by demographics, January 2012
                                                                            • Figure 96: Personal ownership of mobile phones and portable media players, January 2012
                                                                            • Figure 97: Personal ownership of mobile phones and portable media players, by demographics, January 2012
                                                                            • Figure 98: Video game consoles in the home, January 2012
                                                                            • Figure 99: Most popular video game consoles in the home, by demographics, January 2012
                                                                            • Figure 100: Next most popular video game consoles in the home, by demographics, January 2012
                                                                            • Figure 101: Video game consoles in the home, by most popular video game consoles in the home, January 2012
                                                                            • Figure 102: Video game consoles in the home, by next most popular video game consoles in the home, January 2012
                                                                          • Plans for purchase or upgrade
                                                                            • Figure 103: Most popular technology products wanted, by demographics, January 2012
                                                                            • Figure 104: Next most popular technology products wanted, by demographics, January 2012
                                                                            • Figure 105: Other technology products wanted, by demographics, January 2012
                                                                            • Figure 106: Least popular technology products wanted, by Demographics, January 2012
                                                                        • Appendix – Internet Usage

                                                                            • Figure 107: Methods of accessing the internet, January 2012
                                                                            • Figure 108: Methods of accessing the internet, by demographics, January 2012
                                                                            • Figure 109: Repertoire of methods used to access the internet, by demographics, January 2012
                                                                            • Figure 110: Methods of accessing the internet, by most popular methods of accessing the internet, January 2012
                                                                            • Figure 111: Methods of accessing the internet, by next most popular methods of accessing the internet, January 2012
                                                                            • Figure 112: Methods of accessing the internet, by most popular consumer technology products in the home, January 2012
                                                                            • Figure 113: Methods of accessing the internet, by next most popular consumer technology products in the home, January 2012
                                                                            • Figure 114: Methods of accessing the internet, by other consumer technology products in the home, January 2012
                                                                            • Figure 115: Methods of accessing the internet, by personal ownership of mobile phones and portable media players, January 2012
                                                                            • Figure 116: Methods of accessing the internet, by having most popular video game consoles in the home, January 2012
                                                                            • Figure 117: Methods of accessing the internet, by having next most popular video game consoles in the home, January 2012
                                                                            • Figure 118: Repertoire of methods used to access the internet, January 2012
                                                                        • Appendix – Internet Activities

                                                                            • Figure 119: Online activities performed in the past three months, January 2012
                                                                            • Figure 120: Other online activities performed in the past three months, January 2012
                                                                          • On any devices
                                                                            • Figure 121: Most popular online activities performed in the past three months, by demographics, January 2012
                                                                            • Figure 122: Next most popular online activities performed in the past three months, by demographics, January 2012
                                                                            • Figure 123: Most popular other online activities performed in the past three months, by demographics, January 2012
                                                                            • Figure 124: Next most popular other online activities performed in the past three months, by demographics, January 2012
                                                                            • Figure 125: Least most popular other online activities performed in the past three months, by demographics, January 2012
                                                                          • On a computer
                                                                            • Figure 126: Most popular online activities performed in the past three months on a computer, by demographics, January 2012
                                                                            • Figure 127: Next most popular online activities performed in the past three months on a computer, by demographics, January 2012
                                                                            • Figure 128: Most popular other online activities performed in the past three months on a computer, by demographics, January 2012
                                                                            • Figure 129: Next most popular other online activities performed in the past three months on a computer, by demographics, January 2012
                                                                            • Figure 130: Least most popular other online activities performed in the past three months on a computer, by demographics, January 2012
                                                                          • On a smartphone
                                                                            • Figure 131: Most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
                                                                            • Figure 132: Next most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
                                                                            • Figure 133: Most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
                                                                            • Figure 134: Next most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
                                                                            • Figure 135: Least most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
                                                                          • On a tablet
                                                                            • Figure 136: Most popular online activities performed in the past three months on a tablet, by demographics, January 2012
                                                                            • Figure 137: Next most popular online activities performed in the past three months on a tablet, by demographics, January 2012
                                                                            • Figure 138: Most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
                                                                            • Figure 139: Next most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
                                                                        • Appendix – Attitudes Towards Technology Products

                                                                            • Figure 140: Attitudes towards technology products, January 2012
                                                                            • Figure 141: Most popular attitudes towards technology products (any agree), by demographics, January 2012
                                                                            • Figure 142: Next most popular attitudes towards technology products (any agree), by demographics, January 2012
                                                                            • Figure 143: Most popular attitudes towards technology products (any disagree), by demographics, January 2012
                                                                            • Figure 144: Next most popular attitudes towards technology products (any disagree), by demographics, January 2012
                                                                            • Figure 145: Technology products personally owned, by country, January 2012
                                                                            • Figure 146: Technology products personally owned, by demographics, January 2012
                                                                        • Appendix – European Comparisons – Technology Ownership

                                                                            • Figure 147: Technology products owned by household, by country, January 2012
                                                                            • Figure 148: Most popular technology products owned by household, by demographics, January 2012
                                                                            • Figure 149: Next most popular technology products owned by household, by demographics, January 2012
                                                                            • Figure 150: Least popular technology products owned by household, by demographics, January 2012
                                                                          • France
                                                                            • Figure 151: Most popular technology products owned by household in France, by demographics, January 2012
                                                                            • Figure 152: Next most popular technology products owned by household in France, by demographics, January 2012
                                                                            • Figure 153: Least most popular technology products owned by household in France, by demographics, January 2012
                                                                            • Figure 154: Technology products personally owned, by demographics, France, January 2012
                                                                          • Germany
                                                                            • Figure 155: Most popular technology products owned by household in Germany, by demographics, January 2012
                                                                            • Figure 156: Next most popular technology products owned by household in Germany, by demographics, January 2012
                                                                            • Figure 157: Least most popular technology products owned by household in Germany, by demographics, January 2012
                                                                            • Figure 158: Technology products personally owned, by demographics, Germany, January 2012
                                                                          • Italy
                                                                            • Figure 159: Most popular technology products owned by household in Italy, by demographics, January 2012
                                                                            • Figure 160: Next most popular technology products owned by household in Italy, by demographics, January 2012
                                                                            • Figure 161: Least most popular technology products owned by household in Italy, by demographics, January 2012
                                                                            • Figure 162: Technology products personally owned, by demographics, Italy, January 2012
                                                                          • Spain
                                                                            • Figure 163: Most popular technology products owned by household in Spain, by demographics, January 2012
                                                                            • Figure 164: Next most popular technology products owned by household in Spain, by demographics, January 2012
                                                                            • Figure 165: Least most popular technology products owned by household in Spain, by demographics, January 2012
                                                                            • Figure 166: Technology products personally owned, by demographics, Spain, January 2012
                                                                        • Appendix – European Comparisons – Internet Access

                                                                            • Figure 167: Devices used to access the internet, by country, January 2012
                                                                            • Figure 168: Most popular devices to access the internet, January 2012
                                                                            • Figure 169: Next most popular devices to access the internet, January 2012
                                                                            • Figure 170: Devices used to access the internet, by demographics, France, January 2012
                                                                            • Figure 171: Devices used to access the internet, by demographics, Germany, January 2012
                                                                            • Figure 172: Devices used to access the internet, by demographics, Italy, January 2012
                                                                            • Figure 173: Devices used to access the internet, by demographics, Spain, January 2012
                                                                        • Appendix – European Comparisons – Online Activities

                                                                            • Figure 174: Online activities, by country, January 2012

                                                                        Companies Covered

                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                        • Amazon.co.uk
                                                                        • Apple Computer UK Ltd
                                                                        • Auchan
                                                                        • Bet365 Limited
                                                                        • British Broadcasting Corporation (BBC)
                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                        • British Video Association (BVA)
                                                                        • Broadcasters' Audience Research Board Limited
                                                                        • Carrefour Europe
                                                                        • Casino
                                                                        • Conad Group
                                                                        • Creative Labs Europe
                                                                        • Daily Mail
                                                                        • E Leclerc
                                                                        • Edeka Group
                                                                        • Electronic Arts, Inc
                                                                        • Esselunga
                                                                        • Etsy
                                                                        • Facebook, Inc.
                                                                        • Freeview
                                                                        • Garmin International Inc.
                                                                        • Google UK
                                                                        • Groupon, Inc.
                                                                        • HMV Retail Ltd
                                                                        • Intermarche/Eurospar Germany
                                                                        • Kantar Media
                                                                        • Kelkoo S.A.
                                                                        • L'Oréal SA
                                                                        • LG Electronics (UK)
                                                                        • Lidl (UK)
                                                                        • Mercadona
                                                                        • Microsoft Ltd (UK)
                                                                        • mmO2 plc
                                                                        • MSN UK
                                                                        • National Lottery Commission
                                                                        • Netflix, Inc.
                                                                        • Netto Foodstores Ltd
                                                                        • Nintendo UK Entertainment Ltd
                                                                        • Nokia Corporation (UK)
                                                                        • Ofcom
                                                                        • Office for National Statistics
                                                                        • Orange plc (UK)
                                                                        • Panasonic
                                                                        • PayPal Inc.
                                                                        • PriceRunner UK
                                                                        • Research in Motion Uk Ltd.
                                                                        • Rewe
                                                                        • Samsung Electronics (UK) Ltd
                                                                        • Skype Technologies S.A.
                                                                        • Sony (UK) Ltd
                                                                        • Spotify AB
                                                                        • Supercor
                                                                        • Système U
                                                                        • T-Mobile (UK) Ltd
                                                                        • Telefónica UK Ltd.
                                                                        • Tesco Plc
                                                                        • TomTom International B.V.
                                                                        • Toshiba Corporation
                                                                        • TripAdvisor LLC
                                                                        • Twitter, Inc.
                                                                        • Virgin Media Ltd
                                                                        • Virgin Mobile
                                                                        • Vodafone Group Plc (UK)
                                                                        • William Hill
                                                                        • Yahoo! UK & Ireland
                                                                        • Yelp Inc.
                                                                        • YouTube, Inc.

                                                                        Digital Trends Spring - UK - April 2012

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