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Digital Trends Spring - UK - March 2013

“More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile”.
– Paul Davies, Senior Technology Analyst
It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the sales of more ‘specialist’ devices (such as digital cameras and eReaders).
The introduction of 4G may not be a sole driver in prompting the purchasing of new mobile products in the short term, but those who do use this service will use far more data as they download and stream more content whilst on the go.
This report examines the trends in consumer technology and digital media in the UK. This is the first report in 2013’s Digital Trends series, which looks at changes in device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking the growth, or causing the decline, of sales of devices.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Consumer technology products
              • Figure 1: Household/personal ownership of consumer technology products, September 2012 and January 2013
              • Figure 2: Personal ownership of mobile phones, September 2012 and January 2013
              • Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, September 2012 and January 2013
            • Internet usage
              • Devices used to access the internet
                • Figure 4: Devices used to access the internet in the last three months, January 2013 and percentage-point change between September 2012 and January 2013
                • Figure 5: Repertoire of methods used to access the internet in the last three months, by age, January 2013
              • Online activities
                • Figure 6: Online activities performed in the past three months, January 2013 and percentage point change between September 2012 and January 2013
              • Attitudes towards technology products
                • Figure 7: Attitudes towards technology products, January 2013
              • European comparisons
                • Household ownership of technology products
                  • Figure 8: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2013
                • Mobiles phones
                  • Figure 9: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2013
                • Computers and eReaders
                  • Figure 10: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, January 2013
                • Devices used to access the internet
                  • Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2013
                • What we think
                • Consumer Technology Products

                  • Key points
                    • Ownership patterns of consumer technology products
                      • Figure 12: Household/personal ownership of consumer technology products, September 2012 and January 2013
                    • Planned purchase or upgrade of consumer technology products
                      • Figure 13: Plans for purchase or upgrade of consumer technology products in the next three months, September 2012 and January 2013
                    • Televisions
                      • Ownership patterns
                        • Figure 14: Household ownership of television sets, September 2012 and January 2013
                        • Figure 15: LG 84” Ultra HD television, model 84LM960V, launched in November 2012
                        • Figure 16: Household ownership of HD TVs, Smart TVs and 3DTVs, by age, January 2013
                      • Talkers and techies most likely to own smart and 3D TVs
                        • Figure 17: Selected attitudes towards technology, by smart TV and 3DTV ownership, January 2013
                      • Plans for purchase or upgrade
                        • Figure 18: Plans for purchase or upgrade of television sets in the next three months, September 2012 and January 2013
                      • Is 2013 finally going to be the year of smart TV?
                          • Figure 19: LG Google TV, model GA7900 with Magic Remote, launched at CES January 2013
                          • Figure 20: Plans to purchase any television in the next three months, by age, January 2013
                        • Home entertainment
                          • Figure 21: Household ownership of home entertainment devices, September 2012 and January 2013
                          • Figure 22: Sony S5100 3D Blu-ray player, unveiled at CES January 2013
                          • Figure 23: Sonos PLAYBAR, launched March 2013
                          • Figure 24: Sony Bravia X9000A series 4K TV, unveiled at CES January 2013
                        • Computers and eReaders
                          • Ownership patterns
                            • Figure 25: Household ownership of computers and eReaders, September 2012 and January 2013
                            • Figure 26: Household ownership of computers, by form factors, January 2013
                            • Figure 27: The iPad mini, launched in November 2012
                          • Tablets and eReaders – companions or competitors?
                            • Figure 28: Household ownership of tablet computers and eReaders, January 2013
                          • Demographic ownership patterns
                            • Women more likely to own laptops and eReaders
                              • Figure 29: Household ownership of computers and eReaders, by gender, January 2013
                            • Desktop ownership dependent on level of income
                              • Figure 30: Household ownership of laptop/netbook and desktop computers, by gross annual household income, January 2013
                            • Older consumers hang on to desktops
                              • Figure 31: Household ownership of laptop/netbook and desktop computers, by age, January 2013
                            • Almost two fifths of under-45s have a tablet
                              • Figure 32: Household ownership of tablets and eReaders, by age, January 2013
                            • Tablet and eReader ownership hugely reliant on wealth
                              • Figure 33: Household ownership of tablets and eReaders, by gross annual household income, January 2013
                            • Plans for purchase or upgrade
                              • Figure 34: Plans for purchase or upgrade of computers and eReaders in the next three months, September 2012 and January 2013
                              • Figure 35: Lenovo Thinkpad 2 ‘hybrid’ tablet (detachable keyboard not shown)
                              • Figure 36: Microsoft Surface ‘hybrid’ tablet with detachable keyboard and stylus
                              • Figure 37: Sony VAIO T15 Ultrabook
                            • Demographic patterns in intended purchases
                              • Younger consumers still keen to buy laptops
                                • Figure 38: Plans for purchase or upgrade of computers in the next three months, by age, January 2013
                              • A fifth of parents plan to purchase a tablet
                                • Figure 39: Plans for purchase or upgrade of computers in the next three months, by parents, January 2013
                              • Gaming consoles
                                • Ownership patterns
                                  • Figure 40: Household ownership of video games consoles, September 2012 and January 2013
                                  • Figure 41: Household ownership of video games consoles, by gender, January 2013
                                  • Figure 42: Household ownership of video games consoles, by age, January 2013
                                • Plans for purchase or upgrade
                                  • Figure 43: Plans for purchase or upgrade of video games consoles in the next three months, September 2012 and January 2013
                                • Mobile phones
                                  • Ownership patterns
                                    • Figure 44: Personal ownership of mobile phones, September 2012 and January 2013
                                    • Figure 45: Personal ownership of mobile phones, by phone type, January 2013
                                    • Figure 46: Personal ownership of mobile phones, by age, January 2013
                                    • Figure 47: Personal ownership of mobile phones, by gross annual household income, January 2013
                                  • Plans for purchase or upgrade
                                    • Figure 48: Plans for purchase or upgrade of mobile phones in the next three months, by age, January 2013
                                    • Figure 49: iPhone 5, launched September 2012
                                    • Figure 50: Google Nexus 4, manufactured by LG, launched November 2012
                                  • News, trends and analyses
                                    • Is 2013 going to be the year of ‘wearable technology’?
                                        • Figure 51: Demonstration of Sony Walkman sports MP3 player, unveiled at CES January 2013
                                        • Figure 52: The Pebble watch
                                      • Digital content becomes billion-pound industry
                                        • Dual-screening: allowing interaction and personalised viewing
                                        • Internet Usage

                                          • Key points
                                            • Internet penetration
                                              • Figure 53: Proportion of UK adults who have ever accessed the internet, Q4 2012
                                            • Devices used to access the internet
                                              • Figure 54: Devices used to access the internet in the last three months, January 2013 and percentage-point change between September 2012 and January 2013
                                            • Accessing the internet with mobile devices
                                              • Figure 55: Smartphone owners and using smartphones to access internet, by age, January 2013
                                              • Figure 56: Tablet owners and using tablets to access internet, by age, January 2013
                                            • Young and wealthy use more devices to access the internet
                                              • Figure 57: Repertoire of methods used to access the internet in the last three months, by age, January 2013
                                              • Figure 58: Repertoire of methods used to access the internet in the last three months, by gross annual household income, January 2013
                                          • Online Activities

                                            • Key points
                                              • Online activities performed
                                                • On any device
                                                  • Figure 59: Online activities performed in the past three months, January 2013 and percentage-point change between September 2012 and January 2013
                                                • On a computer
                                                  • Figure 60: Online activities performed in the past three months on a computer, January 2013 and percentage-point change between September 2012 and January 2013
                                                • On a smartphone
                                                  • Figure 61: Online activities performed in the past three months on a smartphone, January 2013 and percentage-point change between September 2012 and January 2013
                                                • On a tablet
                                                  • Figure 62: Online activities performed in the past three months on a tablet, January 2013 and percentage-point change between September 2012 and January 2013
                                                • Social and sharing activities
                                                  • Variations by device
                                                    • Figure 63: Social and sharing online activities performed in the past three months, by device, January 2013
                                                    • Figure 64: FaceTime on the MacBook Air and iPhone 4S
                                                    • Figure 65: Google Hangouts on an android tablet
                                                  • Variations by gender
                                                    • Figure 66: Social and sharing online activities performed in the past three months, by gender, January 2013
                                                  • Variations by age
                                                    • Figure 67: Social and sharing online activities performed in the past three months, by age, January 2013
                                                  • Variations by region
                                                    • Figure 68: Social and sharing online activities performed in the past three months, by region, January 2013
                                                  • The quest for information
                                                    • Variations by device
                                                      • Figure 69: Information-finding activities performed online in the past three months, by device, January 2013
                                                    • Variations by gender
                                                      • Figure 70: Information-finding activities performed online in the past three months, by gender, January 2013
                                                    • Variations by age
                                                      • Figure 71: Information-finding activities performed online in the past three months, by age, January 2013
                                                    • Variations by region
                                                      • Figure 72: Information-finding activities performed online in the past three months, by region, January 2013
                                                    • Online shopping
                                                      • Variations by device
                                                        • Figure 73: Online shopping activities performed in the past three months, by device, January 2013
                                                      • Variations by gender
                                                        • Figure 74: Online shopping activities performed in the past three months, by gender, January 2013
                                                      • Variations by age
                                                        • Figure 75: Online shopping activities performed in the past three months, by age, January 2013
                                                      • Variations by region
                                                        • Figure 76: Online shopping activities performed in the past three months, by region, January 2013
                                                      • Online entertainment
                                                        • Variations by device
                                                          • Figure 77: Online entertainment activities performed in the past three months, by device, January 2013
                                                          • Figure 78: Last.fm app, accessed via the Spotify platform
                                                          • Figure 79: Shazam application with links to Spotify, shown on the iPhone 4S and HTC Legend handsets
                                                        • Variations by gender
                                                          • Figure 80: Online entertainment activities performed in the past three months, by gender, January 2013
                                                        • Variations by age
                                                          • Figure 81: Online entertainment activities performed in the past three months, by age, January 2013
                                                        • Variations by region
                                                          • Figure 82: Online entertainment activities performed in the past three months, by region, January 2013
                                                      • Attitudes towards Technology Products

                                                        • Key points
                                                          • More consumers spend time researching technology products
                                                            • Figure 83: Attitudes towards technology products, January 2013
                                                            • Figure 84: Attitudes towards technology products (any agree), April 2012 and January 2013
                                                        • European Comparisons

                                                          • Ownership of consumer technology products
                                                            • Figure 85: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Televisions
                                                            • Figure 86: Household ownership of television sets in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Home entertainment systems
                                                            • Figure 87: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Computers and eReaders
                                                            • Figure 88: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Mobile phones
                                                            • Figure 89: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Other portable devices
                                                            • Figure 90: Personal ownership of digital cameras and Sat-nav devices in France, Germany, Italy, Spain and the UK, January 2013
                                                          • Devices used to access the internet
                                                            • Figure 91: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2013
                                                        • Appendix – Consumer Technology Products

                                                            • Figure 92: Technology products have in household, January 2013
                                                            • Figure 93: Most popular technology products have in household, by demographics, January 2013
                                                            • Figure 94: Next most popular technology products have in household, by demographics, January 2013
                                                            • Figure 95: Other technology products have in household, by demographics, January 2013
                                                            • Figure 96: Technology products personally owned, January 2013
                                                            • Figure 97: Technology products personally owned, by demographics, January 2013
                                                            • Figure 98: Technology products plan to buy/upgrade in the next three months, January 2013
                                                            • Figure 99: Most popular technology products plan to buy/upgrade in the next three months, by demographics, January 2013
                                                            • Figure 100: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, January 2013
                                                            • Figure 101: Other technology products plan to buy/upgrade in the next three months, by demographics, January 2013
                                                            • Figure 102: Video game consoles have in household and/or plan to buy/upgrade in the next three months, January 013
                                                            • Figure 103: Most popular video game consoles have in household in the next three months, by demographics, January 2013
                                                            • Figure 104: Next most popular video game consoles have in household in the next three months, by demographics, January 2013
                                                            • Figure 105: Next most popular video game consoles plan to buy/upgrade in the next three months, by demographics, January 2013
                                                        • Appendix – Internet Usage

                                                            • Figure 106: Methods of accessing the internet, January 2013
                                                            • Figure 107: Methods of accessing the internet, by demographics, January 2013
                                                            • Figure 108: Repertoire for methods of accessing the internet, January 2013
                                                            • Figure 109: Repertoire for methods of accessing the internet, by demographics, January 2013
                                                            • Figure 110: Methods of accessing the internet, by repertoire for methods of accessing the internet, January 2013
                                                        • Appendix – Online Activities

                                                            • Figure 111: Online activities done in the last three months, January 2013
                                                            • Figure 112: Online activities done on any device in the last three months, by demographics, January 2013
                                                            • Figure 113: Online activities done on any device in the last three months, by demographics, January 2013
                                                            • Figure 114: Online activities done on any device in the last three months, by demographics, January 2013
                                                            • Figure 115: Online activities done on any device in the last three months, by demographics, January 2013
                                                            • Figure 116: Online activities done on any device in the last three months, by demographics, January 2013
                                                            • Figure 117: Online activities done on a computer in the last three months, by demographics, January 2013
                                                            • Figure 118: Online activities done on a computer in the last three months, by demographics, January 2013
                                                            • Figure 119: Online activities done on a computer in the last three months, by demographics, January 2013
                                                            • Figure 120: Online activities done on a computer in the last three months, by demographics, January 2013
                                                            • Figure 121: Online activities done on a computer in the last three months, by demographics, January 2013
                                                            • Figure 122: Online activities done on a tablet in the last three months, by demographics, January 2013
                                                            • Figure 123: Online activities done on a tablet in the last three months, by demographics, January 2013
                                                            • Figure 124: Online activities done on a tablet in the last three months, by demographics, January 2013
                                                            • Figure 125: Online activities done on a tablet in the last three months, by demographics, January 2013
                                                            • Figure 126: Online activities done on a smartphone in the last three months, by demographics, January 2013
                                                            • Figure 127: Online activities done on a smartphone in the last three months, by demographics, January 2013
                                                            • Figure 128: Online activities done on a smartphone in the last three months, by demographics, January 2013
                                                        • Appendix – Attitudes towards Technology Products

                                                            • Figure 129: Attitudes towards technology products, January 2013
                                                            • Figure 130: Most popular attitudes towards technology products (any agree), by demographics, January 2013
                                                            • Figure 131: Next most popular attitudes towards technology products (any agree), by demographics, January 2013
                                                            • Figure 132: Technology products have in household, by most popular attitudes towards technology products, January 2013
                                                            • Figure 133: Technology products have in household, by next most popular attitudes towards technology products, January 2013
                                                            • Figure 134: Technology products have in household, by other attitudes towards technology products, January 2013
                                                            • Figure 135: Technology products personally owned, by most popular attitudes towards technology products, January 2013
                                                            • Figure 136: Technology products personally owned, by next most popular attitudes towards technology products, January 2013
                                                            • Figure 137: Technology products plan to buy/upgrade in the next three months, by most popular attitudes towards technology products, January 2013
                                                            • Figure 138: Technology products plan to buy/upgrade in the next three months, by next most popular attitudes towards technology products, January 2013
                                                        • Appendix – European Comparisons – Technology Ownership

                                                            • Figure 139: Technology products owned by household/personally owned, by country, January 2013
                                                            • Figure 140: Technology products owned by household/personally owned, by country, January 2013
                                                            • Figure 141: Most popular technology products owned by household/personally owned, by demographics, January 2013
                                                            • Figure 142: Next most popular technology products owned by household/personally owned, by demographics, January 2013
                                                            • Figure 143: Other technology products owned by household/personally owned, by demographics, January 2013
                                                            • Figure 144: Most popular technology products owned by household/personally owned, by demographics, France, January 2013
                                                            • Figure 145: Next most popular technology products owned by household/personally owned, by demographics, France, January 2013
                                                            • Figure 146: Other technology products owned by household/personally owned, by demographics, France, January 2013
                                                            • Figure 147: Most popular technology products owned by household/personally owned, by demographics, Germany, January 2013
                                                            • Figure 148: Next most popular technology products owned by household/personally owned, by demographics, Germany, January 2013
                                                            • Figure 149: Other technology products owned by household/personally owned, by demographics, Germany, January 2013
                                                            • Figure 150: Most popular technology products owned by household/personally owned, by demographics, Italy, January 2013
                                                            • Figure 151: Next most popular technology products owned by household/personally owned, by demographics, Italy, January 2013
                                                            • Figure 152: Other technology products owned by household/personally owned, by demographics, Italy, January 2013
                                                            • Figure 153: Most popular technology products owned by household/personally owned, by demographics, Spain, January 2013
                                                            • Figure 154: Next most popular technology products owned by household/personally owned, by demographics, Spain, January 2013
                                                            • Figure 155: Other technology products owned by household/personally owned, by demographics, Spain, January 2013
                                                            • Figure 156: Technology products owned by household/personally owned, by demographics, January 2013
                                                            • Figure 157: Technology products owned by household/personally owned, by demographics, France, January 2013
                                                            • Figure 158: Technology products owned by household/personally owned, by demographics, Germany, January 2013
                                                            • Figure 159: Technology products owned by household/personally owned, by demographics, Italy, January 2013
                                                            • Figure 160: Technology products owned by household/personally owned, by demographics, Spain, January 2013
                                                        • Appendix – European Comparisons – Internet Usage

                                                            • Figure 161: Internet access, by country, January 2013
                                                            • Figure 162: Most popular internet access, by demographics, January 2013
                                                            • Figure 163: Next most popular internet access, by demographics, January 2013
                                                            • Figure 164: Internet access, by demographics, France, January 2013
                                                            • Figure 165: Internet access, by demographics, Germany, January 2013
                                                            • Figure 166: Internet access, by demographics, Italy, January 2013
                                                            • Figure 167: Internet access, by demographics, Spain, January 2013

                                                        Companies Covered

                                                        • Apple Retail UK
                                                        • ASUSTek Computer Inc
                                                        • Blinkbox
                                                        • Currys
                                                        • Facebook, Inc.
                                                        • Google UK
                                                        • HMV Retail Ltd
                                                        • Intel Corporation
                                                        • Lenovo Group Limited
                                                        • LOVEFiLM International Ltd
                                                        • Microsoft Ltd (UK)
                                                        • Netflix, Inc.
                                                        • Nintendo UK Entertainment Ltd
                                                        • Nokia Corporation (UK)
                                                        • Research in Motion Uk Ltd.
                                                        • Samsung Electronics (UK) Ltd
                                                        • Sony (UK) Ltd
                                                        • Yamaha Corporation

                                                        Digital Trends Spring - UK - March 2013

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