Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Digital Trends Spring - US - March 2013

“The rise of smartphones and tablets has pummeled sales of cameras, personal audio, desktops, televisions, gaming consoles, PC peripherals, and the companies whose brand names were staked on them. Convergence has been en route to the tech market for two decades, but now that it’s fully arrived, its overriding impact is clear: hardware category obsolescence.”

– Billy Hulkower, Senior Technology Analyst

This report examines trends in consumer electronics and online activities to provide a broad overview of changing patterns in the behavior and attitude of consumers with regard to technology products. It is the first in a semiannual series, to be updated by Mintel in September 2013. Hardware penetration and sales are reviewed for the period 2008-13, alongside intent to purchase hardware and an analysis of what is sparking growth or declines in sales. Online activities are assessed to further identify opportunities for companies both within and without the consumer technology spheres to tap into emerging markets, and to shift focus within their marketing plans to optimize consumer engagement.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Market overview
                        • Portable computing accounts for half of CE sales, only arena with substantial gains
                          • Figure 1: Share of U.S. manufacturer sales of consumer electronics hardware and software, by segment, 2008 and 2013
                        • Mobile phones
                          • Feature phones sales collapsing
                            • Figure 2: U.S. market share: smartphones vs. feature phones, 2013
                          • Rising tide for smartphones swells only three ships
                            • Figure 3: Brand of cell phone owned, July 2007-March 2012
                          • Smartphone adoption racing higher
                            • One in four planning phone upgrade
                              • PCs, TVs, and A/V equipment
                                • One in six see PC purchase over next six months
                                  • TV acquisition on similar pace to PC acquisition
                                    • Figure 4: Intent to purchase television in 2012-13, by gender and age, June 2012
                                    • Figure 5: Primary television shopper, by gender, June 2012
                                  • Wide range of adoption for television sets and A/V equipment
                                    • Figure 6: Types of televisions owned, January 2011-August 2012
                                    • Figure 7: A/V set-top boxes owned, January 2011-August 2012
                                  • 3DTV still not for everyone
                                    • Figure 8: Attitudes toward 3DTVs, by presence of children in household, June 2012
                                  • Handheld electronics
                                    • Tablets on fire, cameras most commonly owned
                                      • Figure 9: Penetration for handheld electronics, January 2011-August 2012
                                    • E-readers suffer from tablet growth
                                      • Figure 10: Laptop, desktop, tablet, and e-reader shipments, 2009-12
                                      • Figure 11: PC and tablet ownership, January 2012-August 2012
                                    • Console gaming
                                      • Home gaming sales soft in 2012
                                        • Figure 12: U.S. home console unit sales, 2007-17
                                      • Mobile and social threaten dedicated gaming hardware
                                        • Figure 13: North American lifetime unit market share for current-generation consoles, August 2012
                                      • Gamers spending less time on consoles
                                        • Figure 14: Change in time playing console games, by age, June 2012
                                      • Connected consoles increasingly important
                                        • Figure 15: Online service activities for game consoles, by gender and age, June 2012
                                      • Significant interest in next-generation consoles
                                        • Figure 16: Intent to purchase next-generation consoles, by console, June 2012
                                      • What we think
                                      • Trend Application

                                          • Trend: Why Buy?
                                            • Figure 17: Type of cell phone service subscription, contract vs. prepaid, by household income, September 2012
                                          • Mintel Futures: Access Anything, Anywhere
                                              • Figure 18: Location of internet usage, February 2010-August 2012
                                              • Figure 19: Features used on cell phone in past 30 days, July 2008-March 2012
                                              • Figure 20: Wi-Fi access, July 2008-March 2012
                                              • Figure 21: Internet access, by age, August 2011-March 2012
                                            • Mintel Futures: Old Gold
                                              • Figure 22: U.S. population, by age, 2013-18
                                          • Tablets

                                            • Key points
                                              • Tablet ownership tops 25%
                                                • Figure 23: Tablet ownership, by age and household income, August 2012
                                                • Figure 24: Tablet penetration, by household income, August 2012
                                              • Tablets charged with e-reader demise
                                                • Figure 25: Laptop, desktop, tablet, and e-reader shipments, 2009-12
                                                • Figure 26: Intent to purchase tablets and e-readers, March 2012
                                              • Room for brand growth through 2013
                                                • Figure 27: Tablet brand ownership, January 2011-August 2012
                                            • PCs

                                              • Key points
                                                • Tablets not the enemy of PCs
                                                  • Figure 28: Volume of PC shipments, 2009-13
                                                  • Figure 29: PC and tablet ownership, January 2012-August 2012
                                                • Slow fade for desktops
                                                  • Figure 30: Household desktop and laptop ownership, February 2009-August 2012
                                                  • Figure 31: Overlap in household desktop and laptop ownership, January 2012-August 2012
                                                  • Figure 32: Number of computers owned, January 2008-August 2012
                                                  • Figure 33: Household desktop and laptop ownership, by household income, January 2012-August 2012
                                                  • Figure 34: Leading brands of computer owned, January 2011-August 2012
                                                • Accessories down, possibly out
                                                  • Figure 35: Ownership of PC accessories, January 2008-August 2012
                                                • PC owners on fence about merits of upgrading
                                                  • Figure 36: Willingness to pay a premium for 3-D and touchscreen PCs, by age, March 2012
                                                • One in six see near-term PC purchase
                                                  • Figure 37: Intent to purchase PCs, by type of PC, March 2012
                                                  • Figure 38: Intent to purchase PC, and timing of next PC purchase, January 2010-August 2012
                                                • Fewer plans than sales
                                                  • Figure 39: When PC was last purchased, January 2008-August 2012
                                                • Current trends also future trends
                                                  • Figure 40: Computer types intending to purchase, January 2010-August 2012
                                                  • Figure 41: Personal computer usage applications, January 2011-August 2012
                                              • Mobile Phones

                                                  • Key points
                                                    • Cell phone ownership nearly universal
                                                      • Figure 42: Cell phone ownership, July 2007-March 2012
                                                      • Figure 43: Cell phone ownership, by age, August 2011-March 2012
                                                      • Figure 44: Cell phone ownership, by household income, August 2011-March 2012
                                                    • Some 2 million adopting smartphones each month
                                                      • Android leading OS, iOS most desired
                                                        • Figure 45: Smartphone penetration vs. feature phone penetration by generation, September 2012
                                                        • Figure 46: Current mobile phone OS and most desired OS, September 2012
                                                      • Smartphones carry 92% of phone sales
                                                        • Feature phones a niche market
                                                          • Figure 47: U.S. market share of manufacturer sales of smartphones vs. feature phones, 2013
                                                        • Rising tide for smartphones swells three ships
                                                          • Figure 48: Four leading brands of cell phone owned, July 2007-March 2012
                                                        • One in four planning to upgrade over next six months
                                                          • Figure 49: Intent to upgrade phone, by age, September 2012
                                                          • Figure 50: Intent to upgrade phone, by household income, September 2012
                                                        • Wearable accessories next major transition for phones
                                                        • Televisions and Home A/V Equipment

                                                          • Key points
                                                            • One in five households still on standard definition
                                                              • Figure 51: Types of television owned, January 2011-August 2012
                                                            • Income drives adoption of television innovations
                                                              • Figure 52: Internet and 3DTV ownership, by demographics, January 2012-August 2012
                                                            • Internet connectivity a part of doing business
                                                              • Figure 53: Willingness to pay premium for internet connectivity in TVs, primary vs. non-primary shoppers, June 2012
                                                            • Purchase cycle for TVs similar to PCs
                                                              • Figure 54: Years since most recently purchased television was acquired, January 2010- August 2012
                                                            • More for less
                                                              • Figure 55: Size of most recently acquired television, by when acquired, January 2012-August 2012
                                                              • Figure 56: Size and price of most recently acquired television, February 2009- August 2012
                                                            • Families, partners at top of intent to purchase
                                                              • Figure 57: Intent to purchase television in 2012-13, by presence of children in household, June 2012
                                                              • Figure 58: Intent to purchase television in 2012-13, by marital/relationship status, June 2012
                                                            • Type of television planned for purchase
                                                              • Figure 59: Type of television planned for purchase, all buyers vs. primary shoppers, June 2012
                                                              • Figure 60: Type of television planned for purchase, by age, June 2012
                                                            • 25-34s, families, most interested in buying 3-D sets
                                                              • Figure 61: Attitudes toward 3DTVs, by age, June 2012
                                                              • Figure 62: Attitudes toward 3DTVs, by presence of children in household, June 2012
                                                              • Figure 63: Interest in 3DTVs, by intent to purchase television in 2013 or later, June 2012
                                                            • Samsung, LG, Vizio carry nearly half of sales
                                                              • Figure 64: Brand of television most recently purchased, August 2011-March 2012
                                                            • Up and coming: Android and 4K TVs
                                                              • A/V boxes: high penetration, heavy uncertainty
                                                                • Figure 65: A/V equipment penetration, January 2011-August 2012
                                                              • Internet video boxes
                                                                • Figure 66: Ownership and intent to purchase IPTV boxes, August 2012
                                                                • Figure 67: A/V equipment penetration, by age, January 2012-August 2012
                                                                • Figure 68: A/V equipment penetration, by household income, January 2012-August 2012
                                                                • Figure 69: Internet video set-top box ownership, by demographic, January 2012-August 2012
                                                              • Competition from portable computing
                                                                • Figure 70: Ownership of PCs, tablets, and cell phones for use with televisions, August 2012
                                                            • Portable Hardware

                                                              • Key points
                                                                • Cameras and camcorders
                                                                  • Figure 71: Camera ownership, by type of camera, February 2009-August 2012
                                                                  • Figure 72: Price of most recently purchased camera, February 2009-August 2012
                                                                  • Figure 73: Cost of most recently purchased video camera, February 2009-- August 2012
                                                                  • Figure 74: Digital photo printing, January 2008- August 2012
                                                                  • Figure 75: Number of digital photos printed, January 2008- August 2012
                                                                  • Figure 76: Brand of camera owned, January 2010- August 2012
                                                                • GPS and MP3 players
                                                                  • Figure 77: GPS and MP3 player ownership, January 2011- August 2012
                                                                  • Figure 78: Brand of GPS player owned, July 2010-August 2012
                                                                  • Figure 79: Brand of GPS player owned, July 2010-August 2012
                                                                • E-book usage
                                                                  • Figure 80: Use of e-books, July 2009-August 2012
                                                                  • Figure 81: Devices used to read/play e-books, January 2011-August 2012
                                                              • Internet Usage

                                                                • Key points
                                                                  • Income drives home access
                                                                    • Figure 82: Location of internet usage, by household income, January 2012-August 2012
                                                                  • Number of devices used for access at home rising
                                                                    • Figure 83: Devices used to access the internet at home, February 2009-August 2012
                                                                    • Figure 84: Frequency of using the internet at home, February 2009-August 2012
                                                                    • Figure 85: Time spent online at home in past week, February 2009-August 2012
                                                                  • Majority of laptops and tablets on fixed-point internet
                                                                    • Figure 86: Use of laptops and tablets on cellular networks, September 2012
                                                                  • Data allotments largely limited on mobile web
                                                                    • Figure 87: Monthly data allotment on cell phone plan, by age, September 2012
                                                                  • Online shopping slow to pick up converts
                                                                    • Figure 88: Any online shopping in past year, February 2009-August 2012
                                                                  • Change in attitudes slow
                                                                    • Figure 89: Attitudes and opinions about the internet, February 2009-August 2012
                                                                    • Figure 90: Internet advertising leading to a purchase, February 2009-August 2012
                                                                • Social Networking

                                                                    • Key points
                                                                      • Growth of social network use on pause
                                                                        • Figure 91: Use of social networks, by age, May 2008-December 2012
                                                                        • Figure 92: Use of social networks by age, May 2008-March 2012
                                                                        • Figure 93: Frequency of visits to social networks, January 2011-August 2012
                                                                        • Figure 94: Number of visits to social networking sites in past 30 days, February 2009-August 2012
                                                                        • Figure 95: Attitudes toward social networking, January 2011-August 2012
                                                                    • Console Gaming

                                                                      • Key points
                                                                        • Console sales down in advance of new product launches
                                                                          • Mobile and social gaming pose threat
                                                                            • Next-generation consoles to determine relevancy
                                                                              • Figure 96: Next-generation console purchase intent, June 2012
                                                                            • Gaming penetration flat ahead of next-generation console releases
                                                                              • Figure 97: Video game play, January 2011-August 2012
                                                                            • Young men, moms core adult audiences
                                                                              • Figure 98: Video game play, by demographic, August 2011-March 2012
                                                                            • Parents buy games for kids and themselves
                                                                              • Figure 99: Spending on console games, hardware, and accessories for oneself, by presence of children in household, June 2012
                                                                            • Time spent gaming on consoles declines
                                                                              • Figure 100: Hours of video game play, February 2008-March 2012
                                                                            • Wii enters next-generation launch ahead of competitors
                                                                              • Figure 101: Video game ownership/play by console type, January 2010-August 2012
                                                                            • Nintendo leads based on broad, potentially treacherous appeal
                                                                              • Figure 102: Video game ownership/play by console type, by demographic, January 2011- August 2012
                                                                            • Online networks increasingly important
                                                                              • Figure 103: Online service activities for game consoles, by gender and age, June 2012
                                                                          • Appendix – Data Tables

                                                                            • Tablet brand ownership
                                                                              • Figure 104: Leading brands in tablet, by demographic, January 2012-August 2012
                                                                              • Figure 105: Tablet brand ownership, by demographic, January 2012-August 2012
                                                                            • PC ownership
                                                                              • Figure 106: Household desktop and laptop ownership, by age, January 2012-August 2012
                                                                              • Figure 107: Household desktop and laptop ownership, by race/Hispanic origin, January 2012-August 2012
                                                                              • Figure 108: Household desktop and laptop ownership, by parents with children in household, January 2012-August 2012
                                                                              • Figure 109: Household desktop and laptop ownership, by marital status with children, January 2012-August 2012
                                                                              • Figure 110: Household desktop and laptop ownership, by gender and age, January 2012-August 2012
                                                                              • Figure 111: Number of computers owned, by demographic, January 2012-August 2012
                                                                              • Figure 112: When PC was last purchased, by demographic, January 2012-August 2012
                                                                              • Figure 113: Leading brands of computer owned, by demographic, January 2012-August 2012
                                                                              • Figure 114: Type of computer owned, by demographic, January 2012-August 2012
                                                                              • Figure 115: When PC was last purchased, by demographic, January 2012-August 2012
                                                                            • PC accessories
                                                                              • Figure 116: Ownership of PC accessories, by demographic, January 2012-August 2012
                                                                              • Figure 117: Ownership of computer accessories, by demographic, January 2012-August 2012
                                                                              • Figure 118: Ownership of computer accessories, by demographic, January 2012-August 2012
                                                                            • Intent to purchase PCs
                                                                              • Figure 119: Intent to purchase computer, by demographic, January 2012-August 2012
                                                                              • Figure 120: Timing of next PC purchase, by demographic, January 2012-August 2012
                                                                              • Figure 121: Computer type intended for purchase, by demographic, January 2012-August 2012
                                                                            • TV ownership
                                                                              • Figure 122: TV ownership, by demographic, January 2012-August 2012
                                                                              • Figure 123: TV ownership, by demographic, January 2012-August 2012
                                                                              • Figure 124: TV ownership, by demographic, January 2012-August 2012
                                                                            • Television size, price, and brand
                                                                              • Figure 125: Size and price of most recently acquired television, by demographic, January 2012-August 2012
                                                                              • Figure 126: Leading brands for most recently purchased television, by demographic, January 2012-August 2012
                                                                            • Cameras
                                                                              • Figure 127: Camera ownership, by demographic, January 2012-August 2012
                                                                              • Figure 128: Camera ownership, by demographic, January 2012-August 2012
                                                                              • Figure 129: Types of camera owned, by demographic, January 2012-August 2012
                                                                              • Figure 130: Leading brands of cameras owned, by demographic, January 2012-August 2012
                                                                              • Figure 131: Price of most recently purchased camera, by demographic, January 2012-August 2012
                                                                              • Figure 132: Digital photo printing, by demographic, January 2012-August 2012
                                                                              • Figure 133: Number of digital photos printed, by demographic, January 2012-August 2012
                                                                            • A/V equipment
                                                                              • Figure 134: A/V equipment ownership, by demographic, January 2012-August 2012
                                                                              • Figure 135: A/V equipment, by demographic, January 2012-August 2012
                                                                              • Figure 136: Brand of internet video STB owned, by demographic, January 2012-August 2012
                                                                              • Figure 137: Brand of internet video STB owned, by demographic, January 2012-August 2012
                                                                            • Gaming
                                                                              • Figure 138: Video game ownership/play by console type, by demographic, January 2012-August 2012
                                                                              • Figure 139: Video game ownership/play by console type, by demographic, January 2012-August 2012
                                                                              • Figure 140: Video game ownership/play by console type, by demographic, January 2012-August 2012
                                                                              • Figure 141: Number of games bought or rented in past year, by demographic, January 2012-August 2012
                                                                              • Figure 142: Number of games bought or rented in past year, by demographic, January 2012-August 2012
                                                                              • Figure 143: Attitudes toward video games, by demographic, January 2012-August 2012
                                                                              • Figure 144: Attitudes toward video games, by demographic, January 2012-August 2012
                                                                            • Internet access and usage
                                                                              • Figure 145: Penetration for home network, by demographic, January 2012-August 2012
                                                                              • Figure 146: Use of internet for gaming, by demographic, January 2012-August 2012
                                                                              • Figure 147: Personal computer usage applications, by demographic, January 2012-August 2012
                                                                              • Figure 148: Personal computer usage applications, by demographic, January 2012-August 2012
                                                                              • Figure 149: Personal computer usage applications, by demographic, January 2012-August 2012
                                                                              • Figure 150: Any online shopping in past year, by demographic, January 2012-August 2012
                                                                            • Social networking
                                                                              • Figure 151: Use of social networks, by demographic, January 2012-August 2012
                                                                              • Figure 152: Frequency of visits to social networks, by demographic, January 2012-August 2012
                                                                              • Figure 153: Media followed on social networking sites, by demographic, January 2012-August 2012
                                                                              • Figure 154: Attitudes toward social networking sites, by demographic, January 2012-August 2012
                                                                              • Figure 155: Attitudes toward social networking sites, by demographic, January 2012-August 2012
                                                                              • Figure 156: Attitudes toward social networking sites, by demographic, January 2012-August 2012
                                                                            • Attitudes toward technology
                                                                              • Figure 157: Attitudes toward technology, by demographic, January 2012-August 2012
                                                                              • Figure 158: Attitudes toward technology, by demographic, January 2012-August 2012

                                                                          Companies Covered

                                                                          • Amazon North America
                                                                          • Apple, Inc
                                                                          • Archos
                                                                          • ASUSTek Computer Inc
                                                                          • AT&T Inc.
                                                                          • Barnes & Noble, Inc
                                                                          • Canon (USA)
                                                                          • Eastman Kodak Company (USA)
                                                                          • Facebook, Inc.
                                                                          • Garmin International Inc.
                                                                          • Google, Inc.
                                                                          • Microsoft Corporation
                                                                          • Nikon Corp. (USA)
                                                                          • Nintendo of America Inc.
                                                                          • Samsung Electronics (USA)
                                                                          • Sony Corporation of America
                                                                          • Twitter, Inc.

                                                                          Digital Trends Spring - US - March 2013

                                                                          US $3,995.00 (Excl.Tax)