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Digital Trends Summer - UK - July 2011

  • Why are Android apps not selling like iPhone apps?
  • How has the FT aimed to break free of the commercial constraints of Apple’s App Store?
  • Who is seeing the benefits of a multichannel approach to e-tailing?
  • How can the Groupon effect be best managed?
  • How concerned are consumers about online storage of personal data?
  • What initial demand does there appear to be for cloud computing services?
  • Why is trust a major problem for sites wanting to store consumers’ personal data?
  • Why do many respondents fail to see the benefits of cloud computing?

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Table of contents

  1. Introduction

      • Research methodology
        • Mintel questions:
          • Crown copyright
            • Abbreviations
            • Executive Summary

                • Broadband penetration
                  • Figure 1: Broadband penetration, by age, 2004-10
                • Broadband customers service gets a boost through improved information
                  • Device ownership
                    • Figure 2: Electronic devices have at home, December 2010-April 2011
                  • Electronic books show the way to low piracy levels
                    • Internet usage
                      • Privacy taking centre stage from commercial freedom
                        • Internet architecture becomes cloudy
                          • Online buying
                            • Figure 3: Types of websites purchased from in the last three months, December 2010-April 2011
                          • Multi-channel continues to show the way
                            • Special focus - Saving, storing and sharing online
                              • Figure 4: Saving, storing or sharing activities done in the last 12 months, April 2011
                            • Consumers fairly relaxed about online storage of personal data
                              • Cloud computing has a fight on its hands
                                • Trust is a key issue
                                  • Figure 5: Attitudes towards saving, storing and sharing online, April 2011
                                • What we think
                                • Future Opportunities

                                    • Trend: Snack Society
                                      • Trend: Survival Skills
                                      • Who’s Innovating?

                                        • Key points
                                          • Music heading for the clouds – and causing new wrangle over rights
                                            • TalkTalk serves up website blocking to users
                                              • Digital connectivity going on the road
                                                • Ticketless tickets for all
                                                  • First broadband provider reveals internet slowdown details
                                                  • Broadband Penetration

                                                    • Key points
                                                        • Figure 6: Broadband penetration, by demographics, 2004-10
                                                      • Race to get last 30% online
                                                        • Big plans for rural broadband – but they require public funding and regulation
                                                          • Ofcom names and shames
                                                            • Figure 7: Fixed broadband complaints, October 2010-February 2011
                                                          • Speed on the up but satisfaction difficult to find
                                                            • BT and Virgin lead the charge
                                                              • Plusnet comes clean
                                                                • When will superfast broadband arrive?
                                                                  • Local initiatives using BDUK funding
                                                                    • Types of next-generation, superfast broadband
                                                                      • Mobile broadband coverage urged to be set at 98%
                                                                      • Device Ownership Analysis

                                                                        • Key points
                                                                            • Figure 8: Electronic devices have at home, April 2009-April 2011
                                                                          • Notebooks for rent
                                                                            • Smartphone ownership rockets
                                                                              • E-books show music how to do it online
                                                                                • Sony’s nightmare is Xbox’s dream
                                                                                  • The car is the device
                                                                                  • Internet Usage Experiences

                                                                                    • Key points
                                                                                        • Figure 9: Activities personally done on the internet at home in the last three months, April 2009-April 2011
                                                                                      • Further calls for internet regulation
                                                                                        • Cookies feel the legislative heat in Europe…
                                                                                          • …and the US, where do-not-track legislation gets nearer
                                                                                            • YouTube’s move into paid-for content is a blow for self-regulation of copyright protection
                                                                                              • Microsoft buys Skype
                                                                                              • Mobile Usage Experiences

                                                                                                • Key points
                                                                                                    • Figure 10: Sites visited in the last three months using a mobile phone, July 2009-April 2011
                                                                                                  • iCloud does away with www
                                                                                                    • Mobile phones as payment devices now arriving
                                                                                                      • Android apps running into problems with poor sales…
                                                                                                        • …and technical problems
                                                                                                          • The FT aims to shake free of Apple
                                                                                                          • Buying Behaviours

                                                                                                            • Key points
                                                                                                                • Figure 11: Types of websites purchased from in the last three months, April 2009-April 2011
                                                                                                              • In-store order collection highlights benefits of multichannel
                                                                                                                • Digital music sales buck trend – but growth is slowing
                                                                                                                  • Groceries holding up well…
                                                                                                                    • …as is clothing
                                                                                                                      • Livebookings gets to grips with the Groupon effect
                                                                                                                      • Saving, Storing and Sharing Online

                                                                                                                        • Key points
                                                                                                                          • Figure 12: Saving, storing or sharing activities done in the last 12 months, April 2011
                                                                                                                        • Consumers slow to wake up to privacy threats
                                                                                                                          • Cloud services still used by a minority of early adopters
                                                                                                                            • Figure 13: Saving, storing or sharing activities done in the last 12 months, by most popular saving, storing or sharing activities done in the last 12 months, April 2011
                                                                                                                          • Cloud services should hook up with social media
                                                                                                                            • Social media users also the most aware of online privacy
                                                                                                                              • Figure 14: Saving, storing or sharing activities done in the last 12 months, by age and socio-economic group, April 2011
                                                                                                                            • Older more cautious but more naïve online
                                                                                                                              • Better off most savvy about online privacy
                                                                                                                              • Attitudes Towards Saving, Storing and Sharing Online

                                                                                                                                • Key points
                                                                                                                                    • Figure 15: Attitudes towards saving, storing and sharing online, April 2011
                                                                                                                                  • Trust a key issue for consumers
                                                                                                                                    • Consumers in the dark on location data
                                                                                                                                      • A quarter not convinced of the advantages of online music storage
                                                                                                                                        • Convenience is a big factor in online activities
                                                                                                                                          • Concerns over storing files online most prevalent amongst mobile users
                                                                                                                                            • Trust versus convenience
                                                                                                                                              • Those who have tried online storage most concerned about access
                                                                                                                                              • Appendix – Device Ownership Analysis

                                                                                                                                                  • Figure 16: Most popular electronic devices have at home, by demographics, April 2011
                                                                                                                                                  • Figure 17: Next most popular electronic devices have at home, by demographics, April 2011
                                                                                                                                                  • Figure 18: Other electronic devices have at home, by demographics, April 2011
                                                                                                                                                  • Figure 19: Least popular electronic devices have at home, by demographics, April 2011
                                                                                                                                              • Appendix – Internet Usage Activities

                                                                                                                                                  • Figure 20: Most popular activities personally done on the internet at home in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 21: Next most popular activities personally done on the internet at home in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 22: Popular activities personally done on the internet at home in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 23: Other activities personally done on the internet at home in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 24: Least popular activities personally done on the internet at home in the last three months, by demographics, April 2011
                                                                                                                                              • Appendix – Mobile Usage Activities

                                                                                                                                                  • Figure 25: Most popular sites visited in the last three months using a mobile phone, by demographics, April 2011
                                                                                                                                                  • Figure 26: Next most popular sites visited in the last three months using a mobile phone, by demographics, April 2011
                                                                                                                                                  • Figure 27: Other sites visited in the last three months using a mobile phone, by demographics, April 2011
                                                                                                                                                  • Figure 28: Least popular sites visited in the last three months using a mobile phone, by demographics, April 2011
                                                                                                                                              • Appendix – Buying Behaviours

                                                                                                                                                  • Figure 29: Most popular types of products purchased on the internet in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 30: Next most popular types of products purchased on the internet in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 31: Other types of products purchased on the internet in the last three months, by demographics, April 2011
                                                                                                                                                  • Figure 32: Least popular types of products purchased on the internet in the last three months, by demographics, April 2011
                                                                                                                                              • Appendix – Saving, Storing and Sharing Online

                                                                                                                                                  • Figure 33: Saving, storing or sharing activities done in the last 12 months, by demographics, April 2011
                                                                                                                                              • Appendix – Attitudes Towards Saving, Storing and Sharing Online

                                                                                                                                                  • Figure 34: Most popular attitudes towards saving, storing and sharing online, by demographics, April 2011
                                                                                                                                                  • Figure 35: Next most popular attitudes towards saving, storing and sharing online, by demographics, April 2011
                                                                                                                                                  • Figure 36: Saving, storing or sharing activities done in the last 12 months, by most popular attitudes towards saving, storing and sharing online, April 2011
                                                                                                                                                  • Figure 37: Saving, storing or sharing activities done in the last 12 months, by next most popular attitudes towards saving, storing and sharing online, April 2011
                                                                                                                                                  • Figure 38: Saving, storing or sharing activities done in the last 12 months, by other attitudes towards saving, storing and sharing online, April 2011
                                                                                                                                                  • Figure 39: Attitudes towards saving, storing and sharing online, by most popular attitudes towards saving, storing and sharing online, April 2011
                                                                                                                                                  • Figure 40: Attitudes towards saving, storing and sharing online, by other attitudes towards saving, storing and sharing online, April 2011

                                                                                                                                              Companies Covered

                                                                                                                                              • Amazon.co.uk
                                                                                                                                              • Apple, Inc
                                                                                                                                              • Barclaycard
                                                                                                                                              • Bebo Inc
                                                                                                                                              • Betfred
                                                                                                                                              • British Broadcasting Corporation (BBC)
                                                                                                                                              • British Phonographic Industry Ltd (The) [BPI]
                                                                                                                                              • BT Group plc
                                                                                                                                              • Burberry Group Plc
                                                                                                                                              • Cisco Systems, Inc.
                                                                                                                                              • Daimler AG
                                                                                                                                              • Dell Inc.
                                                                                                                                              • Deutsche Bank AG
                                                                                                                                              • Dixons Retail Plc
                                                                                                                                              • EMI Group plc
                                                                                                                                              • Facebook, Inc.
                                                                                                                                              • Financial Times Group
                                                                                                                                              • Flickr
                                                                                                                                              • FriendsReunited
                                                                                                                                              • Fujitsu Limited
                                                                                                                                              • Google UK
                                                                                                                                              • Groupon, Inc.
                                                                                                                                              • Hewlett-Packard Ltd (UK)
                                                                                                                                              • Honda Motor Co. Ltd (UK)
                                                                                                                                              • House of Fraser Plc
                                                                                                                                              • HTC
                                                                                                                                              • Hyundai Car (UK) Ltd
                                                                                                                                              • J. Sainsbury
                                                                                                                                              • JJB Sports Plc
                                                                                                                                              • John Lewis Plc (department store)
                                                                                                                                              • Kelkoo S.A.
                                                                                                                                              • Kurt Geiger Ltd
                                                                                                                                              • Marco Pierre White
                                                                                                                                              • Marks & Spencer
                                                                                                                                              • Mecca Bingo Limited
                                                                                                                                              • Microsoft Corporation
                                                                                                                                              • Motorola Mobility Holdings
                                                                                                                                              • Mozilla Foundation (The)
                                                                                                                                              • MySpace.com
                                                                                                                                              • N Brown Group Plc
                                                                                                                                              • NatWest
                                                                                                                                              • Nectar
                                                                                                                                              • Netflix, Inc.
                                                                                                                                              • Next Group
                                                                                                                                              • Nintendo Co Ltd
                                                                                                                                              • Nokia Corporation
                                                                                                                                              • O2 / Telefonica UK (Retail)
                                                                                                                                              • Ocado Ltd
                                                                                                                                              • Orange plc (UK)
                                                                                                                                              • Panasonic
                                                                                                                                              • PC World (DSG UK Computing)
                                                                                                                                              • PlusNet Technologies Limited
                                                                                                                                              • Post Office Limited
                                                                                                                                              • Samsung Electronics
                                                                                                                                              • Skype Technologies S.A.
                                                                                                                                              • Sony Corporation
                                                                                                                                              • Spotify AB
                                                                                                                                              • Symantec Corporation
                                                                                                                                              • TalkTalk Telecom Ltd.
                                                                                                                                              • Tesco Plc
                                                                                                                                              • TomTom International B.V.
                                                                                                                                              • Toyota Motor Corporation
                                                                                                                                              • Twitter, Inc.
                                                                                                                                              • Urban Outfitters UK
                                                                                                                                              • Virgin Media Ltd
                                                                                                                                              • Visa International
                                                                                                                                              • Volkswagen AG
                                                                                                                                              • Volkswagen UK
                                                                                                                                              • Yahoo! Inc
                                                                                                                                              • YouTube, Inc.

                                                                                                                                              Digital Trends Summer - UK - July 2011

                                                                                                                                              £1,695.00 (Excl.Tax)