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Digital Trends Summer - UK - July 2012

The boom in smartphones looks set to continue, with the popularity of flagship handsets like Apple’s iPhone and Samsung’s Galaxy series, as well as cheaper options, boosting ownership amongst UK adults above that of basic mobiles. This growth trend shows no sign of stopping with 15% of consumers intending to purchase or upgrade to a smartphone in the next three months. Constant innovation within the market – for example, bigger screens and more powerful processors – means the next big thing is always just around the corner. This does not just impact the smartphone market, but other devices which provide similar features.

This report investigates not only what technology products consumers have at home, but also what they are looking to buy in the coming months. Data from Mintel’s consumer research are placed in the context of the wider technology market, including innovations and activities from manufacturers and retailers, to reveal changing tastes and attitudes towards technology products.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Consumer technology products
              • Ownership
                • Figure 1: Household/personal ownership of consumer technology products, April 2012
              • Plans for purchase
                • Figure 2: Plans for purchase or upgrade of consumer technology products in the next three months, April 2012
              • Internet usage
                • Devices used to access the internet
                  • Figure 3: Devices used to access the internet in the last three months, April 2012
                • Time spent on the internet
                  • Figure 4: Average minutes spent online per visitor per month, April 2010-April 2012
                • Internet activities
                  • Figure 5: Online activities performed in the past three months, April 2012
                  • Figure 6: Top ten online activities performed in the past three months, by device, April 2012
                • Technology target groups
                  • Figure 7: Technology target groups, April 2012
                • What we think
                • Consumer Technology Products

                  • Key points
                    • Ownership and purchasing intentions
                        • Figure 8: Household/personal ownership of consumer technology products, April 2012
                        • Figure 9: Plans for purchase or upgrade of consumer technology products in the next three months, April 2012
                      • Televisions
                        • Ownership
                          • Figure 10: Household ownership of television sets, April 2012
                          • Figure 11: Household ownership of televisions, by age, April 2012
                          • Figure 12: Household ownership of 3DTVs, internet-enabled TVs and HDTVs, by annual household income, April 2012
                        • Plans for purchase or upgrade
                          • Figure 13: Plans for purchase or upgrade of television sets in the next three months, April 2012
                          • Figure 14: Plans for purchase or upgrade of television sets in the next three months, by region, April 2012
                        • News, trends and analyses
                          • Home entertainment systems
                            • Ownership
                              • Figure 15: Household ownership of home entertainment systems, April 2012
                              • Figure 16: Household ownership of DVD players and Blu-ray players, by age, April 2012
                            • Plans for purchase or upgrade
                              • News, trends and analyses
                                • Games consoles
                                  • Ownership
                                    • Figure 17: Household ownership of video game consoles, April 2012
                                    • Figure 18: Other consoles owned by Nintendo Wii owners, April 2012
                                    • Figure 19: Household ownership of consoles, by gender, April 2012
                                    • Figure 20: Household ownership of video game consoles, by gender, April 2012
                                    • Figure 21: Household ownership of video game consoles, by presence of children in the home, April 2012
                                    • Figure 22: Household ownership of video game consoles, by age, April 2012
                                  • Plans for purchase or upgrade
                                    • Figure 23: Plans for purchase or upgrade of video game consoles in the next three months, April 2012
                                    • Figure 24: Plans for purchase or upgrade of video games console in the next three months, by age, April 2012
                                  • News, trends and analyses
                                    • Mobile phones
                                      • Ownership
                                        • Figure 25: Personal ownership of smartphones and basic mobile phones, April 2012
                                        • Figure 26: Personal ownership of smartphones and basic mobile phones, by age, April 2012
                                        • Figure 27: Personal ownership of smartphones and basic mobile phones, by gender, April 2012
                                      • Plans for purchase or upgrade
                                        • Figure 28: Plans for purchase or upgrade of mobile phones in the next three months, April 2012
                                        • Figure 29: Plans for purchase or upgrade of mobile phones in the next three months, by age, April 2012
                                      • News, trends and analyses
                                          • Figure 30: Importance placed on brand name in purchase consideration of handsets, 1 being of no importance, 10 being very important, January 2012
                                        • Computers and eReaders
                                          • Ownership
                                            • Figure 31: Household ownership of computers and eReaders, April 2012
                                            • Figure 32: Household ownership of computers and eReaders, by age, April 2012
                                            • Figure 33: Household ownership of computers and eReaders, by working status, April 2012
                                          • Plans for purchase or upgrade
                                            • Figure 34: Plans for purchase or upgrade of computers and eReaders in the next three months, April 2012
                                          • News, trends and analyses
                                            • SatNavs
                                              • Ownership
                                                • Figure 35: Household ownership of satellite navigation systems, by region, April 2012
                                              • Plans for purchase or upgrade
                                                • News, trends and analyses
                                                  • Portable media devices
                                                    • Ownership
                                                      • Figure 36: Personal ownership of portable media players, by age, April 2012
                                                    • Plans for purchase or upgrade
                                                      • News, trends and analyses
                                                      • Internet Usage

                                                        • Key points
                                                          • Penetration
                                                            • Figure 37: Percentage of adults ever having used the internet in the UK, Q1 2011-Q1 2012
                                                            • Figure 38: Percentage of adults ever having used the internet in the UK, by gender, Q1 2011 and Q1 2012
                                                            • Figure 39: Percentage of adults ever having used the internet, by region, Q1 2011 and Q1 2012
                                                            • Figure 40: Percentage of adults ever having used the internet, by age, Q1 2011 and Q1 2012
                                                          • Access Methods
                                                            • Devices used
                                                              • Figure 41: Devices used to access the internet in the last three months, April 2012
                                                            • Accessing the internet with computers
                                                              • Accessing the internet with gaming devices
                                                                • Accessing the internet with mobile devices
                                                                  • Accessing the internet using other devices
                                                                    • Figure 42: Devices used to access the internet in the last three months, by age, April 2012
                                                                  • Number of methods used to access the internet
                                                                    • Figure 43: Repertoire of methods used to access the internet in the last three months, by age, April 2012
                                                                  • Time spent on internet
                                                                    • Figure 44: Average minutes spent online per visitor per month, April 2010-April 2012
                                                                    • Figure 45: Average minutes spent online per visitor per month, by age, March and April 2012
                                                                    • Figure 46: Average minutes spent online per visitor per month, by gender and age, April 2012
                                                                  • Top ten web properties
                                                                    • Figure 47: Top ten web properties, by audience reach, April 2012
                                                                • Online Activities

                                                                  • Key points
                                                                    • Online activities performed
                                                                      • On any devices
                                                                        • Figure 48: Online activities performed in the past three months, April 2012
                                                                      • On a computer
                                                                        • Figure 49: Online activities performed in the past three months on a computer, April 2012
                                                                      • On a smartphone
                                                                        • Figure 50: Online activities performed in the past three months on a smartphone, April 2012
                                                                      • On a tablet
                                                                        • Figure 51: Online activities performed in the past three months on a tablet, April 2012
                                                                      • Top ten online activities
                                                                        • Figure 52: Top ten online activities performed in the past three months, by device, April 2012
                                                                      • Social and sharing activities
                                                                        • Variation by device
                                                                          • Figure 53: Social and sharing online activities performed in the past three months, by device, April 2012
                                                                        • Variation by age
                                                                          • Figure 54: Social and sharing online activities performed in the past three months, by age, April 2012
                                                                        • Variation by gender
                                                                          • Figure 55: Percentage of people who accessed social networking websites in the past three months, by gender, April 2012
                                                                          • Figure 56: Percentage of people who used audio/video/VOIP chat in the past three months, by gender, April 2012
                                                                        • Variations by region
                                                                          • Figure 57: Social and sharing online activities performed in the past three months, by region, April 2012
                                                                        • Information
                                                                          • Variation by device
                                                                            • Figure 58: Information-finding activities performed online in the past three months, by device, April 2012
                                                                          • Variation by age
                                                                            • Figure 59: Information-finding activities performed in the past three months, by age, April 2012
                                                                          • Variation by gender
                                                                            • Figure 60: Percentage of people who used online maps in the past three months, by gender, April 2012
                                                                            • Figure 61: Percentage of people who read free news websites/blogs in the past three months, by gender, April 2012
                                                                          • Variations by region
                                                                            • Figure 62: Information-finding activities performed in the past three months, by region, April 2012
                                                                          • Online shopping activities
                                                                            • Figure 63: Shopping activities performed in the past three months, by device, April 2012
                                                                          • Variation by age
                                                                            • Figure 64: Online shopping activities performed in the past three months, by age, April 2012
                                                                          • Variation by gender
                                                                            • Figure 65: Percentage of people who visited price comparison websites in the past three months, by gender, April 2012
                                                                            • Figure 66: Percentage of people who found, bought or used voucher deals in the past three months, by gender, April 2012
                                                                          • Variations by region
                                                                            • Figure 67: Online shopping activities performed in the past three months, by region, April 2012
                                                                          • Entertainment
                                                                            • Variation by device
                                                                              • Figure 68: Online entertainment activities performed in the past three months, by device, April 2012
                                                                            • Variation by age
                                                                              • Figure 69: Online entertainment activities performed online in the past three months, by age, April 2012
                                                                            • Variation by gender
                                                                              • Figure 70: Percentage of people who streamed videos in the past three months, by gender, April 2012
                                                                              • Figure 71: Percentage of people who streamed music in the past three months, by gender, April 2012
                                                                              • Figure 72: Percentage of people who played internet games in the past three months, by gender, April 2012
                                                                              • Figure 73: Percentage of people who gambled online in the past three months, by gender, April 2012
                                                                            • Variations by region
                                                                              • Figure 74: Online entertainment activities performed in the past three months, by region, April 2012
                                                                          • Target Groups

                                                                            • Key points
                                                                              • Figure 75: Technology target groups, April 2012
                                                                            • Group One – Technophobes
                                                                              • Group Two – Middle Ground
                                                                                • Group Three – Tech Enthusiasts
                                                                                  • Household ownership within target groups
                                                                                    • Figure 76: Household ownership of technology products in the Technophobes target group, April 2012
                                                                                    • Figure 77: Household ownership of technology products in the Middle Ground target group, April 2012
                                                                                    • Figure 78: Household ownership of technology products in the Tech Enthusiasts target group, April 2012
                                                                                    • Figure 79: Household ownership of video game consoles, by target group, April 2012
                                                                                  • Personal ownership within target groups
                                                                                    • Figure 80: Personal ownership of smartphones, basic mobile phones and portable media players, by target group, April 2012
                                                                                  • Intention to purchase or upgrade
                                                                                    • Figure 81: Technophobes’ intention to purchase or upgrade in the next three months, April 2012
                                                                                    • Figure 82: Middle Ground’s intention to purchase or upgrade in the next three months, April 2012
                                                                                    • Figure 83: Tech Enthusiasts’ intention to purchase or upgrade in the next three months, April 2012
                                                                                    • Figure 84: Technophobes’ intention to purchase or upgrade video games consoles in the next three months, April 2012
                                                                                    • Figure 85: Middle Grounders’ intention to purchase or upgrade video games consoles in the next three months, April 2012
                                                                                    • Figure 86: Tech Enthusiasts’ intention to purchase or upgrade video games consoles in the next three months, April 2012
                                                                                  • Top ten online activities by target groups
                                                                                    • Figure 87: Top ten online activities performed on a computer, by target group, April 2012
                                                                                    • Figure 88: Top ten online activities performed on a tablet, by target group, April 2012
                                                                                    • Figure 89: Top ten online activities performed on a smartphone, by target group, April 2012
                                                                                • European Comparisons

                                                                                  • Ownership of consumer technology products
                                                                                    • Figure 90: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Televisions
                                                                                    • Figure 91: Household ownership of television sets in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Household entertainment systems
                                                                                    • Figure 92: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Gaming consoles
                                                                                    • Figure 93: Household ownership of gaming consoles in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Computers and eReaders
                                                                                    • Figure 94: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Mobile phones
                                                                                    • Figure 95: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Other portable devices
                                                                                    • Figure 96: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                  • Internet access
                                                                                    • Devices used to access the internet
                                                                                      • Figure 97: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, April-May 2012
                                                                                    • Online activities
                                                                                      • Figure 98: Top ten activities performed in the past three months in France, Germany, Italy and Spain, April-May 2012
                                                                                      • Figure 99: Online activities performed in the past three months in France, April-May 2012
                                                                                      • Figure 100: Online activities performed in the past three months in Germany, April-May 2012
                                                                                      • Figure 101: Online activities performed in the past three months in Italy, April-May 2012
                                                                                      • Figure 102: Online activities performed in the past three months in Spain, April-May 2012
                                                                                  • Appendix – Consumer Technology Products

                                                                                      • Figure 103: Most popular technology products have in household, by demographics, April 2012
                                                                                      • Figure 104: Next most popular technology products have in household, by demographics, April 2012
                                                                                      • Figure 105: Other technology products have in household, by demographics, April 2012
                                                                                      • Figure 106: Technology products personally owned, by demographics, April 2012
                                                                                      • Figure 107: Most popular technology products plan to buy/upgrade in the next three months, by demographics, April 2012
                                                                                      • Figure 108: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, April 2012
                                                                                      • Figure 109: Other technology products plan to buy/upgrade in the next three months, by demographics, April 2012
                                                                                      • Figure 110: Most popular video game consoles have in household, by demographics, April 2012
                                                                                      • Figure 111: Next most popular video game consoles have in household, by demographics, April 2012
                                                                                      • Figure 112: Video game consoles plan to buy/upgrade in the next three months, by demographics, April 2012
                                                                                      • Figure 113: Most popular technology products, by demographics, April 2012
                                                                                      • Figure 114: Next most popular technology products, by demographics, April 2012
                                                                                  • Appendix – Internet Usage

                                                                                      • Figure 115: Methods of accessing the internet, by demographics, April 2012
                                                                                      • Figure 116: Number of methods of accessing the internet, by demographics, April 2012
                                                                                  • Appendix – Online Activities

                                                                                      • Figure 117: Most popular online activities done in the last three months, by demographics, April 2012
                                                                                      • Figure 118: Next most popular online activities done in the last three months, by demographics, April 2012
                                                                                      • Figure 119: Other online activities done in the last three months, by demographics, April 2012
                                                                                      • Figure 120: Popular online activities done in the last three months, by demographics, April 2012
                                                                                      • Figure 121: Least popular online activities done in the last three months, by demographics, April 2012
                                                                                      • Figure 122: Most popular online activities done via computer in the last three months, by demographics, April 2012
                                                                                      • Figure 123: Next most popular online activities done via computer in the last three months, by demographics, April 2012
                                                                                      • Figure 124: Other online activities done via computer in the last three months, by demographics, April 2012
                                                                                      • Figure 125: Popular online activities done via computer in the last three months, by demographics, April 2012
                                                                                      • Figure 126: Least popular online activities done via computer in the last three months, by demographics, April 2012
                                                                                      • Figure 127: Most popular online activities done via tablet in the last three months, by demographics, April 2012
                                                                                      • Figure 128: Next most popular online activities done via tablet in the last three months, by demographics, April 2012
                                                                                      • Figure 129: Other online activities done via tablet in the last three months, by demographics, April 2012
                                                                                      • Figure 130: Most popular online activities done via smartphone in the last three months, by demographics, April 2012
                                                                                      • Figure 131: Next most popular online activities done via smartphone in the last three months, by demographics, April 2012
                                                                                      • Figure 132: Others online activities done via smartphone in the last three months, by demographics, April 2012
                                                                                      • Figure 133: Least popular online activities done via smartphone in the last three months, by demographics, April 2012
                                                                                  • Appendix – Target Groups

                                                                                      • Figure 134: Attitudes towards technology products (Any agree), by target groups, April 2012
                                                                                      • Figure 135: Target groups, by demographics, April 2012
                                                                                  • Appendix – European Comparisons – Technology Ownership

                                                                                      • Figure 136: Technology products owned by household, by country, May 2012
                                                                                      • Figure 137: Technology products owned by personally, by country, May 2012
                                                                                      • Figure 138: Most popular technology products owned by household, by demographics, May 2012
                                                                                      • Figure 139: Next most popular technology products owned by household, by demographics, May 2012
                                                                                      • Figure 140: Other technology products owned by household, by demographics, May 2012
                                                                                      • Figure 141: Most popular technology products owned by household, by demographics, France, May 2012
                                                                                      • Figure 142: Next most popular technology products owned by household, by demographics, France, May 2012
                                                                                      • Figure 143: Other technology products owned by household, by demographics, France, May 2012
                                                                                      • Figure 144: Most popular technology products owned by household, by demographics, Germany, May 2012
                                                                                      • Figure 145: Next most popular technology products owned by household, by demographics, Germany, May 2012
                                                                                      • Figure 146: Other technology products owned by household, by demographics, Germany, May 2012
                                                                                      • Figure 147: Most popular technology products owned by household, by demographics, Italy, May 2012
                                                                                      • Figure 148: Next most popular technology products owned by household, by demographics, Italy, May 2012
                                                                                      • Figure 149: Other technology products owned by household, by demographics, Italy, May 2012
                                                                                      • Figure 150: Most popular technology products owned by household, by demographics, Spain, May 2012
                                                                                      • Figure 151: Next most popular technology products owned by household, by demographics, Spain, May 2012
                                                                                      • Figure 152: Other technology products owned by household, by demographics, Spain, May 2012
                                                                                      • Figure 153: Technology products owned by personally, by demographics, May 2012
                                                                                      • Figure 154: Technology products owned by personally, by demographics, France, May 2012
                                                                                      • Figure 155: Technology products owned by personally, by demographics, Germany, May 2012
                                                                                      • Figure 156: Technology products owned by personally, by demographics, Italy, May 2012
                                                                                      • Figure 157: Technology products owned by personally, by demographics, Spain, May 2012
                                                                                  • Appendix – European Comparisons – Internet Access

                                                                                      • Figure 158: Internet access, by country, May 2012
                                                                                      • Figure 159: Most popular methods of internet access, by demographics, May 2012
                                                                                      • Figure 160: Next most popular methods of internet access, by demographics, May 2012
                                                                                      • Figure 161: Most popular methods of internet access, by demographics, France, May 2012
                                                                                      • Figure 162: Next most popular methods of internet access, by demographics, France, May 2012
                                                                                      • Figure 163: Most popular methods of internet access, by demographics, Germany, May 2012
                                                                                      • Figure 164: Next most popular methods of internet access, by demographics, Germany, May 2012
                                                                                      • Figure 165: Most popular methods of internet access, by demographics, Italy, May 2012
                                                                                      • Figure 166: Next most popular methods of internet access, by demographics, Italy, May 2012
                                                                                      • Figure 167: Most popular methods of internet access, by demographics, Spain, May 2012
                                                                                      • Figure 168: Next most popular methods of internet access, by demographics, Spain, May 2012
                                                                                  • Appendix – European Comparisons – Online Activities

                                                                                      • Figure 169: Online activities, by country, May 2012
                                                                                      • Figure 170: Online activities, by country, May 2012
                                                                                      • Figure 171: Online activities, by country, May 2012

                                                                                  Companies Covered

                                                                                  • Apple Computer UK Ltd
                                                                                  • British Broadcasting Corporation (BBC)
                                                                                  • British Sky Broadcasting Group plc (BSkyB)
                                                                                  • BT Group plc
                                                                                  • Facebook, Inc.
                                                                                  • Google UK
                                                                                  • HTC
                                                                                  • ITV plc
                                                                                  • Logitech Inc.
                                                                                  • LOVEFiLM International Ltd
                                                                                  • Microsoft Ltd (UK)
                                                                                  • Netflix, Inc.
                                                                                  • Samsung Electronics (UK) Ltd
                                                                                  • Sony Corporation of America
                                                                                  • TalkTalk Telecom Ltd.
                                                                                  • The New York Times Company
                                                                                  • TomTom International B.V.
                                                                                  • YouTube, Inc.
                                                                                  • YouView TV Ltd

                                                                                  Digital Trends Summer - UK - July 2012

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