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Digital Trends Winter - UK - December 2010

Many of the characteristics of the most recent recession echoed to the 1990 downturn. However, it could be argued that this time around, consumers suffering from the aftershocks of rising unemployment and weakened job security were more empowered than they had been in the past, thanks to greater access to high-speed broadband and online job sites like Monster.co.uk.

This report continues examine trends in online buying habits, internet usage experiences and mobile internet usage behaviours, it also has a special focus on online job sites, looking at how frequently consumers use them, which sites they prefer, and general attitudes towards the sector. In addition, it reveals where respondents rank such sites in relation to other job-search tools.

  • Low usage of 3D-TVs reflected currently limited availability – in November 2010, for example, HMV listed just nine DH movies on its site and SKy HD only launched in October. However, the launch of Sky 3D alone is unlikely to push up penetration of 3D-TVs any time soon. Growth will be more reliant on falling prices of hardware (the cheapest available on electrical multiple Comet’s site in November 2010 was £999).
  • Tablet ownership is also currently niche (at 3% of respondents) - partly due to price but also because they are considered more a luxury than a necessity. However, a greater number of manufacturers are now coming to the market with tablet computers, including Samsung, BlackBerry and Acer which will bring down prices as well as lead to a more dynamic contract market , thus stimulating demand.
  • The Wii remains the most popular static games console is the Nintendo Wii, owned by 27% of internet users, however, the release of the motion-control systems Move, from Sony (in October 2010) and Kinect, from Microsoft (in November) wil see the gap narrow in 2011.
  • 61% of internet users had accessed a social network in the last three months in October 2010, according to Mintel’s consumer research. According to comScore data, UK internet users spent the equivalent of 32 years on Facebook in October 2010.
  • Two in ten respondents surveyed for this report access an online job site once a week or more. The most technologically sophisticated, younger age group are the heaviest users of job sites.
  • While the majority of consumers agree that online recruitment sites are a convenient (81% of respondents) and quick (78%) way of applying for new positions, a significant number feel that they are less likely to obtain a response when they make a job application online (29%).

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Table of contents

  1. Issues in the Market

      • Research methodology
        • Abbreviations
        • Market in Brief

          • More sophisticated living-room technology
            • The increasing power of social networks
            • Who’s Innovating?

              • Key points
                • Mobile apps for the public good
                  • What is USB 3.0 and when will it launch?
                    • Acer launches a multi-touch LCD laptop
                      • Google refines its cloud computing offering
                        • Connected TVs come of age
                          • The PlayStation phone
                          • Broadband Penetration

                            • Key points
                              • A nation connected to the high-speed web
                                • Figure 1: Broadband penetration, by demographics, 2004-09
                              • Connectivity not evenly spread
                                • The end of net neutrality?
                                • Device Ownership Analysis

                                  • Key points
                                      • Figure 2: Device ownership summary, April 2009-October 2010
                                    • Barriers to greater adoption of 3D technology
                                      • Sky and Virgin refine their on-demand TV services
                                        • New tablet launches for 2011
                                          • Publishers stepping up tablet editions
                                            • New motion-control systems connect with gamers
                                            • Internet Usage Experiences

                                              • Key points
                                                  • Figure 3: Types of activity undertaken on the internet in the last three months, April 2009-November 2010
                                                • Time spent on social networks
                                                  • Figure 4: Unique internet visitors to selected social-networking sites, October 2010
                                                • Is Facebook a threat to other sites?
                                                  • Impact of Facebook Messages
                                                    • Internet TV trends
                                                      • Figure 5: Usage of selected online TV sites, October 2010
                                                  • Mobile Usage Experiences

                                                    • Key points
                                                        • Figure 6: Sites visited in the last three months using a mobile phone, July 2009-October 2010
                                                      • Usage of mobile applications
                                                        • Greater commercialisation of apps
                                                          • Enabling basic handsets to access the web
                                                          • Buying Behaviours

                                                            • Key points
                                                                • Figure 7: Type of websites purchased from in the last three months, April 2009-October 2010
                                                              • Google expands into travel and fashion
                                                                • Online spending to peak in November
                                                                  • Figure 8: Number of e-shoppers, August 1998-November 2009
                                                                • Facebook Credits get a UK launch
                                                                  • The rise of social shopping
                                                                    • Amazon enables MP3 gifting
                                                                      • Figure 9: Top ten online retail sites, by unique internet visitors, October 2010
                                                                  • Usage of Online Recruitment Sites

                                                                    • Key points
                                                                      • Two in ten access job sites daily
                                                                        • Figure 10: Frequency of recruitment site usage, October 2010
                                                                      • Greatest appeal to younger users
                                                                        • Figure 11: Frequency of recruitment site usage, by gender and age, October 2010
                                                                      • What are the most popular recruitment sites?
                                                                        • Figure 12: Online recruitment sites used, October 2010
                                                                    • Attitudes Towards Online Recruitment Sites

                                                                      • Key points
                                                                        • Quick and convenient, but how effective are they?
                                                                          • Figure 13: Attitudes towards online recruitment sites, October 2010
                                                                      • Usage of Different Tools to Find a New Job

                                                                        • Key points
                                                                          • Newspaper job ads remain relevant in the digital age
                                                                            • Figure 14: Ranking of tools used for finding new employment, October 2010
                                                                          • The digital employment divide
                                                                          • Appendix – Device Ownership Analysis

                                                                              • Figure 15: Most popular electronic gadgets have at home, by demographics, October 2010
                                                                              • Figure 16: Next most popular electronic gadgets have at home, by demographics, October 2010
                                                                              • Figure 17: Other electronic gadgets have at home, by demographics, October 2010
                                                                              • Figure 18: Least popular electronic gadgets have at home, by demographics, October 2010
                                                                          • Appendix – Internet Usage Experiences

                                                                              • Figure 19: Most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
                                                                              • Figure 20: Next most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
                                                                              • Figure 21: Other activities personally done on the internet at home in the last three months, by demographics, October 2010
                                                                              • Figure 22: Least popular activities personally done on the internet at home in the last three months, by demographics, October 2010
                                                                          • Appendix – Mobile Usage Experiences

                                                                              • Figure 23: Sites visited in the last three months using a mobile phone, by demographics, October 2010
                                                                              • Figure 24: Next most popular sites visited in the last three months using a mobile phone, by demographics, October 2010
                                                                          • Appendix – Buying Behaviours

                                                                              • Figure 25: Most popular types of websites purchased from in the last three months, by demographics, October 2010
                                                                              • Figure 26: Next most popular types of websites purchased from in the last three months, by demographics, October 2010
                                                                              • Figure 27: Other types of websites purchased from in the last three months, by demographics, October 2010
                                                                              • Figure 28: Least popular types of websites purchased from in the last three months, by demographics, October 2010
                                                                          • Appendix – Usage of Online Recruitment Sites

                                                                              • Figure 29: Frequency of recruitment site usage, by demographics, October 2010
                                                                              • Figure 30: Most popular online recruitment sites used, by demographics, October 2010
                                                                              • Figure 31: Next most popular online recruitment sites used, by demographics, October 2010
                                                                          • Appendix – Attitudes Towards Online Recruitment Sites

                                                                              • Figure 32: Most popular attitudes towards online recruitment sites, by demographics, October 2010
                                                                              • Figure 33: Next most popular attitudes towards online recruitment sites, by demographics, October 2010
                                                                          • Appendix – Usage of Different Tools to Find a New Job

                                                                              • Figure 34: Most important ranking of tools used for finding new employment, by demographics, October 2010
                                                                              • Figure 35: Second most important ranking of tools used for finding new employment, by demographics, October 2010
                                                                              • Figure 36: Third most important ranking of tools used for finding new employment, by demographics, October 2010
                                                                              • Figure 37: Fourth most important ranking of tools used for finding new employment by demographics, October 2010
                                                                              • Figure 38: Least important ranking of tools used for finding new employment, by demographics, October 2010

                                                                          Companies Covered

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                                                                          Digital Trends Winter - UK - December 2010

                                                                          £1,695.00 (Excl.Tax)