Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Digital Trends Winter - UK - December 2011

“Ultrabook, a new line of thin and lightweight laptop computers running the Microsoft Windows operating system, is a strong contender to regain the traditional computer’s eroded market share from tablet computers.”

– Cecilia Liao, Senior Technology Analyst

Some questions answered in this report include:

  • How the UK is now trialling the next generation of high-speed mobile internet via 4G, with commercial roll-out expected in 2013.
  • How the on-demand video rental market is changing in the UK.
  • How Microsoft is turning its gaming console into an entertainment hub.
  • What the future is for netbooks in the face of ultrabooks and tablet computers.
  • What Google is doing to pitch its new social network, Google Plus, against Facebook.
  • How the end of Low Value Consignment Relief will affect small retailers and consumers.
  • How consumers learn more about a product or brand on the internet.
  • What digital offerings consumers rate as important prior to a purchase of a product or service.
  • How many Facebook users follow companies on the social network and why the do so.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Broadband penetration
              • Figure 1: Broadband penetration, by age, 2004-11
            • Device ownership
              • Figure 2: Electronic devices have at home, October 2011
            • Television and television services
              • Video games consoles
                • Computers
                  • Other portable devices
                    • Internet usage
                      • Figure 3: Top 15 internet activities performed from a computer, October 2010-October 2011
                    • Mobile usage
                      • Figure 4: Top 15 internet activities performed from a mobile phone, October 2010-October 2011
                    • Buying behaviours
                      • Figure 5: Types of products purchased on the internet in the last three months, October 2011
                    • Special focus – digital engagement with brands
                      • Figure 6: Online activities performed to learn more about a product or service, October 2011
                      • Figure 7: Facebook users’ engagement with brands via social media, October 2011
                    • What we think
                    • Who’s Innovating?

                      • Key points
                        • Online retailing meets offline experience
                          • eBay pops up
                            • Figure 8: eBay Christmas Boutique in London, December 2011
                          • ‘Wireless Gigabit’ one step closer to making wire-free homes a reality
                            • Paying with digital wallets
                              • Ultrabooks enter the laptop market
                                • Figure 9: Acer’s first ultrabook, the Aspire S3
                              • Google teams up with Citizens Advice Bureau to promote web safety
                                • Figure 10: Screenshot from Google’s ‘Good to Know’ online campaign regarding personalisation features, October 2011
                              • Free wi-fi when you shop
                              • Broadband Penetration

                                • Key points
                                  • Internet access still eludes 17% of population
                                    • Figure 11: Broadband penetration, by age, 2004-11
                                    • Figure 12: Broadband penetration, by socio-economic group, 2004-11
                                  • Fast mobile broadband springs up in various spots across the country
                                    • Sky tops customer service satisfaction for fixed broadband services
                                    • Device Ownership Analysis

                                      • Key points
                                        • Device ownership
                                          • Figure 13: Electronic devices have at home, October 2011
                                        • Television and television services
                                          • Figure 14: Type of television and television-related devices/services have at home, by age, October 2011
                                          • Figure 15: Type of television and television-related devices/services have at home, by region, October 2011
                                          • Figure 16: Type of television and television-related devices/services have at home, by socio-economic group, October 2011
                                        • Londoners fall behind the HD curve
                                          • Blu-ray opportunities in Yorkshire and Humberside
                                            • Betting big on streaming media for home entertainment
                                              • Video games consoles
                                                • Figure 17: Video games consoles have at home, by age, October 2011
                                                • Figure 18: Video games consoles have at home, by region, October 2011
                                                • Figure 19: Video games consoles have at home, by socio-economic group, October 2011
                                              • PlayStation Vita prices confirmed for the UK
                                                • Xbox on course to win the hearts of older consumers
                                                  • Computers
                                                    • Figure 20: Computers have at home, by age, October 2011
                                                    • Figure 21: Computers have at home, by region, October 2011
                                                    • Figure 22: Computers have at home, by socio-economic group, October 2011
                                                  • The end of netbooks is nigh
                                                    • Amazon fired up over tablets
                                                      • Figure 23: Amazon Kindle Fire
                                                    • Floods in Thailand will push computer prices up
                                                      • Other portable devices
                                                        • Figure 24: Other portable devices have at home, by age, October 2011
                                                        • Figure 25: Other portable devices have at home, by region, October 2011
                                                        • Figure 26: Other portable devices have at home, by socio-economic group, October 2011
                                                      • Can Nokia illuminate with Lumia?
                                                        • Figure 27: Smartphone market share, by platform, 3-month average to October 2011
                                                      • WH Smith and Kobo looking to snuff out Amazon’s Fire in the e-reader market
                                                      • Internet Usage Experiences

                                                        • Key points
                                                          • Online activities from a home computer
                                                            • Figure 28: Activities performed on the internet from a home computer in the last three months, November 2009 October 2011
                                                            • Figure 29: Top 15 internet activities performed from a computer, October 2010-October 2011
                                                          • Google opens its social network to brands
                                                            • Music in the cloud
                                                              • BBC homepage gets a new look and much more
                                                                • Figure 30: BBC homepage before and after re-launch in November 2011
                                                            • Mobile Usage Experiences

                                                              • Key points
                                                                • Online activities from a mobile phone
                                                                  • Figure 31: Activities performed on the internet from a mobile phone in the last three months, October 2011
                                                                  • Figure 32: Top 15 internet activities performed from a mobile phone, October 2010-October 2011
                                                                • Interactive adverts only a small blip in mobile usage
                                                                  • Figure 33: Example of a Quick Response (QR) code
                                                                  • Figure 34: Tesco’s ‘Big Price Drop’ campaign before and after blippar interaction
                                                                • One million mobile apps
                                                                  • Personal assistants in all gadgets
                                                                    • Adobe says goodbye to mobile Flash
                                                                      • Secret software on mobiles that tracks your every move
                                                                      • Buying Behaviours

                                                                        • Key points
                                                                          • Figure 35: Types of products purchased on the internet in the last three months, October 2011
                                                                        • UK closes Channel Islands VAT loophole
                                                                          • Bye-bye to Best Buy UK
                                                                            • Google, your personal shopping assistant
                                                                              • Window shoppers no longer leave stores empty-handed
                                                                                • Figure 36: Ocado’s virtual pop-up shop in London, August 2011
                                                                            • Digital Engagement with Brands: Learning about Products and Services

                                                                              • Key points
                                                                                • Search engines still top for product information
                                                                                  • Figure 37: Online activities performed to learn more about a product or service, October 2011
                                                                                  • Figure 38: Using search engines to learn more about a product or service, by age, October 2011
                                                                                • Review websites still under-utilised by the worse-off
                                                                                  • Figure 39: Using review websites to learn more about a product or service, by socio-economic group and gross annual household income, October 2011
                                                                                • Younger consumers use social networks for product information
                                                                                  • Figure 40: Using social networks to learn more about a product or service, by age, October 2011
                                                                                  • Figure 41: Use of social networks amongst 16-34-year-olds to learn more about a product or service, by socio-economic group, October 2011
                                                                                  • Figure 42: Using social networks to learn more about a product or service, by annual household income, October 2011
                                                                                • Digital engagement via Twitter so far reserved for early adopters
                                                                                • Digital Engagement with Brands: The Importance of Digital Offerings in Purchase Decision-making

                                                                                  • Key points
                                                                                    • Figure 43: Importance of digital offerings when making a potential purchase of a product or service online, October 2011
                                                                                  • Will company websites become less important?
                                                                                    • Figure 44: Company website as an important digital offering when making a potential purchase of a product or service online, by age, October 2011
                                                                                  • Buying directly from the company
                                                                                    • Figure 45: Being able to buy directly from company website as an important digital offering when making a potential purchase of a product or service online, by age, October 2011
                                                                                  • Product reviews are important, especially if they are ‘independent’
                                                                                  • Digital Engagement with Brands: Consumer Attitudes

                                                                                    • Key points
                                                                                        • Figure 46: Consumers’ engagement with brands via social media, October 2011
                                                                                        • Figure 47: Consumers’ attitudes towards digital engagement with brands, October 2011
                                                                                      • Digital engagement of Facebook users
                                                                                        • Figure 48: Facebook users’ engagement with brands via social media, October 2011
                                                                                      • Social recommendations slowly gaining acceptance
                                                                                        • Figure 49: Agreement with the statements “I am more likely to buy a product/service if I see my friends have positively commented or ‘liked’ it on social networks” and “I like websites that show my social network friends ‘liking’ a particular product/service”, by age, October 2011
                                                                                      • Targeted ads more welcome than generic ads
                                                                                        • Mobile price comparison still a niche activity
                                                                                        • Appendix – Broadband Penetration

                                                                                            • Figure 50: Broadband penetration, by demographics, 2006-11
                                                                                        • Appendix – Device Ownership

                                                                                            • Figure 51: Electronic devices have at home, October 2011
                                                                                            • Figure 52: Most popular electronic devices have at home, by demographics, October 2011
                                                                                            • Figure 53: Next most popular electronic devices have at home, by demographics, October 2011
                                                                                            • Figure 54: Other electronic devices have at home, by demographics, October 2011
                                                                                        • Appendix – Internet Usage Experiences

                                                                                            • Figure 55: Activities performed on the internet from a home computer in the last three months, November 2009 October 2011
                                                                                            • Figure 56: Most popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 57: Next most popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 58: Other activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 59: Least popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                        • Appendix – Mobile Usage Experiences

                                                                                            • Figure 60: Activities performed on the internet from a mobile phone in the last three months, October 2011
                                                                                            • Figure 61: Most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 62: Next most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 63: Other activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 64: Least most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                        • Appendix – Buying Behaviours

                                                                                            • Figure 65: Types of products purchased on the internet in the last three months, October 2011
                                                                                            • Figure 66: Most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 67: Next most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 68: Other types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 69: Least most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Learning about Products and Services

                                                                                            • Figure 70: Online activities performed to learn more about a product or service, October 2011
                                                                                            • Figure 71: Online activities performed to learn more about a product or service, by demographics, October 2011
                                                                                            • Figure 72: Online activities performed to learn more about a product or service, by online activities performed to learn more about a product or service, October 2011
                                                                                            • Figure 73: Online activities performed to learn more about a product or service, by consumes’ engagement with brands via social media, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Importance of Digital Offerings in Purchase Decision-making

                                                                                            • Figure 74: Importance of digital offerings when making a potential purchase of a product or service online, October 2011
                                                                                            • Figure 75: Most Important digital offerings when making a potential purchase of a product or service online, by Demographics, October 2011
                                                                                            • Figure 76: Next most Important digital offerings when making a potential purchase of a product or service online, by Demographics, October 2011
                                                                                            • Figure 77: Importance of digital offerings when making a potential purchase of a product or service online, October 2011, by most Important digital offerings when making a potential purchase of a product or service online, October 2011, October 2011
                                                                                            • Figure 78: Importance of digital offerings when making a potential purchase of a product or service online, October 2011, by next most important digital offerings when making a potential purchase of a product or service online, October 2011, October 2011
                                                                                            • Figure 79: Importance of digital offerings when making a potential purchase of a product or service online, by online activities performed to learn more about a product or service, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Consumer Attitudes

                                                                                            • Figure 80: Consumers’ engagement with brands via social media, October 2011
                                                                                            • Figure 81: Consumers’ engagement with brands via social media, by demographics, October 2011
                                                                                            • Figure 82: Consumers’ engagement with brands via social media, by consumers’ engagement with brands via social media, October 2011
                                                                                            • Figure 84: Consumers’ attitude towards digital engagement with brands, October 2011
                                                                                            • Figure 85: Most popular consumers’ attitude towards digital engagement with brands, by demographics, October 2011
                                                                                            • Figure 86: Next most popular consumers’ attitude towards digital engagement with brands, by demographics, October 2011

                                                                                        Companies Covered

                                                                                        • Apple Retail UK
                                                                                        • Blockbuster Inc
                                                                                        • Citizens Advice Bureau
                                                                                        • Dixons Retail Plc
                                                                                        • FriendsReunited
                                                                                        • Google UK
                                                                                        • Government Actuary's Department (GAD)
                                                                                        • Hewlett-Packard Ltd (UK)
                                                                                        • House of Fraser Plc
                                                                                        • Institute of Electrical & Electronics Engineers Inc.
                                                                                        • Intel Corporation
                                                                                        • John Lewis Plc (department store)
                                                                                        • Kantar Media
                                                                                        • LOVEFiLM International Ltd
                                                                                        • Microsoft Ltd (UK)
                                                                                        • Netflix, Inc.
                                                                                        • Nintendo UK Entertainment Ltd
                                                                                        • Nokia Corporation (UK)
                                                                                        • Phones 4U Ltd
                                                                                        • Research in Motion Uk Ltd.
                                                                                        • Samsung Electronics (UK) Ltd
                                                                                        • Sony (UK) Ltd
                                                                                        • Spotify AB
                                                                                        • Tesco Plc
                                                                                        • The Carphone Warehouse Ltd
                                                                                        • Tiscali UK
                                                                                        • Virgin Media Ltd
                                                                                        • Vodafone Group Plc (UK)
                                                                                        • Waitrose
                                                                                        • WH Smith PLC
                                                                                        • Zavvi

                                                                                        Digital Trends Winter - UK - December 2011

                                                                                        £1,695.00 (Excl.Tax)