Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Digital Trends Winter - UK - December 2013

This report examines the trends in consumer technology and digital media in the UK, looking at changes in device ownership over the past three months, consumers’ purchasing intentions and changes in online activity, and analyses what industry developments are driving these changes.

Almost a quarter of consumers now have access to a tablet, laptop and desktop computer in their home. Whilst tablets have entered 42% of homes and are now the joint-second most wanted technology device (behind smartphones and equal with laptops), these have not yet replaced traditional computers as consumers acquire more form factors.

Despite this, tablets are driving a surge in online activity within several sectors across retail, finance, and entertainment. Whilst smartphones gave many people their first ‘personal’ connected device, tablets have taken over and now most owners opt to use these for tasks better suited to a larger screen. 

This report examines the trends in consumer technology and digital media in the UK, looking at changes in device ownership over the past three months, consumers’ purchasing intentions and changes in online activity, and analyses what industry developments are driving these changes.

It looks at digital advertising, investigating which forms of online adverts consumers are most likely to notice, click on and buy from, and examines consumers’ attitudes towards digital advertising.

The report also investigates which video streaming services are most popular, and looks at people’s attitudes towards this increasingly popular form of media.

Digital Trends provides top-level comparisons of technology ownership and participation in online activities in the UK against that of consumers in France, Germany, Italy and Spain.

In this report, laptops, netbooks, old-style tablet computers with swivel screens and physical keyboards, as well as Ultrabooks, have been broadly categorised as ‘laptops’. The term ‘desktop’ refers to computers intended for use at a single location and includes, but is not limited to, tower computers and all-in-one computers.
Tablets are defined by Mintel as any portable touchscreen computing device with a screen size of 7” diagonally or above.

Hybrids – which are tablets sold with a detachable keyboard or base station with which they are designed to be used – are included in the definition of tablets. Some hybrid devices feature a laptop that can be rotated to become a tablet screen, but these non-detachable versions are not included in the Mintel definition of tablets.

Smart TV refers to internet-enabled television sets, which generally give access to apps (eg BBC iPlayer, LOVEFiLM, Skype) and a web browser when the television is connected directly to the internet.

The topic of digital advertising covers several forms of online and mobile advertising or promotion, such as banner, email and search engine advertising. For the purposes of this report, banner, display and pop-up ads have been jointly categorised as ‘online adverts’. Video adverts refer to all types of online video advertising, such as pre-roll ads on YouTube, or commercials shown on catch-up TV platforms (eg 4oD).

The phrase ‘ad clickers’ is used to describe the group of people who have clicked on any digital advert within the past three months, whilst the phrase ‘ad buyers’ is used to describe the group who have bought something directly after clicking on any digital advert included in Mintel’s survey.

Using a device such as a laptop, tablet or smartphone at the same time as watching TV is referred to as ‘second screening’.

Within the video streaming section of this report, ‘paid streaming services’ refer to dedicated services such as Netflix, LOVEFiLM and NOW TV, which require a standalone subscription or offer streams on a pay-per-view basis. Services such as Sky Go and Virgin TV Anywhere tend to be offered as standard with pay TV subscriptions, and are therefore included in the net of ‘pay TV on-demand services’.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Consumer technology products
              • Ownership of consumer technology products
                • Figure 1: Household/personal ownership of consumer technology products, June and September 2013
              • Televisions
                • Figure 2: Household ownership of television sets, June and September 2013
              • Mobile phones
                • Figure 3: Personal ownership of mobile phones, January 2012-September 2013
              • Planned purchase or upgrade of consumer technology products
                • Figure 4: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
              • Devices used to access the internet
                • Figure 5: Devices used to access the internet, September 2013 and percentage point change between September 2012 and September 2013
              • Online activities
                • On any device
                  • Figure 6: Online activities performed in the past three months, September 2013, and percentage-point change between June 2013 and September 2013
                • Digital advertising
                  • Almost one in five have clicked on social media ads
                    • Figure 7: Digital advertising seen and clicked on within the past three months, September 2013
                  • Personalisation creeping in as consumer opinion remains split
                    • Figure 8: Attitudes towards digital advertising, September 2013
                  • Video streaming
                    • Some 90% of video streamers have used YouTube
                      • Figure 9: Awareness and usage of video streaming services, September 2013
                    • Attitudes towards video streaming
                      • Wealth of free content puts some people off subscribing to paid services
                        • Figure 10: Attitudes towards video streaming, September 2013
                      • European comparisons
                        • Ownership of consumer technology products
                          • Figure 11: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September/October 2013
                        • Online activities
                          • Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, October 2013
                        • What we think
                        • Consumer Technology Products

                          • Key points
                            • Ownership of consumer technology products
                              • Figure 13: Household/personal ownership of consumer technology products, June and September 2013
                            • Planned purchase or upgrade of consumer technology products
                              • Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
                              • Figure 15: Proportion of consumers who are planning or thinking of buying consumer technology products in the next three months, June and September 2013
                            • Televisions
                              • Ownership
                                • Figure 16: Household ownership of television sets, June and September 2013
                                • Figure 17: Household ownership of television sets, by television type, January 2012 - September 2013
                                • Figure 18: Proportion of large-screen TVs (32” and above) on the Currys website that have an LED screen, 1080p resolution, smart or 3D technology, November 2013
                              • Signs that consumers may be ditching some secondary TVs
                                • Figure 19: Number of televisions in household, June and September 2013
                              • Demographic breakdown
                                • Smart apps get the attention of men
                                  • Figure 20: Household ownership of televisions, by gender, September 2013
                                • Picture quality important for all ages
                                  • Figure 21: Household ownership of televisions, by age, June 2013
                                • High earners show the direction of the market
                                  • Figure 22: Household ownership of televisions, by gross annual household income, September 2013
                                • Plans for purchase or upgrade
                                  • Figure 23: Plans for purchase or upgrade of television sets in the next three months, September 2013, and percentage-point change between June and September 2013
                                  • Figure 24: Miracast wireless streaming, displayed on a Philips TV, 2013
                                • Demographic breakdown
                                  • Men twice as likely to be planning purchase of a new TV
                                    • Figure 25: Plans to purchase any television in the next three months, by gender, September 2013
                                  • Falling prices put smart and 3D on 16-34s’ radar
                                    • Figure 26: Plans to purchase any television in the next three months, by age, September 2013
                                  • Computers and e-readers
                                    • Ownership patterns
                                      • Figure 27: Household ownership of computers and e-readers, January 2012-September 2013
                                    • A quarter of consumers have access to a desktop, laptop and tablet computer
                                      • Figure 28: Household ownership of computers, by form factor, September 2013
                                      • Figure 29: Microsoft Surface 2, launched October 2013
                                    • Over half of e-reader owners also have a tablet in their home
                                      • Figure 30: Household ownership of tablets and e-readers, September 2013
                                    • Demographic ownership patterns
                                      • Tablet owners are no longer more likely to be men
                                        • Figure 31: Household ownership of computers and e-readers, by gender, September 2013
                                      • Ownership of tablets and e-readers starting to be less reliant on income…
                                        • Figure 32: Household ownership of computers and e-readers, by gross annual household income, September 2013
                                      • … but tablet penetration still weighs towards young people
                                        • Figure 33: Household ownership of computers and e-readers, by age, September 2013
                                        • Figure 34: Personal ownership of tablets and smartphones, and potential tablet owners, by age, September 2013
                                      • Plans for purchase or upgrade
                                        • Figure 35: Plans for purchase or upgrade of computers and e-readers in the next three months, September 2013, and percentage-point change between June and September 2013
                                      • New tablet launches contribute to sustained levels of interest
                                        • Figure 36: The iPad Air and iPad mini with Retina display, both launched October 2013
                                        • Figure 37: Samsung Galaxy Note 10.1 2014 edition, launched October 2013
                                        • Figure 38: Hudl tablet, launched September 2013
                                      • Demographic patterns in intended purchases
                                        • People aged 25-44 more interested in tablets than laptops
                                          • Figure 39: Plans for purchase or upgrade of computers and e-readers in the next three months, by age, September 2013
                                        • Tablets high on men’s wish lists, but women just as likely to buy
                                          • Figure 40: Plans for purchase or upgrade of computers and e-readers in the next three months, by gender, September 2013
                                        • Mobile phones
                                          • Ownership patterns
                                            • Figure 41: Personal ownership of mobile phones, January 2012-September 2013
                                          • Around one in four mobile owners still rely solely on basic handsets
                                            • Figure 42: Personal ownership of mobile phones, by phone type, September 2013
                                          • Apple takes a small step towards split price points
                                            • Figure 43: The iPhone 5s, launched September 2013
                                            • Figure 44: The iPhone 5c range, launched September 2013
                                            • Figure 45: Moto G, launched November 2013
                                          • Demographic ownership patterns
                                            • Gender gap surfaces as more men start to acquire smartphones for the first time
                                              • Figure 46: Personal ownership of mobile phones, by gender, September 2013
                                            • Over-45s offer market untapped potential
                                              • Figure 47: Personal ownership of mobile phones, by age, September 2013
                                            • Smartphone penetration still dependent on income as top earners lead the way
                                              • Figure 48: Personal ownership of mobile phones, by gross annual household income, September 2013
                                            • Plans for purchase or upgrade
                                              • Figure 49: Plans for purchase or upgrade of mobile phones in the next three months, September 2013, and percentage-point change between June and September 2013
                                            • Demographic breakdown
                                              • Some 15% of men planning to upgrade in Q4 2013
                                                • Figure 50: Plans for purchase or upgrade of mobile phones in the next three months, by gender, September 2013
                                              • Over a fifth of 16-34s are planning a smartphone upgrade or purchase
                                                • Figure 51: Plans for purchase or upgrade of mobile phones in the next three months, by age, September 2013
                                              • Devices used to access the internet
                                                • The proportion of people connecting via tablets has doubled over past year
                                                  • Figure 52: Devices used to access the internet, September 2013, and percentage-point change between September 2012 and September 2013
                                                • News, trends and analysis
                                                  • Smartwatches could kick-start wearable technology market
                                                      • Figure 53: Samsung Gear smartwatch range, launched September 2013
                                                    • Desire for customisation
                                                    • Online Activities

                                                      • Key points
                                                        • Online activities performed
                                                          • On any device
                                                            • Figure 54: Online activities performed in the past three months, September 2013, and percentage-point change between June 2013 and September 2013
                                                          • On a computer
                                                            • Figure 55: Online activities performed in the past three months on a computer, September 2013
                                                          • On a smartphone
                                                            • Figure 56: Online activities performed in the past three months on a smartphone, September 2013
                                                          • On a tablet
                                                            • Figure 57: Online activities performed in the past three months on a tablet, September 2013
                                                          • Social and sharing activities
                                                            • Variations by device
                                                              • Figure 58: Social and sharing online activities performed in the past three months, by device, September 2013
                                                            • Variations by gender
                                                              • Figure 59: Social and sharing online activities performed in the past three months, by gender, September 2013
                                                            • Variations by age
                                                              • Figure 60: Social and sharing online activities performed in the past three months, by age, September 2013
                                                            • Variations by income
                                                              • Figure 61: Social and sharing online activities performed in the past three months, by gross annual household income, September 2013
                                                            • The quest for information
                                                              • Variations by device
                                                                • Figure 62: Information-finding activities performed online in the past three months, by device, September 2013
                                                              • Variations by gender
                                                                • Figure 63: Information-finding activities performed online in the past three months, by gender, September 2013
                                                              • Variations by age
                                                                • Figure 64: Information-finding activities performed online in the past three months, by age, September 2013
                                                              • Variations by income
                                                                • Figure 65: Information-finding activities performed online in the past three months, by gross annual household income, September 2013
                                                              • Online shopping
                                                                • Variations by device
                                                                  • Figure 66: Online shopping activities performed in the past three months, by device, September 2013
                                                                • Variations by gender
                                                                  • Figure 67: Online shopping activities performed in the past three months, by gender, September 2013
                                                                • Variations by age
                                                                  • Figure 68: Online shopping activities performed in the past three months, by age, September 2013
                                                                • Variations by income
                                                                  • Figure 69: Online shopping activities performed in the past three months, by gross annual household income, September 2013
                                                                • Online entertainment
                                                                  • Variations by device
                                                                    • Figure 70: Online entertainment activities performed in the past three months, by device, September 2013
                                                                  • Variations by gender
                                                                    • Figure 71: Online entertainment activities performed in the past three months, by gender, September 2013
                                                                  • Variations by age
                                                                    • Figure 72: Online entertainment activities performed in the past three months, by age, September 2013
                                                                  • Variations by income
                                                                    • Figure 73: Online entertainment activities performed in the past three months, by gross annual household income, September 2013
                                                                • Digital Advertising

                                                                  • Key points
                                                                    • Almost one in five have clicked on social media ads
                                                                      • Figure 74: Digital advertising seen and clicked on within the past three months, September 2013
                                                                      • Figure 75: Facebook advertisement displayed on an iPhone 5, 2013
                                                                    • Social media ads help brands to engage with more 16-24s
                                                                      • Figure 76: Proportion of people who have seen or clicked on any type of digital advert within the past three months, by age, September 2013
                                                                    • Mobile users are particularly receptive to ads
                                                                      • Figure 77: Proportion of smartphone and tablet users who have seen, clicked on and bought from any digital advert in the past three months, September 2013
                                                                    • Mailshots most likely to engage consumers as gamers don’t like interruption
                                                                      • Figure 78: Proportion of people who have clicked on each type of advert after seeing it, June and September 2013
                                                                    • Email advertising still provides the highest conversion
                                                                      • Figure 79: Digital advertising bought from within the past three months, June and September 2013
                                                                    • Men and under-45s the most likely to buy from ads
                                                                      • Figure 80: Proportion of people who have bought from any type of advert after clicking on ads in the past three months, by gender and age, September 2013
                                                                    • Attitudes towards digital advertising
                                                                      • Personalisation creeping in as consumer opinion remains split
                                                                        • Figure 81: Attitudes towards digital advertising, September 2013
                                                                      • Paid video streaming subscribers represent a lucrative target group
                                                                        • Figure 82: Agreement with statements about digital advertising, by current paid video streaming subscribers, September 2013
                                                                      • Men are more open to personalised ads
                                                                        • Figure 83: Agreement with statements about digital advertising, by gender, September 2013
                                                                      • Humorous ads likely to go viral on social media
                                                                        • Figure 84: Agreement with statements about digital advertising, by age, September 2013
                                                                    • Video Streaming

                                                                      • Key points
                                                                        • Some 90% of video streamers have used YouTube
                                                                          • Figure 85: Awareness and usage of video streaming services, September 2013
                                                                          • Figure 86: Usage of video streaming services in the past three months, September 2013
                                                                        • A quarter of video streamers have paid streaming subscriptions
                                                                          • Figure 87: Awareness and usage of video streaming services, by category, September 2013
                                                                        • Terrestrial services reach all age groups, but paid streaming relies on under-35s
                                                                          • Figure 88: Awareness and usage of video streaming services, by category, by gender and age, September 2013
                                                                        • Attitudes towards video streaming
                                                                          • Wealth of free content puts some people off subscribing to paid services
                                                                            • Figure 89: Attitudes towards video streaming, September 2013
                                                                          • Younger consumers most likely to replace live TV with online streams
                                                                            • Figure 90: Attitudes towards video streaming, by age, September 2013
                                                                          • Opportunity for Blinkbox and Wuaki to target a slightly older crowd
                                                                            • Figure 91: Attitudes towards video streaming, by age, September 2013
                                                                            • Figure 92: Usage of Blinkbox, by age, September 2013
                                                                        • European Comparisons

                                                                          • Ownership of consumer technology products
                                                                            • Figure 93: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September/October 2013
                                                                          • Computers and e-readers
                                                                            • Figure 94: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, September/October 2013
                                                                          • Televisions
                                                                            • Figure 95: Household ownership of televisions in France, Germany, Italy, Spain and the UK, September/October 2013
                                                                          • Mobile phones
                                                                            • Figure 96: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September/October 2013
                                                                          • Other portable devices
                                                                            • Figure 97: Personal ownership of digital cameras and Sat-Nav devices in France, Germany, Italy, Spain and the UK, September/October 2013
                                                                          • Online Activities
                                                                            • Figure 98: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, October 2013
                                                                            • Figure 99: Online activities performed in the past three months in France, October 2013
                                                                            • Figure 100: Online activities performed in the past three months in Germany, October 2013
                                                                            • Figure 101: Online activities performed in the past three months in Italy, October 2013
                                                                            • Figure 102: Online activities performed in the past three months in Spain, October 2013
                                                                        • Appendix – Consumer Technology Products

                                                                            • Figure 103: Technology products in household, September 2013
                                                                            • Figure 104: Types of television in household, September 2013
                                                                            • Figure 105: Most common technology products in household, by demographics, September 2013
                                                                            • Figure 106: Next most common technology products in household, by demographics, September 2013
                                                                            • Figure 107: Other technology products in household, by demographics, September 2013
                                                                            • Figure 108: Technology products personally owned, September 2013
                                                                            • Figure 109: Technology products personally owned, by demographics, September 2013
                                                                            • Figure 110: Technology products in household, by most common technology products in household, September 2013
                                                                            • Figure 111: Technology products in household, by next most common technology products in household, September 2013
                                                                            • Figure 112: Technology products have in household, by other technology products in household, September 2013
                                                                            • Figure 113: Technology products personally owned, by most common technology products in household, September 2013
                                                                            • Figure 114: Technology products personally owned, by next most common technology products in household, September 2013
                                                                            • Figure 115: Technology products personally owned, by other technology products in household, September 2013
                                                                            • Figure 116: Technology products personally owned, by technology products personally owned, September 2013
                                                                            • Figure 117: Number of televisions in household, September 2013
                                                                            • Figure 118: Number of televisions in household, by demographics, September 2013
                                                                            • Figure 119: Technology products plan to buy/upgrade in the next three months, September 2013
                                                                            • Figure 120: Technology products plan to buy/upgrade in the next three months – Any computer, by demographics, September 2013
                                                                            • Figure 121: Technology products plan to buy/upgrade in the next three months – Any television, by demographics, September 2013
                                                                            • Figure 122: Technology products plan to buy/upgrade in the next three months – Smartphone, by demographics, September 2013
                                                                            • Figure 123: Technology products plan to buy/upgrade in the next three months – Laptop/netbook computer, by demographics, September 2013
                                                                            • Figure 124: Technology products plan to buy/upgrade in the next three months – Tablet computer, by demographics, September 2013
                                                                            • Figure 125: Technology products plan to buy/upgrade in the next three months –Static games console, by demographics, September 2013
                                                                            • Figure 126: Technology products plan to buy/upgrade in the next three months – High-definition (HD) TV, by demographics, September 2013
                                                                            • Figure 127: Technology products plan to buy/upgrade in the next three months – Internet-enabled TV, by demographics, September 2013
                                                                            • Figure 128: Technology products plan to buy/upgrade in the next three months – Desktop computer, by demographics, September 2013
                                                                            • Figure 129: Technology products plan to buy/upgrade in the next three months –e-reader, by demographics, September 2013
                                                                            • Figure 130: Technology products plan to buy/upgrade in the next three months – Blu-ray player, by demographics, September 2013
                                                                            • Figure 131: Technology products plan to buy/upgrade in the next three months – 3DTV, by demographics, September 2013
                                                                            • Figure 132: Technology products plan to buy/upgrade in the next three months – Digital or video camera, by demographics, September 2013
                                                                            • Figure 133: Technology products plan to buy/upgrade in the next three months – Surround sound/home cinema system, by demographics, September 2013
                                                                            • Figure 134: Technology products plan to buy/upgrade in the next three months – DVD player, by demographics, September 2013
                                                                            • Figure 135: Technology products plan to buy/upgrade in the next three months – Satellite navigation/GPS device, by demographics, September 2013
                                                                            • Figure 136: Technology products plan to buy/upgrade in the next three months – Portable media player, by demographics, September 2013
                                                                            • Figure 137: Technology products plan to buy/upgrade in the next three months – Portable games console, by demographics, September 2013
                                                                            • Figure 138: Technology products plan to buy/upgrade in the next three months – Basic mobile phone, by demographics, September 2013
                                                                        • Appendix – Online Activities

                                                                            • Figure 139: Online activities done in the last three months, September 2013
                                                                            • Figure 140: Online activities done on a tablet in the last three months, September 2013
                                                                            • Figure 141: Online activities done on a smartphone in the last three months, September 2013
                                                                            • Figure 142: Most common online activities done in the last three months – on any device, by demographics, September 2013
                                                                            • Figure 143: Next most common online activities done in the last three months – on any device, by demographics, September 2013
                                                                            • Figure 144: Next most common online activities done in the last three months – on any device, by demographics, September 2013
                                                                            • Figure 145: Next most common online activities done in the last three months – on any device, by demographics, September 2013
                                                                            • Figure 146: Least popular online activities done in the last three months – on any device, by demographics, September 2013
                                                                        • Appendix – Digital Advertising

                                                                            • Figure 147: Digital advertising seen and clicked on within the past 3 months, September 2013
                                                                            • Figure 148: Digital advertising bought from within the past 3 months, September 2013
                                                                            • Figure 149: Digital advertising seen and clicked on within the past 3 months – Any type of advert, by demographics, September 2013
                                                                            • Figure 150: Digital advertising seen and clicked on within the past 3 months – Online advert, by demographics, September 2013
                                                                            • Figure 151: Digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, by demographics, September 2013
                                                                            • Figure 152: Digital advertising seen and clicked on within the past 3 months – Video advert/commercial, by demographics, September 2013
                                                                            • Figure 153: Digital advertising seen and clicked on within the past 3 months – Advert on a social media site, by demographics, September 2013
                                                                            • Figure 154: Digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, by demographics, September 2013
                                                                            • Figure 155: Digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, by demographics, September 2013
                                                                            • Figure 156: Digital advertising seen and clicked on within the past 3 months – Advert within a game, by demographics, September 2013
                                                                            • Figure 157: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 158: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 159: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 160: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 161: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 162: Digital advertising bought from within the past 3 months, by demographics, September 2013
                                                                            • Figure 163: Digital advertising bought from within the past 3 months, September 2013
                                                                            • Figure 164: Digital advertising seen and clicked on within the past 3 months, by devices used to access the internet, September 2013
                                                                            • Figure 165: Digital advertising bought from within the past 3 months, by devices used to access the internet, September 2013
                                                                            • Figure 166: Attitudes towards digital advertising, September 2013
                                                                            • Figure 167: Agreement with the statement ‘I find online advertising annoying’, by demographics, September 2013
                                                                            • Figure 168: Agreement with the statement ‘I find online advertising intrusive’, by demographics, September 2013
                                                                            • Figure 169: Agreement with the statement ‘Advertising that is based on my browsing history makes me feel uncomfortable’, by demographics, September 2013
                                                                            • Figure 170: Agreement with the statement ‘I wouldn’t mind watching a advert or promotional video that can be skipped after a few seconds’, by demographics, September 2013
                                                                            • Figure 171: Agreement with the statement ‘I would rather see online advertising than pay for advertising free apps and online services’, by demographics, September 2013
                                                                            • Figure 172: Agreement with the statement ‘I like online advertising that is humorous’, by demographics, September 2013
                                                                            • Figure 173: Agreement with the statement ‘I like online advertising that is related to my personal interests’, by demographics, September 2013
                                                                            • Figure 174: Agreement with the statement ‘If I really liked an online advert or promotional video, I would share it with my friends’, by demographics, September 2013
                                                                            • Figure 175: Agreement with the statement ‘I am happy for companies to use my data to make online advertising more relevant’, by demographics, September 2013
                                                                            • Figure 176: Agreement with the statement ‘I would be willing to pay for advertising free apps and online services’, by demographics, September 2013
                                                                            • Figure 177: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current terrestrial on-demand users (net), September 2013
                                                                            • Figure 178: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current pay TV on-demand users (net), September 2013
                                                                            • Figure 179: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current paid streaming subscribers (net), September 2013
                                                                        • Appendix – Video Streaming

                                                                            • Figure 180: Awareness and usage of video streaming services, September 2013
                                                                            • Figure 181: Awareness and usage of video streaming services – terrestrial on-demand services (net), by demographics, September 2013
                                                                            • Figure 182: Awareness and usage of video streaming services – pay TV on-demand users (net), by demographics, September 2013
                                                                            • Figure 183: Awareness and usage of video streaming services – paid streaming services (net), by demographics, September 2013
                                                                            • Figure 184: Awareness and usage of video streaming services – YouTube, by demographics, September 2013
                                                                            • Figure 185: Awareness and usage of video streaming services – BBC iPlayer, by demographics, September 2013
                                                                            • Figure 186: Awareness and usage of video streaming services – ITV Player, by demographics, September 2013
                                                                            • Figure 187: Awareness and usage of video streaming services – 4 on Demand, by demographics, September 2013
                                                                            • Figure 188: Awareness and usage of video streaming services – Demand 5, by demographics, September 2013
                                                                            • Figure 189: Awareness and usage of video streaming services – On demand, by demographics, September 2013
                                                                            • Figure 190: Awareness and usage of video streaming services – LOVEFiLM, by demographics, September 2013
                                                                            • Figure 191: Awareness and usage of video streaming services – Sky Go, by demographics, September 2013
                                                                            • Figure 192: Awareness and usage of video streaming services – Netflix, by demographics, September 2013
                                                                            • Figure 193: Awareness and usage of video streaming services – Google Play, by demographics, September 2013
                                                                            • Figure 194: Awareness and usage of video streaming services – Virgin TV On Demand, by demographics, September 2013
                                                                            • Figure 195: Awareness and usage of video streaming services – YouView, by demographics, September 2013
                                                                            • Figure 196: Awareness and usage of video streaming services – BT Vision Player, by demographics, September 2013
                                                                            • Figure 197: Awareness and usage of video streaming services – NOW TV, by demographics, September 2013
                                                                            • Figure 198: Awareness and usage of video streaming services – Virgin TV Anywhere, by demographics, September 2013
                                                                            • Figure 199: Awareness and usage of video streaming services – Blinkbox, by demographics, September 2013
                                                                            • Figure 200: Attitudes towards video streaming, September 2013
                                                                            • Figure 201: Most popular attitudes towards video streaming, by demographics, September 2013
                                                                            • Figure 202: Next most popular attitudes towards video streaming, by demographics, September 2013
                                                                            • Figure 203: Other attitudes towards video streaming, by demographics, September 2013
                                                                            • Figure 204: Attitudes towards video streaming, by most popular attitudes towards video streaming, September 2013
                                                                            • Figure 205: Attitudes towards video streaming, by most popular attitudes towards video streaming, September 2013 (continued)
                                                                            • Figure 206: Attitudes towards video streaming, by next most popular attitudes towards video streaming, September 2013
                                                                            • Figure 207: Attitudes towards video streaming, by next most popular attitudes towards video streaming, September 2013 (continued)
                                                                            • Figure 208: Attitudes towards video streaming, by awareness and usage of video streaming services – terrestrial on-demand services (net), September 2013
                                                                            • Figure 209: Attitudes towards video streaming, by awareness and usage of video streaming services – pay TV on-demand services (net), September 2013
                                                                            • Figure 210: Attitudes towards video streaming, by awareness and usage of video streaming services – paid streaming services (net), September 2013
                                                                        • Appendix – European Comparisons – Consumer Technology Products

                                                                            • Figure 211: Technology products owned by household, by country, October 2013
                                                                            • Figure 212: Most popular technology products owned by household – all countries, by demographics, October 2013
                                                                            • Figure 213: Next most popular technology products owned by household – all countries, by demographics, October 2013
                                                                            • Figure 214: Other technology products owned by household – all countries, by demographics, October 2013
                                                                            • Figure 215: Most popular technology products owned by household, by demographics, France, October 2013
                                                                            • Figure 216: Next most popular technology products owned by household, by demographics, France, October 2013
                                                                            • Figure 217: Other technology products owned by household, by demographics, France, October 2013
                                                                            • Figure 218: Most popular technology products owned by household, by demographics, Germany, October 2013
                                                                            • Figure 219: Next most popular technology products owned by household, by demographics, Germany, October 2013
                                                                            • Figure 220: Other technology products owned by household, by demographics, Germany, October 2013
                                                                            • Figure 221: Most popular technology products owned by household, by demographics, Italy, October 2013
                                                                            • Figure 222: Next most popular technology products owned by household, by demographics, Italy, October 2013
                                                                            • Figure 223: Other technology products owned by household, by demographics, Italy, October 2013
                                                                            • Figure 224: Most popular technology products owned by household, by demographics, Spain, October 2013
                                                                            • Figure 225: Next most popular technology products owned by household, by demographics, Spain, October 2013
                                                                            • Figure 226: Other technology products owned by household, by demographics, Spain, October 2013
                                                                            • Figure 227: Technology products personally owned, by country, October 2013
                                                                            • Figure 228: Technology products personally owned - all countries, by demographics, October 2013
                                                                            • Figure 229: Technology products personally owned, by demographics, France, October 2013
                                                                            • Figure 230: Technology products personally owned, by demographics, Germany, October 2013
                                                                            • Figure 231: Technology products personally owned, by demographics, Italy, October 2013
                                                                            • Figure 232: Technology products personally owned, by demographics, Spain, October 2013

                                                                        Companies Covered

                                                                        • Amazon UK
                                                                        • Amazon.com Inc
                                                                        • Apple Computer UK Ltd
                                                                        • Argos
                                                                        • British Broadcasting Corporation (BBC)
                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                        • Channel 4
                                                                        • Currys
                                                                        • Google UK
                                                                        • Google, Inc.
                                                                        • ITV plc
                                                                        • Koninklijke Philips Electronics N.V.
                                                                        • LOVEFiLM International Ltd
                                                                        • Microsoft Corporation
                                                                        • Microsoft Ltd (UK)
                                                                        • Motorola Mobility Holdings
                                                                        • Netflix, Inc.
                                                                        • Nike
                                                                        • Nintendo UK Entertainment Ltd
                                                                        • Nokia Corporation (UK)
                                                                        • Ofcom
                                                                        • Panasonic
                                                                        • Samsung Electronics (UK) Ltd
                                                                        • Skype Technologies S.A.
                                                                        • Sony (UK) Ltd
                                                                        • Tesco (UK)
                                                                        • Virgin Media Ltd
                                                                        • YouTube, Inc.

                                                                        Digital Trends Winter - UK - December 2013

                                                                        £1,995.00 (Excl.Tax)