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Digital Trends Winter - UK - December 2016

“The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms of performance at more affordable prices than the flagship handsets from the two market leaders”
– Matt King – Category Director, Technology and Media Research

This report discusses the following key topics:

  • Consumer technology products 
  • Internet access methods
  • Online activities

While 4K TV has established itself in a respectable 10% of UK households, a lack of content – particularly free-to-air – is still holding it back. Meanwhile, ownership of smartphones and tablets has plateaued, with the former seeing increased competition from challenger brands offering cheaper, premium handsets at the upper end of the market and the latter still trying to establish themselves as genuine laptop replacements. Trends in digital activities showing an increase in the use of the internet to find local, contextual information about things to do and places to see bodes well for companies involved in the development of personal ‘digital assistants’ that are being built into messaging services, one of the key early propositions of which, is making this type of information easier to find.

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • Consumer technology products – In-home entertainment
            • Figure 1: Household ownership of televisions, July 2016 and September 2016
            • Figure 2: Household ownership of in-home entertainment products, January 2012-September 2016
          • Consumer technology products – Computing and gaming
            • Figure 3: Household ownership of computers, January 2012-September 2016
            • Figure 4: Formats of desktop and laptop computers have in household, September 2016
            • Figure 5: Ownership of static and portable games consoles, December 2013-September 2016
          • Consumer technology products – Mobile phones and other portable devices
            • Figure 6: Ownership of mobile phones, January 2012-September 2016
            • Figure 7: Ownership of other portable devices, June 2013-September 2016
          • Internet access methods
            • Figure 8: Devices used to access the internet in the last three months, June 2013-September 2016
          • Online activities
            • Figure 9: Online social & content creation activities in the past three months, December 2015-September 2016
            • Figure 10: Online news & entertainment activities done in the past three months, December 2015-September 2016
            • Figure 11: Online brand or product-related activities done in the past three months, December 2015-September 2016
            • Figure 12: Online retail, finance and information-related activities in the past three months, December 2015-September 2016
        • Consumer Technology Products – Overview

            • Household ownership of consumer technology products
              • Figure 13: Household ownership of consumer technology products, April 2016-September 2016
            • Personal ownership of consumer technology products
              • Figure 14: Personal ownership of consumer technology products, April 2016-September 2016
            • Planned purchase or upgrade of consumer technology products
              • Figure 15: Plans to purchase or upgrade consumer technology products (at any point in the future), April 2016-September 2016
              • Figure 16: Plans to purchase or upgrade consumer technology products, by timescale, September 2016
          • In-home Entertainment

            • One in ten households is now 4K-ready
              • Figure 17: Household ownership of televisions, July 2016 and September 2016
              • Figure 18: Plans to purchase or upgrade televisions, by timescale, September 2016
            • Lack of content more of a frustration for owners than a barrier to purchase
              • Figure 19: Agreement with selected attitudes (any agree) towards 4K TV, by ownership of and interest in 4K TVs, June 2016
            • Owners of consoles, Blu-ray players and home cinema systems are stand-out 4K targets
              • Connecting high-earners with an improved experience
                • Figure 20: Household ownership of in-home entertainment products, January 2012-September 2016
                • Figure 21: Plans to purchase or upgrade in-home entertainment products, by timescale, September 2016
            • Computing and Gaming

              • Tablet ownership levelling off around 60%
                • Converged form factors on the rise but it’s still early days
                  • AIO and SFF desktops remain primarily niche, premium products
                    • Figure 22: Household ownership of computers, January 2012-September 2016
                    • Figure 23: Formats of desktop and laptop computers have in household, September 2016
                  • Few households are tablet-only
                    • Figure 24: Combinations of computer types have in household, September 2016
                    • Figure 25: Plans to purchase or upgrade computers, by timescale, September 2016
                  • PS VR key for Q4 console sales
                    • Figure 26: Ownership of static and portable games consoles, December 2013-September 2016
                    • Figure 27: Plans to purchase or upgrade games consoles, by timescale, September 2016
                • Mobile Phones and Other Portable Devices

                  • Premium competition increasing in a saturated smartphone market
                      • Figure 28: Ownership of mobile phones, January 2012-September 2016
                      • Figure 29: Plans to purchase or upgrade mobile phones, by timescale, September 2016
                    • Smartwatch market still waiting for take-off
                        • Figure 30: Ownership of other portable devices, June 2013-September 2016
                        • Figure 31: Plans to purchase or upgrade e-readers and smartwatches, by timescale, September 2016
                    • Internet Access Methods

                      • PC internet access dropping off among 25-34s
                        • Figure 32: Devices used to access the internet in the last three months, June 2013-September 2016
                      • Infrastructure could be holding back smartphone access
                      • Online Activities

                        • Communication, sharing and content creation
                          • Figure 33: Online social & content creation activities in the past three months, December 2015-September 2016
                          • Figure 34: Social online activities performed in the past three months, by device, September 2016
                        • Entertainment & news
                          • Figure 35: Online news & entertainment activities done in the past three months, December 2015-September 2016
                          • Figure 36: Online news & entertainment activities done in the past three months, by device, September 2016
                        • Brand interactions, reviews and comparisons
                          • Figure 37: Online brand or product-related activities done in the past three months, December 2015-September 2016
                          • Figure 38: Brand/product-related online activities performed in the past three months, by device, September 2016
                        • Retail, finance and information
                          • Figure 39: Online retail, finance and information-related activities in the past three months, December 2015-September 2016
                          • Figure 40: Brand/product-related online activities performed in the past three months, by device, September 2016
                      • Messaging Apps

                        • Facebook Messenger edging out WhatsApp
                          • Figure 41: Messaging apps used regularly on smartphones in the last three months, September 2016
                        • More than eight in ten users go beyond the basics
                          • Emojis emerging as a universal language
                            • Women share pictures; men share information
                              • Figure 42: Activities done via messaging apps on smartphones in the last three months, September 2016
                            • Companies pushing new features in 2016
                              • Appeal of convenience could overcome initial concerns
                                • Figure 43: Most useful features of messaging apps, September 2016
                            • Appendix – Data Sources, Abbreviations and Supporting Information

                              • Data sources
                                • Abbreviations

                                Companies Covered

                                To learn more about the companies covered in this report please contact us.

                                Digital Trends Winter - UK - December 2016

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