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Dining Out: A 2014 Look Ahead - US - January 2014

“Price value matters to consumers, whether it comes in the form of coupons, meal deals, LTO discounts, or rewards program paybacks. Since women are more value conscious than men, this should provide direction for restaurants that want to cater to women, who often also are in charge of making sure the family is fed.” – Julia Gallo-Torres, US Foodservice Reports

This report looks at the following areas:

  • Value for the money is a perennial factor in choosing a restaurant
  • Consumers want to have the entire dining experience their way
  • Consumers choose restaurants that support their values

As the economy has improved, so have dining out industry sales figures. Though the industry still grew during the recession, since then, sales have improved at a greater rate, with the likely prospect that they will continue their upward trajectory. The limited-service sector, which includes quick service and fast casual segments, is particularly on target to expand.

Consumers are especially keen to the limited-service elements of convenience, speed of service, and lower prices. Add to that the segment’s growing focus on premium fare and customization, and consumers easily see it as a relevant choice.

Meanwhile, full-service restaurants have their eye on technology and social media trends and on the specific demographics they need to satisfy. All segments are operating smarter and investing in the methods and remodels necessary to remain competitive.

This report examines economic and social market drivers, highlights the latest menu and marketing efforts of leading brands, and evaluates five industry trends that will steer future growth. It also explores the most recent consumer dining out plans, habits, and attitudes to use as a benchmark for operational development.

This report builds on the analysis presented in Mintel’s Dining Out: A 2013 Look Ahead—US, January 2013, as well as the January 2012 and 2011 reports of the same title, and Attitudes Toward Dining Out—US, January 2010 and the January 2009, March 2008, and April 2006 reports of the same title.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Mintel Menu Insights
            • Sales data
              • Consumer survey data
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • The market
                          • Figure 1: US restaurant sales, fan chart, 2008-18
                        • Market drivers
                          • Opportunities
                            • 2014 look ahead at menu/operational trends
                              • Menu analysis
                                • Figure 2: Top five flavors of ingredients, by incidence, Q3 2010, Q3 2013
                                • Figure 3: Top five menu item claims, by incidence, Q3 2010, Q3 2013
                              • The consumer
                                • Figure 4: Top five Influencers in restaurant choice, October 2013
                                • Figure 5: Types of food and drink consumers have ordered/tried—Any interest, by percent, October 2013
                              • What we think
                              • Issues and Insights

                                  • Value for the money is a perennial factor in choosing a restaurant
                                    • The issues
                                      • The implications
                                        • Consumers want to have the entire dining experience their way
                                          • The issues
                                            • The implications
                                              • Consumers choose restaurants that support their values
                                                • The issues
                                                  • The implications
                                                  • Trend Applications

                                                      • Trend: Make it Mine
                                                        • Trend: Nonstandard Society
                                                          • Mintel Futures: Human
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Industry shows healthy growth over the past two years
                                                                • Sales and forecast of restaurants
                                                                  • Figure 6: US restaurant sales and forecast, at current prices, 2008-18
                                                                  • Figure 7: US restaurant sales and forecast, at inflation-adjusted prices, 2008-18
                                                                • Restaurant sales by full-service and limited-service segments
                                                                  • Figure 8: US restaurant sales by segment, at current prices, 2011 and 2013
                                                                • Sales and forecast of limited-service restaurants
                                                                  • Figure 9: US limited-service restaurant sales, at current prices, 2008-18
                                                                • Sales and forecast of full-service restaurants
                                                                  • Figure 10: US full-service restaurant sales, at current prices, 2008-18
                                                                • Fan chart forecast
                                                                    • Figure 11: US restaurant sales, fan chart, 2008-18
                                                                • Market Drivers

                                                                    • Economic indicators
                                                                      • Commodity price outlook is positive, except for beef
                                                                        • Diet and health are moving targets
                                                                            • Figure 12: Defining healthy dining, by gender, April 2013
                                                                          • Millennials are a powerful demographic
                                                                          • 2014 Look Ahead

                                                                            • Key points
                                                                              • Fast casual pulls ahead
                                                                                • Pizza is prime for fast casual
                                                                                  • Quick serve restaurants expand into fast casual
                                                                                    • Full-service restaurants experiment with fast casual
                                                                                      • Premium proves practical
                                                                                        • Better burgers exude value
                                                                                          • Premium spills over into other categories
                                                                                            • Healthy options boost image
                                                                                              • Open-book ethical business practices
                                                                                                • Customers care about fair treatment of animals
                                                                                                  • Fair treatment of employees matters
                                                                                                    • Social responsibility is a benchmark
                                                                                                      • Due demographic diligence
                                                                                                        • Millennials set a pattern
                                                                                                            • Figure 13: Technology services consumers like at restaurants, by Millennials, November 2013
                                                                                                          • Hispanics eat out more
                                                                                                            • Women are health and budget gatekeepers
                                                                                                              • Baby Boomers have disposable income
                                                                                                                • Technology interface revolution
                                                                                                                  • Step up to in-store tablets
                                                                                                                    • Next-generation digital ordering
                                                                                                                      • Loyalty plans benefit from technology advances
                                                                                                                      • Innovations and Innovators

                                                                                                                          • Going retail
                                                                                                                            • Expand with delivery and catering
                                                                                                                              • Renovate to allure
                                                                                                                                • Expand into nontraditional locations
                                                                                                                                  • Build your own
                                                                                                                                    • Co-branding or cross-branding
                                                                                                                                    • Marketing Strategies

                                                                                                                                      • Overview of the brand landscape
                                                                                                                                        • Content marketing
                                                                                                                                          • Figure 14: Panera Bread’s YouTube Video, “Breakfast Backstory,” November 2013
                                                                                                                                        • Engage with contests
                                                                                                                                          • Figure 15: Zaxby’s YouTube Video, “Prove Your Fanhood,” October 2013
                                                                                                                                          • Figure 16: Tim Hortons’ YouTube Video, “Tim Hortons Duelling Donuts—Judgment Day with Jason Priestley,” August 2013
                                                                                                                                          • Figure 17: T.G.I. Friday’s YouTube Video, “Red Hot Summer of Music Kickoff Bash,” July 2013
                                                                                                                                        • Movie tie-ins
                                                                                                                                          • Tap into celebrity
                                                                                                                                            • Figure 18: Papa John’s YouTube Video, “Quarterback Sneak,” September 2013
                                                                                                                                          • Cause marketing
                                                                                                                                          • Social Media – Dining Out – A 2014 Look Ahead

                                                                                                                                            • Key points
                                                                                                                                              • Key social media metrics
                                                                                                                                                • Figure 19: Key social media indicators, Dec. 16, 2012-Dec. 15, 2013
                                                                                                                                              • Market overview
                                                                                                                                                • Brand usage and awareness
                                                                                                                                                  • Figure 20: Brand usage and awareness of restaurant brands, November 2013
                                                                                                                                                • Interaction with brands
                                                                                                                                                  • Figure 21: Interaction with restaurant brands, November 2013
                                                                                                                                                • Online conversations
                                                                                                                                                  • Figure 22: Online mentions, selected restaurant brands, Dec. 16, 2012-Dec. 15, 2013
                                                                                                                                                • Where are people talking about restaurant brands?
                                                                                                                                                  • Figure 23: Mentions by page type, selected restaurant brands, Dec. 16, 2012-Dec. 15, 2013
                                                                                                                                                • What are people talking about online?
                                                                                                                                                    • Figure 24: Mentions by topic of conversation, selected restaurant brands, Dec. 16, 2012-Dec. 15, 2013
                                                                                                                                                  • Brand analysis
                                                                                                                                                    • McDonald’s
                                                                                                                                                      • Figure 25: McDonald’s key social media indicators, November 2013
                                                                                                                                                    • Chipotle
                                                                                                                                                      • Figure 26: Chipotle key social media indicators, November 2013
                                                                                                                                                    • Panera Bread
                                                                                                                                                      • Figure 27: Panera Bread key social media indicators, November 2013
                                                                                                                                                    • Wendy’s
                                                                                                                                                      • Figure 28: Wendy’s key social media indicators, November 2013
                                                                                                                                                    • The Cheesecake Factory
                                                                                                                                                      • Figure 29: The Cheesecake Factory key social media indicators, November 2013
                                                                                                                                                    • Chili’s
                                                                                                                                                      • Figure 30: Chili’s key social media indicators, November 2013
                                                                                                                                                  • Menu Analysis

                                                                                                                                                    • Key points
                                                                                                                                                      • Beef still rules
                                                                                                                                                          • Figure 31: Top 10 menu item dishes at restaurants, by incidence, Q3 2010-Q3 2013
                                                                                                                                                        • Tomatoes, chicken, and onions are tops
                                                                                                                                                            • Figure 32: Top 10 menu ingredients at restaurants, by incidence, Q3 2010-Q3 2013
                                                                                                                                                          • Seasoned implies flavor
                                                                                                                                                            • Peppers deliver on spice
                                                                                                                                                              • New iterations for spicy
                                                                                                                                                                  • Figure 33: Top 10 flavor of ingredients, by incidence, Q3 2010-Q3 2013
                                                                                                                                                                • Gluten-free continues as top menu item claim
                                                                                                                                                                  • Several ways to spell proprietary
                                                                                                                                                                      • Figure 34: Top 10 menu item claims, by incidence, Q3 2010-Q3 2013
                                                                                                                                                                  • Consumer Trends by Gender

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Fast food or fast casual burgers and chicken reign, especially with men
                                                                                                                                                                          • Figure 35: Type of restaurant/food outlet visited in the past month, by gender, October 2013
                                                                                                                                                                        • Men are into soft drinks and breakfast sandwiches
                                                                                                                                                                            • Figure 36: Parts of the menu ordered from in the past month, by gender, October 2013
                                                                                                                                                                          • More men plan to dine out more
                                                                                                                                                                              • Figure 37: Frequency of dining out in 2014, by gender, October 2013
                                                                                                                                                                            • More men also plan to spend more money dining out
                                                                                                                                                                              • Figure 38: Consumer spending plans in 2014, by gender, October 2013
                                                                                                                                                                            • Women demonstrate cost consciousness
                                                                                                                                                                                • Figure 39: Delivery and takeout plans in 2014, by gender, October 2013
                                                                                                                                                                              • Value menus and healthy items appeal to women
                                                                                                                                                                                  • Figure 40: Influencers in restaurant choice, by gender, October 2013
                                                                                                                                                                                • Target women with price promotions and men with inside technology
                                                                                                                                                                                    • Figure 41: Use of services in restaurants, by gender, October 2013
                                                                                                                                                                                  • Women like to combine appetizers or sides for a meal
                                                                                                                                                                                    • Figure 42: Types of food and drink consumers have ordered/tried—Any interest, by gender, October 2013
                                                                                                                                                                                • Consumer Trends by Age Demographics

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Millennials eat at the most foodservice types
                                                                                                                                                                                        • Figure 43: Type of restaurant/food outlet visited in the past month, by generations, October 2013
                                                                                                                                                                                      • The youngest adults like breakfast fare and soft drinks
                                                                                                                                                                                          • Figure 44: Parts of the menu ordered from in the past month, by generations, October 2013
                                                                                                                                                                                        • Younger adults plan to eat out more
                                                                                                                                                                                            • Figure 45: Frequency of dining out in 2014, by generations, October 2013
                                                                                                                                                                                          • Takeout and delivery are more important to the youngest adults
                                                                                                                                                                                              • Figure 46: Delivery and takeout plans in 2014, by generations, October 2013
                                                                                                                                                                                            • Younger adults support healthy, sustainable operations
                                                                                                                                                                                                • Figure 47: Influencers in restaurant choice, by generations, October 2013
                                                                                                                                                                                              • Younger adults are powered by technology
                                                                                                                                                                                                  • Figure 48: Use of services in restaurants, by generations, October 2013
                                                                                                                                                                                                • Generation X tries most any menu type items
                                                                                                                                                                                                    • Figure 49: Types of food and drink consumers have ordered/tried—Any interest, by generations, October 2013
                                                                                                                                                                                                • Consumer Trends by Annual Income

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Four restaurant types show the widest customer income difference
                                                                                                                                                                                                        • Figure 50: Type of restaurant/food outlet visited in the past month, by household income, October 2013
                                                                                                                                                                                                      • Sandwiches, entrées, and salads appeal to high-income earners
                                                                                                                                                                                                          • Figure 51: Parts of the menu ordered from in the past month, by household income, October 2013
                                                                                                                                                                                                        • Most high-income earners plan to eat out about the same in 2014
                                                                                                                                                                                                            • Figure 52: Frequency of dining out in 2014, by household income, October 2013
                                                                                                                                                                                                          • Low-income earners most likely to order takeout and delivery
                                                                                                                                                                                                              • Figure 53: Delivery and takeout plans in 2014, by household income, October 2013
                                                                                                                                                                                                            • High-income earners are not easily influenced in restaurant choice
                                                                                                                                                                                                                • Figure 54: Influencers in restaurant choice, by household income, October 2013
                                                                                                                                                                                                              • High-income earners expect restaurants to have a website
                                                                                                                                                                                                                  • Figure 55: Use of services in restaurants, by household income, October 2013
                                                                                                                                                                                                              • Consumer Trends by Region

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Northeasterners favor coffee shops and fine dining
                                                                                                                                                                                                                      • Figure 56: Type of restaurant/food outlet visited in the past month, by region, October 2013
                                                                                                                                                                                                                    • Northeasterners plan to eat out about the same in 2014
                                                                                                                                                                                                                      • Figure 57: Frequency of dining out in 2014, by region, October 2013
                                                                                                                                                                                                                  • Consumer Trends by Presence of Children

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Those with children visit more restaurant types
                                                                                                                                                                                                                        • Figure 58: Type of restaurant/food outlet visited in the past month, by presence of children in household, October 2013
                                                                                                                                                                                                                      • Menu orders are influenced by children
                                                                                                                                                                                                                        • Figure 59: Parts of the menu ordered from in the past month, by presence of children in household, October 2013
                                                                                                                                                                                                                      • Those with children plan to dine out more in 2014
                                                                                                                                                                                                                          • Figure 60: Frequency of dining out in 2014, by presence of children in household, October 2013
                                                                                                                                                                                                                        • Those with children plan to spend more in 2014
                                                                                                                                                                                                                          • Figure 61: Consumer spending plans in 2014, by presence of children in household, October 2013
                                                                                                                                                                                                                        • Takeout and delivery is more appealing to those with children
                                                                                                                                                                                                                          • Figure 62: Delivery and takeout plans in 2014, by presence of children in household, October 2013
                                                                                                                                                                                                                        • Diet and nutrition matters to those with children
                                                                                                                                                                                                                            • Figure 63: Influencers in restaurant choice, by presence of children in household, October 2013
                                                                                                                                                                                                                          • Those with children use technology in conjunction with dining out
                                                                                                                                                                                                                              • Figure 64: Use of services in restaurants, by presence of children in household, October 2013
                                                                                                                                                                                                                          • Consumer Trends by Race

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Asians gravitate toward prepared foods from grocery stores and coffee shops
                                                                                                                                                                                                                                  • Figure 65: Type of restaurant/food outlet visited in the past month, by race, October 2013
                                                                                                                                                                                                                                • Blacks are keen on breakfast and soft drinks
                                                                                                                                                                                                                                  • Figure 66: Parts of the menu ordered from in the past month, by race, October 2013
                                                                                                                                                                                                                                • Whites plan to dine out about the same amount in 2014
                                                                                                                                                                                                                                  • Figure 67: Frequency of dining out in 2014, by race, October 2013
                                                                                                                                                                                                                                • Blacks like to see food prepared while they wait
                                                                                                                                                                                                                                    • Figure 68: Influencers in restaurant choice, by race, October 2013
                                                                                                                                                                                                                                  • Asians expect restaurants to use social media
                                                                                                                                                                                                                                    • Figure 69: Use of services in restaurants, by race, October 2013
                                                                                                                                                                                                                                • Consumer Trends by Hispanic Origin

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Breakfast items are popular with Hispanics
                                                                                                                                                                                                                                      • Figure 70: Parts of the menu ordered from in the past month, by Hispanic origin, October 2013
                                                                                                                                                                                                                                    • Hispanics plan to cut back on eating out
                                                                                                                                                                                                                                        • Figure 71: Frequency of dining out in 2014, by Hispanic origin, October 2013
                                                                                                                                                                                                                                      • Hispanics are interested in health
                                                                                                                                                                                                                                        • Figure 72: Influencers in restaurant choice, by Hispanic origin, October 2013
                                                                                                                                                                                                                                      • Hispanics lean toward traditional meals rather than appetizer combining
                                                                                                                                                                                                                                        • Figure 73: Types of food and drink consumers have ordered/tried—Any interest, by Hispanic origin, October 2013
                                                                                                                                                                                                                                    • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                        • Figure 74: Types of food and drink consumers have ordered/tried—Have tried and would try again, by gender, October 2013
                                                                                                                                                                                                                                        • Figure 75: Consumer spending plans in 2014, by generations, October 2013
                                                                                                                                                                                                                                        • Figure 76: Consumer spending plans in 2014, by household income, October 2013
                                                                                                                                                                                                                                        • Figure 77: Types of food and drink consumers have ordered/tried—Any interest, by household income, October 2013
                                                                                                                                                                                                                                        • Figure 78: Consumer spending plans in 2014, by race/Hispanic origin, October 2013
                                                                                                                                                                                                                                        • Figure 79: Types of food and drink consumers have ordered/tried—Any interest, by race/Hispanic origin, October 2013
                                                                                                                                                                                                                                        • Figure 80: Type of restaurant/food outlet visited in the past month, by race/Hispanic origin, October 2013
                                                                                                                                                                                                                                        • Figure 81: Use of services in restaurants, by race/Hispanic origin, October 2013
                                                                                                                                                                                                                                        • Figure 82: Parts of the menu ordered from in the past month, by region, October 2013
                                                                                                                                                                                                                                        • Figure 83: Consumer spending plans in 2014, by region, October 2013
                                                                                                                                                                                                                                        • Figure 84: Delivery and takeout plans in 2014, by region, October 2013
                                                                                                                                                                                                                                        • Figure 85: Influencers in restaurant choice, by region, October 2013
                                                                                                                                                                                                                                        • Figure 86: Use of services in restaurants, by region, October 2013
                                                                                                                                                                                                                                        • Figure 87: Types of food and drink consumers have ordered/tried—Any interest, by region, October 2013
                                                                                                                                                                                                                                        • Figure 88: Types of food and drink consumers have ordered/tried—Any interest, by presence of children in household, October 2013
                                                                                                                                                                                                                                        • Figure 89: Type of restaurant/food outlet visited in the past month, by frequency of visiting websites, October 2013
                                                                                                                                                                                                                                        • Figure 90: Type of restaurant/food outlet visited in the past month, by frequency of visiting websites, October 2013
                                                                                                                                                                                                                                        • Figure 91: Type of restaurant/food outlet visited in the past month, by frequency of visiting social media website, October 2013
                                                                                                                                                                                                                                        • Figure 92: Type of restaurant/food outlet visited in the past month, by frequency of visiting social media website, October 2013
                                                                                                                                                                                                                                        • Figure 93: Type of restaurant/food outlet visited in the past month, by parts of the menu ordered from in the past month, October 2013
                                                                                                                                                                                                                                        • Figure 94: Type of restaurant/food outlet visited in the past month, by parts of the menu ordered from in the past month, October 2013
                                                                                                                                                                                                                                        • Figure 95: Type of restaurant/food outlet visited in the past month, by beverage ordered from it in the past month, October 2013
                                                                                                                                                                                                                                        • Figure 96: Type of restaurant/food outlet visited in the past month, by influencers in restaurant choice, October 2013
                                                                                                                                                                                                                                        • Figure 97: Type of restaurant/food outlet visited in the past month, by influencers in restaurant choice, October 2013
                                                                                                                                                                                                                                        • Figure 98: Type of restaurant/food outlet visited in the past month, by influencers in restaurant choice, October 2013
                                                                                                                                                                                                                                        • Figure 99: Type of restaurant/food outlet visited in the past month, by use of services in restaurants, October 2013
                                                                                                                                                                                                                                        • Figure 100: Type of restaurant/food outlet visited in the past month, by use of services in restaurants, October 2013
                                                                                                                                                                                                                                        • Figure 101: Type of restaurant/food outlet visited in the past month, by use of services in restaurants, October 2013
                                                                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                                                                      • Restaurant Performance Index
                                                                                                                                                                                                                                        • Figure 102: Restaurant Performance Index, January 2009-October 2013
                                                                                                                                                                                                                                      • Median household income
                                                                                                                                                                                                                                        • Figure 103: Median household income, in inflation-adjusted dollars, 2002-12
                                                                                                                                                                                                                                      • Consumer sentiment
                                                                                                                                                                                                                                        • Figure 104: Consumer sentiment, January 2010-November 2013
                                                                                                                                                                                                                                      • Unemployment and underemployment
                                                                                                                                                                                                                                        • Figure 105: Incidence of unemployment and underemployment, January 2007-November 2013
                                                                                                                                                                                                                                      • Food prices
                                                                                                                                                                                                                                        • Figure 106: Changes in Food Price Indexes, 2011-14
                                                                                                                                                                                                                                      • Childhood obesity
                                                                                                                                                                                                                                        • Figure 107: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                                      • Shifting age demographics
                                                                                                                                                                                                                                        • Figure 108: US population, by age, 2008-18
                                                                                                                                                                                                                                      • Racial, ethnic population growth
                                                                                                                                                                                                                                        • Figure 109: US population, by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                                      • Households by presence of children
                                                                                                                                                                                                                                        • Figure 110: US households, by presence of own children, 2002-12
                                                                                                                                                                                                                                    • Appendix – Social Media

                                                                                                                                                                                                                                      • Brand usage or awareness
                                                                                                                                                                                                                                        • Figure 111: Brand usage or awareness, November 2013
                                                                                                                                                                                                                                        • Figure 112: McDonald’s usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 113: Wendy’s usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 114: Chili’s usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 115: Cheesecake Factory usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 116: Chipotle usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 117: Panera usage or awareness, by demographics, November 2013
                                                                                                                                                                                                                                      • Activities done
                                                                                                                                                                                                                                        • Figure 118: Activities done, November 2013
                                                                                                                                                                                                                                        • Figure 119: McDonald’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 120: McDonald’s—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 121: McDonald’s – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 122: McDonald’s – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 123: Wendy’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 124: Wendy’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 125: Wendy’s – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 126: Wendy’s – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 127: Chili’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 128: Chili’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 129: Chili’s – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 130: Chili’s – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 131: Cheesecake Factory—Activities done—I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 132: Cheesecake Factory – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 133: Cheesecake Factory – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 134: Chipotle – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 135: Chipotle – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 136: Chipotle – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 137: Panera – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 138: Panera – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 139: Panera – Activities done – I follow/like the brand on social media because, by demographics, November 2013
                                                                                                                                                                                                                                        • Figure 140: Panera – Activities done – I have researched the brand on social media to, by demographics, November 2013
                                                                                                                                                                                                                                      • Online conversations
                                                                                                                                                                                                                                        • Figure 141: selected restaurant brands, Dec. 16, 2012-Dec. 15, 2013
                                                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                      Dining Out: A 2014 Look Ahead - US - January 2014

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