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Dishwashing Detergents - Europe - April 2011

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Market growth slows down in 2010
                • The Big 5 markets benefit from premiumisation
                  • New EU members post more dynamic growth
                    • Dishwasher detergents maintain stronger performance
                      • Major brands dominate
                        • Dishwashers and staying at home will drive growth
                          • Strength and weaknesses in brief
                            • Strengths
                              • Weaknesses
                              • European Market Size and Forecast

                                • Key points
                                  • The Big 5
                                    • France
                                      • Figure 1: Value sales of dishwashing detergents, France, 2005-15
                                    • Germany
                                      • Figure 2: Value sales dishwashing detergents, Germany, 2005-15
                                    • Italy
                                      • Figure 3: Value sales of dishwashing detergents, Italy, 2005-15
                                    • Spain
                                      • Figure 4: Value sales of dishwashing detergents, Spain, 2005-15
                                    • UK
                                      • Figure 5: Value sales dishwashing detergents, UK, 2005-15
                                    • Other European countries
                                      • Value
                                        • Figure 6: Value sales of dishwashing products, Belgium, Czech Republic, Finland, Netherlands, Norway, Poland, Sweden and Switzerland, in local currency, 2004-14
                                      • Spend per Capita
                                        • Figure 7: Spend per capita of dishwashing Products, Belgium, Czech Republic, Finland, Netherlands, Norway, Poland, Sweden, Switzerland , Euros, 2004-14
                                    • Market Segmentation

                                      • Key points
                                        • The Big 5
                                          • France
                                            • Figure 8: Value sales of dishwashing detergents, France, by category 2008-10
                                          • Germany
                                            • Figure 9: Value sales of dishwashing detergents, Germany, by category, 2008-10
                                          • Italy
                                            • Figure 10: Value sales of dishwashing detergents, Italy, by category, 2008-10
                                          • Spain
                                            • Figure 11: Value sales of dishwashing detergents, Spain, by category, 2008-10
                                          • UK
                                            • Figure 12: Value sales of dishwashing detergents, UK, by category, 2008-10
                                          • Other European countries
                                            • Finland
                                              • Figure 12: Value sales of dishwashing products, Finland, by category, 2009
                                            • Netherlands
                                              • Figure 13: Value sales of dishwashing products, Netherlands, by category2009
                                            • Norway
                                              • Figure 14: Value sales of dishwashing products, Norway, by category 2009
                                            • Poland
                                              • Figure 15: Value sales of dishwashing products, Poland, by category, 2009
                                            • Sweden
                                              • Figure 16: Value sales of dishwashing products, Sweden, by category, 2009
                                            • Switzerland
                                              • Figure 17: Value sales of dishwashing products, Switzerland, by category, 2009
                                          • Companies and Product Innovation

                                            • Key points
                                                • Figure 18: New product activity in dishwashing products, % share of global region, 2010
                                                • Figure 19: New product activity in dishwashing products, Europe, % share by country, 2010
                                                • Figure 20: New product activity in dishwashing products, % share by category, by country, Big 5, 2010
                                                • Figure 21: New product activity dishwashing products, % share by top five claims, Big 5, 2010
                                              • France
                                                  • Figure 22: New product activity in dishwashing products, % Share of new product launches, France, 2007-10
                                                  • Figure 23: New product activity in dishwashing products, % share by claim, France, top five, 2007-10
                                                • Most innovative products
                                                  • Germany
                                                      • Figure 24: New product activity in dishwashing products, % share of new product launches, Germany, 2007-10
                                                      • Figure 25: New product activity in dishwashing products, % share by claim, Germany, top five, 2007-10
                                                    • Most innovative products
                                                      • Italy
                                                          • Figure 26: New product activity in Dishwashing products, % Share of new product launches, Italy, 2007-10
                                                          • Figure 27: New product activity in dishwashing products, % share by claim, Italy, top five, 2007-10
                                                        • Most innovative products
                                                          • Spain
                                                              • Figure 28: New product activity in dishwashing products, % share of new product launches, Spain, 2007-10
                                                              • Figure 29: New product activity in dishwashing products, % share by claim, Spain, top five, 2007-10
                                                            • Most innovative products
                                                              • UK
                                                                  • Figure 30: New product activity in dishwashing products, % share of new product launches, UK, 2007-10
                                                                  • Figure 31: New product activity in dishwashing products, % share by claim, UK, top five, 2007-10
                                                                • Most innovative products - UK
                                                                • The Consumer

                                                                  • France
                                                                    • Figure 32: Trends in frequency of use of dishwasher detergents, France, 2008-10
                                                                    • Figure 33: Trends in types of dishwasher detergents used most often, France, 2006-10
                                                                    • Figure 34: Trends in varieties of dishwasher detergents used most often, France, 2007-10
                                                                    • Figure 35: Trends in frequency of use of washing up liquids/detergents, France, 2006-10
                                                                    • Figure 36: Trends in dishwasher ownership and expenditure, France, 2006-10
                                                                  • Germany
                                                                    • Figure 37: Trends in frequency of use of dishwasher detergents, Germany, 2008-10
                                                                    • Figure 38: Trends in types of dishwasher detergents used most often, Germany, 2006-10
                                                                    • Figure 39: Trends in varieties of dishwasher detergents used most often, Germany, 2007-10
                                                                    • Figure 40: Trends in frequency of use of washing up liquids/detergents, Germany, 2006-10
                                                                    • Figure 41: Trends in dishwasher ownership and expenditure, Germany, 2006-10
                                                                  • Spain
                                                                    • Figure 42: Trends in frequency of use of dishwasher detergents, Spain, 2007-10
                                                                    • Figure 43: Trends in types of dishwasher detergents used most often, Spain, 2006-10
                                                                    • Figure 44: Trends in varieties of dishwasher detergents used most often, Spain, 2009-10
                                                                    • Figure 45: Trends in frequency of use of washing up liquids/detergents, Spain, 2006-10
                                                                    • Figure 46: Trends in dishwasher ownership and expenditure, Spain, 2006-10
                                                                  • GB
                                                                    • Figure 47: Trends in frequency of use of dishwasher detergents, GB, 2007-10
                                                                    • Figure 48: Trends in types of dishwasher detergents used most often, GB, 2006-10
                                                                    • Figure 49: Trends in varieties of dishwasher detergents used most often, GB, 2007-10
                                                                    • Figure 50: Trends in frequency of use of washing up liquids/detergents, GB, 2006-10
                                                                    • Figure 51: Trends in dishwasher ownership and expenditure, GB, 2006-10
                                                                  • Attitudes towards dishwashing detergents
                                                                      • Figure 52: Important factors when buying dishwashing detergents, March 2011
                                                                    • France
                                                                      • Germany
                                                                        • Italy
                                                                          • Spain
                                                                            • UK
                                                                            • Appendix – Demographic Data

                                                                                • TGI demographics
                                                                                  • Figure 53: Frequency of use of dishwasher detergents, by demographics, France, 2010
                                                                                  • Figure 54: Frequency of use of dishwasher detergents, by demographics, Germany, 2010
                                                                                  • Figure 55: Frequency of use of dishwasher detergents, by demographics, Spain, 2010
                                                                                  • Figure 56: Frequency of use of dishwasher detergents, by demographics, GB, 2010
                                                                                  • Figure 57: Frequency of use of washing up liquids/detergents, by demographics, France, 2010
                                                                                  • Figure 58: Frequency of use of washing up liquids/detergents by demographics, Germany, 2010
                                                                                  • Figure 59: Frequency of use of washing up liquids/detergents, by demographics, Spain, 2010
                                                                                  • Figure 60: Frequency of use of washing up liquids/detergents, by demographics, GB, 2010
                                                                                  • Figure 61: Dishwasher ownership, by demographics, France, 2010
                                                                                  • Figure 62: Dishwasher ownership, by demographics, Germany, 2010
                                                                                  • Figure 63: Dishwasher ownership by demographics, Spain, 2010
                                                                                  • Figure 64: Dishwasher ownership by demographics, GB, 2010
                                                                                • Toluna demographics
                                                                                  • Figure 65: Important factors when buying dishwashing detergents, by demographics, UK, March 2011
                                                                                  • Figure 66: Important factors when buying dishwashing detergents, by demographics, France, March 2011
                                                                                  • Figure 67: Important factors when buying dishwashing detergents, by demographics, Germany, March 2011
                                                                                  • Figure 68: Important factors when buying dishwashing detergents, by demographics, Spain, March 2011
                                                                                  • Figure 69: Important factors when buying dishwashing detergents, by demographics, Italy, March 2011

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Dishwashing Detergents - Europe - April 2011

                                                                              £1,407.00 (Excl.Tax)