Dishwashing Products in US (2013) – Market Sizes
Dishwashing Products in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2013. This market comprises all products for hand and machine dishwashing. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Dishwashing Products in US is given in USD with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for US. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.
Segmentation of this market
- Ancillary Products
- Hand Dishwashing Detergents
- Machine Dishwashing Detergents
Compound annual growth rates
Market Size & Forecast
The dishwashing products market has seen mixed fortunes over the last year, with sales of washing-up liquids showing solid growth but those of dishwasher products almost flat. The machine dishwashing sector continues to suffer from an absence of growth in the number of UK homes owning dishwashers, as well as price discounting on branded products now being considered the norm. Innovation during 2012 was characterised mainly by range extensions and new packaging, inspired by the London Olympics and Diamond Jubilee, rather than major new product launches. However, sales of some products benefited from NPD activity in the previous year such as Fairy Platinum and the return of the Persil brand in washing-up liquids.
Nevertheless, some of the problems people experience when machine dishwashing and an economic climate that favours looking after what you already have suggests an opportunity for stronger promotion of dishwasher products with added benefits and more easily accessible guidance on getting the most out of one’s dishwasher.
Encouraging wider dishwasher ownership, including through dispelling some of the misconceptions about dishwashers, is the biggest challenge for the dishwashing market, particularly with the trend towards smaller homes not favouring usage. This report looks at dishwashing patterns, buying behaviour and the attitudes most likely to influence the future shape of the dishwashing market.
Hand dishwashing detergents
- products formulated for dishwashing by hand, including regular and antibacterial variants
- pre-wash, spray-on products such as Fairy Power Spray.
- products exclusively formulated for use in automatic dishwashers, including tablets/combination products, powders and liquids
- ancillaries or dishwasher additives including salt, rinse aids and dishwasher cleaners, fresheners and protection product
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Compound annual growth rate (CAGR)
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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