Dishwashing Products - UK - April 2012
“While the main route to growth in machine dishwashing is through driving higher ownership of dishwashers in UK homes, existing dishwasher users could also be persuaded to do a higher proportion of their washing up using the dishwasher through product improvements and better advice on maximising dishwasher performance.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- How can manufacturers drive higher dishwasher penetration?
- Can detergent manufacturers further improve customer satisfaction?
- Can dishwasher users be persuaded to wash more by machine?
- What opportunities exist for adding value in washing-up liquids?
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