Dishwashing Products - UK - May 2014
"As well as encouraging more people to use dishwashers, the other main way of growing the value of the market is through persuading shoppers to trade up to more premium products. In hand dishwashing the best opportunities lie in the continued development of new fragrances and products that bridge the gap between household and personal care, while demonstrating the value of the best cleaning and protection products and how to use your dishwasher can help drive value growth in machine dishwashing."
– Richard Caines, Senior Household Care Analyst
This report looks at the following areas:
- Driving increased penetration of dishwashers in UK homes
- Opportunities for brand extension in hand dishwashing
- Encouraging trading up in washing-up liquids
- Adding extra value to machine dishwashing market
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